Do you realize that you could very well be making it really, really hard for prospects to buy from you or get more info from you in general?

So many business owners and entrepreneurs are doing this…making it difficult for your prospects to buy.

You just aren’t aware though so it’s ok but please heed these suggestions so you can get more prospects to say YES to you or even find you or sign up for more info.

How could you be making it hard for them?

  1. frustratedNot having easy click and buy buttons on your website for things you really could be selling automatically.
  2. Not having flyers, cards or order forms on hand when you attend live events to catch those hot and ready to buy or sign up on the spot when you meet them.
  3. Not including your FULL CONTACT INFO and signature line (like mine below my pic below) on ALL your email correspondence, messages on social media, YOUR WEBSITE!! or even some social posts where it’s a good opportunity.
  4. Not having online fill in forms to fill out instead of PDF or word attachments for prospect calls or new client intake forms and info to gather from them.
  5. and so many more things it would take me all day to list!

How do you know how to fix this or what YOUR BUSINESS & PROSPECTS really need to see or get access to?

  • It does take a little bit of brainstorming to determine what they need or want from you and how YOU can supply or offer that to them in a way that’s easier FOR THEM!!
  • Always think about your prospects and clients FIRST and how everything you do or send affects them, not just you.
  • Embrace technology, it is your friend. Just learn how to use it or get help from someone who sees what else is possible to automate your processes (like me!).

Here are 3 ways to engage with me further and get the support and training that you can use to jumpstart your business FAST:

  1. Come talk with me about this and more in a FREE 1on1 session by clicking here: https://jumpstartyourmarketing.com/freecallwithkat/
  2. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
  3. LIveBigEventsHeader-2016Or attend one of my next live training events in Sacramento, CA – find out more about them here.

 

Talk you to soon!

 

Sawa-Katrina-Book-Headshot

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – July or Nov! Go to www.LiveBigEvents.com for dates and info!  

entrepreneur opportunityDon’t miss my next Jumpstart Your Biz in a Weekend 3 day training here in Sacramento on July 22-24th.  If you need more clients now, need better systems for your lead generation, marketing, follow up and sales processes, need more referrals, speaking gigs, you want to know how to focus on social media, be more effective at networking events, learn how to transform your website – THIS EVENT IS FOR YOU!!   I’m going to share my secrets to help you develop strategies that will  bring you more leads and what’s involved with having a smooth-running, moneymaking system of a business. Get more information and register today at www.JumpstartYourBizinaWeekend.com.

Please Share, Follow and Like:
error

 

Rebecca Barnes-Hogg! Is a Small Business Hiring Expert! We all know that hiring the right people is CRITICAL to success. Yet only a very few entrepreneurs and small businesses were good at hiring. Companies are settling for average employees because they don’t think they can find BETTER and feel they can’t compete with big corporations for the talented people they need. They make BAD hiring decisions because they are in pain and settle for the first available person they find WITHOUT taking the time to understand how that person will fit in with their vision, mission and values. One size DOES NOT fit all and a cookie cutter approach to hiring just doesn’t work…

Rebecca’s personalized approach connects businesses with the talented people they need to take their business to the next level! She takes the time to listen and understand YOUR UNIQUE NEEDS. She takes the pain out of the hiring process in a fun and down-to-earth way. She gives you greater confidence in your hiring decisions, less stress managing your team, and a bigger profit. She is definitely ON A MISSION to make sure no business is held back because they can’t find the right people.

Visit her website at www.yoloinsights.com to learn more about how you can save money by hiring the right people.

You may have received some training and researched proper interviewing techniques. You know all about how to ask legal questions and how to stay away from the illegal questions. Putting that knowledge into practice is when the fear grips you. “How will I know which candidate is the right choice?” This stuff is hard! Every candidate has researched the “correct” answer to the standard interview questions.

Below are Rebecca Barnes-Hogg’s favorite three (works EVERY time) modified versions of standard questions that will determine the right fit and the right choice for your business:

1. Instead of “What are your weaknesses?” ask “Could you tell me about a time you lacked the knowledge or skill to complete a task?” What you really need to know is how a candidate responds to change, faces challenges, approaches learning opportunities, and if they can problem solve. You won’t get that when you ask about weaknesses.

2. Instead of “How do you stay motivated?” ask “Could you tell me about a time you had to do something you
didn’t want to do?” This question tells you how a candidate deals with adversity, what happens when things that do not come easily for them, how they work with others, as well as what motivates them. The standard answers won’t tell you anything useful about the candidate’s attitude or behavior.

3. Instead of “What are your strengths?” ask “Could you describe for me your greatest accomplishment or the thing of which you are most proud?” The answer to this question will give you insights into whether the candidate is collaborative, if they take personal responsibility for the quality of their work, how they solve problems, and what happens when they face obstacles. The standard answers won’t allow you to differentiate candidates.

These questions are experiential rather than hypothetical. How a candidate answers provides insights into their thinking and feelings. Not only do you want to know about their behavior, but you also need to know what prompted the behavior. These questions give you a TRUE picture of how candidates have performed in specific situations. Your goal is to make sure that the candidate fits your company. Remember: You cannot train for personality or fit so don’t put yourself or the candidate through that pain.

NOW IT’S YOUR TURN!!! What other questions would you add to this list? Please share them with Rebecca via e-mail at insights@yoloinsight.com.

Please Share, Follow and Like:
error

One thing a lot of entrepreneurs avoid doing in their business is implementing systems and structure. Why is that? 

  • It could be that you aren’t sure how to be more efficient or automated or what to do to get you there.
  • It could be that you’re more of a free spirit and systems and structure sound hard, foreign or horrible at best.
  • Or it could be that you just don’t recognize that you need them.

Systems and structure (sometimes only need to be done one time too!) if put into place in various areas of your business will definitely help you get out of frustration and overwhelm about so much to do!

What I mean by systems and structure is not specific software or programs of some kind necessarily. It’s the strategy and process behind what you’re doing in your business, marketing, follow up and sales. Systems and structure like the ones I’m referring to could lie on your website, shopping cart, software or even offline systems for things that need to happen to run and market your business more effectively and efficiently.

Typically, entrepreneurs who are more creative types of big picture thinkers don’t tend to gravitate towards these types of details whereas those more educated or detail oriented entrepreneurs take too much time with these details and often don’t get to the necessary sales and marketing activities which is not good either.

Let me share a few key reasons why, if you’re someone who’s a bit more resistant (or oblivious) to creating and implementing systems and structure, you want to start paying attention pretty quickly.

You will:

  1. Gain more hours back in your day.
  2. Reach and impact many more people and prospects.
  3. Sell more and make more money regularly.
  4. Become more known and elevate your expert status.
  5. Get more exposure and visibility.
  6. If something tragic happens in your life you will have the time and ability to handle it.

No one thinks anything tragic will happen to them of course, but I’d like to have you please rethink that. If I was talking to you right now in person I would tell you my story and why it’s made me so passionate about helping other entrepreneurs embrace and implement more systems and structure into their business. What I can tell you is that things were going along great about two years ago.  In fact, I had just met the man of my dreams.

But within two years, I had to have two full hip replacement surgeries (at age 42 and 43) and my fiancé has had kidney stones and now an even more urgent medical issue, he developed cancer in his tonsil. (If you’re worried about him, it seems as if he will be ok with a couple surgeries, we’re hoping for no radiation and chemo.)

All of these issues we never anticipated or thought would happen to us but they did. All of them also took us out of our work or business for a minimum of a week if not a lot longer in the case of my surgeries and possibly the current situation.

Luckily I do have many systems and structures in place as well as a pretty decent size team that helped me get stuff done and keep the marketing going while I was out of the office. It did still however cause my income to drop during those times regardless since most of my sales are still made personally by me. My fiancé doesn’t necessarily have a lot of systems in place however.  He has one or two people in his office that he can ask to do things for him if necessary but not too much automated marketing or structure to consistently bring in more leads.

I wanted to talk about this today because if anything, I mean anything, happens to you or someone you love (not to mention unforeseen issues due to mother nature or home repairs), you could be faced with challenges with continuing to generate leads, sales and revenue. I want to make sure YOU are prepared as much as possible just in case. Trust me, do this now, don’t put it off; you just never know what’s going to happen or when and life is too short too to not enjoy it as much as possible now. Systems will do that for you also.

Action Step:  Watch a recent video I recorded all about Embracing Systems, then come talk, with me

CLICK HERE TO WATCH THE VIDEO NOW.

 

© Copyright 2014 K. Sawa Marketing International Inc.

WANT TO USE THIS CONTENT IN YOUR E-ZINE OR WEB SITE? To publish this article in your ezine or website please include the following blurb: Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products all that help you start, grow and market your business the right way from the start. She’s the author of Love Yourself Successful and she’s been featured on various news talk shows and Oprah and Friends XMRadioNetwork. Go online now to get started with her F.ree Entrepreneur’s Success Kit plus 3 additional gifts at https://www.jumpstartyourmarketing.com/freegifts!

Please Share, Follow and Like:
error

Have you got stacks of these around YOUR office?

Massive networking and consistent, relationship marketing follow up are the two main things that I did from day one, 12 years ago, (and still do!) to build a very successful and profitable business.

If you are attending networking events at least a couple times a month or more and/or speaking or being an exhibitor at live events then I would venture to guess that you are NOT doing enough follow up. NO ONE DOES!

You are most likely missing out on thousands of dollars every single month due to your lack of follow up (and following up in many different ways too, not just one or two). I find (and so do many of my clients who are using my Follow Up System) that the majority of sales (MAJORITY!!) I make from each event I attend happen in the follow up process! Yes, it’s true.

What I’ve also found though is that entrepreneurs just won’t take the time to do their follow up (the way it needs to be done). They/YOU just don’t take the time.

Then you wonder what happened and why didn’t you get any business? Or you think to yourself “boy, networking doesn’t work”. When it does work BUT you have to know how to ‘work it’. And you can still do that without being pushy or annoying….I do it all the time and so do my coaching clients.

So, if this is one area you KNOW you need help with and you know you need a system for so it will actually get done or delegated to be done….then please go grab my Follow Up System.

I can’t express enough how this will help you totally transform your business and your revenues. In it I teach you a lot more than just follow up too but it’s all in one convenient package to learn how to jumpstart your business and follow up right now, this could make a difference for you IMMEDIATELY in your sales. Plus you get a ton of other bonuses too this week when you buy it!

Have a great week!

 

 

Please Share, Follow and Like:
error

So where do you start?  What do you do to market and grow your business?

There are so many options right? It’s possible even, that you’re somewhat overwhelmed right now just thinking about it.

Well, I like to start with ‘free first, then pay’ options…how does that sound to you? The reason being is that typically these days people need to experience you somehow or in a couple different ways before they will sign up, buy or pay for anything you have to offer. It’s not always the case but usually. That’s why we give free gifts on our websites, do free talks and teleseminars and why we write articles on our blogs and more.

I usually recommend focusing your marketing in 3 different types of marketing, they are:

1.  Database Marketing

2.  Referral Source Marketing

3.  New Business Marketing

The reason I break it down like this is because most small business owners focus most of their efforts in only one area, going after new business, and they forget or choose not to do much to market to their databases or referral sources which are the easiest to go after!  (Let me explain each and give you some examples.)

Your Database Marketing is marketing to everyone and anyone you know….regardless of your relationship.  This includes your hair dresser, dentist, neighbors and friends.  More than likely everyone you know could be a potential prospect or referral source (but we’ll talk about referral sources separately for this example).

Database Marketing needs to be done via email, mail, phone, social media, in person visits possibly and maybe even fax if you or your customers still use it – the more ways the better!  The goal is to be on top of mind with everyone you know (and those you add to your database too) all the time so if they or someone they know needs your products or services, you are the first person they think of.

Continue Reading…

Please Share, Follow and Like:
error

One of the biggest things I recommend to small business owner clients to do in their business in order to help build their list and their visibility is to create and hold their own monthly teleseminars or webinars. I’m talking about holding FREE Calls or presentations here, not paid. Paid teleseminars and webinars are business models, not marketing strategies.

This can be a very quick way to get introduced to thousands of people and prospects in your target market. It’s relatively easy to create a teleseminar or webinar and get it out there to the masses.

Last week I wrote Part 1 of this article which included more detail on the first 4 steps of this 5 step system so go review that on this website for the first part of this then come back to learn how to promote your teleseminar or webinar!

Here’s a quick system for creating and promoting teleseminars and webinars every single month consistently to be seen, heard and known more in your business.

STEP 1:  Develop the idea for what you’ll speak or present on.

STEP 2:  Create the page on your website where you’ll drive people to opt in to get access to your teleseminar or webinar.

STEP 3:  Choose when to do this and how far out to give yourself for proper promotion time

STEP 4:  The Set Up. Which technology will you use and what do you send when?

STEP 5:  Start telling people about your event – MARKET IT LIKE CRAZY! There are numerous ways to market and promote a free call such as this to your email list, your followers on social media and even to people you meet out at live events. The goal is to get new people on your list first and then from there, have those subscribers get to know, like and trust you better with a deeper experience of you in a presentation such as this. You want to get this free information out to as many people as possible using the following methods and strategies however you can for maximum exposure.

  • Your own emails, posts and mentions on your social media sites and pages.
  • Asking others in groups you belong to on social media sites or friends and followers of yours to “share” the information out about your free call. Thanking them of course when they do so.
  • Contact specific people who would make a good referral sources for you or who are a complimentary business professional as you who focuses on a similar target market. Ask them to share the call via email or social media.
  • Post information about the call on your blog as a separate post linking to the opt in page.
  • Record a video or two or three about what you’ll be covering on the call and tell them on the video where to go register for free.
  • Post the call information on websites that have event calendars such as Today’s Innovative Woman Magazine. When you’re a contributing author you can submit your events to the calendar! Many times this opportunity is free.
  • Submit a press release to the online PR websites or to your local media as well.
  • Develop a Facebook event for the call, even though it’s free and they can say they want to attend on Facebook, you still want to make them register on your opt in page to get them on the list. Do not just give the call in information all over Facebook or online. But it is a way to call attention to your event.
  • Have other suggestions on what YOU do to promote YOUR calls and events? Post them in the comments below this post. I’d love to hear what you do and so would everyone else I’m sure.

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.bizLet’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!  Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April, 2014. Visit www.LiveBigEvents.com for all the details. 

About the Author

© Copyright 2013 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

 

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!

Please Share, Follow and Like:
error

Creating and promoting your own teleseminars or webinars every month in your small business could be the #1 lead generating strategy that works for you this year. I recommend you consider adding this.

This can be a very quick way to get introduced to thousands of people and prospects in your target market. It’s relatively easy to create a teleseminar or webinar and get it out there to the masses. Here’s a quick system for doing this every single month consistently to be seen, heard and known more in your business.

STEP 1:  Develop the idea for what you’ll speak or present on:  What does your ideal target market want to learn more about that you can present on? Choose something they want to learn, not necessarily something you know they need to learn. Determine if you need to show visuals during your presentation or not which means you would want to do a webinar verses a teleseminar. Doing a teleclass or teleseminar is easier to start with.

Note:  Test the waters first if you’re not sure what topic to present on. Post a few comments or questions to your friends and followers on social media or conduct a survey to your email subscriber list or just call a few key clients and ask them.

STEP 2:  Create the page on your website where you’ll drive people to opt in to get access to your teleseminar or webinar. The main reason we want to do these is to get more subscribers to our email newsletter list so you do want to make people opt in somehow. If you don’t have a shopping cart hooked up to your website or an email marketing service to make adding that opt in box functionality easy then you can use forms and plug-ins on WordPress if your site if built on WordPress. If you don’t yet have a site or you’re finding this step difficult, reach out and email me and let me find a solution for you so this doesn’t get you stuck.

STEP 3:  Choosing when to do this and how far out to give yourself for proper promotion is a very important aspect of being successful with this type of marketing strategy. I typically recommend choosing your date at least two to three weeks after you know your opt in page will be ready to promote to give yourself enough time to get enough signups. The day and time of your presentation doesn’t matter as much as it used to although you do want to take into account specific needs and characteristics of your target market. For example, are they home and busy with kids early mornings or mid-afternoons or do they hold a job still from 9-5? You may want to think about those things before choosing your time of day and week.

STEP 4:  The Set Up. Which technology will you use? Conference lines are free for most calls you’ll do verses most webinar services cost money. Setting up emails to inform and remind registrants of the call in information. I recommend you remind them a few times prior to the event as well as follow up with them a few times afterwards to make sure they take advantage of your offer or at least listen in to the replay if you’re offering it. This is where a lot of people fail; they don’t do hardly any follow up after the presentation if they do any at all. This is where the majority of my sales take place; it’s in the follow up.

STEP 5:  Start telling people about your event – MARKET IT LIKE CRAZY! I’m going to share more marketing and promotion tips in Part 2 of this article, check back in a week or so to find out more!

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.bizLet’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year! 

Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April 3, 4 & 5, 2014. Visit www.LiveBigEvents.com for all the details. 

 


 

About the Author

© Copyright 2014 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

 

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!

Please Share, Follow and Like:
error

Influence is one of those words that I never thought about too much until just last year in fact. One of my speaker peers and friends mentioned it a couple times during her talk at a conference we both spoke at. When I stopped to think about it, and what having influence truly meant, I was excited to discover that I’d been doing many of the right things to BUILD INFLUENCE all throughout my 11+ year journey as an entrepreneur.

Here are a few thoughts about what I see can help us all Grow Our Influence in order to Make a Difference With Our Messages.

Definition of INFLUENCE: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.

So where do you start?  What can you do to grow your influence?

I’ve identified 4 keys to growing your influence:

  1. Massive marketing to gain exposure
  2. Effective leadership and community building to gain trust
  3. Considerate and conscientious sharing of referrals and resources to gain love
  4. Impactful educating and motivating to gain credibility

You want to have people tell you “I see you everywhere” or “I hear your name everywhere”.

Let’s talk about each one of these independently…

  1. Massive marketing to gain exposure – For marketing, I typically recommend focusing your on 3 different types of marketing (I wrote an article on those two weeks ago), they are:
  2. Database Marketing – communicating with everyone you have access to and that are in your database via email, mail, phone and in person if you can too.
  3. Referral Source Marketing – communicating to see if or how you can help each other via email, mail, phone and social media or in person too if you can. Offer them opportunities to write posts for your blog, be a guest on your radio show if you have one, a teleclass to your list or other way to joint venture.
  4. New Business Marketing – searching out places where your target market is hanging out such as local or national events, virtual conferences or programs, social media sites, publications or radio shows and so much more. Reach out and connect and drive them to a next step.
  5. Effective leadership and community building to gain trust – This has to do with leading in your business, leading a team and building a following of people who love you, trust you, want to be around you or take every training you’ve got to offer and who refer you.
  6. Considerate and conscientious sharing of referrals and resources to gain love – This has to do with really having the spirit of giving first. Finding all sorts of ways to give of your expertise, your content, your time if able and give of your resources. This doesn’t mean you have to give all your products and services away, but being that go-to-gal that people reach out to when they’re looking for answers or a resource or a person and you offering whatever you can in that regard anytime without question.
  7. Impactful educating and motivating to gain credibility – This has to do with your expertise and showing the world what you know, what you do and how you can help others. It’s by providing great content, products and programs. It’s about inspiring and motivating those you come in contact with regardless if they’re paying you or not or even if you remember them three years later; it’s them remembering you and how you impacted their life.

Let’s set examples for the women who follow us, follow in our footsteps online and offline so we can build a truly remarkable, loving world.

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my 3 ½ day Jumpstart Your Marketing® & Sales Summit this April where I lay out everything you need to do to market and build influence in all of these areas.

Join me in April and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

About the Author

© Copyright 2014 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

 

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork, ABC and the CW.  Get her Free Entrepreneur’s Success Kit + couple other gifts online at www.JumpStartYourMarketing.com/freegifts!

 

 

Please Share, Follow and Like:
error

simplifyThis year I plan on doing the opposite of what a lot of business owners are doing. I plan on simplifying in my business.

You see, a couple years ago I was trying to grow my business and a mentor told me to create this new product and this new program and this new service. And after a year or so of doing all of that and pretty much launching something new every other month or so, what do you think happened?

You’d think I would have made oodles and oodles more money, but sadly, that did not happen. The revenue came in small chunks and because I had so many different ways to buy or different ways to learn (i.e.: products, programs, services) my customers and prospects were confused and never knew which thing to sign up for so attendance in many of these new programs were not as high as I’d hoped.

Then what do you suppose happened? Yep, I got tired. Tired of working so hard to sell the next big thing. Tired of constantly trying to reinvent a new thing that I thought people would want to buy.

When times were tough and the market was down more, it seemed like this was the right thing to do; keep trying to find the thing that people would buy. But it wasn’t.

The best thing I could have done, which I’m doing this year, is to simplify what I offer. This way, it’s super clear on what someone needs, how to buy it or sign up for it and I don’t have to kill myself in the process.

You see, what matters most to your prospects and customers is not that you have huge amounts of things to offer them but you have the “right” thing that they “need and want”. That’s what is going to make them want to buy from you.

Here are a few tips on how to simplify in YOUR business:

  1. First off, figure out what your ideal clients and customers really want. Learn what matters most to them about what you offer rather than what you think they need or should buy. They will only invest in what they see they need and want, not necessarily what you think they need.
  2. Next, determine all the different ways you could offer those things to them. Could you develop a live workshop or virtual group training rather than deliver the information one-on-one? Could you design or develop a product, program or something that they could buy without any involvement of you at all after it’s completed? Figure out how your ideal client or customer wants the information, training or how they need your product delivered and make sure you offer it to them in their preferred manner, not necessarily the way you want to deliver it. I talk to prospects a lot initially about their learning styles and suggest products and services that I have to them based on how they want to learn or digest the information.
  3. Choose price points that are realistically in the range your ideal clients and customers would typically invest in with a little bit of stretching beyond that if you want so you have room to negotiate or offer special deals. Just make sure you also take a look at your overall product/program mix so that you do have some lower level offerings as well as some higher level offerings. If you desire to make a certain level in revenue this year then you want to make sure you have enough opportunity to sell enough things so crunch the numbers on what you’re selling verses how many you potentially think you could sell to make sure you can hit your goals.
  4. Finally, you won’t make anywhere near the amount of sales that you want if you don’t do enough marketing. Marketing is a huge term, it encompasses so many things and not all marketing strategies are good for all types of business owners so you do have to be careful which you embrace and implement. You want to give each strategy a fair trial period before you decide it doesn’t work but first you need to start out with a very smart, effective and consistent marketing plan. Your marketing however could be simplified as well. There are so many ways to automate, systematize and delegate your lead generation, marketing and follow up tasks; this is something to really focus on if you want better results but you want to stop working so hard.

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.bizLet’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!  Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April, 2014. Visit www.LiveBigEvents.com for all the details. 

 

 


About the Author

© Copyright 2013 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

 

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!

Please Share, Follow and Like:
error