Today I’m sharing marketing tips that all small business owners should be spending time on.

marketingMost small business owners focus their efforts in only one area – going after new business. But by solely focusing on acquiring new business, there’s a tendency to forget or to be inconsistent with marketing to their contact databases or referral sources. Those are two areas that are the easiest to go after.

The 3 Types of Marketing You Should Focus On

  1. Database Marketing
  2. Referral Source Marketing
  3. New Business Marketing

Your Database Marketing is marketing to everyone you know…, regardless of your relationship. This includes your hair dresser, dentist, neighbors and friends. Keep in mind that it’s likely that everyone you know could be a potential prospect or referral source.

Database Marketing needs to be done via email, mail, phone, social media, and in person visits – the more ways the better! Your ultimate goal is to be top of mind with everyone you know all of the time so you are the first person they of if they know needs your products or services.

Database Marketing Methods:

  • Send out bi-weekly or weekly emails (monthly is not frequent enough for most businesses);
  • Hold regular teleclasses or events they can attend for free or paid;
  • Mail to them often and consistently;
  • Make reminder phone calls and follow up calls;
  • Connect with them on the social media sites you belong to or where they’ll see you most often;
  • Drop by their offices or drop materials by their homes can be effective, if it’s a good fit.

Your Referral Source Marketing is marketing to all those individuals, companies or groups that directly market to your target market.

These are complementary businesses to yours or big fans of yours that will be most likely to refer business to you. You want to go through your database and build a list of these people, companies or groups that you can market to. You can also do a Google search by industry or type of business or person to find or connect with more individuals or companies to add to your Referral Source list to market to.

The marketing messages that you’ll send to Referral Sources will greatly differ from the ones you send to your regular database of prospects and contacts, and will be very different from the ones you send to new businesses.

Referral Source Marketing Methods can Include any or all of the above plus:

  • Invite referral sources to be guest on your teleclasses, radio or TV show, or speak at your events (and offer to do the same for them);
  • Invite referral sources to use your articles or content in their email newsletters, blogs or websites (and offer to do the same);
  • Build an automated online referral program (typically called an Affiliate Program) that can track referrals;
  • Send referral sources pre-written email or web copy or mailed materials they can send out to promote your products, services, events or classes (making sure you have a tracking system in place of course to reward the ones who send you business);
  • Connect with them on social media, letting them know online when something comes up they can promote, comment on or share with their followers.

Your New Business Marketing will consist more of direct marketing to your targeted list of prospects. You can buy a list if you want so you can do a mailing but make sure you’re very clear on the demographics and psychographics of your prospects in order to narrow the list down.

New Business Marketing Methods can include any or all of the above plus:

  • Social networking is one of the most popular ways to do this today. There are hundreds of sites and places to find prospects online but you’ll need to be efficient with your time. You can easily get sucked in and spend too much time on social media. Go searching with a goal of who you want to connect with, where you want to drive them to (ie; your website, opt in box, call with you, etc.) and have an appropriate way to introduce yourself without being too self-promoting.
  • Find blogs and groups or forums online where your target market congregates and post on them often. Ask and answer questions. Learn how to become an expert on that site and if possible, submit content. Share your expertise.
  • Speak, sponsor or network at events where your target market will be in attendance. Learn how to “work the room” however so you can meet and connect with as many people as possible.
  • Run advertisements in your local area or even national publications or online publications that reach your ideal prospects.

Keep in mind that for all types of marketing, the goal should be to get them into your mailing list and into your email database so that you can continue to market to them. But never rely solely on email marketing to reach all of these people, not in this era; you have to connect with them in many different ways if you really want to be seen. You’ve got to build relationships with them over time and that is the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

To find out WHERE YOU STAND in your marketing…

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Here’s to Your Success!  

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Jumpstart Your Biz Kit at www.JumpStartYourMarketing.com/ 

© Copyright 2017 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your emails or website please include the following blurb:

Katrina Sawa is an International Speaker, Best-Selling Author and Award-Winning Coach who’s helped thousands of small business owners get to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching, live seminars and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio, ABC and TheCW. Go online now to get started with her Free Jumpstart Your Biz Kit at www.JumpstartGift.com! 

 

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Are you ready to Start Speaking about your Business?

Do you have a product, service or idea that you want to share with the world? Are you passionate about what you have to offer?  That’s Great! But have you found a way to monetize it to increase your sales and income? Does your business make the money you desire?

Are you are struggling to make the sales you need to grow your business? Do you want to generate more income that you thought possible?

speaking Speaker SuccessIf you answered “yes” to either of these questions, you should consider SPEAKING! I’ve been speaking in my business for over 14 years which has made it possible for me to grow my business to six figures!

Many of you have heard me say this – Speaking for FREE (non-paid speaking gig) is one of the most effective and least expensive marketing strategies you can have in your business. And here’s why!

Speaking about your business, products or services helps position you as an expert in your industry or field. You’ll build credibility and trust with your prospects faster, because:

  • Speaking gives you exposure to bigger groups of prospects.
  • You’ll have opportunities to build or grow your email list by offering freebies and giveaways at events or even to make money with sales of your programs and products to event attendees.

There are other reasons you should consider speaking, if you aren’t already. And if you are already speaking, there are reasons why you want to concentrate on getting more speaking gigs. You should be consistently focused on speaking being a revenue generating activity.

Some of you may not be ready to start speaking. Why Not? Do you have a fear about speaking? Are you afraid of getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself “who would care about what I have to say?” Being prepared and having the information you need to take some of the mystery out of the subject of Speaking will help you get over these limiting beliefs.

It really doesn’t matter what type of business you’re in. Even if you don’t want to speak specifically about your programs, products or service. It just depends on what you do or sell. You may need to be creative with your talks to position yourself as an expert. There are many types of talks you can consider. Here are a few examples of the types of talk you might do:

  • Training or ‘How – To” talks
  • Informational
  • Story-telling
  • Speaking to Sell

Are you Ready to Learn more about how to be a Successful Speaker? If I can show you ways to get more comfortable with Speaking so you can make this one of your top marketing strategies, would you be interested?

My Speaker Success Bootcamp is a LIVE Event that will be held in Sacramento July 21 – 23rd, 2017.  There too many features to list here so click here to head over to the information/registration page to get more details  .

Early Bird Special Pricing is available NOW. You can opt for general admission for this 2 ½ days training workshop. Or grab a VIP ticket NOW to get the Best Value. VIP tickets include admission to the Event plus Special Bonuses of my Home Study System on How to Jumpstart Yourself as a Dynamic Speaker that you can work on before the event AND your own 5 minute video clip of YOU speaking on stage at this event that you can instantly put on your website to promote you as a speaker!

So go check out the all of the features of this EVENT and take advantage of the Early Bird Pricing NOW – it is a limited offer.

 Here’s to Your Success

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.S.S.  Have some other needs? Check out these option for getting that jumpstart…

 


free sessionIf you need some help or pointers on your business plan or strategies, I’m the person to talk to! I LOVE to help people and can help you get moving toward your goals quickly. If this is something that interests you, why not Schedule a Planning Meeting with me.  Just go to askkat.biz and sign up with a session with me.

 

 

 

 

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I know lots of people suggest you should be blogging if you’re not already, right? They also say you should post something on your blog at least 3 times a week, right?

blog bloggingIt is a really great strategy to use in your marketing but it’s ONLY ONE of the tens of strategies you really SHOULD be doing every month. You just need to find the easiest way to do more of them faster or in more of an automated way.

So here are some things you’ll want to know about blogging whether you’re doing it or not and then I’m happy to share with you too later on how to automate it more so it’s not taking too much of your time. Because the reality is that just the act of blogging alone won’t really bring in a lot of clients.

You have to have your blogging woven in and out of multiple marketing strategies, your website, follow up, social media and more in order for it to work as an income generator.

It does do many things for you however regardless, such as:

  • #1. You will engage your readers and prospects into conversations and action.
  • #2. You will build a community of followers, fans and supporters.
  • #3. You will be in more places at one time expanding your reach globally.
  • #4. You will prove yourself as an expert.
  • #5. You will reach people who don’t want to receive your emails perhaps; some people don’t want to read emails and newsletters, they prefer to read quick blog posts.
  • #6. You will increase your sales as more people read your articles and learn to like and trust you.
  • #7. You can manage it easily and quickly if you have the right systems in place!

What do you need to do though ON your blog to make sure it’s successful?

  • You must have an opt in box in addition to blog subscription option;
  • You should allow comments to encourage reader interaction;
  • You should have videos of yourself for more interaction;
  • You could highlight one of your products or services to get them to click over to your site and for more info;
  • You can put all kinds of ‘widgets’ on your blog to attract more attention, provide more interaction and even build a revenue stream.

How to know what to post and say on your blog to keep the content fresh?

–>> Watch my emails and my blog posts; I share tips all the time about content generation!

In the meantime, this is just ONE of the hundreds of things you could be doing to attract more clients and generate more income for yourself so don’t get too caught up with the management of it on a day to day basis, just get something going for now and be relatively active to start.

blog marketing If you are ready to get serious about your business and put a real marketing and business Action Plan into place and learn EXACTLY how all of these multiple marketing strategies will be implemented into your business either by you or someone you outsource to…. I highly encourage you to sign up to talk with me in one of my complimentary JumpStart Your Business Strategy Sessions!

These strategy sessions can really help you get more clarity and focus in your business so you can then turn around and become more profitable pretty quickly.

Find out how these work and how you can get one of these limited spots at www.AskKat.biz.

Oh and you don’t have to have your entire business already going yet, you just have to have the desire to have your own business or some ideas and I guarantee I can help pull it out of you!

 

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I look forward to speaking to you soon!

  katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

© Copyright 2017 K. Sawa Marketing International Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? To publish this article in your emails or website please include the following blurb:

Katrina Sawa is an International Speaker, Best-Selling Author and Award-Winning Coach who’s helped thousands of small business owners get to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching, live seminars and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio, ABC and TheCW. Go online now to get started with her Free Jumpstart Your Biz Kit at www.JumpstartGift.com! 

 

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Today I’m super excited to give you another Video Biz Tip – it’s all about plotting out your Marketing Calendar!

Are you an entrepreneur who is not sure what you should be doing every month or every week? This post and the video below is a snapshot for those of you who are not sure how you should be spending your time or if you are outside of your office and in front of others enough to promote yourself and your business. This is one of the topics we cover in my Live Big Mastermind and at my Live Events, like we just did at my “Jumpstart Your Biz in a Weekend” event a few days ago, see the example in the video. Just remember to plot your marketing calendar and BE CONSISTENT! Consistency is the KEY in a good marketing strategy.

marketing calendarAre you blogging consistently? What about Facebook LIVE videos – are you using this tool to reach the people who want to hear your message? If not, you should be. What about Networking? What events did you have planned for the month? And are you calendaring your Follow-Up after the networking events? If not, you need to start doing that. There’s profit in your follow-up. If you don’t know what to do, I have a system of techniques, templates, and scripts – everything you need to create your own Follow Up system that WORKS!

The video below gives an example of a monthly marketing calendar with detailed explanation.

Check out the video below for more tips on “What’s Your Marketing Calendar Look Like?”

“What’s Your Marketing Calendar Look Like?”

This example is generic. I help my clients customize their marketing calendar that is specific to their business.

There are so many ways you can engage with me personally, such as my LIVE Events, my Live Big Mastermind program, and coaching calls. I’m happy to do a one-time coaching call with you to get you on the right track, if you are not ready to dive into a coaching program.

You can also learn what you should be doing on specific parts of your marketing via my recordings and trainings. My “Marketing Basics for Consistent Cash Flow” is an amazing webinar series. It’s a simple, indepth training on the Top 10 Marketing Strategies and it’s affordably priced. You can find it at LiveBigEvents.com and look for the Webinar on the top navigation window on that page.

I’m also launching the Entrepreneur Training Academy very soon so watch for the announcement about that in your inbox or on Social Media. It’s a 6 month program for entrepreneurs to teach you everything you need to know, from A to Z, on how to start, market, and grow your business to make it a consistent, revenue generating business.

Here’s to Your Success! 

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


free sessionCome talk with me in a call where we can see if it’s a good fit to work together on this, it’s free to just check it out, what have you got to lose? Nothing! Sign up for a call with me here now, it’s never too early to think of ideas and plan this out:  www.AskKat.biz

 

product-followup-300x227Do you have a big stack of business cards sitting on your desk of people you want to follow up with but haven’t. You realize you’re missing out on a
TON OF SALES, right?  Is your Follow Up falling flat? You’ve followed up several times with NO results?  Why spend endless hours creating a system when you don’t know what works?!?

My Follow-Up System provides you with everything you need to be effective with your Follow-Up. Use my techniques, tips, templates and scripts – Why? Because it WORKS! Get info and purchase your training here.

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Are you thinking of joining a mastermind?

Face it! Many small business owners are solopreneurs. As such, they are alone in their office…alone to envision the big picture and make plans. They are alone to make decisions. So many of them don’t know what they need to do to grow their businesses and they make the mistake of investing in training and services that aren’t specific to their needs. They find themselves struggling with time management, they don’t know what part of their business they should focus on and they have a hard time prioritizing their activities.

join a mastermindDoes this sound like you and what are going through?

A Mastermind group or coaching program can get you past all of this frustration so you can focus of playing BIGGER and making more money. Most people, like myself, who have been in mastermind groups will tell you that these programs are the best thing they did to grow their business.

Some of the benefits of being in a Mastermind group like my Live Big Mastermind are:

    • New Ideas, New Strategies and Fresh Perspectives – Being in a group of highly motivated entrepreneurs and a mentor who can see the big picture and bigger visions and opportunities for you will help you transform your big ideas into reality much faster.
    • Motivational & Positive Support – One of the greatest challenges many business owners face is staying positive and motivated on a day-to-day basis. If you join my Mastermind group, you’ll be surrounded with highly motivated, energized and positive BIG thinking like-minded entrepreneurs. Being a part of a Mastermind group and having access to the Lead Mentor on a regular basis can help you replace your negative thoughts with positive, motivating, inspired and passionate thoughts and actions.
    • Accountability and Responsibility – Are you having a difficult time ‘getting stuff done’? Most entrepreneurs do! We have ideas, but don’t know how to implement them into money-making strategies. Your Mastermind group can help hold you accountable to your goals and project timelines.
    • Time – Can we agree that time is money? Then why lose time by making mistakes? Learn and Benefit from your mastermind group peers and Lead Mentor who have similar experiences. Learn from a Mentor who has been where you are and is now leaps ahead of you! Doesn’t it makes sense to learn what to do and what not to do from someone who’s been there? Shorten your learning curve by a huge margin!

Joining a Mastermind is a big investment and a big commitment so you want to make sure it’s the right one for you.  All Mastermind groups are NOT the same!  I have heard the stories from others who invested in other mastermind groups and were disappointed because they didn’t get what they needed.

I’ve been in other mastermind groups and I’ve been in this business from over 14 years. I know what’s important to my group – I know what they need – UNLIMITED ACCESS to ME!

If you are serious about your business and the commitment to grow it; if you are looking for a Mastermind and a Mentor who gets you, I encourage you to review all of the benefits of my Live Big Mastermind. Then let’s have a conversation to make sure it’s a great fit for you. You’ll find the form to schedule a chat with me at the bottom of the LiveBigMastermind.com page.

Talk to you Again SOON! 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.S.S.  Have some other needs? Check out these option for getting that jumpstart…

 


free sessionIf you need some help or pointers on your business plan or strategies, I’m the person to talk to! I LOVE to help people and can help you get moving toward your goals quickly. If this is something that interests you, why not Schedule a Planning Meeting with me.  Just go to askkat.biz and sign up with a session with me.

 

 

 

 

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You CAN host your own live event BUT be careful or you may make some of the same COSTLY mistakes I did when I first did it!!

host your own eventHosting your own event will give you extra credibility, exposure and cash flow!! But you want to learn how to launch them the right way and most affordably based on where YOU are in your business, not where the person is at that’s teaching you.

Now I’m not trying to instill fear to keep you from hosting your own event.  There are so many affordable ways to host an event!

When I first started hosting events, I didn’t have a resource to guide me or to field my questions.  I usually provide this type of coaching for only my high end clients or in my mastermind. I’m sharing some tips in the video below because I see so many entrepreneurs jumping into situations related to hosting events that will ultimately cost them a lot of money.

Here are some things to think about when hosting your own live event:

  • What do you want to sell AT the event because you won’t make your money from ticket sales?
  • How many is the minimum that you want in attendance – plan your budget for that?
  • Will you have other speakers to add to the roster and will you allow them to sell stuff?
  • Where can you hold it where it won’t cost you an arm and a leg?
  • What can you teach that isn’t too much info so they leave wanting more?
  • What else do you need for the event to be successful?
  • What do you negotiate in a contract if you’re using a hotel or venue with one?
  • Maybe it’s time to get a mentor who can help you sort through all of this so you can maximize and monetize your time and exposure!?!?!?

Check out the video below for more tips on “When is a Good Time to Host Your Own Event?”!

“When is a Good Time to Host Your Own Event?”

 

Come talk with me in a call where we can see if it’s a good fit to work together on this, it’s free to just check it out, what have you got to lose? Nothing! Sign up for a call with me here now, it’s never too early to think of ideas and plan this out:  www.AskKat.biz

Talk to you again soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

 

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You CAN become an author and as a business owner, you should! It will give you extra credibility, exposure and cash flow!!

But, you should know that one of the biggest myths is that you will make money from a book. I say “ha ha ha ha ha ha ha ha to that!!”

Really, most authors (unless they get published by a big time publisher and go New York Times Best Seller) won’t make money from just selling a $20 book. That’s NOT where the money is.

becoming an authorThe money is in the backend of what else are you going to sell them once they’re “in your funnel” so to speak?

What else are you selling? You want to build a business around your book, add in additional products, programs and services that correspond with what the book is about like a 6 week training, live event, audio book, home study or even coaching program possibly.

There are 3 Keys I look for what someone comes to me who has a book they want to get into more hands and for building their business around their book (even if your book is not done yet you want to work on this):

  1. What other business models do you have in place – what else can you sell?
  2. What does your online presence look like – not just a social media site or two, but your whole online platform including a kick butt and very professional website (don’t just rely on Amazon to sell your book, YOU need to!)
  3. What is your marketing strategy – you have to build a fan base for your book, followers who will read your posts, get on your email list, share your stuff and refer to you.

There are numerous things you can do for marketing your book (and your business) such as:

  • social media marketing and connecting
  • speaking live or virtually
  • holding your own events
  • getting publicity and being on TV or radio shows, podcasts and more
  • become your own host of a TV, radio or podcast show

Check out the video below for more “Secrets to Becoming an Author”!

“Secrets to Becoming an Author

So, what’s your plan?

Writing a book can be easy and fun if you get help by someone who can pull it out of you, watch todays’ video tip for more info and encouragement and reach out to talk with me if you’d like – I’m here to help you make a lot more money doing what you love!

I’ve got some great resources for you if you are interested. Just to go JumpstartYourMarketing.com and sign up to receive my tips and newsletters while  you are there. 

 

Talk to you again soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

 

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Today I want to talk to you about a topic that’s very important to your business – Lead Generation!

lead generationLead generation includes online and offline lead generation. Do you think about the number of leads you need every month? That a big mistake I see others making – they just aren’t connecting with enough new prospects, new leads every month. They are relying on their current list of people to take action and buy from.

Many business owners are not effective in their lead generation, follow-up and sales. And, they are not making enough money. So you have to start thinking about lead generation and learn to be persistent with your efforts.

Check out the video below for more detail about “Lead Generation Tips for Small Businesses”!

“Lead Generation Tips for Small Businesses”
So you HAVE to generate leads, no matter what business you are in, to make more money in your business.

 

New Business Marketing, Referral Source Marketing and DataBase Marketing are the topics I teach others in my Jumpstart Your Marketing System. So what do you need to add to your marketing plan this year to help you generate more leads?

I have a great Marketing Webinar – it’s Marketing Basics for Consistent Cash Flow. It covers the top 10 marketing strategies that I teach both online and offline. If you are interested, go to: livebigevents.com/webinar-marketingbasics/ 

And while you are on the LiveBigEvents.com website, check out the dates for the upcoming Live Events and plan to attend one!

Wishing You Much Success!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

 

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Networking is probably the single most critical thing that I’ve ever learned to do well that has impacted my business the most with more clients, more opportunities, more exposure and more fun.

The more people you know, the more referrals and repeat business you will get. The number of people you have in your database is the number of people you have access to market to on a regular basis so your #1 goal in your business should be to build your database and set up a consistent, frequent system for marketing and following up with them.

networkingIf this isn’t your #1 goal, you’re missing out on a ton of sales. If you’re not networking (online and in person in some way), you’re missing out on a ton of sales.
What are you doing to network and meet new people every single month?

Where is your target market ‘hanging out’? Are they stay-at-home moms, who spend a large majority of their time doing things with their children’s school events or sports? Do those places have meetings? Are they homeowners who might attend home shows or community meetings? Are they all realtors? Are you attending their monthly association meetings?

I go where my target market is and I do it often, both locally and nationally. I apply to be a speaker at events and conferences too for more added credibility and opportunity during the event. You can find out about any group and what is available online.

Now, when I’m networking, I remember to ask important questions; asking questions is a HUGE, but important step! Whenever you are nervous or not sure what to say to break the ice, ask a question. When they answer the question, follow it up with another question, and so on and so on ….until you know their whole life story.

This builds trust with the person you are speaking to, when they walk away they think you are the greatest, they like you, they want to do business with you, and they want other people to know you too (e.g., a good referral source). It really does work.

Whatever you do, you don’t want to monopolize the conversation about you, what you do or how great your products or services are; you want to make it about them. In fact the only time I talk about myself is when they ask me questions, which doesn’t always happen by the way.

I want to do business with people that genuinely want to know how I am doing, how my business is doing, or how my dog or kids are doing. I network to build long lasting relationships with people like me who I respect and admire.

Let us try to be better networkers, listeners and truehearted professionals. If we do, the world just might be a better place and we will all gain more business in the end.

Talk to you Again SOON! 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.S.S.  Have some other needs? Check out these options for getting that jumpstart…

 


Dream. Design. Profit.When was the last time you gifted yourself time to work on your business? I am excited to be speaking at the Creative Business Summit: Dream. Design. Profit. in Los Angeles, March 24 to 26th!  I’ll be talking about “Maximizing Massive Lead Generation and Follow Up for More Profits”  If you know you need a roadmap to triple your income in 2017, I invite you to join me and host Dr. Minette Riordan for 3 days of dreaming, designing and planning for profit in 2017. Click here to get all the details!

 

 

 

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 events

Hey guys!! March is going to be a very busy month for me so I wanted to share some amazing events where I’ll be presenting a variety of ways to help you with your marketing, make more money and grow your business.

sac speaker network eventYou’ll find me at the Sacramento Speaker & Entrepreneur Network meeting this Thursday, March 9th from 5:45 – 8 pm in Rancho Cordova. Attendees can network with other speakers, coaches, and biz owners. Take advantage of FREE speaker training – our topic on Thursday is “Design Your Talk to Sell or Not to Sell.” You can also sign up to speak at one of our upcoming meetings. Click this link to get more details and register online.  

eventI’m looking forwarding to meeting business owners at the BizIt for Pros Summit & Mixer in Sacramento on Tues, Mar 14th @ 5:30pm. I am one of the speakers talking on “Client Attraction!” If you would like one of the LIMITED FREE tickets that I have for being a speaker then use “Katrina” upon checkout but hurry, when those are gone they are gone. Click here to get info & to register. 

eventYou can catch up with me in Reno, NV on Weds, Mar 15th at an exciting networking event. I’m speaking on the basics of making your business become a smooth-running, consistent income-generating machine at the eWomenNetwork Reno Chapter Accelerated Networking Event. These are phenomenal networking events so if you are going to be in Reno on the 15th, I recommend you check out the details. Both members and non-members are welcome to attend. Click here for details and to register for this event. 

Reno EventWhile in Reno, I’m co-hosting a workshop on Mar 16th from 10a-3p with Crystal Reilley. It’s the “Fast Cash & Mindset Intensive”. I encourage you to come to learn how to get rid of that head trash slowing you down from making much bigger money doing what you love! Click here to register for just $35.

Back to Sacramento and over the weekend, you’ll find me at the CA Writers Club, Sacramento Branch on Sat, Mar 18th. My topic is “Jumpstart Your Book Platform & Visibility for More Sales & Fans”. This will be a wonderful opportunity to learn how to build your book platform and marketing strategies to get publicity and more visibility for your book. Anyone is welcome to attend. Click here to learn more. 

Dream. Design. Profit.I’ll be heading to Los Angeles the following week and invite you to join me live in Los Angeles, CA at the Creative Business Summit: Dream. Design. Profit, hosted by my good friend Dr. Minette Riordan. This event will be on March 24, 25 & 26 at the Renaissance LAX and I’m one of her speakers. And because Minette is so committed to supporting you on your creative journey, she wants to gift you with free admission to this event ($997 value.)  Click here for info and to register.

I’ll also be speaking at the South Placer Rotary at Whitney Oaks Golf Course on Mar 29 from 11-2 on the topic of “Marketing Basics for Consistent Cash Flow”. Anyone is welcome  to attend.

jumpstart your biz in a weekendAnd to end the month of March with a BANG and JumpStart into April, you’ll find me at my “Jumpstart Your Biz in a Weekend”  LIVE 3- day event on March 31, April 1 & 2 here in Sacramento, CA. We are going to cover all the topics about growing your business, marketing, your mindset and SO MUCH MORE! It’s a fabulous opportunity to learn how to get your business on track to make more money, get more clients and grow your business. Attendees will have a great time making new connections! Click here if you want to see info about this event and to attend.    Registration closes very soon!!   If you are interested in more of my upcoming LIVE events, click here.

So join us at one or more of these events in March!

Talk to you again, soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.S.S.  Have some other needs? Check out these options for getting that jumpstart…

 

 


jumpstart your biz in a weekendTIME’S RUNNING OUT TO REGISTER:  I’ll admit it!  I get really upset when I see entrepreneurs get sold into something or some program that they clearly aren’t “ready for yet”. It also breaks my heart when I see entrepreneurs who are SO PASSIONATE about what they are building in their business run out of money because they’ve not done things “in order of importance” to grow their business.

JulyEventVideoRecap-ImageI love to SAVE PEOPLE TIME & MONEY by showing them what it’s really going to take to build a successful and consistent moneymaking business, the right way from the start (or as soon as they find me). I invite you to learn how to MAKE A WHOLE LOT MORE MONEY in your business this year – the first step is to join me at my next LIVE Event,  March 31, Apr 1 & 2, 2017!!  A few seats still available  so click here to get more details and register today!  


free session If you need some help or pointers on your business plan or strategies, I’m the person to talk to! I LOVE to help people and can help you get moving toward your goals quickly. If this is something that interests you, why not Schedule a Planning Meeting with me.  This is still a great time to schedule a chat with me. Why?  Because I’ve opened up some additional coaching slots this month so now’s the time to start working to make more money or to start planning for next month, next quarter, next year!!!  Just go to askkat.biz and sign up with a session with me.
 

 

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