Let me ask you a question.

Are you surrounding yourself with the right kinds of people?

One thing I’ve learned in business and in life, in all my 37 wise years now, is that it’s vital to my success as a person and a business owner to only keep company or surround myself with people who are good for me.

This has a lot to do with marketing too if you think about it because it comes back to your target market – who is that ideal type of customer that you want to work with? A few of you might not be able to control those who you work with and those you don’t however I hope that most of us can. But do you choose wisely? Or do you follow the greed; greed for the next sale or the money that will come in with every new client and what that money will be able to bring you – luxuries, commodities, basic necessities, etc.

I’m suggesting that in order to be really, really fulfilled in life and to feel like you are well balanced and highly successful that you have to sometimes make hard choices.

—- To work with someone or not.

—- To live or stay with someone or not.

—- To associate yourself with someone or not.

You do have a choice.

If you believe like I do that “It will all work out in the end” (the title of the chapter I wrote in Power and Soul), then you can empower yourself to make the choices that are right for you.

For example: Have you ever gotten that feeling in the pit of your stomach that something wasn’t totally right when you spoke to a potential client or prospect? Or even when you talk with a friend or family member maybe too – those are the hardest relationships to work through this with.

Why do you think you feel that way?

I believe it’s because you know they could potentially be somewhat toxic for you to work with or be around. What do you think?

It really is ok to NOT work with someone if it doesn’t feel right you know. There are others out there that will meet that person’s needs, you don’t have to. And is the money you’ll gain from that sale or customer really worth the negativity you might have to endure, the extra energy you might have to exude or just the life draining feeling that will pull from you so you won’t fully be able to be your “authentic self”?

Is that really worth it?

I say no.

I’m at a point in my business now fortunately that I can make these types of calls however you can choose to do this in any stage of your business or life. Of course I want the money to provide me the Lexus I want, the vacations I want to take and the extra free time that will allow me but in the end it’s not worth dealing with someone or some situation that will pull me down in the process.

Frankly, I’ve worked too hard to get here and I am not going back.

Now, I’m not trying to sound conceited, I’m not sure if that’s what some of you are feeling from this. Instead, hopefully you are getting inspired. Inspired to stay positive, to maintain your high standards of living the type of life and leading the type of business of your dreams.

I encourage you to take a look at your client base and even your friends and family to see where there might be some toxic activity leaking into your brain, yourself and your business. Then I urge you to make some changes and free yourself of that one way or the other because when you do, you will begin to attract what is really good for you and your business. You will attract the right kinds of people which will bring the money and good fortune with them.

Remember, “It will all work out in the end” and only you can make that happen; living the life and business of your dreams and “being” your true “authentic self”.

© Copyright 2007 K. Sawa Marketing

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Katrina Sawa is a Solopreneur Marketing Coach and marketing and promotional expert who helps small business owners and entrepreneurs make the most of their marketing dollars and time. For more info on her services or to sign-up for her FREE REPORT: “The Top 3 Ways to JumpStart Your Marketing”, visit her at www.JumpStartYourMarketing.com.

Katrina Out —

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About Katrina Sawa

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. She works with highly motivated women entrepreneurs (and a few men!) who want to maximize and fast-track their business to make more money and enjoy more free time. Katrina uses online and offline Relationship Marketing Systems & Strategies to leverage your resources, contacts and your expertise; plus she kicks you in the butt to implement it all too! She does a whole lot more than just marketing coaching these days however, she looks at your entire business from the big picture all the way down to the nitty gritty detail of what you need to do and say to start up, grow and market your business.

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