Getting referrals through an online affiliate tracking and promotion program can skyrocket the number of referrals you get each month…what would that mean to your PROFITS?

So, you’re already getting a lot of referrals or you claim to work by referral only but how many of you are actively marketing those so-called referral sources? Not very many people I talk to…

In this last year I’ve become aware of online affiliate tracking and promotion programs that people in some of the circles I travel in (infoproduct and online marketing) are making a ton of money with.

An affiliate is just like a referral source.

An affiliate can be anyone who sends people to you, forwards your emails, suggests your services and recommends your products.

I get a lot of referrals too, in fact so many it’s really hard to track them and THANK THEM!

Plus, many times a referral turns into a pretty big client (with a big profit) and it’s hard to remember who actually referred them to me 3 or 4 months into the project in order to send them a nice thank you gift which is always good to do.

I give about 40-50 referrals every month and sometimes I give them out at a chamber mixer, writing someone’s website on the back of my card and handing it to someone I hardly even know. Sometimes I get asked by email for a referral and I send one back to the person cc’ing the person I actually referred. You probably think this is pretty good tracking but it’s really not. Because 5 minutes later, I’ve forgotten about it and I’m talking to or emailing someone else about another subject. Life is just too fast these days.

I’m currently an affiliate of about 15 other professionals that I’ve met in the last year – Ali Brown of course, you read about her and my mastermind group often, but also my web designer, my shopping cart and merchant account company, a publicity guy I know and many other companies and professionals.

I’m doing this because I can. I would refer to them anyway but because they have an actual affiliate program where I could make money when I send people to them who sign up for their products or services – why not?

I wouldn’t become an affiliate and promote someone or something I didn’t feel was a good product or service regardless of what they were going to pay me – hopefully you wouldn’t either.

So, it took me a few months to get to this on my own shopping cart but I now have my own affiliate program online – yeah! It’s still not totally finished; I haven’t written the sales page on my website or created all the great resources that I could so my affiliates could promote me with banner ads and such.

This is what you do:

  • I have a signup link ready to go.
  • It costs you nothing to join.
  • You will be emailed your ‘unique affiliate link’.
  • Then you cut and paste that unique link into your emails or correspondence when you refer business to me or forward my emails to your friends.
  • Then my shopping cart tracks anyone with a cookie who clicks on that link to get to my website.
  • Then if they buy anything EVER (up to 2 years) online (which all of my products and services are paid for online now) the shopping cart knows they were referred by you.
  • You receive a check (when the commission amount adds up to a minimum amount).
  • You get paid 20% of everything I sell just for telling people about me which you would do anyway right?
  • So what are you waiting for?
  • Sign up here now!

Here’s an example of what you could say in your forwarded email (using your unique affiliate link hyperlinked where my website url is):

“There is a company I want to recommend to you today, it’s K. Sawa Marketing here in Sacramento. Katrina Sawa, the owner and Marketing Coach, is such a great resource for me in my business and her website has all kinds of great marketing and networking info, events and resources I use all the time. I highly recommend you visit now and get the FREE REPORT: “Top 3 Ways to JumpStart Your Marketing”! Plus receive a free subscription to the ‘Get Networking’ weekly ezine chock full of free marketing and networking tips, advice, resources and opportunities just for entrepreneurs and small business owners.”

Ok, so I’m talking about this with you today because:

  1. I would love it if you signed up for my affiliate program to see how it worked, see the emails I send out, see how to promote me all while making more mon.ey!
  2. You can set this up too for your own business.

If you have a shopping cart, you probably have an affiliate option, if you don’t know, ask. If you don’t have a shopping cart but you have a website or even if you don’t have a website there are companies out there that offer online programs you can subscribe to that will run your affiliate program for you.

One of those programs is YOURsoft affiliate software. One of my publicity friends uses this program; I’ve signed up for his and it’s really user friendly. You do have to pay a little for set up or installation depending on whether you have or don’t have a website to host it on. But remember, you’re going to be getting more referrals than ever when you promote this to everyone you know to sign up – so you’ll be making more money and can justify this investment to boost your sales, right? See what you think about that program; you don’t even have to have a website or sell anything online – this is a tracking and promotion system.

Or my shopping cart is a pretty reasonably priced option too if eventually you will add a cart to your site, you could add it now for the affiliate program and worry about selling on it later but at least it’s there when you need it.

Sure you can keep getting referrals slowly like you are, one by one. But if you give your contacts an option to refer you and make mo.ney in the process you might get twice as many each month!

I’m thinking that would really BOOST YOUR INCO.ME, RIGHT?

Good luck with this and Happy Networking!

— Kat Out

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About Katrina Sawa

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs (and a few men!) who want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! She does a whole lot more than just marketing coaching these days however, she looks at your entire business from the big picture all the way down to the nitty gritty detail of what you need to do and say to start up, grow and market your business.

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