Hey everyone, here’s a quick tip on how to be more successful INSIDE OTHER PEOPLE’S FACEBOOK GROUPS.

First of all, let me say that posting in other people’s groups and other pages and things on Facebook here is one of the main ways I engage with people.

HOWEVER… I do it very strategically and NOT salesy.

So many people (a few of you too have done this and I’ve private messaged you about it) will think that by joining groups like this one, it gives you the rights to just post whatever you want whenever you want.

Not a good plan.

You first want to read the groups “rules” or description which is usually located on the right column and/or it’s often pinned to the top of the group as an announcement.

That will give you some basic guidelines as to when certain posts might be allowed for example; promotions on Wednesdays, inspiration on Tuesdays, Tips on Fridays, etc.

I would also recommend trying to ENGAGE in the COMMENTS of a post whenever you have something of value to add. It will make you look good in the light of the leader of that group because Facebook loves it when posts get comments, not just likes and hearts.

I would refrain from posting salesy mentions about your products and services except maybe once in a while, and best to do this INSIDE THE COMMENTS if you’re able to help someone with your expertise when they ask for support or have a question about something. Blatently posting ads and salesy posts can get you removed and you’re not making friends then, just enemies.

Instead, offer to give free advice, answer questions, give examples and share stories on posts that your comments are encouraged. If people like what you have to say then “ideally” they will click on your profile name to find out more about you and/or private message you.

As for private messaging people inside other people’s groups… there’s nothing wrong with doing that if you have a reason OR if you’re very careful about the wording that you use. Again, do not send a message to promote yourself, it’s like asking someone to go to third base with someone on a first date. NOT COOL.

Social media is all about connecting, building relationships, sharing other people’s info, standing out, getting visibility but in a good way so people perceive you as an expert and THEN that makes them want to know more. Social media marketing and connecting takes time sometimes, it’s not a wham bam thank you mam kind of place.

Try offering to have a phone conversation with people to find out more about THEM… NOT to talk about you.

Business will come if you do the right things in your marketing plain and simple. If you aren’t sure what to do exactly or what to say then ask for and seek help – you must or you may end up burning bridges and being that person no one wants to get to know.

Comment below with your thoughts on this!

Oh and PS – start your own group and build your own community, then you can do whatever you want inside that group. (although I still recommend giving a lot of value first before trying to sell or no one will come back)

 

—> Want to join a community of other motivated entrepreneurs for networking & masterminding every single month? Check out the new International Entrepreneur Network and Join Today for just $7/mo! www.iEntrepreneurNetwork.com

 

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

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Recently I was prepping my materials and PowerPoint for my Speaker Success Bootcamp and it reminded me to bring this to your attention and ask you about Virtual Trainings and Courses…

  • Do you have them? Host them?
  • Want to hold some?
  • Think you could make a lot more residual income if you did host them?
  • Do you attend them or buy them yourself?
  • All good questions right?

I think we all want to find some residual income streams, am I right?

There’s some easy business models that fit the bill for this such as:

  • Affiliate Marketing (making money referring programs, products, systems and technology) – I make a few hundred dollars a month right now using affiliate marketing. Some of my friends make thousands each month; it’s a much bigger strategy for them.
  • Membership Programs (having people pay you a monthly fee to get recurring training or knowledge of some sort from you) – I’m inching up with my Int’l Entrepreneur Network now for this, at $7/month, you can make a nice bit of cash each month if you can get a few hundred people (or even a few thousand!). It’s not as easy as it sounds however.
  • Then there’s creating and running virtual or online training programs, perhaps doing them over and over again live OR boxing them up into Home Study Programs or Courses after you do them live. I have a few of those and I’m actually thinking of bringing some LIVE trainings back this year and next year.
    I’d love to hear your thoughts about a few of the programs that could help you jumpstart your business this year? I created a quick poll on Facebook. Will you go take the poll for me?? I’d really appreciate your input.

— >>>> Take Kat’s Quick One Question Poll Now

============================================================

JOIN ME for upcoming calls – look on my event page,
or review recent ones on my YouTube!

============================================================

Here’s a quick tip about creating Virtual Programs:

FIRST: Figure out which type of program will fit YOU, Your Lifestyle, Your Personality and Your Clients.

That means, brainstorm about and determine if you should host an ongoing program, or what I call a “start/stop program” that has a specific start date and end date (could be more difficult to fill on time if you’re new to this). Do you want a short term (3-6 week) or longer term program (90 days)? Do you like the 30 day challenge model with daily interaction? The decision is yours however you want to decide carefully based on many factors:

  • How you like to deliver
  • How your clients like to attend or consume info
  • How likely it is that you have hot prospects
  • Price you want to charge
    • Will this be a lower priced offering to get people to “try you out” or a deeper, more comprehensive training farther down your “funnel” and more expensive?

Streamlining, systematizing and delegating more in your business can allow you more free time, vacation time and self-care or family time you know. It is possible but you have to make time to implement this stuff.

YOU can do this and I can help!! 😉

Reach out and let’s chat!! I can support you around a LOT more than just marketing and business stuff you know. I help with the ENTIRE JOURNEY. I’ll do a FREE Call with you this month… just answer the questions here to get started. XOXO

Here’s to creating and enjoying a life full of lots of LOVE & MONEY!!

katrina sawa

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!

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I want to share a video with you I did earlier this week recording my Jumpstart Your Business Now Radio Show for 3 reasons:
  1. The radio show this week was me doing a Solo Show without a guest which means I gave a 30 min mini training session! You definitley want to go watch it.
  2. I’m looking for guests for my 2014 shows! You can find out how to apply to be a guest here now.
  3. I wanted you to also notice first hand how I leveraged this show….I hold it for free live each week, I promote it on social media and my blog and emails, I took the video of this and posted it on youtube, pinterest and then linked it out again to my social sites in different posts automatically. If you’re not doing all of this, it’s super easy to put the systems in place and can make a BIG difference with results in your marketing efforts! …I would love to help you with similar things as this plus so much more this year too in my Live Big Mastermind!
PS there there is ONE MORE fun live event happening very soon in Sacramento….it’s a Networking Extravaganza with my good friend Kathleen Ronald who is coming up from LA to do a 1/2 day workshop with me for YOU! Scroll down for this and other event info.

Watch the video (CLICK HEREOn this special LIVE, video of my radio show I wanted to give a free short training about launching, running and participating in leveraged business models and programs. Really, any business owner in ANY industry can do some sort of leveraged business model that can bring in additional income streams into your business. You just may not know what that looks like for YOU. Watch this one-time show and training on what else could be possible for you. I share all kinds of ways to leverage your expertise, skills and knowledge into other ways to generate income for yourself.Check it out and tell me what you think! I also talked about my Live Big Mastermind which is my main annual group program that I run and enrollment for that is now…go check it out if you’re considering joining a group for yourself this coming year and fill out the quick form on there to talk with me about it: http://www.LiveBigMastermind.com.

Have a great weekend!

 
Katrina Sawa 
The JumpStart Your Biz Coach 
(916) 872-4000 
info@jumpstartyourmarketing.com

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I’m so tired of all the hype out there on the internet about “make millions at this or that or by doing this or that”. Every week I talk with a minimum of 5 small business owners who’ve wasted time or money doing the wrong things because they listened to some free teleclass or someone teaching a supposed moneymaking process.

I want to dispel the rumors out there that it’s really that simple to make millions…or even $100,000 because it’s not.

To start, run, market and enjoy a consistently successful 6+ figure business there are two things you want to focus on:

  1. Spending your time wisely (and you may have to spend more time up front than “they say”) doing the right revenue generating activities.
  2. Learning all the things you don’t know as fast as possible, preferably from someone that’s not only been there and done that but is STILL DOING IT AND MAKING MONEY AT IT.

That last part is very important, because it is hard to tell who really is making money on the internet these days. If they have a real swanky website you might just assume they’re making a ton of money. Someone said that to me the other day in fact when I called her on a follow up call. She was shocked that I, myself, would call her in the first place! I told her of course….I do my follow up!

I know if you’re super smart or have a masters or PhD you probably think you can figure out this being an entrepreneur thing, right? Same goes for those who’ve been in high level corporate or even other marketing positions in their careers, right?

I know because about half the business owners I talk to share these things with me. Shoot, I thought that way too for many years in my business! I thought I could figure it out, I thought I knew what I needed to do….but I was wrong and it set me back about 3 years and $100,000.

The unfortunate part is that I see these people out networking again in 6 months or a year and they’re still in the same boat usually or very close to it.

I hope this is not where you are – if so, snap out of it will ya? Let’s teach you what you need to do to jumpstart your business and get you moving! Let’s get you making more money, attracting many more clients, and working smarter not harder!

I want to invite you to learn more about a training program that I’m doing just for you, where you’ll learn the “meat” of what you need to know, not the hype. Do yourself a favor and go find out more about it now. You deserve this. You deserve to have the life and business of your dreams….and you CAN transform your business now with the right training, I know it.

I named this program the 6 Figure Business Makeover – Entrepreneurial Training Program because it shows you exactly what to do, sell and how to market so you can build a 6 Figure Business sooner rather than later. It’s some of the stuff you know you’re supposed to be doing but you’re probably not doing and I show you how to get it done. It’s also the stuff you don’t know you need to know!

You want to know how I’ve built my consistent revenue generating business? How I get all the marketing done every month? How I consistently create new products, programs and revenue streams? How I built a team to support me?

It’s because I’ve taken numerous training programs from other entrepreneurs who’ve been where I am/was and are making money doing the proven strategies they’ve taught me.

That’s what I’m doing in this training program. I’m teaching you all the proven business-building, marketing and how-to run your business strategies and systems (shortcuts too!) that I’ve learned or I’ve developed so YOU can get where you want to be in your business faster than you’re getting there on your own. And by the way, it’s ok to ask for help…it doesn’t mean you’re not good enough or smart enough, in fact it means you ARE smart.

In this program I’m going to teach you and show you how to do or implement the right tasks to spend time on every day, help you prioritize so you’re not overwhelmed and how to attract more ideal clients on a regular basis so your money worries go away.

I cover things such as: business set up, technology, websites, blogging, video marketing, email marketing, social media, outsourcing, pricing, product and service development, time management, bigger picture thinking and so much more.

I’m holding it this month because I hate to see business owners struggling so hard AND I hate seeing you WASTE TIME AND MONEY with the wrong things, doing the wrong marketing, spending time in the wrong places, etc. I can help you focus on the REVENUE PRODUCING ACTIVITIES you should be doing.


Here is the page with all the details, call dates, how many people I will take, how much it is and all the juicy bonuses you’ll get when you register! But don’t wait, it starts soon and I’m not sure when I’ll be doing this program again. The 6 Figure Business Makeover – Entrepreneurial Training Program

I am so excited to help you jumpstart your business, your marketing and your life in 2013, let me know if you have any questions after you read the page!

 

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My friend and best selling author, Heather Picken, created a system that helps women reprogram their mind and body so that they can stop self-sabotage and start feeling more confident, and have the energy necessary to run a successful business.

Her breakthrough system, Body of Love 57 Secrets in Creating Your Ideal Body, enables you to QUICKLY change your body and your life, with absolutely NO crazy dieting or gimmicks. It’s easy to apply these secrets for lasting change.

If you’re ready for a new way of thinking, doing, and being then I recommend that you check this out by click herre!

Anything your mind can conceive you can achieve – the secret is knowing the right tools to start with and then applying them- and watch your body literally transform right before your eyes!

Katrina Sawa

P.S. This system is for you if you are tired of struggling and want a solution that will transform your beliefs about your body. Create your ideal body, make more money and live your best life!

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Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you’re already speaking then great, what I’m sharing in this article could be a good reminder for you.

If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself “who would care about what I have to say?”

Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone likes, trusts and is able to connect with you personally.

One of the biggest mistakes I see many speakers making however, is that they are rarely ever prepared for opportunities that may arise at any time.

Being prepared as a speaker will get you into more doors, position yourself as a professional to the people booking you to speak and it will allow you less stress and freedom to take advantage of all kinds of opportunities whenever they come up.

Here are a few things you want to make sure you have prepared:

  1. Professional speaker sheet – with your bio and/or introduction and your talk title and description at the very least. You can add references, additional talk descriptions and places you’ve spoken too if you like and you have.
  2. Professional head shot – easily downloadable from your website or emailable
  3. One to five (max) talk topics and descriptions – you can have more than one if it makes sense for your business and what you speak on are all complimentary to some extent. If you’re just starting out, start with one signature talk however to make your life easier.
  4. Cover letter or email prewritten and ready to go – include all attachments and information someone would need to decide whether they want to book you as a speaker or guest.
  5. (Optional) Page on your website talking about you as a speaker – include your talk titles, places you’ve spoken, possibly videos of you speaking and more information someone looking for a speaker could download easily on their own.

Choosing the right signature talk you’d think is the easy part, however it can be the most crucial part of this whole equation, especially if you want to monetize your talk and your time.

You need to prepare what you’ll talk on based on what action you ultimately want the audience to take with you. Do you want them to sign up for your free newsletter? Buy your book or product? Register for your event?

It’s important that you reverse engineer your talk based on what you want the audience to buy or sign up for. This is crucial and another big mistake I see many speakers making. They give a great talk then tag on a pitch to sell something totally different to the end and it feels like a sales pitch. Not good.

 

If you want more information on how to incorporate speaking into your business as a marketing tool and business model then go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at https://www.jumpstartyourmarketing.com/product-tradeshow.

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Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you’re not being too salesy, pushy or annoying AND you’re still building great relationships with qualified prospects!

I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you ‘hate’ networking!

Click Here to read my top 20 in person networking tips that I share with all my clients whether they’re already networking or not. I hope these help you to get out there and build more relationships that eventually then turn into clients or sales! (For online networking tips, check out my Profit From Social Media System on my website!

Is networking difficult for you?

Do you want to figure out how to really maximize your networking and thus the follow up that goes afterwards in order to really build your business and make more money?

If so, go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at https://www.jumpstartyourmarketing.com/product-tradeshow.

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In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads.

I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now….

In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads. I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now: email, phone, mail, social media or in person right? So, what do you do after you meet a potential client or even a potential referral source? Do
you pile up those business cards on your desk until they get so old you have to just throw them away since they wouldn’t be of any use anymore? Or do you follow up and how?

Follow my 10 simple steps below and you will for sure build better relationships with those you meet as well as have more top of mind awareness with them.

Here are 10 Simple Follow Up Procedures you can implement in your business TODAY! (for service, product, online or retail):

1. Take immediate action: Always call or email within 48 hours of meeting someone telling them it was nice to meet them, asking about their business and finding out how you can refer
business to each other and help each other’s businesses grow.

2. Take more than one action: In addition to doing #1, also slip something in the mail to them – an introduction letter and a brochure, a thank you note (handwritten of course),
something to entice them to get on your list online or a flyer about your special promotion.

3. Use email wisely: Add them to your email database (if appropriate and IF you are heeding correct spam laws in your correspondence) and make sure they get an email notice
within 1 week. *Do NOT add them to a mass email newsletter unless they verbally agree to receive it or opt themselves in online.*

4. Keep your ears and eyes out for others: Drop in the mail or attach by email a document, resource or article you found that you’d been discussing or something you recently read that
would be of interest or pertinent to them.

5. Keep your database up to date: Enter them into your database (in the computer) so when you send out your next mailer they will be on the list to receive it. If you don’t have a database or a shopping cart to house your contacts, you should get one (ACT, Outlook) or start an Excel spreadsheet for starters. You’ll also need an email marketing service where you
can house contacts but try to choose ONE system. You can outsource this task. *Do NOT add them to an email newsletter list however if they have NOT agreed to get it or opted in
online to receive it.

6. Send more than one mailing: Send out another piece of mail or email within 2 weeks of when you sent the first one; this can be more casual, a postcard, flyer or another follow up
letter asking for referrals in case they don’t think they can use your services right now.

7. Call again: Call, not necessarily to make the sale, but to further build that relationship, chat about opportunities to refer to each other, etc. In-person meetings could be good in case
they forget what you look like however many times these days its much more efficient and acceptable to “meet” again over the phone.

8. Make a creative impression: If you’re really trying to get their business and you’re not getting anywhere, drop by a promotional product (s) with your card and brochure again or send
it in the mail. Make sure your promotional product stands out from your competition and is unique or memorable.

9. Systematize your follow up: Make sure you sort your database by Hot, Warm and Cold leads and then also by either where you met them (i.e.; Your City’s Chamber of Commerce, professional or service organization, social media site, etc.) or some other system (like referral source vs. prospect) so that when you mail or email to them regularly you can do so to small groups at a time with a unique message. Mail to your database quarterly and email them monthly at minimum (monthly and twice monthly is preferred).

10. Plan year-round promotions: Send out holiday cards not only for December, but maybe for Easter, the 4th of July or which ever holidays you feel like and then possibly their birthdays too. There are companies who send out cards for you, online sources you can use easily and there are websites that remind you when someone’s birthday is to make this easy.

These tips are for any type of business, retail, online, service or product. I am always curious as to how a store is going to follow up with me. I shop there, I write a check, and they have my address and phone number – yet 9 out of 10 times – absolutely NO follow up marketing! Only do the larger stores put me on their mailing list and send me mailers and/or emails (like Linens & Things, Cost Plus and Fashion Bug); these retailers know just when I come in because I normally always get another coupon in the mail right after to come back again. The one that does follow up with me understands that repeat business is 5-10 times easier to get than new business.

So, not only do you need to follow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over
time so they keep you on top of their minds in case something comes up where they need your products or services or someone they know does.
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Check out the current SUMMER 3-PART TELESERIES on the 3 Simple Steps to Attracting Clients and Making More Money. For $97 you can listen to me share how to accomplish all this follow up in your business, what to say in it all and how to attract 1000s more leads every month too. Go to www.JumpstartYourMarketing.com/3SimpleSteps and register now!

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Over the last couple of weeks I’ve been talking with you about Mastermind programs. Why you should join, what they are, what the are not and which one would be the best fit for you. But ultimately….

What it all comes down to is how do you most like to learn and how are you most productive?

You have to know your best learning style so you choose and invest in the programs and products that fit you and how you best learn so you don’t waste your money.

I, for example, am NOT a good product learner. I don’t have good luck purchasing a home study kit or other listen to/read type of product and then actually sitting down working my way through it. It will sit on my shelf forever unless I pass it on to an assistant to read and learn and then THEY can implement whatever it is or give me the ‘cliff notes’.

Instead, I learn best by working one-on-one with a Mentor who’s doing what I want to do or going where I want to go. You know…

• Someone who’s still in the trenches themselves.
• Someone who’s investing in themselves as they ask me to invest in them.
• Someone who’s learning from other big thinkers and money makers so that knowledge will trickle on down to me as well.

I learn well in a workshop atmosphere too but then if I don’t quickly act on the information I  learn, it just sits on my shelf once again. Having a Mentor and true Mastermind group to hold me accountable, help guide me in all my big ideas and implementation is truly the glue for me that holds my business together while it accelerates at the speed of light from one level to the next, and the next, and the next.

Do you learn best by teleclasses, group trainings, workshops and online self-administer recordings and interaction or do you need or want more one-on-one mentoring, advice, guidance, resources, feedback and recommendations from your mentor or coach?

Click here to read the rest of the article…

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Last week I wrote an article about WHY you should consider joining a Mastermind program. This week I am going to go over what makes a TRUE mastermind and how to know the difference.

As most of you know, I’ve been offering my Live Big Mastermind program to you for 3 years now as MY next step in my business. This is my FAVORITE program to run and involves some of my FAVORITE clients who end up moving FAST!

THE #1 REASON I did this is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and support to a select group of entrepreneurs like you who want to get where you want to go FASTER as well. Now I mentioned a TRUE Mastermind, what is that you might ask and what’s the difference?

Aren’t all Mastermind groups the same? NNNNNOOOOOOOO!!!!

Click here to read the rest of the article and find out why…

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