You’ve likely heard me say this before.  Attending events is a great way for business owners to get exposure to a massive amount of people – potential clients and referral partners.  And they’re are a great way to get training you need to be more successful.

What events are YOU planning to attend, either live or virtual, before the new year? I’ve got some great ones for you to consider.  The events I’ve listed below will interest many of you.  So take a look at this list and sign up for any and all that interest you!

November 28 – 6-8 pm In Person – Free Rocklin Elite Rockstar Connect Networking Event. Eric Lofholm and I are the hosts of this event and we invite you to an evening of networking at Strikes Unlimited.  Click the link to get FREE tickets and more information on Eventbrite

November 29 – all day  I have two books launching this day.  The 40/40 Rules: Wisdom From 40 Women Over 40 is available on Amazon starting today.   Learn and grow from the “been there, done that” wisdom & escapades. The authors share their mistakes, failures, and triumphs in hopes that you avoid the negative outcomes and experience your own triumphs.  Buy it here on Amazon – click here.

If you are looking for some daily inspiration, pick up a copy of “My Journey My Journal”.  It contains 215 insights from top professionals, entrepreneurs and thought leaders….including ME! Buy it here on Amazon – click here.

November 30 – 9-11 am PST – 2 Hour Jumpstart Your Biz Masterclass with Katrina Sawa – This is like a group laser coaching frenzy, really.  Attendees are different, never the same at all of the sessions. They are in a variety of industries and niches and have a variety of questions, but most business owners will get a tip or two from everyone’s questions.   We dive in deep on various topics to help you jumpstart your business, your marketing, your websites, your productivity, focus, mindset, sales, follow up, speaking and so much more. This is great to attend if you are stuck in your business, not making enough money and aren’t sure what’s wrong or are working way too hard.  I’ll help you get you unstuck and to your next level quickly.  Find out more and how you can join us for just $79 here by clicking this link. –>> JumpstartYourmarketing.com/masterclass

December 4, 5-6 pm PST – Sacramento Speaker & Entrepreneur Network – FREE Webinar  Our guest speaker, Kathi Burns, is professional organizer and will give us tips about how to get organized for the new year with guest speaker Kathi Burns.  Find out more and register here at the Sacramento Speaker & Entrepreneur Network.

December 5, 10-11:30 am PST – FREE Info call on how to get published, become an author, write a book and WHY this is such an awesome thing to do in your business!!  Join me and learn a few things on how to get started, what you need to know and more. Click the link to register for the FREE How to be an Author Call .  The call will be recorded and if you register for this event, you will get the replay.

December 10th – Podcast – more info announced on this date – follow me on social media for details.

December 11- all day  Jumpstart Your ____ book launch day!  This will be an awesome book featuring 26 authors. It’s for anyone who wants to know how to jumpstart any area of your life, health, business, career, spirituality, mindset, motivation and so much more!  If you’d like to help me by supporting the book launch, go to Jumpstartyourmarketing.com/jumpstartyour_book/  to get more info and to sign up!

December 13 – all day, 9-5 Roseville, CA – Jumpstart Your Biz Online  Join us in my one day hands-on Technology for your Biz workshop where you’ll be working ON your computer, your systems, your website, social media, email marketing and everything or anything technology oriented. Why am I doing this? Because the event that I did like this in August was super powerful and helpful for those who attended.  I walk around the room all day helping attendees do the things you don’t know how to do, like to do or aren’t comfortable doing but in a friendly, learning environment so you can finally get comfortable doing some of this yourself AND get a bunch of things done!  You can set up funnels, free gifts, autoresponders and everything that makes your business a smooth-running, moneymaking machine of a business at this workshop. Click the link to find out more and join us at the Jumpstart Your Biz Online Event.

December 14, 9-11 am PST – 2 Hour Jumpstart Your Biz Online Coaching Frenzy  Come to this session to get all your questions answered about marketing, business, websites, follow up, sales, getting clients, speaking, social media, technology, direct mail, email marketing, doing live events and pretty much anything and anything that’s holding you back from making a whole lot more money doing what you love.  The cost is only $79 for 2 hours with Kat’s brain on your business in a small group on zoom format. Click the link to register here now:  Jumpstartyourmarketing.com/masterclass 

December 14, 11a – 3pm PST – eWomenNetwork Sacramento Chapter  Take charge and set yourself up for success in 2019!   Discover how to create and accomplish your goals on a consistent basis.  Join us at our Holiday Extravaganza for networking and to sit in to hear the Guest Panel discuss “Goal Setting Like a Boss”.  Panelists include Syndee Hendricks, Kari Hagensmith, and me.  Guests are welcome.   Click here to get more details and register!

December 19th – Podcast – more info announced on this date – follow me on social media for details.

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

 

PS:   Have you started your Annual Business Planning yet?  Are you waiting because you don’t know where to start?  I can help you learn how to go through the process effectively.   Get 2.5 hrs of awesome training on this topic – you’ll love it!

For just $57, you’ll get a comprehensive training session and you’ll get clear, organized & focused about your business in 2019. Click the link to get more info and register for access – JumpstartYourMarketing.com/coaching-bizplanwebinar.

 

 

Please Share, Follow and Like:

Are you interested in joining a powerful mastermind?

Did you know that I run a really awesome and dynamic mastermind where you could get the support you need in the next 12 months to catapult your business, double your revenues or more and get a lot more DONE with the accountability, advice and the access you get to me?

I’d love to have a conversation about your business and your big picture goals (for free this week or next) if you think you are ready to step up and invest in your business and your own growth this coming year!

I offer several payment options, so don’t make money the “excuse”.  Don’t wait to schedule a call to talk with me because you think you can’t afford it.  Seriously, isn’t it time to stand up for what you want?   I know from experience that standing up for what you want is the only way you’re going to get it.

Click below to listen to my video tip about the Power of my Live Big Mastermind! 

Find out more about my Live Big Mastermind and let’s chat now while I have it open for enrollment… you get better deals when you join by the end of December!!

Go to www.LiveBigMastermind.com  to see what all is included in this Mastermind!

 

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:   Learn HOW & WHAT to do to get your business more online marketing friendly & up to date so you can be found more and grow your business at my Jumpstart Your Biz Online Live Event on Dec 13th, 2018!   This will be a full day, 9-5, hands-on workshop where you bring your laptops, passwords and we get into your website, social sites, email marketing, shopping carts, updating them all and making it all more efficient and smooth-running and more!

Registration is now open: Go to:  www.jumpstartyourbizonline.com to get more details and register NOW!

Please Share, Follow and Like:

Where do you want to be 3, 5, 10 years from now?  What’s keeping you from enjoying the lifestyle you really want? Or from designing a profitable business around doing what you love?

Worry? Stress? Doubt? Money? Time? Others? Mindset?

I believe anyone can build the business of their dreams doing what they love IF they learn how to do so.

Most people however, when they set out to start up their own business, just think they can print a business card and design a quick website and have a business make them money. That’s not reality however.

The truth is, it takes time and training to be a business owner. We aren’t all born with the “how to know how to start and run a successful business” gene. We need to learn what to do and how to do it.

Take a nurse for example. If you wanted to become a nurse, you wouldn’t just walk into a hospital in some scrubs you bought for yourself and start poking people with needles right? You’d go to Nursing School for a few years to learn EXACTLY WHAT TO DO and how to do your job.

And even an attorney has to go to Law School. They can’t just walk into a courtroom and start trying a case! That would be against the law plus they’d most likely lose their case since they wouldn’t know what they’re doing right?

Yet entrepreneurs often think they can walk into their own business and start helping clients or selling their products and services without proper training. Now if you have previous sales and marketing training from another job or school, you could probably get somewhat far making money, you could. But you’ll get stuck somewhere. Most likely it will be in how to run your business efficiently and how not to be in chaos in the back end.

And for those without any or much sales and marketing training at all but maybe you know the backend systems, processes, financial end of it all, etc. you will most likely not know how to effectively sell or convert enough clients into your services in order to reach your goals.

There is so much to know when you start up your own business that it just makes sense to get help. It’s a lot faster too. Don’t fall into this trap and get stuck wasting time or money in the wrong places and not seeing results soon.

Here are 5 Simple Steps to Turning Your Ideas & Passions Into a Moneymaking Business:

#1:  Define your vision – think really BIG! (the new plan)

#2:  Choose your model (s) – do what feels right today

  • The Key to Designing Your Business Around the Kind of Lifestyle You Want to Live is…LEVERAGE
  • What can you add: membership model, group program, live event, online classes, teleclasses/webinars, ebooks and products, etc.?

#3: Basic business set up – technology, systems, team

  • Get the Help & Training You Need to Develop the Big Picture Plan for Your Business
  • Learn & Create Systems
    • Implement automated processes online for sales, follow up, communication, lead generation, etc.
  • Develop & Prewrite Templates
    • Write templates for follow up and other marketing tasks to delegate or reach more people faster
  • Duplicate & Replace Yourself
    • At home or work – hire someone to clean house or mow the lawn plus add team members

#4: Jumpstart your marketing – take massive imperfect action, implement like crazy

  •  Get in front of more people, more often and in more ways – massive marketing and lead generation is needed, more than most people think!
  •  Make it easier for people to buy – use online technology and your website as the hub of your business but also have Easy Yes Offers in person to make fast cash.
  •  Create your interactive, relationship marketing, follow up and sales system so that you can funnel more of the right prospects in at one time, not having to touch them all individually yourself right off the bat.

#5: Evolve – reflect, revise & what’s next?

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz. Let’s plot out YOUR Big Picture Strategy now before it’s too late!

Here’s to building a business doing what you LOVE!!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Learn HOW & WHAT to do to get your business more online marketing friendly & up to date so you can be found more and grow your business at my Jumpstart Your Biz Online Live Event on Dec 13th, 2018!   This will be a hands-on workshop where you bring your laptops, passwords and we get into your website, social sites, email marketing, shopping carts, updating them all and making it all more efficient and smooth-running and more!

Registration is now open: Go to:  www.jumpstartyourbizonline.com to get more details and register NOW!

Please Share, Follow and Like:

While doing my planning for the New Year, I added to my list of the ways YOU can work with me to Jumpstart Your Business!  And for your convenience, I’ve summarized them as follows:

2 Part Business Planning Webinar

Are you ready for the New Year? What I mean is, are you Planning what products and services you’ll offer in 2019?  What about the business conferences you plan to attend or the events you plan to host?

Here’s my initial process if you want to try this for yourself.  I start with the same question I ask ALL of my Live Big Mastermind members and 1on1 Coaching clients:

  •  What am I selling? or what do I want to sell and focus on selling next year?
  •  What will people want AND how do I want to be in service (or provide my expertise)?

From there, I plot those income streams and business models out. Then, based on my reality and stretch money goals, I forecast how many or what amount of each I would sell and what that would equal revenue wise for the year.

I’ve also recently guided my Live Big Mastermind clients through a planning process that they LOVED. So I’ve created a way to share this process with YOU.

It’s my 2-Part BIG PICTURE BUSINESS PLANNING Webinar. This training consists of 2 Webinar sessions starting tomorrow, Weds, Nov 7th. The second session will be on Weds, Nov 14th. Both sessions start at 9am PST.

You’ll get 2-3 hours of my head on your business in these laser-focused trainings. The sessions will be recorded so you won’t miss anything. But I highly recommend that you come to the Webinars, if you can. You’ll love the price of just $57 for this too! Register TODAY at Jumpstartyourmarketing.com/coaching-bizplanwebinar and be ready to jump into the first session on Weds, Nov 7th!

I also have some new ideas up my sleeve for next year as well as a few tried and true that I love doing.

I’m adding VIP 1on1 Days for those of you who want to get stuff done quickly and not stretch out the coaching and learning or implementing to 3, 6 or 12 months. This is for those of you who want to get it done ASAP!  This is how I like to invest my time with my mentors – 1on1 and FAST, in and out whether it’s in person or via zoom/phone. And because I like to do it this way, I’m betting that there’s a few of you who like to learn and get stuff done this way too.

I’m kicking this offering off this winter and doing something I’ve not done before in my 16 years in business. It’s my “End of Year/ New Year VIP Planning Frenzy”.

I’ve selected 10 days between Thanksgiving and mid-January to do these VIP 1on1 Days – JUST 10 DAYS!  DO YOU WANT ONE?

What if I told you they were only ONE THIRD OF THE PRICE on these specific 10 days that I’ve selected. (Take it as my holiday gift to you!)

If you would like to be considered for one of them, please fill out the quick little form and tell me your big hairy goal(s) are for 2019. Tell me which date you want from this list of dates given and I’ll be in touch with a quick phone call. Just Click on THE WORDS “COUNT ME IN” .

If you decide NOT to do it after talking with me or hearing the investment, there’s no obligation just because you’ve filled out the form stating you’re interested. I’m not publishing the investment cost on purpose. Why? Because I’m trying to PUSH those of you who already “THINK YOU CAN’T AFFORD IT” to get outside of your comfort zone and just see what’s possible for you AND ASK. Just ask… what have you got to lose? You will be glad you did!

If you don’t ask, you don’t receive. If you don’t find out, you never know. If you don’t take action, you never get where you want to go!

So Stop Sabotaging Yourself with these limiting beliefs before you have all the facts or you’re definitely NOT going to reach your goals this year or next. Go Fill Out the Form – these VIP 1on1 Days won’t last long!

Now, here are some other ways you can get support from me before the end of 2018:

There are still 2 Friday 2-Hour Zoom Masterclasses you can attend this year ($79 each), Nov 30 and Dec 14. Those will be going away in 2019 as they are now.  Click here to Register.

There is one more,  1 day Techy Hands-On Workshop on Dec 13th. ($397 to work with me and a very small group for an entire day on your website, social media, videos, email marketing and more.)  Click here to Register for Jumpstart Your Biz Online.

Another option is you could do one or two 1on1 Planning Calls with me of course… at $350 each.

And of course I opened enrollment for my Live Big Mastermind this week again for this coming year!  If you’re looking for a mastermind to join, you definitely want to take a look at mine if you want to work on the following this year and get accountability to get it all done.  We focus on areas like:

  1.  Consistent revenue coming from your consistent marketing and lead generation activities
  2.  Consistent revenue coming from your speaking opportunities – online or in person
  3.  Consistent revenue coming from your website traffic and online offerings
  4.  Developing your leveraged programs, products, events and more
  5.  Developing online funnels, memberships, groups and community
  6.  Hiring and utilizing a team or more technology and systems so you can reach more people and get more done without working so hard
  7.  Getting rid of that head trash and toxic people that keep you stuck
  8.  Getting a book done, corporate gigs, new website, better branding and so much more!

Click here to go look at the benefits of the Live Big Mastermind and fill out the form on that page if you want to talk with me about it.

Here’s to creating and enjoying a life full of lots of LOVE & MONEY!!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

 

PS: Learn HOW & WHAT to do to get your business more online marketing friendly & up to date so you can be found more and grow your business at my Jumpstart Your Biz Online Live Event on Dec 13th, 2018!   This will be a hands-on workshop where you bring your laptops, passwords and we get into your website, social sites, email marketing, shopping carts, updating them all and making it all more efficient and smooth-running and more!

Registration is now open: Go to:  www.jumpstartyourbizonline.com to get more details and register NOW!

Please Share, Follow and Like:

Choosing your technology tools, resources, software can be confusing, I know. There are soooo many choices and everyone you ask probably gives you a different recommendation, right?

You see, when I first talk to entrepreneurs, whether they are new in business or even if they’ve been in business for years – the topic of technology comes up. I ask questions about what technology people are using in their business to be able to advise them about systemizing their business and running an efficient business so they can get more clients and make more money.

Starting with the big picture and down to the details, I ask about the tools and software that you, the business owner uses. I’ve found that many times people are using the wrong technology for their needs, for what they are trying to do in their business.

The last thing I want my clients and really, any small business owner to do is to commit to a big investment for a software package that does not fit their needs.

There’s an important fact you need to know…I don’t give cookie cutter advice when it comes to choosing your techy needs.

Click below to listen to my video tip about “How to Choose Technology Tools for Your Business”

 

So, does this all make sense to you?

Are you ready to get clear about the technology that will be best to use in your business based on the type of business you have and where you are in your business right now?  Then, schedule a strategy session with me now and we’ll get started. Go to https://jumpstartyourmarketing.com/strategysession/ and sign up today!

And if you haven’t heard yet, I’m holding a Live event on Thursday, December 13th in Roseville, CA – Jumpstart Your Biz Online – 1 Day Workshop.  It’s a one day, hands-on workshop where attendees will bring their laptops and I’ll show you what you need to know about the back end of your business. I’m talking about your systems, software, technology and website – these things are the lifeblood of your revenue you know. Sure, you need leads, marketing, follow up and sales too, but if you’re bringing in leads and marketing to drive traffic to your website or even to a call with you, then I guarantee this stuff is one of the biggest things preventing you from making more money. This workshop has very limited seating, so if you are interested, reserve your spot now!

Get More Details and Register here:  https://jumpstartyourmarketing.com/jumpstartyourbizonline

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

 

PS:  Want to know the Business Planning Strategy that I teach my VIP clients and Live Big Mastermind clients? Join me in my new 2-Part Big Picture Business & Marketing Planning Webinar that starts on Weds, Nov 7th.  Sign up to reserve your spot NOW at https://jumpstartyourmarketing.com/coaching-bizplanwebinar

 

Please Share, Follow and Like:

If you are a business owner, there is NOTHING like attending live events. I can’t explain it but if you don’t do it often, you are really MISSING OUT. And I’m talking about ones that take you away from home overnight, not ones that you go to for a few hours one day – those are NOT the same.

You can’t run a business without paying clients and customers! And it takes exposure to a massive amount of people with your marketing to allow you the ability to follow up with just the right ones.

You see, I just got back from a really awesome event called “the Unconference” in Orlando, Florida, see above picture. It was hosted by the Women’s Prosperity Network, a really amazing organization for women in business. It’s run by a friend of mine, Nancy Matthews and her two sisters Trish and Susan; everyone calls the three of them “the sisters”, it’s fun.

I was able to give a quick story and shout out from this amazing stage and a quick training about follow up at one of the VIP lunches.  I  met some outstanding women, was blessed to discover some really cool ladies who want to work with me and had a really fun time continuing to connect further with one of my Techy VAs (and clients), Angela.

I recorded a video all about this experience plus about my own events and what people really get out of them when they decide to invest their time to attend and really work ON your business.

If you’re not where you want to be in your business right now, at this very minute – I urge you to go listen to this, please.  I share some things you want to think about and take action on. It’s only 14 min and it’s on the event page of my site – JUST CLICK HERE and then click on the video with my photo on it right at the top.

In my upcoming event specifically we’ll be going over changes and updates to what’s working and what isn’t with:

  • Social Media – all platforms
  • Video marketing
  • Websites and funnels
  • Networking and follow up
  • Sales conversations – online and offline, 1on1 or from stage
  • Live event and retreats
  • Getting free publicity and exposure
  • Finding and monetizing speaking
  • Writing books and Amazon launches
  • Product and residual income type business models
  • PLUS I always let attendees make offers and make money at my events and this event will be no different… You could make enough to pay all your travel expenses to attend plus your ticket too!

You’ll no doubt walk away with your next 6-12 month business and marketing plan in hand when you leave! (my binder alone gives you this!)

It’s your last chance to register – it’s down to the wire though because I don’t take registrations during the week of my event because I’m preparing for the events –  the materials you’ll get, the training, planning the party and fun stuff for you throughout the 3 days.  So you’ve got to  RESERVE YOUR SEAT NOW!

Check out this video to learn more about What I Know About Live Events

Go to my events page now to regsiter for this Nov 1-3 Jumpstart Your Biz in a Weekend event OR check out and mark your calendar for any event in 2019 – dates are now posted!

And I’ve lined up some amazing speakers for the Jumpstart Your Biz in a Weekend Event…

Jill lublinJill Lublin – 4X Best-Selling Author, International Speaker, and Radical Influence Expert

Jill Lublin is an international speaker on the topics of publicity, referrals and networking.  As author of her best selling book Get Noticed…Get Referrals, and co-author of the best-sellers Guerrilla Publicity and Networking   Magic. Jill is a master strategist on how to capture the attention of the media and increase your visibility in the marketplace. www.publicitycrashcourse.com/freegift

Caterina Rando – Master certified coach, best-selling author and professional speaker extraordinaire

For over twenty-five years Caterina has served women entrepreneurs on a mission to build influence and gain clients with public speaking, workshops, events and retreats. She is a business mentor extraordinaire, sought-after-speaker and author of Learn to Power Think and the ABCs of Public Speaking. She hosts over 80 days of her own, live in-person events for entrepreneurs each year. She conducts everything from her high-level elite mastermind groups, to speaking business trainings programs, to her 2-day summits, Seven day cruise programs, to her favorite, the annual Breakthrough Luxury Retreat for Women. Caterina is also the founder of Thriving Women in Business Center and the

holly porterHolly Porter – 4X #1 international best-selling Author, innovative entrepreneur podcaster and philanthropist
Holly Porter is an international influencer, trailblazer, an innovative entrepreneur and philanthropist. She connects you for success and leads by example. Holly helps women entrepreneurs spread their wings and stretch a little bigger by adding additional income streams to their existing business. You can find out more about her at www.HollyPorter.com.

And, of course, I’ll be speaking too!

Here’s to creating and enjoying a life full of lots of LOVE & MONEY!! 

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Learn HOW & WHAT to do to get your business more online marketing friendly & up to date so you can be found more and grow your business at my Jumpstart Your Biz Online Live Event on Dec 13th, 2018!   This will be a hands-on workshop where you bring your laptops, passwords and we get into your website, social sites, email marketing, shopping carts, updating them all and making it all more efficient and smooth-running and more!

Registration is now open: Go to:  www.jumpstartyourbizonline.com to get more details and register NOW!

Please Share, Follow and Like:

Michele PW effective emailsI thought you might enjoy this Guest blog post about creating effective email that is by my friend Michele PW, who is a copywriting expert and author:

In today’s world—the world of building businesses online—most entrepreneurs understand that building an email list is extremely important.  An email list is one of the best ways to build your business because it gives you the opportunity to connect with potential buyers on a personal, authentic level.

Done right, an email list can supercharge your business results.

But (you knew that was coming, right?) an effective email is only as effective as your open and click-through rates.

If nobody’s opening your emails, and nobody’s clicking on the links you put in them, then your email list is not actually working to build your business.

And that can be discouraging.

It takes lots of time, energy, mental power, and money to build a list and to write content regularly.

So today, I’m going to share six of my favorite tips for writing an effective email that connects and converts.

Tip 1. Make Sure Your Emails Are Mobile-Friendly.

I know. It sounds pretty obvious. Also, emails not being mobile-friendly doesn’t really sound like a deal-breaker, right? Wrong.

Here’s the thing: an increasing number of studies and statistics show that a growing number of people use phones and tablets to shop (not computers). In fact, one of the reports I read said that up to 70% of sales happen on phones or tablets.

If your emails look “off” or load improperly and aren’t easy to read, your readers are going to click “delete,” period.

So here are some mobile-friendly-related considerations to make as you create and compose your emails:

Whether to use a banner. Recently, I’ve noticed that entrepreneurs see better conversion rates when they do not use a banner.

The user experience: technically. People reading on teeny tiny mobile devices are more likely to skim than people who read on computers. Make it easy for people to consume your emails by incorporating white space, shorter paragraphs, and shorter sentences.

The user experience: emotionally. Be sure to think about how your subscribers feel when they get your email. They’re living, breathing, busy people, so give them something worthwhile.

Tip 2. Make Your Emails Easy-to-Read and Understand.

As I mentioned above, your ideal prospects are likely skimming your email. That being said, is it easy for them to follow what you’re saying? Are you using words they quickly and easily understand?

Are you making them think too hard?

Of course, I’m not saying you should “dumb down” your message. But you should also be sure to use language that your ideal prospects use (not jargon from your industry).

On another note, be crystal clear about which action you want your readers to take. Set links apart so readers know exactly where to click. If it’s not crystal clear, your readers likely won’t take action at all.

One of my favorite tips for creating a crystal clear call to action is to start with the end in mind. Before you even start writing the email, be clear in your own mind about which action you want readers to take—whether it’s to enroll in your new course, buy your book, or read your newest blog post.

Building your email that call to action is a great way to make sure you’ve just created an effective email. And don’t forget to keep it simple!

Tip 3. Connect with Your Ideal Prospects.

Your community is unique. It’s important to ensure you are connecting with the members of your community on a personal level.

Here are a couple of examples:

I’m on a list where the business owner writes very long emails a few times each week. To be honest, although I’m seeing better conversion rates with shorter emails, this entrepreneur’s emails are entertaining—a great mix of content and stories from his life.

And, they always include some kind of offer at the end.

I’d typically caution entrepreneurs against sending out too many sales emails, but this particular business owner has it nailed: I am certain he gets a lot of email opens and a lot of click-throughs because his emails are informative and entertaining!

One of my clients has had a great response from shorter, punchier emails that have a kind of “hook.” She’s often directing people to read her blog posts, and she makes her emails short and sweet and to the point. Although this effort is the opposite of the one I explained in the first example, it works!

It’s all about knowing what your ideal prospects want from you.

Tip 4. Make Your Emails Personal.

The reason email works so well is that it is personal by nature. Your communication is like a letter to each of your community members. So when you’re writing an email, pretend you’re writing a letter to one specific person. When you master this, each of your ideal prospects will feel like you’ve written specifically to him or her.

When they get the sense that you’ve taken the time and energy to focus on them and write something that matters to them, they’ll reward you by opening and reading your emails.

Tip 5. Write Great Subject Lines.

Think about it: when you’re looking at that long list of emails in your inbox, you’re filtering: deciding which ones you’ll trash immediately, which ones you’ll read later, and which ones you’ll read right away. How do you make those decisions? You look at the subject lines. So, what makes subject lines great, or effective?

Being specific. If you have a deadline coming up, or a webinar showing on a certain date, include that in your subject line.

Being a little “off-the-wall” or invoking curiosity. Some examples are, “Winter is coming,” or, “It worked … kind of.”

Mixing it up. If, in most cases, you write straightforward subject lines, try throwing in a few “off-the-wall” subject lines every few emails. Or, if you typically write mysterious subject lines, throw in a few straightforward subject lines here and there. This may help you cut through the email clutter.

Tip 6. Write Powerful PS’s.

Did you know that it’s extremely common for a reader to skip from the top of an email straight to the PS? In fact, the PS is known to be the second-most-commonly-read element in an email (behind the subject line). So this is “hot real estate” in your emails! There are several different ways to write a powerful PS — to get you started, I’ve included a few email writing tips below:

Address an objection. The most common objections people have when buying your product or service are time and money. They’re not sure whether they can afford the time or financial investment. So, think about what you can say to overcome those objections.

Share one of your clients’ real-life success stories. Whether you summarize the story in your own words, or insert a quote from one of your clients, this is a powerful way to illustrate that you’re helping people get great results.

Position the reader’s choice about whether to invest with you as a choice to remain in their current situation, or to move forward and get the results you can provide them.

Recap a juicy benefit of the product or service you’re selling. For example, set it up as an “imagine” statement: “Imagine finally knowing exactly what to do when it comes to your marketing, rather than feeling overwhelmed and uncertain of what to do, when.”

In Conclusion …

I think the best part about writing effective emails is that it’s fun! It’s fun to be yourself, share with your community, and build relationships that thrive as your business does.

By Michele PW (Pariza Wacek)
Bestselling Author of the “Love-Based Copywriting” books
Web site: http://www.MichelePW.com
Blog: http://www.LoveBasedBizBlog.com

PS – Join Michele on her brand new FREE webinar entitled:  Sell More with Love: Step-by-Step Proven Formula to Craft Love-Based Emails that Attract, Inspire and Invite

 

 

 

Talk to you again soon!

katrina sawa

 

 

 

 

 

 

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Please Share, Follow and Like:

Is your Funnel working as it should?  Is it generating enough interest to generate the leads you need?  If you are struggling to create an effective sales funnel because you don’t know how to start constructing it, this post and video are definitely for you!

This post and the video are designed for entrepreneurs, small business owners, independent contractors and anyone who needs to meet a lot of people and build relationships in order to promote and increase your business. Because marketing these days is useless without working at building the relationships with your clients, prospects, referral sources and contacts. Making offers is a key component to building those relationships. You can do this if you’re a speaker or doing a speaking presentation or not.

So What’s in your funnel? What are YOU Selling?

Here are 5 Levels of What (could and should be) in Your Marketing or Product Funnel Plus What IS a Funnel?

1. The “Freebie” – what are you giving away on your website or in person so you can capture people’s contact information so that you can continue to market to them? You’ve GOT to do this one for sure and it doesn’t have to be a FREE consultation! Try to give something away that your target market will definitely want but it doesn’t have to take your time, make it more automated instead.

2. The “Easy Yes Offer” or “Try Me Out” Offer – This is your low-level offering. Can you record a free CD, write an ebook, offer a webinar, prepare an ecourse? These are all lower level products or programs that you can create once then sell over and over again taking no more time (time being the key word on a low-level offering). Easy Yes Offers can also be your time if the goal is to have conversations with prospects in order to have them connect and trust you to enroll in higher end programs. You can give and receive a lot of value in consults where you charge a small introductory fee.

3. The “Do-It-Yourself” – This is the larger, more beefy product offering that people can buy and work through at their own pace. It could be your signature service packaged into a home study kit for example like I plan on doing with my Love and Money Business Summit and that I’ve already done with my JumpStart Your Marketing(TM) System.

4. The “I’m All In” – This is for very interested and committed prospects who want more of YOU. They want to get your advice personally maybe or work with you 1on1, come to an event or even pay you for your high end programs or services. There are fewer people who will commit to these types of offerings however if priced right, you don’t need that many, nor can you usually handle that many.

5. The “Whole Enchilada” – This is for the type of customer who simply LOVES YOU and loves what you do, teach or sell and will buy anything and everything you offer or promote. They are your ‘ideal client’, I’d imagine.

Click here to view the video and hear more about “5 Stages of Your Funnel – What are YOU Selling”.

Finally you have to practice, test and practice and test, over and over again and different audiences might require different easy yes offers. You may have to alter them, change them and revise them along the way. You’ll know when you have that easy yes offer, people will be throwing cash or their credit cards in your face or orders will come in like crazy online!

Join me at my next live training workshop where we’re going to get you super clear on what you’re selling and offering. Which of these do YOU need? How many do you need to sell to make your goals? And what platforms will you do that on, how will you get those clients and more.

This live training workshop is called “Speaker Success Bootcamp”,  scheduled for June 14, 15, 16, 2018 in Sacramento Ca – find out all the details and sign up now at www.JumpstartSpeakerEvent.com!

Come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz.

Talk to you again soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Please Share, Follow and Like:

Business Owner: Are you getting what you need in a Mentor or Programs you’ve invested in?

Are you an entrepreneur who has invested in programs, events, and masterminds that haven’t really gotten you to where you really need to be yet in your business?

Are you wondering why that is?   What could you be doing wrong?  Were they just the wrong programs at the wrong time?

So, what’s next for you?  You’ve got to keep going right?

You don’t want to go back and get a JOB… so what’s next for you?

What I’ve found over the last 15 years of business coaching with thousands of entrepreneurs is that most of us have invested in the WRONG thing every once in a while and don’t get what we need.

Unfortunately that’s pretty normal. It sucks but it happens!

The key is to pick yourself back up from that, don’t get jaded and go invest in the NEXT THING!  Hopefully this time, the thing that will really help you with what you need to do NEXT, RIGHT NOW.

One of the things I’m really good at is helping entrepreneurs like YOU determine what IS your next move. What you DO NEED to do next to grow your business.

They don’t just call me the Jumpstart Your Biz Coach for nothing you know… I know how to laser in and focus on what is the single most important for YOU to be spending your time on right now to get you to create a smooth-running, moneymaking business. Plain and simple.

I don’t recommend any ONE thing to all however, it’s not a cookie cutter approach. I’m not going to tell everyone to do THIS xyz thing, because that doesn’t work.

You NEED A CUSTOM APPROACH and plan.

I can help you with that but you have to get over the fact that you need to yet again… invest in yourself and your business.

You have to know that you will ALWAYS have to continue investing in yourself and your business. There is no way to do and learn all there is to do and learn on your own for free; it’s not possible, even with youtube. 😉

Click here to view the video and hear more about how to get Just What You Need.

 

Although I’ve invited you to listen to this video, I recommend that you do more than just listen.  Come talk with me.  Let me see what I can do to help set you on THE RIGHT PATH to your successful, and consistently profitable business, shall we? Just go to www.AskKat.biz to schedule a complimentary Strategy Session with me.

Come on! It’s YOUR Time to shine!!

xoxo Katrina

Here’s to Creating the Business of your Dreams!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS:  Watch or Read my Recent Blog Post for Jumpstarting Your Business.  

PPS:  Catch Up on my Video Biz Tips on YouTube.

PPPS: Find Out Where You’ll Find Me Speaking and Other Events Here

Please Share, Follow and Like: