I’m really having fun with creating new videos this month – have you seen them all? They are ALL different, don’t miss one, you never know what quick tidbit of information you’re going to gleem from one of these videos.
I’ve been doing a lot of mini planning meetings this week from a promotion that I had going and it’s fun, hearing what people want to accomplish and then give them ideas and strategies to even go bigger than what they’d thought! I love this stuff!
Watch today’s video (CLICK HERE) all about how to embrace your inner planning diva…yes you can. I know planning is not always the fun and sexy stuff in our business but if you think about it, this is when you get to be creative and think really BIG! It’s fun, watch my video and get some ideas for yourself this coming year.
I’m excited about talking with any of you who want to find out about my 2014 Live Big Mastermind group….go watch the video about this Freshly REVISED annual transformational program that can totally change your life!
Fill out the quick form on that page and I’ll be in touch to talk with you soon…meanwhile I’m off to speak at the eWomenNetwork in Colorado Springs tomorrow and Friday – pray for me that it doesn’t snow! This California girl isn’t a big fan of snow! 😉
The Jumpstart Your Biz Coach
P.S. Been thinking about working with me but haven’t taken that leap yet or inquired yet about how that would work?
Seriously consider talking with me about the NEW Live Big Mastermind….I’ve made quite a few changes to the program for this coming year and can’t wait to work with a great group of highly motivated entrepreneurs (this program will be my MAIN focus in 2014, you won’t see a lot of other virtual programs or free events anymore….take a look!).
Hi there, It’s Katrina Sawa here with a quick event update video for you and a couple other thoughts!
I’m so excited it’s fall time; it’s one of my favorite times of year! I love the colors, the smells (cinnamon, pumpkin spice), the coffee creamer flavors and even the pumpkin patches and fun stuff to do outdoors. Check out this fun picture of my honey’s daughter Riley playing at the pumpkin patch this weekend!
I’m also excited because I’m in the midst of planning all sorts of fun NEW live events, changes to my Live Big Mastermind, products and more for next year! I used to really despise and avoid planning in my business but now it’s so fun because I can get creative, think big, find ways to collaborate with others, serve more people and even see how much revenue could potentially be made too if I implement with consistency and speed (two very important characteristics of successful entrepreneurs!).
I have so much going on I wanted to list it all for you on this page but I also created a fun and quick video of most of it with urls of where to go to for what, more description of stuff, etc. for those of you who are more visual.
PLUS I’m excited about talking with any of you who want to find out about my 2014 Live Big Mastermind group….go watch the video about this Freshly REVISED annual transformational program that can totally change your life!
Upcoming Events, Calls, Live Seminars, Webinars & Where to See Kat Speak!
Oct 15, 11 am PST – Kat’s Jumpstart Your Business NOW Radio Show – Info about guests, to call in live or to become a guest yourself – CLICK HERE!
Oct 15 – 25 – Kat is one of the featured guest experts on the “Launch Your Expertise – simple strategies to leverage your expertise.” Telesummit. This interview series spotlights top strategic global marketing and sales experts who reveal their 6 and 7-figure success formulas on a wide variety of list building, marketing, and sales topics to help you stay focused, motivated, and creative. Find out the details and register here now so you don’t miss a single interview, including mine!
Oct 22, 5:30 pm PST – [LIVE EVENT] Kat is co-hosting the Women Speakers Association LIVE Meetup in Sacramento for the first of what will be monthly events in the area. This month’s meeting will be held at the Momo Lounge on J St.; there will be a no host bar and everyone will be able to purchase food too. The goal of this event is to support local speakers and budding speakers with resources, networking, connections and more locally and internationally via the WSA website and benefits. Meetings are currently FREE and include a FREE Associate Membership to the WSA! Please RSVP here now as we do need an accurate head count.
Oct 23 – Nov 5 – Kat is one of the featured experts on the Global Movement Makers FREE Telesummit. If you are looking for strategies to catapult your business, please join me and my fellow experts here. Register here now.
Nov 4, 5:00 – 8:30 pm PST – [LIVE EVENT] Kat is co-hosting a training class on Networking, Follow Up and Marketing Yourself into Becoming a Rockstar in Your Industry or Organization with Kathleen Ronald, The Queen of Business Networking. Only $10 for the content-packed, interactive, class and mixer. Register for Nov. 4 live event here now.
Nov 19, 5:30 pm PST – [LIVE EVENT] Kat is co-hosting the Women Speakers Association LIVE Meetup in Sacramento for the first of what will be monthly events in the area. This month’s meeting will be held at the Momo Lounge on J St.; there will be a no host bar and everyone will be able to purchase food too. The goal of this event is to support local speakers and budding speakers with resources, networking, connections and more locally and internationally via the WSA website and benefits. Meetings are currently FREE and include a FREE Associate Membership to the WSA! Please RSVP here now as we do need an accurate head count.
SAVE THE DATE [LIVE EVENT] – APRIL 3, 4, 5 IN SACRAMENTO – KAT’S NEXT BIG LIVE SEMINAR ON MARKETING YOUR BIZ!
Talk to you soon!
~ Katrina Sawa
The Jumpstart Your Biz Coach
PS. Comment below – I’d love to hear from you about this topic and talk with you more too about your biz and goals for next year! It’s time to PLAN for 2014!
Have you wondered why you rarely get calls from your postcards, flyers, letters, ads and even follow up from your business cards?
Usually it’s because the content of the piece (the marketing piece) wasn’t compelling enough.
Most small businesses have no idea how to write, design or structure their print marketing materials. It’s not your fault, you’ve just never been taught. Creating marketing pieces that get results is a learned skill.
I come from the advertising world and have done extensive training on how to structure print materials, ads and now even online promotions too (including what you write on your website!).
The key to designing print materials that work is to make sure of 3 things:
You always have an attention getting headline
You always have an irresistible offer and easy way to take advantage of that offer
You stop putting so much other unimportant information in the piece to begin with
The biggest mistake I see business owners making with their print materials is putting way too much emphasis on your company logo or contact information. No one cares about your logo first of all unless you’re a big name company and you need it for recognition and image branding. Small business owners can’t afford to do enough advertising and marketing they would need to do to just do what I call image marketing.
And the contact information is not important until they care about your offer, then they’ll look to see where and how they can get it.
What you do want to focus on is hitting the pain points or hot buttons of your ideal customer – what do they care about in regards to your product or service? That’s what your headline would be about – to grab their attention.
Then most people think a good offer would be a discount or percentage off but you don’t always have to lose money to get someone to take action with you.
I do recommend you do a certain amount of direct mail as a small business as part of your regular follow up system. It’s a great way in this day and age of Internet marketing to actually stand out. You don’t stand out as much anymore online; it’s too flooded with information. Therefore, you’ll need a few key print marketing materials (not necessarily a brochure however so be careful), a business card with call to action driving people to your effective and professionally designed website.
For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz. Let’s plot out YOUR Big Picture Strategy now before it’s too late!
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs (and a few men!) who want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!
“I believe you need to build your business the right way from the start if you’re really SERIOUS about what you’re doing and want to be successful, otherwise you’ve just built yourself a JOB or hobby, not a business.”
Have you noticed how some small businesses say they get a ton of referrals or they work by referral only?
Ever wonder why the referrals aren’t pouring in from your happy clients and customers like that too?
After all, you are the best-kept secret in your industry right? Well, let’s not stay that way at least…let’s get you in front of more prospects and referral sources every month.
3 things I’ve seen, one or more of which that could be the reason that you’re not receiving more referrals in your small business are:
You’re not ASKING for them. You do need to actively ask your current clients and vendors or people who love you and your work even to give you referrals. They could just be too busy to think about giving them freely but would if you just stopped to ask.
You’re not making it very EASY for them to give you a referral. You’d think that they would just call you, email you or connect you in some way with people they know could use your products or services if in fact they loved working with you. BUT that doesn’t happen usually because they may not know what to say or HOW to best introduce you. Make it easy for them to refer you by writing something they can forward in an email or something they can read on a voice mail to someone. Try giving them a printed handout, flyer or letter that they can give out on your behalf. I even go to the extent of creating special web pages on my website just for referrals from specific people.
You don’t have enough referral source prospects. Make a list. Think about all the types of businesses, professionals, industries and associations in addition to individuals you know that would be a good fit to refer business to you. Those can be people or companies you already know or ones you don’t know. For the ones you don’t know you want to build a marketing campaign to reach out to them, build a relationship with them to see how you can support each other. This list then becomes your referral source prospect list for direct mail, phone calls, social media connecting and in some cases emailing.
Hopefully this gives you some ideas to go get more referrals this week.
Remember though, referral source marketing is one of the three types of marketing. Generally you need to do marketing activities within each category to maximize your potential: Referral Source Marketing, New Business Marketing and Database Marketing.
This is just ONE of the ideas that I’ll be covering in my upcoming workshop THIS FRIDAY in Roseville, CA all day.
This year I’m doing a series of 4 one-day workshops in person, all on topics that are IMPORTANT FOR ALL SMALL BUSINESS OWNERS REGARDLESS OF WHAT YOU DO.
Here’s what this one on April 5, 2013 is going to cover:
Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and templates for follow up and email marketing, social media messaging and connecting and putting automated systems for all of this so it gets done consistently and to more people every month
Can’t make the workshop? For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz. Let’s plot out YOUR Big Picture Strategy now before it’s too late!
The JumpStart Your Biz Coach
“Kicking YOU and YOUR Business Into High Gear!”
P.S. Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/gifts!
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:
Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businessesinto high gear. She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever. Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork, CBS and ABC. Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com! Check out her new book, Love Yourself Successful at www.LoveYourselfSuccessful.com!
These one-day workshops will be designed to help those in attendance with the following topics. This is not my agenda this day, it will be custom designed to help everyone who attends with these topics and to dive in deep to get stuff done, get the strategies in place, implemented, developed or tweaked period.
Topics Discussed in Class on April 5th:
Options for directly marketing to new prospects, networking, follow up marketing systems, phone call scripts and templates for follow up and email marketing, social media messaging and connecting and putting automated systems for all of this so it gets done consistently and to more people every month.
Watch a quick video I did a little while ago about the top Email Marketing Mistakes to see if you really do need this training….email marketing is just ONE of the direct marketing and relationship marketing strategies I’ll be teaching you how to do at this workshop.
I’m so tired of all the hype out there on the internet about “make millions at this or that or by doing this or that”. Every week I talk with a minimum of 5 small business owners who’ve wasted time or money doing the wrong things because they listened to some free teleclass or someone teaching a supposed moneymaking process.
I want to dispel the rumors out there that it’s really that simple to make millions…or even $100,000 because it’s not.
To start, run, market and enjoy a consistently successful 6+ figure business there are two things you want to focus on:
Spending your time wisely (and you may have to spend more time up front than “they say”) doing the right revenue generating activities.
Learning all the things you don’t know as fast as possible, preferably from someone that’s not only been there and done that but is STILL DOING IT AND MAKING MONEY AT IT.
That last part is very important, because it is hard to tell who really is making money on the internet these days. If they have a real swanky website you might just assume they’re making a ton of money. Someone said that to me the other day in fact when I called her on a follow up call. She was shocked that I, myself, would call her in the first place! I told her of course….I do my follow up!
I know if you’re super smart or have a masters or PhD you probably think you can figure out this being an entrepreneur thing, right? Same goes for those who’ve been in high level corporate or even other marketing positions in their careers, right?
I know because about half the business owners I talk to share these things with me. Shoot, I thought that way too for many years in my business! I thought I could figure it out, I thought I knew what I needed to do….but I was wrong and it set me back about 3 years and $100,000.
The unfortunate part is that I see these people out networking again in 6 months or a year and they’re still in the same boat usually or very close to it.
I hope this is not where you are – if so, snap out of it will ya? Let’s teach you what you need to do to jumpstart your business and get you moving! Let’s get you making more money, attracting many more clients, and working smarter not harder!
I want to invite you to learn more about a training program that I’m doing just for you, where you’ll learn the “meat” of what you need to know, not the hype. Do yourself a favor and go find out more about it now. You deserve this. You deserve to have the life and business of your dreams….and you CAN transform your business now with the right training, I know it.
I named this program the 6 Figure Business Makeover – Entrepreneurial Training Program because it shows you exactly what to do, sell and how to market so you can build a 6 Figure Business sooner rather than later. It’s some of the stuff you know you’re supposed to be doing but you’re probably not doing and I show you how to get it done. It’s also the stuff you don’t know you need to know!
You want to know how I’ve built my consistent revenue generating business? How I get all the marketing done every month? How I consistently create new products, programs and revenue streams? How I built a team to support me?
It’s because I’ve taken numerous training programs from other entrepreneurs who’ve been where I am/was and are making money doing the proven strategies they’ve taught me.
That’s what I’m doing in this training program. I’m teaching you all the proven business-building, marketing and how-to run your business strategies and systems (shortcuts too!) that I’ve learned or I’ve developed so YOU can get where you want to be in your business faster than you’re getting there on your own. And by the way, it’s ok to ask for help…it doesn’t mean you’re not good enough or smart enough, in fact it means you ARE smart.
In this program I’m going to teach you and show you how to do or implement the right tasks to spend time on every day, help you prioritize so you’re not overwhelmed and how to attract more ideal clients on a regular basis so your money worries go away.
I cover things such as: business set up, technology, websites, blogging, video marketing, email marketing, social media, outsourcing, pricing, product and service development, time management, bigger picture thinking and so much more.
I’m holding it this month because I hate to see business owners struggling so hard AND I hate seeing you WASTE TIME AND MONEY with the wrong things, doing the wrong marketing, spending time in the wrong places, etc. I can help you focus on the REVENUE PRODUCING ACTIVITIES you should be doing.
What do I mean by more talking, writing and educating? I mean…develop more content in your business. Content IS king, it is true.
When you have more articles or blog posts on your website, you will organically drive more traffic to your site.
When you have video tips and business tips on social media sites and YouTube too, you will get more exposure and you will have a farther reach for new prospects.
When you hold your own teleclasses or become a guest on other calls and radio shows or programs you will be seen more as the expert you are.
So why are you not doing these every week in your business?All of this doesn’t have to be hard. In fact pretty much everything I mention above here is absolutely FREE to do in your marketing.
Usually what I find is that you aren’t sure what to say, write, share or teach. You may know your business and topics that you work with people on or you may know your products inside and out. However….you may not know how to actively share them in an interesting enough way to make it enjoyable or educational for your ideal target client.
Here is a quick formula I teach my coaching clients on how to develop more content easily and then how to repurpose it in many different formats.
STEP 1: Think about the top 12 topics that encompass what you do, what you sell, what you offer and anything remotely related to it that could be complimentary to what you do. For example, for me, a Business Coach, I came up with Marketing, Lead Generation, Websites, Team Building or Outsourcing, Planning, Systematizing, Goal Setting, etc. These are pretty large categories or topics as you can see and that’s ok. Think outside the box and write these all in a word document.
STEP 2: Then take each of the 12 topics and break them down into at least 3-5 subtopics. The subtopics don’t need to be written as article titles right now, just get your thoughts down. For example, for me for the topic of Goal Setting, I could do; develop your big vision, crunching numbers, thinking bigger, doing research, etc.
STEP 3: Now if you can break them down even farther, go ahead. Otherwise try to come up with catchy article titles for each if you can or do as many as you can. Look at other successful people’s article titles and teleclass titles to use as examples. Its always good to use How To titles or Numbered Titles such as the Top 10 Reasons to …. Or Mistakes…
STEP 4: Then, when you’re feeling called to write just pull out that word document and pick a topic to write about. That will help down the writer’s block at least. From there, remember to keep it simple. Shorter articles and bodies of content are just fine. You don’t need to create a huge essay or book out of one topic. If you do that, you may want to think about breaking down that topic into more subtopics to stretch your content even more.
Now keep in mind if you like to write, then write out these articles. If you would prefer to talk then record them on a conference line or video. If you record it you may want to also transcribe it into written content so we can repurpose it all into more ways for lead generation which I’ll talk more about next week!Hopefully that helps!
For more information on how to JumpStart your Website or do a one-on-one Business & Website Planning Session with me…for a LIMITED TIME, you can now do this for $197 – go find out what this includes and what other bonuses you get too! Go to www.JumpstartYourWebsite.net for info now!
When I first found out how much money I could truly make as a coach and entrepreneur I was shocked.
No one in my family that I knew of ever made over $150,000 or so. It wasn’t in my thinking that I’d probably do that in my lifetime but now it’s a reality (and then some!).
One of my first mentors in the Internet Marketing world taught me about living life to the fullest. But also living it like you had it all today and not waiting for it to come to live a full life, but to live it now.
Now, granted, when this all came about the economy was booming and entrepreneurs I met were making tons of money. People were spending money on the Internet like crazy and if you were remotely savvy with your business online you could do well.
So I learned about “Living the Life” when times were good. What I was shown was that living the life meant to:
Fly first class
Stay in the nicest hotels
Treat myself to massages and pampering often
Take regular vacations
Experience fine dining
Splurge on myself and give generously to others as well
Upgrade to VIP status whenever possible
Keep in mind I came from a world of buying in bulk, using coupons and shopping for good deals. It was strange splurging so much to me, fun but strange. I spent a lot of money during those few years in my business and life and with that mentor’s guidance.
Unfortunately it didn’t really result in a more profitable business by doing all that, just the depletion of much of my savings. The money wasn’t coming in as fast as “they” said it would even though I was doing all the right things and I wondered, “Was this really living the life?”
What did living the life mean to me?
A few years ago when the economy started to take a turn, I did a lot of soul searching and work on myself and what I truly wanted.
I discovered my definition of living the life.
Living the life now means to me:
Enjoying life’s experiences with someone you love so deeply
Surrounding yourself with positive people, family, friends and good times
Not having to worry about bills and money
Being able to buy basically what I want when I want it but using coupons and special offers to get MORE bang for my buck
Having the benefit of good health
And upgrading to club levels in hotels or to first class on occasion when a good deal falls in my lap (which I wrote this initially from a first class flight I got for an extra $90!)
I deserve to life the life of my dreams and so do you….so go make it happen!
Aren’t sure how to do this or make this all happen for yourself? Come and talk with me in a complimentary business strategy session where we’ll look at where you are in your life and your business and where you want to go. You’ll walk away with at least better clarity and awareness of what’s possible and how plus possibly much, much more. Go to www.AskKat.biz for the info and sign up today – its FREE!
Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you’re already speaking then great, what I’m sharing in this article could be a good reminder for you.
If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself “who would care about what I have to say?”
Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone likes, trusts and is able to connect with you personally.
One of the biggest mistakes I see many speakers making however, is that they are rarely ever prepared for opportunities that may arise at any time.
Being prepared as a speaker will get you into more doors, position yourself as a professional to the people booking you to speak and it will allow you less stress and freedom to take advantage of all kinds of opportunities whenever they come up.
Here are a few things you want to make sure you have prepared:
Professional speaker sheet – with your bio and/or introduction and your talk title and description at the very least. You can add references, additional talk descriptions and places you’ve spoken too if you like and you have.
Professional head shot – easily downloadable from your website or emailable
One to five (max) talk topics and descriptions – you can have more than one if it makes sense for your business and what you speak on are all complimentary to some extent. If you’re just starting out, start with one signature talk however to make your life easier.
Cover letter or email prewritten and ready to go – include all attachments and information someone would need to decide whether they want to book you as a speaker or guest.
(Optional) Page on your website talking about you as a speaker – include your talk titles, places you’ve spoken, possibly videos of you speaking and more information someone looking for a speaker could download easily on their own.
Choosing the right signature talk you’d think is the easy part, however it can be the most crucial part of this whole equation, especially if you want to monetize your talk and your time.
You need to prepare what you’ll talk on based on what action you ultimately want the audience to take with you. Do you want them to sign up for your free newsletter? Buy your book or product? Register for your event?
It’s important that you reverse engineer your talk based on what you want the audience to buy or sign up for. This is crucial and another big mistake I see many speakers making. They give a great talk then tag on a pitch to sell something totally different to the end and it feels like a sales pitch. Not good.
If you want more information on how to incorporate speaking into your business as a marketing tool and business model then go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at https://www.jumpstartyourmarketing.com/product-tradeshow.
Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you’re not being too salesy, pushy or annoying AND you’re still building great relationships with qualified prospects!
I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you ‘hate’ networking!
Click Here to readmy top 20 in person networking tips that I share with all my clients whether they’re already networking or not. I hope these help you to get out there and build more relationships that eventually then turn into clients or sales! (For online networking tips, check out my Profit From Social Media System on my website!
Is networking difficult for you?
Do you want to figure out how to really maximize your networking and thus the follow up that goes afterwards in order to really build your business and make more money?
If so, go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at https://www.jumpstartyourmarketing.com/product-tradeshow.