Technology – How it Affects Business Efficiency Increasing Cash Flow

As business owners we all know that marketing and sales are what we need to do to create or increase cash flow, right? It’s pretty common sense stuff when you think about it, but actually DOING it is a whole other story.  We’re all pressed for time, doing a million things and everything seems to come at us at a fast pace. Technology was supposed to HELP us get more done, and in most cases it does. But, it also complicates things, too.

I just did a presentation the other day about marketing… but it was more than just marketing, I started out talking about WHY we need to do a lot more marketing first and it all came down to……… TECHNOLOGY!

Technology is part of business and business efficiency increases cash flow.

Follow with me here for a minute….

With more forms of technology being used (email, SMS texting, video marketing, social media, robo-calling, etc…) information is hitting us from all directions at lightning speed. It turns into a vicious cycle. This huge increase in amount and speed of information is making it harder to get people to pay attention which means we (you and me) just have to do MORE marketing.

The days of just sending one email out to our list or doing one post or even a Facebook Live to generate leads is GONE. Plain gone. These activities are no where near enough to get anyone to pay attention to you or your message, much less take action to purchase our products or sign up for our course and events.

That means we have to do more.  If we don’t DO MORE…our sales will fall off and that cuts our cash flow.

But to do more it takes more time right?

Well, it definitely could… IF you’re not being efficient.

Systems Increase Efficiency and Efficiency Increases Cash Flow

This is one reason I focus so much on teaching you systems. Systems for lead generation, marketing, follow up, sales and even systems to manage clients, your business, your team and so much more.

It takes a little bit of effort and time to LEARN what systems you need, what software perhaps, or technology and then learn HOW to implement those systems so that your business efficiency increases cash flow.

FOR EXAMPLE:

For a great lead generation system online, you want to have:

  • A well written landing page with a good call to action, what will you give away for free? Something that your ideal client really wants (not just what you think they need).
  • An opt in box, some way to collect their email and name on that page is critical. Ideally, a form NOT generated from a plugin on your WordPress either because that isn’t hooked up to a system that can send auto replies. You want an email marketing software that makes you compliant and will send an auto email reply (we call that an autoresponder).
  • The autoresponder set up, maybe more than just one email in that series too, it can be multiple emails set to send by day – day 0, the day they opt in, possibly day 2 to make sure they went and listened or downloaded your freebie, day 5 to ask them to come to a call with you perhaps or take a next step, day 10 with a good piece of other content for education along with call to action, etc.
  • This system would also hopefully include a prompt for YOU to call them to follow up, a prompt for you to MAIL THEM something in the mail if you can get their phone number and email address either at the time of opt in OR in subsequent emails when you get them to sign up for a call or other fun thing… ask for MORE contact info at that time.
  • All of this almost can be automated. And there could be more to it… but we’d have to look at your whole business model and your goals to determine what else.

For more great info about how to create a consistent money making business click here.

I help clients with this stuff all the time you know… I’m not just about helping you with jumpstarting your business, marketing, website, sales, etc. I’m about helping you REDESIGNING YOUR BUSINESS TO FIT THE TYPE OF LIFESTYLE THAT YOU REALLY WANT.

This involves your life, your business, your relationships, your self-confidence, your technology and systems, your pricing and LITERALLY EVERYTHING that it takes to get you where you want to go.

Keep in mind that I’ve been helping entrepreneurs do all of this for 17 years now. I know a lot about a lot and I keep learning more myself too, we all have to or we’ll get stagnant.

If you want REALISTIC, PRACTICAL & PROVEN ways to jumpstart your business, get more clients, stop stressing and being in overwhelm while building a business you’re proud of, that makes a big impact on others AND brings you a good amount of money in the process then you want to ATTEND MY LIVE EVENTS. Especially the next one, it’s my signature Jumpstart Your Biz in a Weekend event.

November 7, 8 & 9 in LA, CA – Jumpstart Your Biz in a Weekend – all 3 days – where you’ll be working on what you need to jumpstart your business fast. In this event, we will be working on everything from A-Z that will help you create a more smooth-running, moneymaking business doing what you love. Stop waiting to get a jumpstart – you’re leaving thousands of dollars on the table! Find out more and register now – big bonuses available! 

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

 

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Do you realize that you could very well be making it really, really hard for prospects to buy from you or get more info from you in general?

So many business owners and entrepreneurs are doing this…making it difficult for your prospects to buy.

You just aren’t aware though so it’s ok but please heed these suggestions so you can get more prospects to say YES to you or even find you or sign up for more info.

How could you be making it hard for them?

  1. frustratedNot having easy click and buy buttons on your website for things you really could be selling automatically.
  2. Not having flyers, cards or order forms on hand when you attend live events to catch those hot and ready to buy or sign up on the spot when you meet them.
  3. Not including your FULL CONTACT INFO and signature line (like mine below my pic below) on ALL your email correspondence, messages on social media, YOUR WEBSITE!! or even some social posts where it’s a good opportunity.
  4. Not having online fill in forms to fill out instead of PDF or word attachments for prospect calls or new client intake forms and info to gather from them.
  5. and so many more things it would take me all day to list!

How do you know how to fix this or what YOUR BUSINESS & PROSPECTS really need to see or get access to?

  • It does take a little bit of brainstorming to determine what they need or want from you and how YOU can supply or offer that to them in a way that’s easier FOR THEM!!
  • Always think about your prospects and clients FIRST and how everything you do or send affects them, not just you.
  • Embrace technology, it is your friend. Just learn how to use it or get help from someone who sees what else is possible to automate your processes (like me!).

Here are 3 ways to engage with me further and get the support and training that you can use to jumpstart your business FAST:

  1. Come talk with me about this and more in a FREE 1on1 session by clicking here: https://jumpstartyourmarketing.com/freecallwithkat/
  2. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
  3. LIveBigEventsHeader-2016Or attend one of my next live training events in Sacramento, CA – find out more about them here.

 

Talk you to soon!

 

Sawa-Katrina-Book-Headshot

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – July or Nov! Go to www.LiveBigEvents.com for dates and info!  

entrepreneur opportunityDon’t miss my next Jumpstart Your Biz in a Weekend 3 day training here in Sacramento on July 22-24th.  If you need more clients now, need better systems for your lead generation, marketing, follow up and sales processes, need more referrals, speaking gigs, you want to know how to focus on social media, be more effective at networking events, learn how to transform your website – THIS EVENT IS FOR YOU!!   I’m going to share my secrets to help you develop strategies that will  bring you more leads and what’s involved with having a smooth-running, moneymaking system of a business. Get more information and register today at www.JumpstartYourBizinaWeekend.com.

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Are you kidding me with the voice mail messages out there right now?

megaphone85% of the people I call, who are in business mind you, have zero clue that their voice mail sucks I think so I had to record this video to wake those of you up to consciousness. 😉

Honestly I’m doing this out of love. Love for wanting you to succeed in your business, get more clients and make a lot more money doing what you love!

But if your voice mail message sucks or is non-existent then I guarantee you that you’re losing business because of it.

Listen in on today’s video to hear some of my tips on how to improve your voice mail, what to say and how to get people to take you more seriously…because if your voice mail sucks, they don’t take you seriously and it’s hurting your business.

Click on the video below to hear more –>

Fix Your Voice Mail Message You’re Losing Business!

TAKE SOME ACTION TODAY!

Here are 3 ways to engage with me further and get the support and training that you can use to jumpstart your business FAST:

  1. Come talk with me about this and more in a complimentary Jumpstart Your Business strategy session by clicking here: http://www.AskKat.biz.
  2. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
  3. Jumpstart your biz in a weekendOr attend my next live training ABSOLUTELY FREE here: http://livebigevents.com/jumpstart-your-biz-in-a-weekend-july-2016-free-scholarship/

Have a great day and talk to you soon!

Sawa-Katrina-Book-Headshot

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – May, July or Nov! Go to www.LiveBigEvents.com for dates and info!  

 

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East Coast Tour!

  1. eWN150dpiMay 17, I’m speaking at the eWomenNetwork luncheon in Edison, New Jersey – This is one of the largest women’s business networking organizations in the country and I’m a member, I highly recommend attending this event if you’re even remotely nearby. But you can attend this, stay over and attend my one day Cash Flow Training the next day too if you are traveling in to make it all really worth your while. Get more info and register for this event here.
  2. NJ-Live-Event-BanerMay 18:  Fast Cash & Mindset Alignment Intensive One Day Training This is a BRAND NEW TRAINING that I’m doing with one of my friends in NY, Sandra Fidelis. I’m going to share the fast cash and moneymaking strategies and she’s going to check your mindset so you can leave with a whole new outlook and ROADMAP TO GETTING CLIENTS and jumpstarting your business! It’s YOU, ME, Sandra and a small group of incredible people who are there for ONE reason – to, once and for all, stop THINKING about what you really want to do with your life and, instead, TAKE ACTION and begin the process of making it happen.  Find out all the details and register here (use promo code 400OFF this week to get $400 Off the price – but only 20 seats available too so don’t wait, this will sell out for sure.)
  3. 1LifeFullyLived May 2016May 21-22, I’m speaking at the 1LifeFully Lived Conference in Philly – This two day event will change your life, great speakers, inspiration, training and networking! Find out more and register here.

 


 

Other CA area events:

  1. love and money club logoMay 13 at Noon PST is a FREE Coaching & Q&A Call where you get to talk with me LIVE! It’s my Love & Money Welcome Call and any member is welcome to join us, whether you’re a free member or paid. Find out how to join here and all the benefits that you get when you do!

  2. BAWE_Logo_Finalhorizontal_lowercase398x114May 14th all day is the Bay Area Women’s Expo and I’m one of the featured presenters on the topic of:  Marketing Basics for Consistent Cash Flow! Join me from 1:15PM – 1:45PM in the Great America Room. Get all the details on their website www.baywomensexpo.com. Additionally, if you’d like FREE TICKETS to attend, use the code: SPEAKER2016 and CLICK HERE to register now.

  3. JYBIAWI-HeaderwithNewHeadshotJuly 22-24 is my next Jumpstart Your Biz in a Weekend 3 day training here in Sacramento. This is for you if you need more clients now, need better systems for your lead generation, marketing, follow up and sales processes, need more referrals, speaking gigs, you want to know how to focus on social media, be more effective at networking events, learn how to transform your website so it finally brings you more leads and so much more that’s involved with having a smooth-running, moneymaking system of a business. FREE SCHOLARSHIPS AVAILABLE to 20 people – CLICK HERE FOR THE FREE SCHOLARSHIP INFO ASAP, they will go FAST! Otherwise tickets are $297 now, going up in May, info is at www.JumpstartYourBizinaWeekend.com.

 

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Making sure you’re taking care of YOU first is so important.

Many entrepreneurs don’t do this, myself included sometimes frankly and that’s not good!

It’s time to take care of YOU first so that you have the energy and stamina you need to get ‘stuff’ done and inspire and help a LOT more people.

 

In this video tip today I share a few tips on how to automate your life a bit more, take a look!

Click the video image to watch now.

 

I have all sorts of affordable training webinars, audios and products that can help you with certain aspects of your business AND LIFE such as this. Go grab one today and get started implementing them now at www.JumpstartYourMarketing.com/products or sign up to do a special 2 hour planning meeting RIGHT NOW with me (limited time and # of people available) here:  (this is 80% OFF)

"Katrina Sawa is a more than just a business coach, she is a mentor. Katrina has taught me marketing strategies that WORK! In just a few months, I implemented a long over-due email campaign, created new products, sold new services and made connections with more clients than ever before. Katrina is someone I trust completely to guide me in my business offerings and I highly recommend her." ~ Alicia White, SpeakerSheets.com

“Katrina Sawa is a more than just a business coach, she is a mentor. Katrina has taught me marketing strategies that WORK! In just a few months, I implemented a long over-due email campaign, created new products, sold new services and made connections with more clients than ever before. Katrina is someone I trust completely to guide me in my business offerings and I highly recommend her.” ~ Alicia White, SpeakerSheets.com

I work on things with clients in their personal lives too you know such as:

  • Managing your time and your calendar better
  • Plotting out date nights and fun time into your week to keep some balance
  • Scheduling in YOU time to help you stay grounded
  • Solving relationship issues and troubleshooting communication with loved ones
  • Making big decisions and providing resources
  • You just never know what’s going to come up or “get in the way” of doing what it takes to stay HIGHLY MOTIVATED to building your consistent lead generating, sustainable and profitable business!

Sign up for a 2 hour life and business planning session today – I promise it will be the best money you’ve ever spent!

Button-YesKatLetsDoIt

Talk to you soon!

 

                                  
Katrina Sawa  
The JumpStart Your Biz Coach
(916) 872-4000
info@jumpstartyourmarketing.com

P.S. There are a TON of events happening in Sept and Oct – I would urge you to jump over to my Events page and see where you can catch me in the next month or so in person, speaking or in attendance! 

P.P.S. If you like learning at live events and seminars, then come to my next live training event, info at www.LiveBigEvents.com.

Or you can join my NEW Love & Money Club at www.LoveandMoneyClub.com and learn more about how to do a ton of things in your business with our 1000+ file training library, calls and more!

I know there’s a LOT of options but it’s time to make a decision now and let’s jumpstart your business!

 
Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa

Public Group: www.Facebook.com/groups/JumpstartYourBiz

YouTube: www.YouTube.com/katmarketingexpert

Twitter: @KatrinaSawa

 

 

 

 

 

 

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Holding your own virtual training programs, webinars, paid tele-seminars, or other type of leveraged offering in your business is a very good idea.

HOWEVER many entrepreneurs design and market these types of things not necessarily in the right way (meaning the way where you’ll make a lot more money).

Trying to figure out what to do and how to do it all on your own frankly however will take a LOT LONGER than if you just come learn what you need to know about certain things in your:

– lead generation
– marketing
– follow up and
– sales processes (or what to sell even like in this case)

You want to learn how to automate, delegate and systematize more in your small business….yes, even if you’re just starting out. When you get really busy then it’s a little too late right? You’re too busy to stop and implement this stuff. Then it really costs you more because you need to hire more help.

In this video tip today I share about how to automate the marketing of your virtual program, service or offering (plus tips on what to create!).

This is a very important system if you want to see cash flow from this type of thing, trust me, there are a LOT of mistakes you could make!

Click the video image to watch now.

 

I have all sorts of affordable training webinars, audios and products that can help you with certain aspects of your business such as this. Go grab one today and get started implementing them now at www.JumpstartYourMarketing.com/products or sign up to do a special 2 hour planning meeting RIGHT NOW with me (limited time and # of people available) here:  (this is 80% OFF)

Button-YesKatLetsDoIt

Or, if you like learning at live events and seminars, then come to my next live training event, info at www.LiveBigEvents.com.

Or you can join my NEW Love & Money Club at www.LoveandMoneyClub.com and learn more about how to do a ton of things in your business with our 1000+ file training library, calls and more!

I know there’s a LOT of options but it’s time to make a decision now and let’s jumpstart your business!

Talk to you soon!

 

 

                                  
Katrina Sawa  
The JumpStart Your Biz Coach
(916) 872-4000
info@jumpstartyourmarketing.com

P.S. There are a TON of events happening in Sept and Oct – I would urge you to jump over to my Events page and see where you can catch me in the next month or so in person, speaking or in attendance! 

 


 

“Before I met Kat, I knew bits and pieces about social media, websites, shopping carts, etc.Although, I am technologically capable and learn fast, I was extremely overwhelmed and didn’t know what to do and where to start. After I started coaching with Kat, it got much easier. I realized that because I didn’t know the ins and outs I was afraid to make a fatal mistake. I also didn’t know how they link together, which is for what, how often is too little, or too much, etc. Kat put it all in perspective for me. And, through her coaching, she told me how and when to use which tool, how to make sure they are all coherent, and have a plan to be consistent. There is much more to learn and that what is good about it, Kat is on top of it and shares what she learns. ~ Sonia Shafazand, Life Coach with BandofCourage.com

 


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa

Public Group: www.Facebook.com/groups/JumpstartYourBiz

YouTube: www.YouTube.com/katmarketingexpert

Twitter: @KatrinaSawa

 

 

 

 

 

 

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In order to be successful and PROFITABLE in your small business you want to start embracing the power of using systems.

In the marketing world, it truly is still a numbers game. Most entrepreneurs however are NOT reaching out to and marketing to or following up with enough prospects to reach your sales goals.

Trying to figure out what to do and how to do it all on your own frankly however will take a LOT LONGER than if you just come learn what you need to know about certain things in your:

– lead generation
– marketing
– follow up and
– sales processes

You want to learn how to automate, delegate and systematize more in your small business….yes, even if you’re just starting out. When you get really busy then it’s a little too late right? You’re too busy to stop and implement this stuff. Then it really costs you more because you need to hire more help.

In this video tip today I share about how to automate your follow up marketing.

This is the ONE system that I’ve been doing since day one in my business, that without, I would not be where I am today. It’s the single most important marketing activity that I do in my company to date and we do it weekly in some capacity or another.

Click the video image to watch now.

 

product-followupI have all sorts of affordable training webinars, audios and products that can help you with certain aspects of your business such as these. Go grab one today and get started implementing them now at www.JumpstartYourMarketing.com/products or specifically grab my Ultimate Marketing Follow Up System at www.JumpstartYourFollowUp.com.

Or, if you like learning at live events and seminars, then come to my next live training event, info at www.LiveBigEvents.com.

Or you can join my NEW Love & Money Club at www.LoveandMoneyClub.com and learn more about how to do a ton of things in your business with our 1000+ file training library, calls and more!

Talk to you soon!

 

 

                                  
Katrina Sawa  
The JumpStart Your Biz Coach
(916) 872-4000
info@jumpstartyourmarketing.com

P.S. There are a TON of events happening in Sept and Oct – I would urge you to jump over to my Events page and see where you can catch me in the next month or so in person, speaking or in attendance! 

 


 

“Before I met Kat, I knew bits and pieces about social media, websites, shopping carts, etc.Although, I am technologically capable and learn fast, I was extremely overwhelmed and didn’t know what to do and where to start. After I started coaching with Kat, it got much easier. I realized that because I didn’t know the ins and outs I was afraid to make a fatal mistake. I also didn’t know how they link together, which is for what, how often is too little, or too much, etc. Kat put it all in perspective for me. And, through her coaching, she told me how and when to use which tool, how to make sure they are all coherent, and have a plan to be consistent. There is much more to learn and that what is good about it, Kat is on top of it and shares what she learns. ~ Sonia Shafazand, Life Coach with BandofCourage.com

 


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa

Public Group: www.Facebook.com/groups/JumpstartYourBiz

YouTube: www.YouTube.com/katmarketingexpert

Twitter: @KatrinaSawa

 

 

 

 

 

 

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In order to be successful and PROFITABLE in your small business you want to start embracing the power of using systems and technology.


These things are what’s going to “show you the money”.

 

Today I’m talking specifically about automating your social media marketing and using automation in your WordPress website.

Trying to figure out what to do and how to do it all on your own frankly however will take a LOT LONGER than if you just come learn what you need to know about certain things in your:

– lead generation
– marketing
– follow up and
– sales processes

It’s not brain surgery, but if you DON’T KNOW the right ways to make money doing what you love as a business in regards to these areas then you WON’T MAKE MUCH MONEY. It’s a fact.

 

You want to learn how to automate, delegate and systematize more in your small business….yes, even if you’re just starting out. When you get really busy then it’s a little too late right? You’re too busy to stop and implement this stuff. Then it really costs you more because you need to hire more help.

In this video tip today I share about how to automate more in your social media marketing and also with using your WordPress website.

Click the video image to watch now.

 

I have all sorts of affordable training webinars, audios and products that can help you with certain aspects of your business such as these. Go grab one today and get started implementing them now at www.JumpstartYourMarketing.com/products or come to one of my next live training events, info at www.LiveBigEvents.com.

Or you can join my NEW Love & Money Club at www.LoveandMoneyClub.com and learn more about how to do a ton of things in your business with our 1000+ file training library, calls and more!

Talk to you soon!

 

 

                                  
Katrina Sawa  
The JumpStart Your Biz Coach
(916) 872-4000
info@jumpstartyourmarketing.com

 


 

“saying that my experience with Katrina was “worth it”, does not nearly do it justice”

Kevin+Harris“I spoke with Katrina twice in two weeks and as a result I have some new ideas that I’m very excited about regarding how to market my business and how to structure my services and products. More importantly, Katrina helped me get focused with an action plan and defined goals. Plain and simple, saying that my experience with Katrina was “worth it”, does not nearly do it justice. This was an invaluable experience, one that potentially could completely change my business.” ~ Kevin Harris, Owner, Chicago IL quicksolvers.com
 


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa

Public Group: www.Facebook.com/groups/JumpstartYourBiz

YouTube: www.YouTube.com/katmarketingexpert

Twitter: @KatrinaSawa

 

 

 

 

 

 

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I want to share more with you about why I’m so passionate about having marketing and business systems. My video below is about Systems for More Profit and Time. 

And if you’re not sure why systems could be such an important thing for YOU wherever you are in your business right now then I want you to seriously ask yourself – WHAT IF?

WHAT IF YOU COULDN’T PHYSICALLY WORK IN YOUR BUSINESS FOR 3-12 MONTHS? WHERE WOULD YOU BE FINANCIALLY? WHERE WOULD YOUR CLIENTS BE? YOUR MARKETING? 

  • What if it was YOU who had to have two total hip replacements right now (out of the blue) like I did in 2013 – January and December that year I was basically out of commission for 3-6 weeks each time.
  • What if it was YOUR fiance or loved one who was just diagnosed with cancer (like Jason and I this last year) and you had to go with him or her to the hospital for 4-6 hours every single weekday for 6-8 weeks in a row?
  • What IF? We just never know what life (or God) has in store for us and no matter how hard we try to prevent this type of stuff (with exercise, healthy eating, good habits, etc.) or block it out of our minds, consciousness, or realm of reality…something could still happen.

Therefore, don’t you think it’s time to TOTALLY LOOK AT YOUR BUSINESS, MARKETING & LIFE and see what could be missing, what could be better organized, systematized, outsourced, automated, deleted or more efficiently running in one way or another?

Please don’t put this off and please don’t think “you’ll do it later”. What IF you don’t end up having time later….  watch the Systems for More Profit & Time Video! 

That’s my rant for today but watch the video for tips on WHAT to SYSTEMATIZE or Transform in your business then come talk with me if you want some help getting it all in place. This is an area I am a master in, I can see how you can transform your business pretty quickly to ensure you can still have money coming in or marketing going out JUST IN CASE.

My Jumpstart Your Marketing & Sales Summit is coming up April 9-11, 2015 here in Sacramento. If you’re not currently registered to attend yet and you know you need to do some things differently this year to grow your business, I really urge you to change your plans, grab a seat and join me.

Everyone who comes is blown away with the amount of real hands-on training and on the spot coaching that we accomplish. It’s worth about 20 times as much as I’m asking for you to invest for what you’re going to get. You can read and watch videos of some of the previous attendees and what they have to say here.

Join me at the next Jumpstart Your Marketing & Sales Summit! This 3-day content packed event will teach you and show you everything you need to create, do, implement and more to help make your business a lot more profitable and even automated so you’re not working so hard to “do it all”. I show you how to systematize so many things in your business, your marketing and your life so that you can reach more prospects faster! This is not a multi-speaker event, it is a true training seminar that I do twice a year. This will be the LAST time I do this event with this format however, new events are on the horizon! So come get your business and marketing plan sorted out for the next 1-3 years! Let’s do this! 

Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

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Why do you want to use more freebies and gifts in your marketing?

Because typically it will…

  • Attract new prospects to your list or your website
  • Get prospects interacting with your content, your website, yourself so they can trust and connect with you faster
  • Allow them to experience you on a deeper level to decide if they want to buy from you or take the next step

Here are a few examples of WHAT you could create:

  1. Free Report – talk about or teach the top 3 tips on something, 3 keys, 5 biggest mistakes, anything how-to oriented, all of them are good.
  2. Free Audio – like the one on this page, notice that I am giving you access to a free audio training I did a few years ago and you can do this too. RECORD EVERYTHING YOU DO! You never know when you can use it again, gift it or bonus it in a package. Same types of topics as above.
  3. Free Video or Video Series – Same as above but do it via video. Get yourself on camera to really connect deeper with the audience and your followers, video will make the biggest impact because they can see you. You can use a combination of powerpoint slides, photos, flip charts, music if you want, testimonials and of course yourself; I do recommend putting YOU on the video though for sure at some point.
  4. Free Drawing – for some of my clients such as photographers, salons and spas, network marketers and a few other types of businesses you could run a drawing each month only for new subscribers to your newsletter. They can have the chance to win a gift certificate, free product, special package of some sort or cash even. But make sure it’s NOT just the chance to get a discount on whatever it is that you’re selling, that’s not a “freebie”.
  5. Free Service – for my salon and spa clients often times we offer a free facial or free massage. If you’re in charge of booking the business and providing the service this works, if not and you have your stations rented of course this won’t work unless each therapist or stylist agrees. You just pick one winner each month from new subscribers.

I recorded this call a few years ago and it was part of a training I did to paying clients in one of my previous membership programs. So it’s in depth training content, not just a fluffy teleclass audio where I go into much more detail about all of these ideas and so much more!

—–>>>> Give Me Access to the Free Audio Training Now:  10 Ways to Convert New Prospects Using Freebies 

I wanted to offer this to anyone who is having trouble getting people to initially opt into their website or who needs to attract more people from in person events onto their list.

Freebies allow you to have something to give a new potential prospect so they can experience you another way – either usually in written form, audio or now video is becoming a very popular way to develop a freebie. You can also have a great next step in that free gift that could be paid or somehow will get them to engage further with you if they want to know more.

Most entrepreneurs need more than one freebie or free gift.

You may need many different ways and things you can offer or give to attract different types of prospects, talk about different topics or things they’re looking for and/or give them different ways to experience you – hence the audio, video or report. Some people want to read more, some want to watch, some want to listen. You do want to give people options or you’ll steer away those who aren’t interested in the ONE way you’ve given them.

In this audio I walk through 10 different ways to convert prospects using freebies in your marketing and your business. I also talk about what you could offer as a freebie, I give some examples that could give you ideas. (Oh and by the way….this blog post/audio an example of how to give a freebie!)

Here is the page to go to get free access to this audio training (you will be opting into my emails and newsletters too by the way, but I send a ton of great articles and videos to help you jumpstart your business in many ways, you’ll want this)…

—–>>>> Give Me Access to the Free Audio Training Now:  10 Ways to Convert New Prospects Using Freebies

In addition, this is one thing that I also work a lot with almost every single client who goes through any of my programs, live events or 1on1 coaching. I look at your website very carefully when we talk to find the holes and opportunities not only on your site and how to fix it to be more engaging and conversion friendly but we look at holes and opportunities throughout your entire business, your products/services, pricing, marketing, systems, team and so much more.

I would love to have a conversation with anyone reading this or listening to this freebie audio who knows you have holes and opportunities to fix and take advantage of in your business.

This is for you if you know there’s things missing in your marketing or you have no time to do anything about it and need to know the most efficient systems, processes and strategies to add, tweak, change or implement so that you can create a smoother-running, more profitable business for yourself doing what you love.

If this is you, sign up to talk with me for free now here:  www.AskKat.biz


Or REGISTER TO ATTEND my next Jumpstart Your Marketing & Sales Summit this November! Find out all about this event and why you definitely want to be here at www.LiveBigEvents.com.

This event is more like an in depth training seminar for entrepreneurs who want to learn about everything they need to know to start, grow or jumpstart their business now.

I look forward to helping you jumpstart your business and your life this year!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you check out what I do at my 3 1/2 day live training twice a year. The next event is in November but there are a bunch of bonuses and early bird rates when you sign up now at: www.LiveBigEvents.com!

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I hope you’ve caught the last couple articles in this series, even if you haven’t started doing video yet in your business – for marketing, your website, tips, engaging clients and more. This seriously is something you don’t want to ignore anymore. And if you’re already doing videos in your business, you may catch a few tips here that can enhance your videos, capture you more viewers and convert more paying customers!

In my business and marketing coaching business, I hear a lot of excuses as to why someone isn’t or doesn’t want to do video yet in their business. I do. I hear it all!

But that doesn’t mean there isn’t a way to get around those obstacles or fears that you may have and learn how to maximize what you’re doing on video to get the biggest bang for your buck so-to-speak.

The 3 biggest obstacles or excuses that I hear entrepreneurs make about recording or promoting videos:

  1. Mindset – you don’t think you look or sound good on video (article 1 of 3)
  2. Strategy – you aren’t sure what to say, share or promote on video (article 2 of 3)
  3. Systems – you aren’t that tech savvy or aren’t sure what software or technology to use to record your video and get it out there

In this article, the two preceding it, I share a bunch of tips for combating each one of these so hopefully this helps you get started using video now!

Tips for getting comfortable using the technology is always a big deterrent to getting started doing videos in business. If you want to learn how to get the right stuff without spending a mint and what else to do with your videos once they are created and uploaded, try these suggestions:

  • Look on your computer or chosen electronic device first for:
    1. Quicktime Player, iMovie or some other recording software – I love and use Quicktime Player on my Mac desktop all the time, it’s very easy to use. Download it for free for Mac or PC.
    2. YouTube easy upload buttons, apps or plug-ins – I actually just upload my videos directly from my desktop to YouTube first, then I can easily grab the embed code from there to add it to my website or some other webpage if necessary. You can also record directly on YouTube, no download required.
    3. iMovie also allows you to edit your videos – but frankly it’s a bit techy even for me so I just don’t edit my videos, I do them until they’re “good enough”.
    4. Photoshop will allow you to add graphics or words and links to the top of your video or create an image to go with your video with clickable links but this software is a bit expensive and more designer friendly.
  • Don’t buy anything too expensive right out of the gate for device, camera, webcam, software, program or microphone. Learn what you’re doing, saying and sending first; get comfortable doing videos, come up with a regular strategy and schedule and THEN if you want, invest more in your technology in my opinion. You may just need a nice, reasonably priced microphone, that’s it other than the program to record it, which should be free or included on your computer.
  • Practice with what you have on hand first – your webcam, your smartphone, tablet or laptop, just get comfortable doing video. No one even has to see the first few if you don’t want to but don’t wait for perfect, just get info, tips and yourself out there!
  • Good lighting and sound quality are the most important things say most video viewers. They typically don’t stick around to watch if they can’t hear you, your sound is too low or too garbled. Then a secret to lighting is to bring in a little end table light, take off the lampshade and stick in front of you but behind the camera, or have a window in front of you or some other light source but not behind you. And tilting the camera a bit so it’s looking down at you is better than looking up at you.
  • Try recording with the speaker on your phone or computer first to see if it’s good enough and clear. If not, you can pick up inexpensive microphones that plug into your desktop or laptop for better sound quality, I like the Logitech brand myself.
  • Save all your videos to your computer as well as putting them on YouTube if appropriate.
  • YouTube is for sharing with the world obviously but even sharing tips and content from your articles, ezines, products, events, books and more is good because it will just be snippets of that content that then you can share how to buy or invest in from there.
  • Write a good video title and description on your YouTube page and include a URL at the top of the description so it’s the first thing people see when viewing your videos.
  • Add as many tags as YouTube will let you upon uploading, include your main keywords, your name, business name and topic. Use close to the same tags on each video you upload so more of your videos pull up on the sidebar of each page.
  • Share your videos on social sites too, put it everywhere, no one watches everywhere.
  • Repurpose your video in your email newsletter, post on your blog or video page of your website then write an article about it or transcribe your video and use the written version of it as content too for emails, tweets, posts and more!
  •  

    I RECORDED A VIDEO SHARING MORE ABOUT THIS STEP – TECHNOLOGY & SYSTEMS – CLICK THE VIDEO BELOW TO WATCH !!

    Remember, your promotional videos only have to be 2-3 minutes unless they are training videos or videos for regular clients. Longer videos are ok for some people who really are interested in the content but not typically for new people just being introduced to you.

    The key is to just get started. Record one and send it out to a few clients or friends that you trust to review it and give you feedback.Perfection is NOT the best strategy here or you may never get anything done and out.

    If you missed the first two articles in this series on Getting Started Using Videos in Business, go check them out. In the first two, I shared:

    • Tips to Make Yourself Look and Feel Better When Recording Video
    • Tips to figure out the Strategy for why and what you’re going to do with your videos or say on your videos

     

    Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

    Join me in
     November and let’s jumpstart your business!
    Go to www.LiveBigEvents.com for all the details and sign up today!
    Here’s to creating and enjoying the business and life of your dreams!


    Katrina Sawa

    The JumpStart Your Biz Coach, Speaker &

    Author of the book, Love Yourself Successful

    916-872-4000

    katrina@jumpstartyourmarketing.com

    “Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

    P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
    P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
    P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
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