When is it time to raise your rates (OMG)?

Do you feel valued for what you get paid right now in your business?

I hope so!

Unfortunately, too often, I see entrepreneurs who don’t feel valued, or they feel a bit resentful even sometimes. OR I see entrepreneurs who don’t REALIZE what they’re worth – THAT happens most often actually. You just don’t know what people really will pay you for your time, expertise or a product or offering.

AND… if you leave it up to YOUR mindset about what to charge, sometimes we say things to ourselves like “Well, no one will pay THAT of course” or “people don’t have that kind of money” as you prejudge others as to what THEY will invest!! WTF? Seriously?

Stop it. Stop prejudging your potential customers and clients on what you “think” they can afford. Instead you need to STAND IN YOUR OWN TRUE VALUE & KNOW YOU DESERVE TO BE PAID THE AMOUNT YOU CHOOSE.

Many of us can charge whatever we want, that’s just how it goes with being an entrepreneur.

Others of you could have jobs or businesses that are regulated like Financial Planners or Insurance Agents perhaps or even Realtors (Don’t get me started on Realtors – they work WAY too hard before even getting paid a dime. I would never be a Realtor just because of that.)

So for those of you who CAN set your own rates, how do you know when it’s time to raise them or change up your business model perhaps and do something different?

I think, as soon as you even remotely start feeling undervalued or resentful for sure, but every year or couple years at least in most cases.

What about those of you who have the regulated type of business? Well, YOU can create other income streams perhaps. You can always write a book, or get paid to speak or do a training that can be outside your normal working services. You can host an event perhaps too or deep dive retreat if that’s more your thing. You just have to think “outside the box” and/or talk with someone like me who can help you strategize ideas and possibilities!

For those of you who maybe are unaware of what you could truly get paid for what you’re already doing, you need to start talking to people like me and others in other industries or in entrepreneur groups to get bigger ideas, see proof of others making more – they’re out there, you just may not come in contact with them!

For those of you who are NEWer in business, often times you think just because you’re new you have to start lower and that’s TOTALLY FALSE! You don’t. Many of the people I talk to who think this have so much darn expertise or experience in the area they’re now building a business around that they could charge 4 times as much as they’re initially thinking but they don’t see how that experience plays into their new business (yet). It does and you can come out of the gate at a much higher rate.

Either way you slice it, most of you who are reading this are probably NOT charging enough OR there are other ways you can easily sell your knowledge or experience but you just don’t know how to get that going.

It could be to launch a course or group program? A live event or start speaking. There are so many ways to make more money in your business but if you aren’t having conversations around this, then you’re not seeing those ways or seeing that it could be YOUR REALITY too.

I always say, “You’ve got to stay in the conversation” to continue learning, growing and expanding around your worth, your value, your skillset and more.

And another fun saying I say to people at my events and when I work with them is this: “You want to charge as much as you can possibly say without stuttering!” (Because when you stutter then you don’t look as confident of course.)

So… WHAT IS THE MOST YOU CAN SAY YOU’RE WORTH RIGHT NOW, TODAY, WITHOUT STUTTERING?

Do it, raise your rates! What have you got to lose? Besides, you can always negotiate when talking with a potential client if you want? “Start high and go low” is another thing I say. Don’t start with the one time call when you’re making an offer – start with the annual program and go down from there, then everything else seems like a much more doable option.

Getting really good at the “SALES CONVERSATION” is a critical skill that all entrepreneurs must learn, I don’t care what business or industry you are in. There is NO way around learning this and becoming better at sales. So no matter what you’re charging, you have to be able to show the value of what you offer in that conversation. The other person has to feel your worth and confidence, plain and simple.

If this all makes sense to you and it could be POSSIBLE that there are some “missing pieces” to YOUR business, your offerings or your sales process then why not “TRY ME OUT”!

Let me help you figure out what those are for you (sooner than later)?

Here are 3 options – PICK ONE!

  1. If you are new to me or want to truly “TRY ME OUT”… Join the International Entrepreneur Network for just $7/month and get help on our monthly zoom mastermind calls that happen three times each month and various times and days or get inside the private Facebook group. This is a community for masterminding, collaboration, resources, support and more. Become a Member today or find out more at www.iEntrepreneurNetwork.com!
  2. If you love learning and growing at live events, then attend my next event, Love & Money LIVE! It’s all about attracting more of your ideal clients and finessing your sales process so they “get you, trust you and want to hire you or buy from you”. Join me and 50 or so other entrepreneurs April 20-22, 2020 and let me help you jumpstart your business around the kind of life you want to live, not fit your life in around your business. www.LoveandMoneyLive.com
  3. If you’ve been following me for a while and/or are ready for a bigger step, come to a 1on1 call with me and let’s talk about coaching options! Schedule at www.AskKat.biz today.

Here’s to creating and enjoying a life full of lots of LOVE & MONEY!!

 

 

Award Winning Speaker, Jumpstart Your Biz Coach & International Best-Selling Author with 10 books

Contact me anytime! Office Landline: 916-872-4000  Email: katrina@jumpstartyourmarketing.com

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.
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Speaking About Love…

The other day I sent an email out about the expert series I’m a part of all about creating extraordinary love in your life (if you missed that and want that, click here). Some of you have extraordinary love already which is amazing and I’m so happy for you. A lot of you however messaged me back saying how it really hit you just how unhappy you are being single. I hate to see anyone being unhappy in their love life. Frankly, having an amazing husband like I do, is probably one of the single best things that I have going for me. It allows me to be more confident in what I’m doing, who I am serving, it allows me to be proud and bold in my actions in my business and with the decisions that I make to grow my business every year.

I remember when I was single and dating, and I longed for a loving relationship like this so badly. It was on my lines pretty much every day which affected my ability to really work my business the way it needed to be worked. I wasn’t as motivated, I wasn’t as confident, and I wasn’t taking the action steps that I needed to take on a regular basis because of whatever reason. Sometimes I was in a funk, sometimes I was just plain depressed, and sometimes I just felt sorry for myself and didn’t want to talk to anybody copy.

Getting more love in your life as well as money in your business are the two single most important things that I see us entrepreneurs need to focus on, on a daily basis.

This is where my next event comes in… Announcing Love & Money LIVE! 2020 is now open for registration!

Too many people I see however only focus on one or the other, usually it’s the business stuff because they’ve given up on finding love, or they’ve tried dating and “it doesn’t work “. What I like to do is help people focus on both. I have quite a few clients right now who are single and dating and it’s fun to give them advice on what to do and how to navigate the dating world, creating systems so they can meet more people and get to finding the right one faster. It’s also fun to see them seeing some success, and finding people that they have things in common with, have fun with etc.

 

So, in case you haven’t heard, I run this event every year called Love & Money LIVE! It’s an amazing event where for three days, we focus on both: getting more love in your life and getting more money in your business. Ultimately, it’s about creating the business and life of your dreams. I believe you can design your life however you want if you believe it’s possible. Love & Money LIVE! will share strategies, tips, and even exercises that will take you from where you are to where you want to be, with more confidence, more clarity, and more excitement and passion for what you’re doing in your business and for where you are in your love life.

Love & Money LIVE! is not just for people who are unhappy in their love life or single. It’s also for people who are happy and who just want more, or who want to make a bigger difference with what they’re doing. It’s for people who want to learn exactly what steps to take in your business to move it forward as well as perhaps with your relationships with not only your significant other, but your family, friends and even the relationship with yourself. Because the relationship with yourself is really the only one that truly matters.

I’d love to invite you to consider attending my next Love & Money LIVE! event happening April 20-22, 2020, in Sacramento California. It’s three days of really mastering all of this and more.

Like I said I’ve been running this event since 2009 and every year it gets better and better, plus every year there are new speakers that I bring in that share insight on a few key things we need to do or be as an entrepreneur. Plus, I change up the content based on what new things I’ve learned and have implemented in my life and business.

Many people come back to my events over and over and over again because they always are at a new place in their life and their business and are ready for the next steps, and that’s exactly what they get.

You can read more about it on this page, watch the video to see a little bit about what you’ll learn and experience. Plus, during the event attendees get to share what they do, they get to make easy yes offers to other attendees, and the majority of people walk out with more money in their pocket then when they arrived.

You’ll be amazed how different this event is from other business, marketing, or inspirational events are. It’s worth thousands of dollars to transform your business the way that we show you how but luckily that’s not what you have to pay!

This year I’m doing something different too, I’m giving a FREE GUEST TICKET with every ticket purchased ONLY FOR MY SUBSCRIBERS AND FRIENDS LIKE YOU!! 

So, you can bring a friend, you can bring your significant other which is a really good idea to do frankly, or you can even bring an assistant who can help you get the details organized of the moneymaking activities that you will want to add when you get home.

To get your FREE GUEST TICKET YOU MUST REGISTER by the last day of Janaury though… no exceptions. There’s a 3 month payment plan if you need it also by the way so I’m making this super easy for you. When you register I’ll contact you for your guest’s info or you can decide who that will be later even, just get yourself signed up now!

Find out more and register here now, only 60 seats total being sold including guests.

Here’s to creating and enjoying the business and life of your dreams!

Award Winning Speaker, Jumpstart Your Biz Coach

& International Best-Selling Author with 9 books

Contact me anytime!

Office Landline: 916-872-4000

Email: katrina@jumpstartyourmarketing.com

 

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.
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Lessons Learned and Wins for 2019!

Hello and happy holidays!

For those of you who have seen my Facebook this week you know it’s been a very traumatizing week for my family and I won’t lie it’s been a hard five days. If you’d like to read more about what happened, here’s the post I made. There’s an update if you scroll down in the comments as well. It’s a little too hard to continue talking about however. Thank you though for everybody who shared your thoughts, your love, and your prayers, we really appreciate it.

In the midst of all that chaos and sadness, I somehow managed to pull the energy out and launch another International best-selling book! I’m excited for the 11 other authors in the book, many of whom this was their very first book, so to come out of the gate with an international best-seller was really cool for them. And thank you all so much who bought the book and shared it out for us, we really appreciate all that you did.

Then this morning, I was invited to be on a Facebook live with the Women Speakers Association Premier Members of which I’ve been a member of for four years or more (I can’t remember now).

We were asked to share our “wins” for the year things that we wanted to celebrate and even our “lessons learned.”

What I shared wasn’t what I had planned to share, it just came out. It was all about surrounding myself with communities of people who are full of love, friendship, generosity, and integrity. After all, that’s what really drives me these days.

I thought I would share in this email today a few of those wins, celebrations, and even Lessons Learned in hopes that they can help you in some small way.

And I would encourage you to look at your own “year-at-a-glance,” and see where you thrived, excelled, exceeded your expectations, and even stretched outside your own comfort zone. Celebrate yourself, you deserve it!

So, my big wins as I see them:

  1. Launching a brand-new organization called the International Entrepreneur Network and seeing over 140 people join within the year. I wanted to start this because I feel like I’m just not helping enough entrepreneurs. I meet dozens of entrepreneurs every month from all over the world who still have no idea what they are doing when starting up or growing their business. And they are so passionate but aren’t making the money, it breaks my heart and I want to help them. I want to help everyone. That’s why I made it so stupid affordable that it’s a “no brainer” to become a member. Find out more about this and how you can benefit no matter where you are in your business: www.iEntrepreneurNetwork.com 
  2. I’ve helped 36 entrepreneurs become authors so far too, that’s super cool I think. I LOVE being an author and now I have 10 books – whoo hoo! It gets easier and easier to write or be a part of compilations the more that I do. It’s impressive too when you have one, but more than one is even that much more impressive. I love watching their faces when they light up sharing that they are now authors… and even Int’l Best-Selling authors!! Being an entrepreneur can get you in a lot more doors, book you more speaking gigs and even help you get clients! Find out how you can become an author in the Jumpstart Your _____, Vol III book coming out in 2020:  https://jumpstartyourmarketing.com/jumpstartcompilation/
  3. Consistency continues to be a BIG thing for me, it works. Being consistent with my marketing, lead generation, follow up and sales. Being consistent with my message, my actions, my investments, my networking, my boundaries. Being consistent with my beliefs, thoughts, and ability to make decisions quickly and without conviction.
  4. I really immersed myself in a new organization that I joined late last year called Polka Dot Powerhouse. I really love these ladies, they are so supportive, smart and connected. I was so active, I probably met and/or spoke at chapters with over 300-400 members total all year around the US including being an exhibitor at their Celebration conference in Boston. I’ll be back this coming year too PLUS I was chosen as one of the only 6 Diamond Trainers for 2020!! Showing up BIG (and being consistent) really does pay off. Find out more about PDP, and jump on one of the Open Houses online for free to check it out:  www.PolkaDotPowerhouse.com
  5. I got SUPER OUTSIDE my COMFORT ZONE this year and after 11 years moved my 3-day entrepreneur training event to Los Angeles in November. Now, I probably won’t do that again, not because it wasn’t successful, it was. But because my main goal is to “simplify” in my business and life and having a big event like that with lots of moving parts and “stuff” does not simplify anything, it complicates it. So, for that ONE reason, it’s easier for me and Jason (my husband and now AV guy LOL), we will continue holding the events in the greater Sacramento area moving forward. BUT LA was a good test in “trusting that it will all work out in the end” which is one of my mantras. It did. My 2020 event schedule is up now, registration for the Love & Money Live event will be open soon!

 

Now, for a couple lessons learned in 2019, beyond what I already shared in the wins…

  1. Put myself first. I just told this to a client today too, in fact, we created her a mantra for her 2020 theme for the year “It’s All About Me”. She’s the opposite of selfish, in fact, she’s negative selfish so she really needs this. I told her to set a timer on her phone for every four hours for the whole year. (hee hee) Hopefully she’ll do this. Then when it goes off, have her stop and ask herself: “If it’s all about me, what do I need right now?” That seems like a weird thing to do I know and that often? But for some people, they need that many reminders, they get off track with putting themselves first in so many scenarios and situations every single day – from business and clients, to loved ones to even holding themselves accountable. I’ve been focused on eating right this past year and taking out of my diet the foods that don’t make me feel good – duh, what a concept right? Sticking with good for me, yummy foods. That’s one way that I put myself first. Another is that I sleep when I need to sleep and I make it a top priority to get enough sleep. I haven’t been sick a day all year!
  2. It takes risk. This year I retired my husband from his full-time job so he could start up his own business. (I guess this is one of my WINS too!) It felt really, really good to be able to do that because he was SO unhappy. We took the risk to reduce our income to one in the household so that he could pursue his dream. Not only that but he invested big in HIS business too, entering into a mentoring program for his particular industry of voice overs. Is it harder month by month? Yes but it will only be short term. Is it scary to let something go like that for him? You bet! But he’s lived through cancer, a bad marriage, divorce and a whole host of other things just like all of us and he now knows he can refuse to settle, whether it’s in a job he dislikes or with people that aren’t supportive. It takes trust, faith, determination and a lot of belief that anything is possible. With the right supportive and encouraging people around you, you can do this too.
  3. Keep my distance from yucky people. What do I mean by yucky? The ones who when you see them or hear them, give you that sick-to-your-stomach feeling in your gut, that’s who. If that means I don’t attend some of the biggest conferences in the industry because of it then so be it. I can no longer be around fake or inauthentic people, period. It hurts my energy and it pisses me off to see them lying to unsuspecting people, and more. I can’t be around selfish people who care only about themselves or them making money off of someone without giving a crap if it’s the person’s next best step or not. I can’t be around people who ASSOCIATE with those people, period. This is part of the boundaries I’ve set for myself. And frankly if that means I make less money by not collaborating with some people then who cares. I’m here to help more people create happier lives for themselves which includes more love in their life and money in their business. If you want support around that with someone who really cares about you and isn’t trying to rape you for every dollar you’ve got then reach out and let’s chat! I’m extremely affordable for what you get, you get me, an expert in all things business and marketing! I’m like the best kept secret of the coaching world, mainly because I don’t compromise my beliefs for money or opportunity. I’m the real deal and I’ve helped thousands of people make a lot of money doing what they love.  www.AskKat.biz

That’s a lot of reflection -whew! Thanks for reading.

Here’s to creating and enjoying your happiest life ever with lots more Love & Money!!

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Int’l Best-Selling Author with 10 books!

916-872-4000

katrina@jumpstartyourmarketing.com

www.jumpstartyourmarketing.com

 

“Showing You HOW to Make a LOT More Money Doing What You Love!

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Business Planning Tips for 2020

Ready for some Business Planning Tips for 2020?

What are you working on for your planning next year?

I have done a dozen or so big picture business planning meetings with my Live Big Mastermind clients so far since Thanksgiving and a handful more to go too before the end of December.  It’s that time of year!

I love, love, love doing these meetings because:

  1. First off, I get to hear how amazing they’ve done for this current year!! One client whom I just met with before writing this, literally doubled BOTH of her businesses, her private practice AND her non-profit this year!! Whoa!! That was super cool to hear. Sometimes I don’t even know where clients are at if they’re too busy to stop and tell me LOL.
  2. Secondly, I get to hear their fun ideas AND give them NEW or BIGGER ideas on things they can do and how they can tweak their business, marketing, systems, team OR how to get WAY more exposure for the coming year. 
  3. Finally, there are things we discuss, (like with my client last Tuesday) that aren’t always about business – we talk about their marriage, their health journey and even their kids and we develop plans to improve all of those too.

This video today though is of me giving business planning tips for 2020 to one of my Facebook groups… scroll down to join that, there’s more opportunity for trainings like that in the free FB group or the $7/mo International Entrepreneur Network that I run. 

The video is about a half an hour long and it’s all content, so sit down with it when you actually have the time to go through each point and make out a plan.

 

I LOVE what I do and I LOVE supporting and training entrepreneurs like you, new or seasoned on what you can do to jumpstart your business, marketing, websites, mindset, sales, team and even how to generate more clients through speaking, writing books, hosting events, retreats, online memberships and so much more. 

I’ve been doing this for 17 years now and I can’t even imagine doing anything else. You see, I’ve worked really hard building my own business over this time and I still continue to invest in trainings and workshops and masterminds all the time. I know how important it is to keep “honing my skills” – especially with regard to marketing and sales!

I always say you need to “stay in the conversation” to keep up with what’s going on in the marketplace… regardless of what you’re selling or what industry you’re in. 

There is no magic pill to make you an overnight success, it takes work… BUT it doesn’t have to be “hard work”!

When you LEARN WHAT TO DO AND HOW TO DO IT and then you can even delegate some of it or systematize some of it, it is a lot easier on you (the business owner), and THAT’s what I LOVE to teach you how to do!!

If you haven’t attended one of my live events yet and you’re remotely curious about what we do at these events that makes them SOOOOO DIFFERENT than other conferences and business or marketing events that you may have attended, please do so. The next one is this coming Spring… but go check the event webpage for what’s coming up and what you can attend; it might be a live event or a virtual training!

Let me help you get more clients consistently!

Come talk with me, sign up here.

Here’s the page for the other webinar I did about 2020 biz planning too… you can go watch that and other webinars for free: https://jumpstartyourmarketing.com/sacspeakerwebinars/ 

Want to learn more about the Int’l Entrepreneur Network that I talked about on this video? Go to www.iEntrepreneurNetwork.com and become a founding member today!

 

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Int’l Best-Selling Author with 10 books!

916-872-4000

katrina@jumpstartyourmarketing.com

www.jumpstartyourmarketing.com

 

“Showing You HOW to Make a LOT More Money Doing What You Love!

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Entrepreneurs Need to Stay in the Conversation

Staying in the conversation around being a successful entrepreneur that is!

I LOVE what I do and I LOVE supporting and training entrepreneurs like you, new or seasoned on what you can do to jumpstart your business, marketing, websites, mindset, sales, team and even how to generate more clients through speaking, writing books, hosting events, retreats, online memberships and so much more. 

I’ve been doing this for 17 years now and I can’t even imagine doing anything else. You see, I’ve worked really hard building my own business over this time and I still continue to invest in trainings and workshops and masterminds all the time. I know how important it is to keep “honing my skills” – especially with regard to marketing and sales!

I always say you need to “stay in the conversation” to keep up with what’s going on in the marketplace… regardless of what you’re selling or what industry you’re in. 

I remember selling door-to-door when I worked for the local newspaper. I’d go around to businesses every day trying to sell them ad space in the paper (yes, it was a popular and good thing to do back then). Some would slam the doors in my face, some would welcome me in and listen and others would say “I tried that and it didn’t work”. I could always teach someone something though about marketing and advertising if they would just listen to what I had to say… many times sharing OTHER ways they could attract new customers, even if they didn’t run an ad with me.

Either way, I was top in sales because IT WAS ALL ABOUT RELATIONSHIPS and I knew it way back 20 years ago.

Before I worked for the newspaper, I had a few other Marketing Consultant or Marketing Director jobs and I also did even harder door-to-door sales… residential!! OMG that is tough let me tell you! I was selling coupon books for local auto service shops or restaurants and I’d only make $10/sale back then… my goal was to knock on 100 doors to get to my goal of 10 sales!! Can you believe it? $100 bucks per day is all I strived for back then…

I’ve had BIG MINDSET SHIFTS since then about what I am worth, what I want, etc. But it was the best thing I did frankly because I can take a NO like nobody’s business!! (A very good characteristic to have when you’re offering and selling YOURSELF.)

You know what though, that’s where I really learned to be more diligent with my day-to-day revenue generating activities! I had to be. I had to be assertive, productive, motivated, period; otherwise I couldn’t pay my bills or eat!

I find that this is THE ONE SKILL or learned behavior I guess it is, that I’d say 95% of entrepreneurs don’t have (but you can learn). They don’t take CONSISTENT DAILY ACTION TOWARDS MAKING SALES. 

Either it’s due to lack of confidence, knowledge, know-how, courage, time or frankly just motivation… some are just too “comfortable” to “get to work” like you need to in order to really grow your business.

There is no magic pill to make you an overnight success, it takes work… BUT it doesn’t have to be “hard work”!

When you LEARN WHAT TO DO AND HOW TO DO IT and then you can even delegate some of it or systematize some of it, it is a lot easier on you (the business owner), and THAT’s what I LOVE to teach you how to do!!

If you haven’t attended one of my live events yet and you’re remotely curious about what we do at these events that makes them SOOOOO DIFFERENT than other conferences and business or marketing events that you may have attended, please do so. The next one is this coming Spring… but go check the event webpage for what’s coming up and what you can attend; it might be a live event or a virtual training!

Ever feel like you’re the BEST KEPT SECRET? 

I do too! Yep, that’s right… even with all the marketing, emails, social media, speaking and traveling that I do, I still often feel like more people need to know about me because I am 200% confident that I CAN SAVE ANY ENTREPRENEUR THOUSANDS OF DOLLARS OR MONTHS OF TIME when we show you how to PRIORITIZE better in your business, how to GET ORGANIZED, and get much more CLEAR & FOCUSED on what you’re doing.  

I’m constantly working on how to reach more people and I do a LOT of marketing! What kind of results are YOU seeing from what YOU’RE doing?

Please let me help you if any of this resonates with you… 

If you can come to an event AWESOME!! 

If not though, don’t let that stop you and don’t use that as an excuse to stop you in your tracks… recognize that you’re just sabotaging yourself.

There are many other ways to get the help, advice, resources and community that you need to be as successful as you want as soon as you want BUT… you have to WANT IT AND TAKE ACTION and DO SOMETHING different that you have before.

Let me help you get more clients consistently!

Come talk with me, sign up here.

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

www.jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

Please Share, Follow and Like:

Being Okay Not Being Perfect

Do you feel like you need to be perfect? 

Like you need to at least “SHOW” or “LOOK LIKE” you’re perfectly put together, organized or in some other way?

Do you feel like an imposter sometimes and find it hard to “fake it til you make it” so they say?

Well I hate to burst your bubble, but we’ve all got S**T that’s happened to us, even me.

We have stuff from our childhood that creeps into our subconscious, then we take (or don’t take) action based on those thoughts and beliefs all our life. All while we continue to get roadblocks (sometimes huge ones) just tossed in our way that we have to figure out how to navigate around.

This is called LIFE.

And whether you’re running a business or you have a job or you’re in a transition state right now, life happens. It’s how you deal with it and what you do about it or afterwards or when you’re going through it all how you react or don’t react through it all that makes you the person you are today and in the future.

We need these “lessons” in life frankly. There is NO way we can all be perfect so just realize that sooner than later and show your imperfections to the world so they know you’re human.

That’s just a little thought for the day as I share my own life’s journey with you in a quick, condensed fashion on today’s video – go take a look!

 

 

I could share hours of this frankly but one of those “beliefs” of mine that I inherited was that no one wants to hear about me which is why I always focus so much on giving value, content, tips and resources…

I share a lot more like this at my live events and in my coaching programs but not always via video or email so I wanted to give a glimpse behind the curtain today. I hope this is helpful for some of you!

Let me help you get more clients consistently!

Come talk with me, sign up here.

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

www.jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

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What does JUMPSTART mean to you?

It just came to my attention from the last email I sent out to my subscribers about my Jumpstart Your Biz in a Weekend event (I got dozens and dozens of people replying) that many have the thinking that: “I don’t need a jumpstart” because…

  • I’ve been in business for 5, 10 or more years and things are going good
  • I’m too busy, I don’t need clients right now
  • I’m slowing down and trying to stop working so hard I certainly don’t want to get a jumpstart
  • I need to scale my biz, not give it a jumpstart
  • I need an exit strategy, not give it a jumpstart

Well… great!! Those situations in fact ARE also things that I believe you still need a “jumpstart” with. At least that’s how I look at it, let me explain.

I have a LOT of clients who are in these situations, I don’t work with just new business owners you know…

I work with seasoned business owners too. For the newer businesses, getting a jumpstart makes sense to a lot of you, for obvious reasons I think.

However, for my seasoned clients we do things like: 

  • Develop more systems (online and off) to help you manage your business easier and work less in it but ON it
  • Create systems for more nurturing of your database for more referrals, automation, reminders or upsells so sales are made while you sleep!
  • Changing your offerings, raising rates or adding other income streams that are more leveraged perhaps so you don’t have to work so many hours to make the money you’re making – changing it up, doing things differently takes planning, strategy, support and even bigger ideas than some people may generate on their own.
  • Adding team members so you can do less yourself and have more free time for vacations, family or just plain working less with less possibility of potential burnout. Plus, having more team allows you to expand, grow, exit, franchise, hire a manager to run things, be a better CEO.
  • Upleveling or evolving your brand – creating a new website and direction with new inspiration due to change or something that recently happened in your life OR that you WANT to happen but there’s no room for it to the way you’re going. I worked with a fitness trainer once who was holding classes at a gym and also doing mobile training 1on1 and when we changed her business model to doing virtual fitness training and having an online membership and community she could actually stop working so much, she met a man and had two kids!
  • Upleveling yourself as an expert with a book, speaking, more worldwide exposure, hosting a podcast, developing a movement, hosting live events and your exit strategy even. These are things we often want once we’ve got a good book of business already but there’s no time to even think about implementing all of this when you’re IN the business day after day.

Being busy IN the business isn’t good if something does end up happening that could take you out of the day to day sales and client interaction, right?

What would happen if you or someone you loved got sick, hurt or worse right now? 

Would income still be coming into your business regularly even if you didn’t have to concentrate on it?

The “what if” Factor is real. Do you have a plan in case something happens? This is what a lot of seasoned biz owners are NOT prepared for – how to make their business run and make money if THEY did not have to be there every day.

  • What if you had to go take care of a loved one for a month?
  • What if you had to have a surgery and were out for 3 weeks on pain killers?
  • What if your kid/husband/mom/fill in the blank couldn’t work or got hurt/sick and it was just YOU to take care of them?

None of us are getting younger, more stuff happens to us and the ones we love as we get older no matter how hard we work at preventing it.

So much stuff has happened to me and those I love since I started my business – what makes you think nothing like this will ever happen to you?

  • I’ve been through a divorce and also another really horrible breakup with a boyfriend, that made it hard to concentrate on work throughout the whole process (for 4 months!).
  • My dad died and as an only child had to fly to his home multiple times, deal with all his “stuff” and settle his estate over the course of 12 months and $23,000, taking care of everything through probate.
  • I’ve had two total hip replacement surgeries – all in ONE year, out for 3-6 weeks each time, thinking I could work from the couch but not realizing what recovery really took out of me, wasn’t able to.
  • I’ve had a toe surgery another year, a really bad sprained ankle another year and now have knee issues (Oh and speaking is my main biz strategy, right? Hard to do on crutches or brace.).
  • My current husband went through cancer the year he proposed. We had to postpone our wedding a year and I had to spend half my days all week long for over 8 weeks in the chemo center cutting my work time in half if not less as I was a full-time caregiver. (Thank God he’s healthy now!)
  • My mom fell 3 times in one year and I had to fly to her a couple times for surgeries, and to get her set up with in home health care.

I’m sure there was more than that but those are the biggies… beyond that I’ve had multiple website changes and team changes that have cost me tens of thousands of dollars and months of delay in my marketing.

You seriously can’t wait to get more SYSTEMS set up in your business. 

Stop thinking that you’ll focus on this “later” because you’re “too busy or too ___” now.

This is just something to chew on and maybe a “reality check” for some of you too. 😉

I don’t want to see ANYTHING bad happen to you or anyone you love but IF IT DOES I want you to be ready for it. I also want to see you making a LOT more money doing what you love!!

THIS IS WHAT HAVING A JUMPSTART MEANS TO ME.

This is not a squirrel or a bright shiny object. Instead it’s what most people I see need, including myself all the time! A jumpstart somewhere…

Whether you are a NEW business or a SEASONED business, you need to be SMART about your business.

I’m happy to chat with anyone who wants to discuss any of this and what it could look like to work with me on this.

  • For some of you it could just be a couple quick calls because you have things so dialed in.
  • For others you might need a total overhaul of your business, your website, your team and your operations. 

I don’t know until I can discuss it with you but I’m telling you, I see things in systems, I’m very detail oriented and I’m super organized and I can help anyone do this stuff so you can create a smooth-running, CONSISTENT moneymaking business around the kind of lifestyle that YOU want to live.

You need to do things in ORDER OF IMPORTANCE though or it will take you way longer to see the success that you hope to see.

Come talk with me, sign up here.

PS –  You can always Like my Facebook page here or sign up for my email newsletters here.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

www.jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

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Forget about Lions, Tigers, and Bears! It’s strategy, systems, and sales you need to worry about! 

Whether you’ve been in business for a few years or you’re brand new to the game, you’re probably already aware of how important these are!

I call them the “3 S’s” (Strategy, Systems, and Sales) – and they each have the power to make or break your business.

The 3 S's - Strategy, Systems and Sales have the power to make or break your business! ~Katrina SawaClick To Tweet

With the proper profit-focused plan, a solid set of systems established, and professional sales training YOU CAN:

  • Achieve your income goals and start living a life you LOVE

  • Grow and develop your business into something you’re PROUD of

  • Defeat the overwhelm you’re feeling right now and sleep PEACEFULLY at night

As someone who has been where you are, I know the stress, worry, and frustration of trying to grow a business on your own. There are so many pieces of conflicting advice out there. Who do you trust? Who should you listen to?

Where do you even begin to get help with my strategy, systems and sales?

Don’t worry! I’m here to help! One of the things I’m FANTASTIC AT is talking through the sales conversation with someone, one-on-one or in a group, and giving you THE WORDS to use in YOUR conversations so you feel empowered, confident and assertive enough to enroll more clients into your AMAZING programs so YOU can start bringing in that MONEY!

Another one of my super powers is guiding entrepreneurs through setting up systems that save them time, energy, and money!! A savvy system is worth its weight in gold in your business, but it takes someone knowledgeable and experienced to implement the right systems and strategies that will really make an impact.

If you haven’t had a chance to check out my blog post on Business Efficiency yet, just click here or the image below…  It will really help you understand the “what” and “why” of business systems.

I LOVE getting a chance to help other entrepreneurs create their personal road map to success! And that’s exactly what we’ll do at Jumpstart Your Biz in a Weekend, and you’re invited!

The JumpStart Your Biz ‘In a Weekend’ Event is all about being able to:

  • Identify what you really want in life, your biggest passions and how to express them through an authentic-based, money-making business model.

  • Put your marketing on autopilot – so you have more time in your life to LIVE and ENJOY your life and the things that matter most to you.

  • Create your systematic marketing & follow-up system so you are able to stay in constant contact with your clients & prospects – online and offline.

  • Brainstorm new, easy, additional sources of income such as ebooks, home study kits, audios and more… that you can go home and start selling right away

  • Leverage your message into high-end coaching and program offerings, joint venture opportunities, memberships and more advanced products and services … so you maximize your revenue per hour spent AND your impact on the world!

  • Learn how to incorporate and monetize speaking opportunities, guest appearances, publicity, radio shows, video, social media, writing a book to highlight yourself as the expert you are and so much more.

I’M IN!! THIS IS EXACTLY WHAT I NEED!! 

If you’re: 

  • Struggling to make a profit in your business

  • Feeling stressed and confused by all the advice out there

  • Overwhelmed by your “to-do” list and feel like you’re not sure what the next step should be

  • Aware you need systems and automation set up to help you save time and serve your clients but you don’t know where to begin

  • Lacking confidence during sales calls…

Then Jumpstart Your Biz in a Weekend is for you! I’ve been in business for over almost two decades! I’ve experienced the roller coaster you’re on and I’ve been privileged to help thousands of entrepreneurs just like you, dramatically makeover their businesses and START MAKING GREAT MONEY! (Heck, we even get attendees making money AT the event itself!)

There’s no time to “wait” to figure this out, you need to crack the code on what’s going to make you more consistently profitable right now! Or else right? Or else you have to go back and get a JOB, or else your significant other might give you an ultimatum to quit the biz, or else you’re going to have to start selling stuff just to pay rent! Don’t let this happen, take charge of what you know you’re destined to be doing… you just need to learn a FEW KEY things still about making great consistent money is all…

Sign up for Jumpstart Your Biz in a Weekend now and let me be your guide on your business journey! 

Join me and many other entrepreneurs just like you in Los Angeles, CA November 7, 8, & 9, 2019 at the Four Points Sheraton LAX.

REGISTER HERE

I promise it will be the best business or marketing event you ever attend! I’m so excited to help YOU help OTHERS!

Let’s grow your impact and your pocket book TOGETHER!

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Technology – How it Affects Business Efficiency Increasing Cash Flow

As business owners we all know that marketing and sales are what we need to do to create or increase cash flow, right? It’s pretty common sense stuff when you think about it, but actually DOING it is a whole other story.  We’re all pressed for time, doing a million things and everything seems to come at us at a fast pace. Technology was supposed to HELP us get more done, and in most cases it does. But, it also complicates things, too.

I just did a presentation the other day about marketing… but it was more than just marketing, I started out talking about WHY we need to do a lot more marketing first and it all came down to……… TECHNOLOGY!

Technology is part of business and business efficiency increases cash flow.

Follow with me here for a minute….

With more forms of technology being used (email, SMS texting, video marketing, social media, robo-calling, etc…) information is hitting us from all directions at lightning speed. It turns into a vicious cycle. This huge increase in amount and speed of information is making it harder to get people to pay attention which means we (you and me) just have to do MORE marketing.

The days of just sending one email out to our list or doing one post or even a Facebook Live to generate leads is GONE. Plain gone. These activities are no where near enough to get anyone to pay attention to you or your message, much less take action to purchase our products or sign up for our course and events.

That means we have to do more.  If we don’t DO MORE…our sales will fall off and that cuts our cash flow.

But to do more it takes more time right?

Well, it definitely could… IF you’re not being efficient.

Systems Increase Efficiency and Efficiency Increases Cash Flow

This is one reason I focus so much on teaching you systems. Systems for lead generation, marketing, follow up, sales and even systems to manage clients, your business, your team and so much more.

It takes a little bit of effort and time to LEARN what systems you need, what software perhaps, or technology and then learn HOW to implement those systems so that your business efficiency increases cash flow.

FOR EXAMPLE:

For a great lead generation system online, you want to have:

  • A well written landing page with a good call to action, what will you give away for free? Something that your ideal client really wants (not just what you think they need).
  • An opt in box, some way to collect their email and name on that page is critical. Ideally, a form NOT generated from a plugin on your WordPress either because that isn’t hooked up to a system that can send auto replies. You want an email marketing software that makes you compliant and will send an auto email reply (we call that an autoresponder).
  • The autoresponder set up, maybe more than just one email in that series too, it can be multiple emails set to send by day – day 0, the day they opt in, possibly day 2 to make sure they went and listened or downloaded your freebie, day 5 to ask them to come to a call with you perhaps or take a next step, day 10 with a good piece of other content for education along with call to action, etc.
  • This system would also hopefully include a prompt for YOU to call them to follow up, a prompt for you to MAIL THEM something in the mail if you can get their phone number and email address either at the time of opt in OR in subsequent emails when you get them to sign up for a call or other fun thing… ask for MORE contact info at that time.
  • All of this almost can be automated. And there could be more to it… but we’d have to look at your whole business model and your goals to determine what else.

I help clients with this stuff all the time you know… I’m not just about helping you with jumpstarting your business, marketing, website, sales, etc. I’m about helping you REDESIGNING YOUR BUSINESS TO FIT THE TYPE OF LIFESTYLE THAT YOU REALLY WANT.

This involves your life, your business, your relationships, your self-confidence, your technology and systems, your pricing and LITERALLY EVERYTHING that it takes to get you where you want to go.

Keep in mind that I’ve been helping entrepreneurs do all of this for 17 years now. I know a lot about a lot and I keep learning more myself too, we all have to or we’ll get stagnant.

If you want REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business, get more clients, stop stressing and being in overwhelm while building a business you’re proud of, that makes a big impact on others AND brings you a good amount of money in the process then you want to ATTEND MY LIVE EVENTS. Especially the next one, it’s my signature Jumpstart Your Biz in a Weekend event.

November 7, 8 & 9 in LA, CA – Jumpstart Your Biz in a Weekend – all 3 days – where you’ll be working on what you need to jumpstart your business fast. In this event, we will be working on everything from A-Z that will help you create a more smooth-running, moneymaking business doing what you love. Stop waiting to get a jumpstart – you’re leaving thousands of dollars on the table! Find out more and register now – big bonuses available the earlier you register! 

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

 

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It’s Official!! My hubby, Jason quit his job this week. He gave his JOB notice and his last day is in September! Granted, it’s about 4 months sooner than I was thinking he would and probably a year sooner than HE thought he would but living with an entrepreneur, the entrepreneur mindset kinda rubs off I guess! LOL (Isn’t he cute? What a ham, huh?)

He sees me working from home when he’s been out in this 105-degree weather for weeks now… that’s just ONE reason it’s sooner than later I’m sure… it’s really HOT. And working inside the air-conditioned house is very appealing.

Frustration Leads to an Entrepreneur Mindset

Over the last month, Jason has been getting more and more frustrated with his job – have you ever felt this way too? That frustration is key to shifting from an employee mindset to an entrepreneur mindset. I know I have with a couple of my past JOBs. The lack of systems, support and leadership as well as the physical taxing work to his body. SOOOOOO, with my 1000% support of course, he gave his notice the other day.

“Yay!” I said, knowing that will greatly reduce some of his stress and anxiety and be a much better life choice for him. He deserves to be happy doing what he wants.

“I’m scared and excited” he said (something that everyone I know leaving their job or that jumps into a new business says). These feelings are so normal when shifting from having an employee mindset to and entrepreneur’s mindset.

It Always Works Out

Financial reasons are one of the main reasons people don’t leave their jobs sooner. For us, (and my main motto) is: it will all work out in the end. I also say, “no one is going to die if you quit, we’re not going to be homeless, there’s always a way to make it work”.

PLUS… There’s always a way to make more money!

That’s the beauty of being an entrepreneur. Problem is… some of you DON’T BELIEVE IT. You could create a new a program, product, event or service and sell it to make money right now. Yes, you could!!

And so that is what I just did too! See the Technology Training Workshop Series below (or here) for more info! I also had 4 new authors join the Jumpstart Your _____, Volume II compilation book in the last couple weeks. And I could even offer some additional 1on1 calls right now too… SO CAN YOU!

There’s always a way for me and for YOU to make more money you know. You are NOT stuck with what is currently coming in for you if you’re running your own business.

You are definitely not stuck with just what’s in your bank account today.

Shift Your Mindset

You want to STOP THAT LIMITED THINKING and get creative and GET BUSY PROMOTING IT and talking to more people! You just may have to step up with MORE marketing, networking, follow up and sales is all but it’s totally possible no matter WHAT business you have.

After all, those are the foundational activities that keep your business a smooth-running, moneymaking machine!

Jason too, will hit the ground running once he finishes his last day mid-September. He’s locked and loaded and knows exactly what to do to start getting paid as a Voice Over Artist because he’s been doing a coaching program to teach him over the last 6 months. (Of course, he’s got me too which is very helpful.)

Crisis or Opportunity

Life Transitions however, can put a strain on any family or person if they are unexpected. (Even if they are somewhat expected too!)

So, what do you do to stay afloat and sane through it all?

What do you do to stay focused, clear-headed and motivated to see results quickly?

Whether it’s to find another job quickly, ramp up a business, get support for your health if it’s a health crisis, borrow money if it’s a financial crisis… you can choose to look at these things as a crisis OR opportunities. An entrepreneur mindset focuses on the OPPORTUNITY!

What do you do when life hits you? You know the type of hit I’m talking about…

  • An illness with you or a loved one
  • A defeat or failure in your career or business
  • A huge relationship break-up
  • Job loss for yourself or spouse
  • Death or loss of a person or pet
  • Big, unplanned move or home catastrophe

Of course we never expect or want these things to happen but most of them will happen, it’s just a matter of when and with who.

Do you just simply get back up and keep moving forward?

Does it shake you for a few days, a week, longer?

Do you get scared and go “hide”? (metaphorically or literally speaking)

Don’t get me wrong. Even with an entrepreneur mindset, you may still do those things from time to time, just not consistently.

Entrepreneur Mindset = Shift, Pivot and Grow

There’s a saying “how you do anything is how you do everything” in case you haven’t heard.

What’s going to help you shift your mindset from “EEEEK and OMG” to “It’s all going to work out in the end, let’s just see what we need to do.”?

I help clients with this stuff all the time you know… I’m not just about helping you with jumpstarting your business, marketing, website, sales, etc. I’m about helping you REDESIGNING YOUR BUSINESS TO FIT THE TYPE OF LIFESTYLE THAT YOU REALLY WANT.  

This involves your life, your business, your relationships, your self-confidence, your technology and systems, your pricing and LITERALLY EVERYTHING that it takes to get you where you want to go including helping you navigate life transitions with an entrepreneur mindset.

Keep in mind that I’ve been helping entrepreneurs do all of this for 17 years now. I know a lot about a lot and I keep learning more myself too, we all have to or we’ll get stagnant.

Come have a call with me and lets discuss your next steps!

Everyone gets value from a 1-on-1 call with me, even if you don’t want to work with me at the end of it, I PROMISE you’ll get some clarity for your next steps or better prioritization, monetization, etc. Guaranteed. 😉 It’s my gift to you… Book it now!

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