I’m sharing tips today about how to do quick video tips for your business. They can be like the Video Biz Tips I share with you. Or your videos can be another income stream for you.

There are so many people in business who are NOT doing video yet and I’m urging you to get started NOW! It’s past time for you to embrace video. This post is definitely for you.

If you are already doing video in your business, these video biz tips may still be helpful to you because as you know, it’s not always easy to come up with things to talk about.

First of all, you need to get past the notion that you have to wait until you have everything in place and it’s just right. You can video, off the cuff. I regularly get many revenue producing ideas for myself, my clients, and my mastermind members. And, just the other day, I did a video to share some of the ideas I had while in the shower.

Video can be used to share info and tips. It can also be used as a revenue producing resource. If there is something you know or know how to do and you can teach others, why not record it on video and create a program or online course.

Video is an AMAZING resource. It’s free to use for marketing purposes – well it is right now.

Click the video below to hear more tips and ideas about “What to Share on YOUR Video Tips!”

Are you on my email list? I don’t send a lot of emails, but when I do send them, I share a couple of tips that I think you will be interested in. Make sure you get on my email list, if you’re not already, because I’ve created a new program that will be starting soon and I’ll be sharing the info to those who are paying attention to my emails. It’s an online course where you’ll learn a lot of revenue generating tips, most of them are online. You’ll learn how to reach more people without working so hard.

Go to Jumpstart Your Marketing.com and sign up for the FREE Biz Kit. You’ll get some great tips with that kit but you will also get access to sign up for these affordable programs when I launch them.

Looking forward to talking to you soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


I’ve been throwing a lot of strategies at you lately on how to do certain types of marketing, marketing, marketing so I thought I’d change it up a bit this week. I’ll get back to more build-your-biz type of videos and articles next week but the topic I’m sharing today is very important also in building a successful business – trust me on this! Try to hang in and read the whole thing today because you may be surprised…

Just in the last couple weeks I’ve been talking to dozens of women who are not happy in their personal lives, their love life or have some beliefs about themselves they know need to change in order to be totally happy and confident.

One thing I don’t necessarily teach on is how to change your limiting beliefs….there’s a lot to that subject and many ways to alter or squash your limiting beliefs. I can recognize them in almost any client of course as they are probably the thing that’s stopping you from…

  • Getting your marketing done
  • Doing more on social media
  • Writing more content
  • Recording more (or any) videos
  • Speaking more
  • Doing your follow up calls
  • Redesigning your website and brand
  • Getting a new headshot
  • Raising your rates
  • And so many other things that would help you jumpstart your business!

So, if you think you could benefit from altering slightly or completely squashing some of those limiting beliefs you may have then I recommend you sit in on a Free Webinar that two of my friends/client are hosting very soon. Watch my emails for info on that.

Then, where I can help you is in your personal life…in addition to advising you what to do and how to do it in your business and marketing, I work with many clients with creating a happier environment for themselves so you CAN do all the above mentioned action items with more confidence and ease (revenue producing activities mind you that you want to be doing).

Clarity and Confidence are two very critical components to having a successful and profitable business.

Some things that hold us back from being 100% at both of these is “other people”. It could be a close friend, family member or loved one who doesn’t “get” what you do or you’re trying to do with your own business.

  • They don’t “get that you have such passion for something that you’re willing to not take in a paycheck for a while, while you build the business of your dreams”.
  • They may not “get why” you want to invest in yourself, training, a mentor, books, CDs, workshops and a new website and they may say things that sound hurtful to you yet they believe they’re “helping”.
  • They say or do things that squash your own belief in yourself, make you doubt yourself or worse yet, forbid you to move forward in some way.

This is why I have most of my clients “evaluate” their own relationships when I find a little lack of confidence or clarity or lack of drive too. Often times we find one or two people who “just don’t get them” who are influencing them in some negative way for the entrepreneur, yet they think they’re doing it because they love you.

So one thing I’m REALLY GOOD AT is helping you communicate your needs, visions, passions and purpose with your loved ones (or significant other if it’s them) so they start to really “get you” more and what you need from them (if anything), to help you communicate better with them and manage your energy when around them.

I know this first hand because my ex-husband didn’t “get me” when I first started up my business either. We were married when I started it after quitting my last job outright and telling him I was just going to start my own business. He was fearful that I wouldn’t bring in a steady paycheck anymore and was always saying things to me, little digs, that hurt very much and didn’t encourage me at all. In fact, I would go out networking during the day with a big smile on my face saying everything was ok and then I cried myself to sleep many nights because I felt like I wasn’t loved and supportive.

I ended up divorcing him after two years of trying to make him understand how I’d changed and what I really wanted to do and be now but he didn’t have any interest in knowing what it was that I did or in understanding me at that point at all.

I just don’t want anyone I know or any of you who are reading this to be in this or a similar situation at all. It hurts not to be supported for what you really want to do or be. I wasn’t willing to settle any longer being with a man who made me feel that way and I hope you aren’t either.

I also had a father who I rarely saw mind you, but when I did he would find something wrong with me. He would tell me first how proud he was of me doing my own business and making a decent living at it (since I never asked him for money he assumed I was doing ok, although he did always ask) but then he would find something like my weight or my crooked teeth to comment on and asked “why haven’t you fixed that yet?”.

I’m getting a little vulnerable with you here because apparently there are hundreds of you if not thousands of you out there hiding with these types of people in your life. And you’re trying to build a successful business around something you’re very passionate about yet you can’t understand why it’s really not taking off yet or why you’re not as successful as you wish you were or why you keep working so hard at it and you’re going no where fast.

It very well could be because of something going on with you personally. You may not even see it just yet but it could be there. I would love to help you identify if or what is keeping you stuck in your business and how to get through it so you can finally take charge of your life and design the business of your dreams!

I have a video that I recorded this week (my hair isn’t that great in it but I had to sit and record it the day it came to me) that I’d love for you to watch, it’s not that long.

Here is the link to the video:  http://youtu.be/WtJtgWZOEfA 

I also have a 3 hour, 3 part tele-training that I recorded a while ago but is a very powerful experience that I know those of you who are still reading this probably need extremely bad. I’ve lowered the price on it from $197 to $97 for this week AND I even threw in a slew of bonuses too, I urge you to go take a look at this page and go grab it. It has some powerful and deep experiential exercises that I want you to go through. When I went through these myself it opened me up to the kind of loving relationship (the one I have now) that is completely supporting, love-filled and passionate, just what I wanted.

And if you’re single and don’t have that special someone yet, then it will help you identify who WILL BE the perfect partner for you, what you really want and need in a relationship so that you’re completely supported as an entrepreneur too.  (Plus a few of my online dating tips!!)

Here is the page again to watch the video:  http://youtu.be/WtJtgWZOEfA

Here is the page to grab the 3-Part Tele-training + bonuses for $97 this week:  http://www.LoveAndMoneyTeleseries.com

Please let me know how I can support you in growing, systematizing, marketing and monetizing your business! Sign up to talk with me 1on1 for free to see how it could be possible to get some help….there are many affordable options!
Have a great week!
 

 
Katrina Sawa 
The JumpStart Your Biz Coach &
Your Love & Money Mentor
  
P.S. Don’t forget the rates for my November 12-15 Jumpstart Your Marketing & Sales Summit are going up $200 per person on September 8thso reserve your seat by then or pay lots more! If you need to be doing more marketing and sales in your biz to get clients, build your list and impact the masses then you want to be here! Sign up now at http://www.LiveBigEvents.com.
P.S.  The BIG $10,000 PRIZE GIVEAWAY is still open to ENTER TO WIN! Through August, if you haven’t yet jumped on this, you may want to. The prizes the 4 of us are donating are many of each of our best programs, events, products, books and coaching sessions! Enter online at www.10KGiveaway2014.com.

I hope you’ve caught the last couple articles in this series, even if you haven’t started doing video yet in your business – for marketing, your website, tips, engaging clients and more. This seriously is something you don’t want to ignore anymore. And if you’re already doing videos in your business, you may catch a few tips here that can enhance your videos, capture you more viewers and convert more paying customers!

In my business and marketing coaching business, I hear a lot of excuses as to why someone isn’t or doesn’t want to do video yet in their business. I do. I hear it all!

But that doesn’t mean there isn’t a way to get around those obstacles or fears that you may have and learn how to maximize what you’re doing on video to get the biggest bang for your buck so-to-speak.

The 3 biggest obstacles or excuses that I hear entrepreneurs make about recording or promoting videos:

  1. Mindset – you don’t think you look or sound good on video (article 1 of 3)
  2. Strategy – you aren’t sure what to say, share or promote on video (article 2 of 3)
  3. Systems – you aren’t that tech savvy or aren’t sure what software or technology to use to record your video and get it out there

In this article, the two preceding it, I share a bunch of tips for combating each one of these so hopefully this helps you get started using video now!

Tips for getting comfortable using the technology is always a big deterrent to getting started doing videos in business. If you want to learn how to get the right stuff without spending a mint and what else to do with your videos once they are created and uploaded, try these suggestions:

  • Look on your computer or chosen electronic device first for:
      1. Quicktime Player, iMovie or some other recording software – I love and use Quicktime Player on my Mac desktop all the time, it’s very easy to use. Download it for free for Mac or PC.
      2. YouTube easy upload buttons, apps or plug-ins – I actually just upload my videos directly from my desktop to YouTube first, then I can easily grab the embed code from there to add it to my website or some other webpage if necessary. You can also record directly on YouTube, no download required.
      3. iMovie also allows you to edit your videos – but frankly it’s a bit techy even for me so I just don’t edit my videos, I do them until they’re “good enough”.
      4. Photoshop will allow you to add graphics or words and links to the top of your video or create an image to go with your video with clickable links but this software is a bit expensive and more designer friendly.
  • Don’t buy anything too expensive right out of the gate for device, camera, webcam, software, program or microphone. Learn what you’re doing, saying and sending first; get comfortable doing videos, come up with a regular strategy and schedule and THEN if you want, invest more in your technology in my opinion. You may just need a nice, reasonably priced microphone, that’s it other than the program to record it, which should be free or included on your computer.
  • Practice with what you have on hand first – your webcam, your smartphone, tablet or laptop, just get comfortable doing video. No one even has to see the first few if you don’t want to but don’t wait for perfect, just get info, tips and yourself out there!
  • Good lighting and sound quality are the most important things say most video viewers. They typically don’t stick around to watch if they can’t hear you, your sound is too low or too garbled. Then a secret to lighting is to bring in a little end table light, take off the lampshade and stick in front of you but behind the camera, or have a window in front of you or some other light source but not behind you. And tilting the camera a bit so it’s looking down at you is better than looking up at you.
  • Try recording with the speaker on your phone or computer first to see if it’s good enough and clear. If not, you can pick up inexpensive microphones that plug into your desktop or laptop for better sound quality, I like the Logitech brand myself.
  • Save all your videos to your computer as well as putting them on YouTube if appropriate.
  • YouTube is for sharing with the world obviously but even sharing tips and content from your articles, ezines, products, events, books and more is good because it will just be snippets of that content that then you can share how to buy or invest in from there.
  • Write a good video title and description on your YouTube page and include a URL at the top of the description so it’s the first thing people see when viewing your videos.
  • Add as many tags as YouTube will let you upon uploading, include your main keywords, your name, business name and topic. Use close to the same tags on each video you upload so more of your videos pull up on the sidebar of each page.
  • Share your videos on social sites too, put it everywhere, no one watches everywhere.
  • Repurpose your video in your email newsletter, post on your blog or video page of your website then write an article about it or transcribe your video and use the written version of it as content too for emails, tweets, posts and more!

 

I RECORDED A VIDEO SHARING MORE ABOUT THIS STEP – TECHNOLOGY & SYSTEMS – CLICK THE VIDEO BELOW TO WATCH !!

Remember, your promotional videos only have to be 2-3 minutes unless they are training videos or videos for regular clients. Longer videos are ok for some people who really are interested in the content but not typically for new people just being introduced to you.

The key is to just get started. Record one and send it out to a few clients or friends that you trust to review it and give you feedback.Perfection is NOT the best strategy here or you may never get anything done and out.

If you missed the first two articles in this series on Getting Started Using Videos in Business, go check them out. In the first two, I shared:

  • Tips to Make Yourself Look and Feel Better When Recording Video
  • Tips to figure out the Strategy for why and what you’re going to do with your videos or say on your videos

 

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

Join me in
 November and let’s jumpstart your business!
Go to www.LiveBigEvents.com for all the details and sign up today!
Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
We’re continuing the 3-part video series on How to Start Doing Videos in Your Business Now…

Here’s the second video on Doing
Videos in Your Business –>>
   


 

As I started talking to you about last week, I want you to STOP PROCRASTINATING doing videos in your marketing and business and not only learn how to do them, develop content for them but also have them work FOR you to convert paying clients! I started a 3 part video series on that topic last week, today I talked about creating a content strategy. 

Please let me know how I can support you in growing, systematizing, marketing and monetizing your business! 

Have a great week!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!

What are you waiting for? Seriously! I want to help you get started (or refine and monetize the use of) using videos in your business and marketing…

Please don’t pass by this article if you haven’t started doing video yet in your business – for marketing, your website, tips, engaging clients and more. This seriously is something you don’t want to ignore anymore. And if you’re already doing videos in your business, you may catch a few tips here that can enhance your videos, capture you more viewers and convert more paying customers!

In my business and marketing coaching business you can imagine that I hear a lot of excuses as to why someone isn’t or doesn’t want to do video yet in their business. I do. I hear it all!

But that doesn’t mean there isn’t a way to get around those obstacles or fears that you may have and learn how to maximize what you’re doing on video to get the biggest bang for your buck so-to-speak.

The 3 biggest obstacles or excuses that I hear entrepreneurs make about recording or promoting videos:

  1. Mindset – you don’t think you look or sound good on video
  2. Strategy – you aren’t sure what to say, share or promote on video
  3. Systems – you aren’t that tech savvy or aren’t sure what software or technology to use to record your video and get it out there

In this article and the following 2 articles, I will share a bunch of tips for combatting each one of these so hopefully this helps you get started using video now!

Tips to Combat the Mindset Resistance – you don’t think you look or sound good on video. If you want to make yourself look or feel better when recording video, try these suggestions:

  • Your Appearance – Do your hair like you would for a night out on the town. Double up on or darken your makeup application so it’s pretty heavy, light makeup hardly shows up at all on video, trust me, it won’t look like you’re Tammy Fay Baker. Use Visine for your eyes if they tend to be red or tired. Focus on under eye makeup too if you tend to have dark circles, use white or light under eye makeup.
  • Your Outfit – Make sure it’s not too busy of a pattern you’re wearing or it will detract from your face. If you’re newer to shooting video, try just shooting from the chest up but if you do choose to stand, watch for slimming outfits or black bottoms and a colored shirt. Black and white shirts tend not to be the best option. Try to accent yourself with fun jewelry that pops if you want to make more of a statement. And scarves hide wrinkled necks if you are concerned about that.
  • Your Surroundings – Your background is important, make sure the props, pictures, walls, artwork, furniture in the frame or in the background are suitable for public viewing. People could judge you on your surroundings for example if you have laundry on the floor or a messy desk, etc. It’s also very strategic to place something that brands your business, yourself or one of your products, books or programs in the back or side of you too.

In fact, I recorded a video about this first step –>>

In the next two articles, I’ll be sharing:

  • Tips for Creating Content for Your Videos
  • Tips for Getting Comfortable with Technology

Please don’t ignore this, take heed to my suggestions and just get started doing some videos. Remember, not that many people in the beginning will even see them so you’re safe! Then just keep getting better and better at them; don’t give up, make this at least a monthly habit!

 

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

Join me in
 November and let’s jumpstart your business!
Go to www.LiveBigEvents.com for all the details and sign up today! 

Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
I want to start talking to you about too and urging you to do in your marketing and business is doing videos. I started a 3 part video series on the topic. How to know what to say, wear, info about lighting, technology needs and even how to get the videos out once they’re done.

Watch for more videos on that coming soon…but here’s the first video on Doing Videos in Your Business –>> 
 
Check out these recent articles I’ve written:

  1. You May Have Three Purposes – learn how you may have not only one purpose but three and how that can shift what you’re doing in your business! CLICK HERE TO READ.
  2. 7 Updated Online Marketing & Social Media Trends – It’s time to evolve your marketing plan and strategy, especially if you haven’t updated it in a while or if you have no real strategy at all. CLICK HERE TO READ.

One Day Mini-Mastermind Meetings (in person)

The next ones happen:
  • Friday, July 25th from 10-3
  • Wednesday, August 27th from 10-3 
  • Monday, September 22 from 10-3
They will all be held in the greater Sacramento or Roseville, CA areas, exact meeting locations will be sent only to those who register. Contact me now if you’re interested in one of those spots. Max 10 people per date and they are filling up – oh and they’re $250 for the whole day with me too or discounted if you do more than one!

 

 

Please let me know how I can support you in growing, systematizing, marketing and monetizing your business! 

Have a great holiday weekend for those of us in the US – whoo hoo!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
I just returned from a really great online marketing and social media conference that took place in Dallas this weekend and I’m sharing more about the 7 KEY trends I learned there, some massive updates and statistics for social media marketing that all of you should be paying attention to for your online marketing in a NEW ARTICLE I wrote (not a video this week because the airline lost my luggage and I couldn’t really do my hair today LOL). Click here to read the article!
So the update on the Canadian Spam Law thing (from this weekend and some other folks I’m following) is this:
  • You do want to make sure you have a double opt in for all Canadians, and as much as I don’t like it because it deters opt ins sometimes, you may want to make sure you have a double opt in for ALL new subscribers moving forward because some people in the industry seem to think other countries will follow suit. (If you aren’t sure what a double opt in is, reply and ask me and tell me what program you’re using for email marketing.)
  • There is a 3 year grace period. And from my understanding they will give you some leeway getting your email list to compliant levels BUT I would NOT wait.
  • Again, here is the website to go to for info:  http://www.crtc.gc.ca/eng/casl-lcap.htm
  • Be careful just sending one canned email to your entire list in my opinion (without a clear branded strategy on this) telling them to click to re-subscribe to your list and not explaining why or who you are, etc. which is what most systems do if you just “engage” the double opt in. We are preparing a campaign for this roll out and an entire strategy which actually leads into a few other things so pay attention in July.
  • Read last week’s ezine and watch the video from that (June 25) if you want more info too.

 

Now, besides the super cool special offer (for $97!) below and the new article today on my blog….

There is something else I wanted to remind you of because these dates are filling up, and for these prices, you can understand why!

The next ones happen:
  • Friday, July 25th from 10-3
  • Wednesday, August 27th from 10-3 
  • Monday, September 22 from 10-3
They will all be held in the greater Sacramento or Roseville, CA areas, exact meeting locations will be sent only to those who register. Contact me now if you’re interested in one of those spots. Max 10 people per date and they are filling up – oh and they’re $250 for the whole day with me too or discounted if you do more than one!
 
PLUS – That stupid, crazy, easy yes offer on the video from two weeks ago that only a few people took advantage of because you probably weren’t paying attention is going to be available through the holiday weekend, so July 7th will be the LAST DAY to take advantage of it ($97!)…..AWESOME offer for working with me 1on1, live and virtually….aren’t you curious? Check out that week’s video about creating special offers here.

Please let me know how I can support you in growing, systematizing, marketing and monetizing your business! 

Have a great holiday weekend for those of us in the US – whoo hoo!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!

It’s time to evolve your marketing plan and strategy, especially if you haven’t updated it in a while or if you have no real strategy at all.

Rough Pic of 2014 Conference Screen Shot

Being an entrepreneur in this day and age there is NO getting around being online, being visible, credible, knowledgable and informative. Let’s face it, if you’re not already embracing most social media platforms for whatever reason, it’s time to start paying attention and get interactive online. But it’s more than just “being” on social media, there is a lot more to pay attention to and this can help.

I recently returned from a pretty big social media and digital marketing conference and there were a few key things that I gleaned from this event that I’m going to implement more or pay attention to when updating my marketing strategy (right now, not later, but now) and I thought you may want to know what these updated trends are as well. And the reason I’ve dated them here is because this stuff changes fast so make sure YOU are getting updates like this from your own team or mentors regularly (or connect with me and get mine).

7 Updated Online Marketing Trends – July 2014

  1. Facebook business pages no longer have good reach, they are now set up for more of a pay-to-reach type of opportunity. It used to be, as recent as October 2013, that your posts would get a reach of 10-12% of your total fans. Now, in April of 2014, only 6 months later, Facebook has changed our pages and we’re only seeing an average of 1-2% reach. Why is that? Facebook obviously wanted us to enjoy having this opportunity to reach our fans and followers but now they want to get paid for that. You can’t blame them but WE, the entrepreneur, have to evolve where we’re focusing our efforts in order to continue reaching enough prospects, new leads and customers online. Remember, you want to use Facebook as just a marketing tool, posting and commenting isn’t always what works on these platforms, it’s the actual one-to-one connecting that works, make sure you have a strategy for doing that effectively on social sites to enough people each month.
  2. Almost 5 billion pieces of content are shared daily on Facebook and 500 million tweets are shared each day on Twitter. How interactive are YOU on these sites and others?
  3. 84% of people you’re marketing to trust recommendations from people they know which means you want to build a loyal following with people who will share and refer you. You may also consider that any paid advertising you do could work less due to this fact as well. What are YOU doing to educate and keep in touch with your database each month?
  4. 100 hours of videos are uploaded to YouTube every minute. How much of that is video you produced and are sharing? This is probably one of THE most CRITICAL marketing strategies you want to figure out how to add effectively to your plan this year.
  5. Podcasts are becoming so popular that some of the new car makers are installing podcast players and stations into car radios along side the AM/FM stations. 39 million Americans have listened to a podcast in the last month.
  6. Pic courtesy of The App Chicks http://theappchicks.com/

    Mobile viewers make up more than 40% of all YouTube global watch-time, more than 1 billion videos are uploaded per day. Is YOUR site mobile friendly where someone doesn’t actually have to move the site around to see what’s on it, really mobile friendly not just visible via mobile? There’s a difference. And are you on YouTube with videos and podcasts where your prospects can listen and watch you on the go?

  7. Buyers are 70% of the way to a buying decision BEFORE they agree to talk with you which means you must have a very impressive, credible, functional and action-oriented website and overall online presence. Do you?

Most of all however, for all types of marketing, the goal should be to get them into your mailing and email database so that you can continue to market to them. You’ve got to build relationships with them over time; that’s the most effective way to market to anyone. People will do business with people they like, trust and connect with so make it easy for them to do business with you and refer their friends to you too!

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

So join me in November and let’s jumpstart your business! Go to www.LiveBigEvents.com for all the details and sign up today!

Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
REMINDER: we just moved my entire website to my blog so some of the links and pages may not be working or perfect yet – let me know if you have any problems with pages please so we can fix them – thank you!

Today I’m talking about something that’s pretty urgent, in fact my team just became aware of this last night and I wanted to pass on what we know to YOU so YOU can make the necessary adjustments to your marketing IMMEDIATELY. Do NOT pass this info up, watch and read so you can fix your emails and systems right away and not get caught spamming.

If you are sending emails to ANY list of people at all, even if they have clearly “opted in” on your website prior to July 1st, if you have ANYONE on your list or plan to possibly have people join from Canada, you must implement a double opt in approach on your sign up pages! Apparently this applies only to those from Canada right now but if you are only collecting names and emails or just email addresses, you may have no idea where your subscribers are so I would NOT assume they couldn’t be from Canada

I know I have a lot of subscribers from Canada….so watch out in the next week or so for more correspondence from me that YOU may have to take action on in order to continue receiving emails from me! You may also want to watch what I send out and do along with a few of the other online marketers too that you may follow so you can get a better feel on what YOU should do. But don’t not do anything…it’s an unfortunate change we have to make but necessary and timely.

I will also be sending out a survey very soon too, its about time I checked in with all of you to see what I’m delivering to you and HOW I’m delivering it is working for you and what else you may be interested in seeing, hearing more about, etc. I’d really appreciate it if you took a few moments to fill that out when it comes. Thanks in advance!

**** CLICK HERE TO WATCH TODAY’S VIDEO **** 
URGENT New Spam Law for Email Marketing Effective July 1st! 

Since I wrote about this in my ezine I have 3 more articles to share with you about this topic if you care to read them and learn more:

Want my help navigating what to do about this and more? Sign up for my complimentary business strategy session and we’ll talk about this and more ASAP! Go to www.AskKat.biz now.

I decided to hold a SUMMER SCHOOL type of thing where I’ll be doing a series of 4 ONE-DAY Mini Mastermind Meetings (in person).
The June 20th one SOLD OUT!
There are still spots open for:
  • Friday, July 25th from 10-3
  • Wednesday, August 27th from 10-3 
  • Monday, September 22 from 10-3
They will all be held in the greater Sacramento or Roseville, CA areas, exact meeting locations will be sent only to those who register. Contact me now if you’re interested in one of those spots. Max 10 people per date and they are filling up – oh and they’re $250 for the whole day with me too or discounted if you do more than one!
 
PLUS – That stupid, crazy, easy yes offer on the video from two weeks ago that only a few people took advantage of because you probably weren’t paying attention is going to be available through the holiday weekend, so July 7th will be the LAST DAY to take advantage of it ($97!)…..AWESOME offer for working with me 1on1, live and virtually….aren’t you curious? Check out that week’s video about creating special offers here.

I’d love to hear your feedback and take aways from the video!

Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!
P.P.S. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!
REMINDER: we just moved my entire website to my blog so some of the links and pages may not be working or perfect yet – let me know if you have any problems with pages please so we can fix them – thank you!