Are you confident in the action plan that you’ve laid out for yourself this coming year? Did you get help with it or did you just try to figure it out all on your own?

I know that you’re smart but if you did only rely on what YOU know and thought of then you could be missing some BIG and critical components of that plan….I can help you!

Having the RIGHT business, marketing and action plan is essential for making the money roll in like you want it to.

There are a few things to think about when it comes to figuring out what you’re going to do, launch, sell, how you’ll market etc…..

This video is the third in a series of 5 videos that shares more how to get really clear on what you need to do to develop a clear and focused action plan for next year.

Listen in and see where you may want to focus for yourself.

 

Click the video image to watch now.

 

Come talk with me about this and more in a complimentary business strategy session by clicking here: www.AskKat.biz.

live big mastermindI want to help you FIX that so you can finally have a life and business that gives you the flexibility that you want and the income that you want too.

Go check this out –>>> www.LiveBigMastermind.com

Go here to read and watch more about my Live Big Mastermind then fill out the quick little form on that page to come talk with me for FREE to see how I can possibly help you this coming year to jumpstart your business!

Wishing you a Happy Holiday with loved ones!

See you when I get back from my cruise to Mexico!

Did you see all the videos in this series? If not or if you missed one or more, go to my blog, they are all being listed there….

                                  
Katrina Sawa  
The JumpStart Your Biz Coach
(916) 872-4000
info@jumpstartyourmarketing.com

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz!

P.P.P.S. Make sure you leave a comment below on today’s blog or contact me if you have any questions!


Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa

Public Group: www.Facebook.com/groups/JumpstartYourBiz

YouTube: www.YouTube.com/katmarketingexpert

Twitter: @KatrinaSawa

 

 

 

 

 

 

 

 

 

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Do you like making resolutions every year? What about money goals – do you make them? Hit them?

I personally am not a big fan of resolutions. Every time in the past where I’ve set them, I’ve never seemed to actually accomplish them, especially when they had to do with dieting or weight loss. I do however, see results from and accomplish most of my goals that I set every year (personal or business).

So instead of resolutions if you’ve not had that much luck with them in the past either, let’s set some clear, actionable and realistic goals (especially MONEY GOALS!) for yourself and your business?

 

I believe in optimistic, stretch goals but also realistic goals. I’ve had a few mentors in the past suggest I set these huge lofty revenue goals for my business, I’m talking a million dollars or more, when I wasn’t even yet making one hundred thousand. Now that’s ridiculous in my mind. It’s not that a million dollar business isn’t doable but when you aren’t even to the first biggest milestone yet of $100,000, it’s so far from realistic that of course 99.9% of people would fail.

One thing you can do to help you figure out just how much money you could potentially make or bring in this coming year is to crunch the numbers. This is one of the FIRST THINGS I do with a new coaching client. We figure out what they want to or are selling and for how much, then we forecast so-to-speak how many of each they can potentially sell, etc. to see what “number” could be at the end of the year IF they do all the right marketing, sales conversations and other things that will be necessary for them to get there. (That stuff is the hard part.)

What I mean by crunching the numbers is that you start out by identifying all the different things you sell and for how much. For example, do you sell a $47 ebook, a 6 week group program for $297 and one-on-one coaching for $400/month, a $497 live event? That’s just an example of a coaching business with a few various options of products and services.

Another example is say of a professional organizer or other service professional who sells monthly services on retainer say for $200/month for 1-3 hours or a VIP Day or weekend for say $2000. Or percentage of book of business, whatever it is that you sell, you should be able to somewhat plot out what you could make.

Take a look at realistically how many of each of these you could sell each month based on what you sell now plus what you could sell if you marketed yourself a whole lot more and much more consistently. Could you double the number of sales every month? Plus could you raise your rates on what you’re already doing? Many business owners could. If so, add all those sales up, raise your rates, crunch the numbers and see what you get?

There’s a little more to this of course because you could be adding a new service or product this year and you aren’t sure how it will sell yet. You could be writing a book and expect to receive a lot more opportunities to get in front of audiences while speaking about it which you know will lead to sales. There are so many opportunities for increased revenues that could be right in front of your face but because you’re so close to your business it’s just hard to see.

When it comes to setting your BIG Money Goals for the year, here are 9 questions to ask yourself first:

  1. Crunch the numbers – what can you sell and how many each month?
  2. What else will you be adding to your product line / sales funnel to factor in for revenue?
  3. Where will you have some huge opportunities for huge exposure to factor in for lead generation?
  4. What did you do last year in revenue and was that working at 100% capacity?
  5. Is there room for growth and much more marketing to bring in massive amounts of more leads (if you knew how and what exactly to do?)?
  6. Could you revise some of your offerings so you are bringing in revenue in multiple ways?
  7. Can you stretch a little farther than your original goals to get yourself a little outside your comfort zone?
  8. Can you raise your rates or stop offering discounts and offer bonuses instead to keep more of the revenue?
  9. Are your goals realistic yet stretched and optimistic?

Finally, one of the things I always like to remind my clients when they get a little depressed about not reaching ALL their goals all the time…. You want to celebrate your accomplishments always. Every milestone you reach or goal you achieve is cause for celebration and reward. Make sure you keep track of what you DO accomplish, you’ll be surprised!

Ready to jumpstart your business in a BIG WAY?

You probably need to be doing a LOT more marketing and sales – Online and Offline.

Would you like to come talk with me first to see if or how I can help you jumpstart your business? If so, fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult very soon! Go to www.AskKat.biz nowLet’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!  Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April, 2015. Visit www.LiveBigEvents.com for all the details. (they happen every April and Nov) – THE EARLY BIRD RATES EXPIRE TONIGHT AT MIDNIGHT (JAN 16TH).

Here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

Your Love & Money Mentor, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz!

P.P.P.S. Make sure you leave a comment below on today’s blog or contact me if you have any questions!

 

 

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Ok we’re almost at the end of 2014….is your 2015 business and marketing plan ready to go?

Do you have your big picture goals plotted out?

Do you have your annual marketing calendar in place?

What?

You don’t? I’m shocked!

Naw…I’m not really…the majority of small business owners don’t do enough planning, so if you’re not totally ready for the New Year yet, I get it.

I used to be just like that, putting off the planning so much that the whole year would go by before I really had a handle on what I was doing.

Or hap-hazardly taking action on this or that with no clear plan or focused direction.

Not a good idea right?

These days I do some planning for sure. It’s truly the only way I can maintain and grow my 6 Figure Business!!

Wanna get a glimpse into my world and how I plan? It’s easy and I’ll show you so you can do it too! Click the video below and see what you think!


 

If you resonated with what I shared on this video and KNOW you need to do more PLANNING for yourself and your business this year, RIGHT NOW….then go get IMMEDIATE ACCESS to my recent Big Picture Business & Marketing Planning Webinar now.

 

Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – Online and Offline. Would you like to come talk with me first to see if or how I can help you jumpstart your business? If so, fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult very soon! Go towww.AskKat.biz now.

© Copyright 2014 K. Sawa Marketing International Inc.

 

 

 

 

 

 

 

 

 

 

 

 

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In this 75-minute live webinar I’ll be hosting Wednesday, December 17, I’ll walk you through how to look at your business on an annual basis and how to plot out your big launches, new programs, speaking gigs, live events you host and the ones you attend, and so much more in order to have more of a smooth-running and profitable year!

You’ll also learn:

  • How I do my big picture planning 
  • The different strategies you can use to plot out your year in advance so you can stay focused
  • The #1 thing you want to plot on your annual or monthly calendar before anything else
  • Tricks and proven strategies on how to build out your new products/services launches 
  • Marketing strategies to promote key events
  • And how to automate and systematize much more in your business, your marketing, and your life so that you can actually have a life!!

And as a bonus, when you register you’ll get your hands on my 3 year entrepreneurial evolution plan, annual marketing planning calendar, resource rolodex and my sample mind map and marketing funnel!

I can’t wait for you to join me on Dec 17!

Don’t miss out on this great offer!

 

 

Here’s to creating and enjoying the business and life of your dreams!

Katrina Sawa

The JumpStart Your Biz Coach,

Speaker & Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a couple other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – Online and Offline. Would you like to come talk with me first to see if or how I can help you jumpstart your business? If so, fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult very soon! Go to www.AskKat.biz now.

© Copyright 2014 K. Sawa Marketing International Inc.

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Need to make a few business shifts possibly?

One thing I see that is pretty common with the women business owners that I work with is that they don’t always feed their own needs and desires first. I believe this is hurting your business if this is you.

I’ve been guilty of this too at times, no one is perfect. But these days I’m relatively aware of watching out for this on a weekly basis and I urge you to be as well. Because what I know is that if you’re not completely happy in your personal life right now or sometimes, it will affect the success and running of your business.

In addition to feeding your own soul, you also need to be prepared – mentally and physically, for starting, growing and running an efficient, consistent, moneymaking business.

Other things that affect your success and even your profits are:

  • Having people in your life that don’t fully support you – they could discourage you, drain your valuable entrepreneurial energy or worse, bad mouth you and what you’re striving to accomplish.
  • Doubting yourself, your abilities, how much you’re worth, and thinking you’re not good enough – these limiting beliefs most likely stem from a childhood experience but you can shift them now, wherever you are in your life if you decide to.
  • Lack of clarity around what you’re doing from the big picture all the way down to the nitty gritty details of what you need to be doing every single day in your business.
  • Not having a clear plan for your business start up, its growth, generating consistent revenue, expansion ideas, team development and/or management and even time management so you don’t end up doing it all yourself.
  • Lack of accountability – entrepreneurs are typically the creative types and most of us need someone other than ourselves to stay on top of us, our weekly activities, project management and even completion of projects so we stay on task.
  • The know-how – just because you decided to become an entrepreneur or start selling products and services of some kind doesn’t mean you know HOW to do that and HOW to be successful and most importantly profitable. Get the training and insight you need before it’s too late and you have to go back and get a JOB!

So, where do you need to make some shifts? In your personal life, the business or with your own headtrash? Try to evaluate yourself, really sit with these ideas and points and see if something could improve. See if you need to have a conversation with a loved one. See if you need to get together a better plan.

Maybe it’s time to shift!

After all, as entrepreneurs, we always need to be open to evolution, especially evolution of ourselves.

Which types of business shifts do you need?

  • A better support system
  • Increased confidence to charge what you’re worth and get it
  • Clarity around what you’re selling and to whom
  • Focused action plan or marketing plann to bring in the money
  • Accountability plan to stay on track of tasks and the marketing
  • More training around being a more productive and profitable entrepreneur
  • Other?

Don’t undervalue what you really need, list out what’s missing and see where you can make a shift.

To find out more about how you can make these shifts or identify them in the first place, I urge you to come talk with me in a complimentary business strategy session. One thing that makes me different from many other business and marketing coaches is that I pay attention to your other needs and desires and how they all work together to create your happiest life ever. It’s never too early in your business to have a discussion with me, I’ve been known to save people thousands of dollars and months of time with this one call. To sign up now, go to http://www.AskKat.biz and I’ll talk to you soon!

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts  or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts  

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – Feb, April, July or Nov! www.LiveBigEvents.com 

 

LIveBigEventsHeader-2016

 

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simplifyThis year I plan on doing the opposite of what a lot of business owners are doing. I plan on simplifying in my business.

You see, a couple years ago I was trying to grow my business and a mentor told me to create this new product and this new program and this new service. And after a year or so of doing all of that and pretty much launching something new every other month or so, what do you think happened?

You’d think I would have made oodles and oodles more money, but sadly, that did not happen. The revenue came in small chunks and because I had so many different ways to buy or different ways to learn (i.e.: products, programs, services) my customers and prospects were confused and never knew which thing to sign up for so attendance in many of these new programs were not as high as I’d hoped.

Then what do you suppose happened? Yep, I got tired. Tired of working so hard to sell the next big thing. Tired of constantly trying to reinvent a new thing that I thought people would want to buy.

When times were tough and the market was down more, it seemed like this was the right thing to do; keep trying to find the thing that people would buy. But it wasn’t.

The best thing I could have done, which I’m doing this year, is to simplify what I offer. This way, it’s super clear on what someone needs, how to buy it or sign up for it and I don’t have to kill myself in the process.

You see, what matters most to your prospects and customers is not that you have huge amounts of things to offer them but you have the “right” thing that they “need and want”. That’s what is going to make them want to buy from you.

Here are a few tips on how to simplify in YOUR business:

  1. First off, figure out what your ideal clients and customers really want. Learn what matters most to them about what you offer rather than what you think they need or should buy. They will only invest in what they see they need and want, not necessarily what you think they need.
  2. Next, determine all the different ways you could offer those things to them. Could you develop a live workshop or virtual group training rather than deliver the information one-on-one? Could you design or develop a product, program or something that they could buy without any involvement of you at all after it’s completed? Figure out how your ideal client or customer wants the information, training or how they need your product delivered and make sure you offer it to them in their preferred manner, not necessarily the way you want to deliver it. I talk to prospects a lot initially about their learning styles and suggest products and services that I have to them based on how they want to learn or digest the information.
  3. Choose price points that are realistically in the range your ideal clients and customers would typically invest in with a little bit of stretching beyond that if you want so you have room to negotiate or offer special deals. Just make sure you also take a look at your overall product/program mix so that you do have some lower level offerings as well as some higher level offerings. If you desire to make a certain level in revenue this year then you want to make sure you have enough opportunity to sell enough things so crunch the numbers on what you’re selling verses how many you potentially think you could sell to make sure you can hit your goals.
  4. Finally, you won’t make anywhere near the amount of sales that you want if you don’t do enough marketing. Marketing is a huge term, it encompasses so many things and not all marketing strategies are good for all types of business owners so you do have to be careful which you embrace and implement. You want to give each strategy a fair trial period before you decide it doesn’t work but first you need to start out with a very smart, effective and consistent marketing plan. Your marketing however could be simplified as well. There are so many ways to automate, systematize and delegate your lead generation, marketing and follow up tasks; this is something to really focus on if you want better results but you want to stop working so hard.

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.bizLet’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!  Oh and if you know you could use better and more consistent marketing and sales strategies then join me at my NEW Jumpstart Your Marketing® & Sales Summit in April, 2014. Visit www.LiveBigEvents.com for all the details. 

 

 


About the Author

© Copyright 2013 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

 

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear.  She works with highly motivated women entrepreneurs that want to maximize their business to make more money, enjoy more free time and fully embrace your happiest life ever.  Katrina uses online and offline strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too!  Katrina is an author, speaker and coach and she has been featured on the Oprah and Friends XMRadioNetwork and is a regular Business Expert on News 10 in Sacramento.  Get her Free Entrepreneur’s Success Kit online at www.JumpStartYourMarketing.com!

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