I want to share some tips with you about Live Events and how to host your own Live Events. While networking in my local area, I’ve noticed that there are more people who are hosting their own Events.

But first, I want to let you know that I’m sharing a bunch of new free gifts on my website – there are currently 12 of them – that address a variety of topics.  Just head over to the JumpstartYourMarketing.com website and go to the “Resources” page.  You’ll find a page where I’ve listed my Recommended Vendors; people who can help you with a variety of tasks like shopping carts, email marketing, etc.  AND there is also a page where you’ll find my FREE GIFTS.   Go check it out!

Now back to my tips about Hosting Your Live Event…

I’m frequently asked about how to host live events by people who may or may not have been coached on this important topic. It’s clear to me who hasn’t received coaching on hosting live events and I’m sure these people are not getting the results they had expected.

I’ve been to many different types of events – some have been extravagant, attended by many people where we were treated to free food and drink. Yes, they were phenomenal! But for most of us entrepreneurs, we need to have the end result in mind when we plan our events.

How will we or can we make the event profitable?

One of the biggest profit killers of a live event budget is providing too much food and beverage and/or the number of rooms blocked off in the hotel where the event is being held, if you don’t have enough people signing up at your event.

There are many ways to have an engaging and exciting event without spending too much money or blowing up your budget. For those who are just starting to hold events, my advice is: You need to be practical.  And that’s the kind of advice and guidance I provide when coaching people who are holding live events.  Keep the end result in mind – Keep it profitable.

Click the video to hear more tips about “Hosting Your Own Events – Do’s and Don’ts!”

 

I would love to talk to you more about how to hosting your own live event. This is a topic I discuss what to do and how to manage a live event as one of the business models you can implement in your business at MY Live Events. My live events are somewhat intimate with approximately 60 attendees. There is networking and spot coaching involved as well as loads of training. My next event is November 3, 4, and 5th, 2017 and it’s being held in the Sacramento area. I’ve been holding this event for several years and it’s AMAZING! This is my Jumpstart Your Biz in a Weekend Intensive event. We covered so many of the topics you need to get your business off the ground and make it profitable quickly. I’ll cover several different types of marketing strategies and business models. I show you several ways to do things. Join us at this next event. Just go to LiveBigEvents.com to see all of the juicy details and reserve your spot.

It’s all about building the life you love on your terms. Hope to see you there.

Talk to You Again Soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!


Ever feel like you were stuck in your business or personal life? Do you need motivation to make a change?

Have you felt like you are struggling to get things going so you can get ahead?  Sure, we’ve all had “one of those days”. But recently I’ve discovered there are many business owners out there who need more motivation and guidance to get unstuck. They seem to be struggling with doing the things they need to do to make changes to move their businesses forward.

I’ve been there, believe me. Since I’ve been in business, things seem to progress faster and it’s sometimes hard to keep up with technology that has changed dramatically.  I know how hard it is to find balance when you are working to uplevel yourself, your knowledge or skills, create programs, find new clients and still make time for myself and my family and friends.  I’ve been there – where many of you are right now.

But today, I can’t complain because I’ve had a consistent flow of new clients without having to work as hard as I used to. I no longer have to focus on “making a sale” or “getting a new client” every week or every day.

It is so empowering at this stage in business when people come to you because you are seen as the expert. So, I’m here today to motivate you and let you know that you too can make it to this stage of your business. You just need the right kind of help.

If you are having a hard time right now trying to get clients; if you are struggling with technology or the things you need to do to move your business forward, I want you to realize that it can all be a little easier for you someday soon. And someday soon can come a LOT sooner than you may realize if you just reach out for advice, resources and training.

Seriously, getting the advice, resources and training that was needed, whether in business or personal life, is the ONLY way that I’ve finally gotten to where I’ve gotten in my business and boy, let me tell you, I am by no means done stretching and growing!

I know that sometimes it’s just the smallest tweak or the simplest shift in your business, your marketing, your mindset or your life in general that can catapult you into a place where are you the happiest you’ve ever been while making a lot more money doing what you love.

I want you to know that YOU CAN DO THIS!

You can be happy and in love in your personal life with the perfect and ideal significant other that you need (and deserve) while making a whole lot of money doing the business of your dreams, doing what you love and making a huge impact on those you serve.

So, whether it’s one of my new free gifts or if you plan to attend one of my live training events or you finally stop for a moment to fill out the short little questionnaire that will get you in to speak with me, I urge you to stop waiting. I’m ready to Motivate and Inspire you get going to be the happy doing what you love and to show you what you need to do to get there!

Talk to You Soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!


Ready to get back to business?

Our kiddo is back in school and things seem to be chugging along again… got to finally go camping WITH Jason and Riley last weekend in Yosemite rather than just seeing photos of their nature excursions. That was nice…. although I was reminded of how nice hotels are. LOL (that’s me in the very background relaxing… our dog Willow and Riley), what a great spot right?

So yes, I have been traveling quite a bit this year and sometimes I get FOMO, do you?
FOMO = Fear of Missing Out
I get that when I’m not home and missing my family and other get-togethers and I get it when there’s a fun event that I didn’t get to attend too, both give me FOMO. But you can’t be everywhere all the time right?
I’m trying to get back on an emailing schedule though, I dropped back a little bit because I’ve been switching shopping carts, email marketing systems and entire backend database systems in my company. When you switch these kind of systems though there can always be some tech issues which I’ve had plenty of. But thankfully I have AN AWESOME techy team!!
Most issues have now been resolved and I’m grateful for having the technology and Internet access to HAVE issues with! Can you imagine what it would be like without these things now that we’re so used to having them?
Meanwhile… I’ve been a bit remiss in sharing that my next event is OPEN FOR REGISTRATIONS and there are only 50 seats left! (many of my clients and returning attendees have filled up spots already)
I’m not sure what you need right now regarding your business, or technology but if you know you need more systems online to keep you from working so hard to get clients and increased cash flow then you may want to come have a chat with me or attend my next event!
We also show you how to automate, delegate and systematize in your business. And we work on all the main revenue generating activities that all small business owners should be doing so you can implement more of those each month and make more money!
My events are more like “trainings”, they are not hypy salesy, multi-speaker events you know…. If you have never been it will be a welcome surprise what you find at these events.
Everyone always reports on my feedback forms that they love the “energy” in the room, they like how I tell-it-like-it-is and share feedback and advice with them right on the spot. We really do get stuff done, it’s very interactive, plus a lot of my attendees sell their stuff too and make money while they’re there!
Go find out more about the next one which is called the Jumpstart Your Biz in a Weekend, happening November 3, 4, & 5 at  www.JumpstartYourBizinaWeekend.com!
The JumpStart Your Biz ‘In a Weekend’ Event is all about being able to:
  • Identify more deeply what you really want in life, your biggest passions and how to express them through an authentic-based, money-making  business model.
  •  Put your marketing on autopilot – so you have more time in your life to LIVE and ENJOY your life; what matters most to you.
  •  Create your systematic marketing and follow up system so you are constantly keeping in touch with your clients, prospects and contacts – online and  offline.
  •  Create new and easy additional sources of income such as ebooks, home study kits, audios and more… in 30 days or less (the key to lead generation  and credibility)
  •  Leverage your message into high-end coaching and program offerings, joint venture opportunities, memberships and more advanced products and  services … so you maximize your revenue per hour spent AND your impact on the world!
  •  Learn how to incorporate and monetize speaking opportunities, guest appearances, publicity, radio shows, video, social media, writing a book to  highlight yourself as the expert you are and so much more.

Who is this event for?

 

It’s for Entrepreneurs, Coaches, Consultants, Speakers, Authors, Healers, Service Professionals, Non-Traditional Experts, anyone in any industry who is frustrated with how their business is progressing or confused and overwhelmed with all there is to do, implement, learn, etc. and who want to Get Clear, Get a Roadmap & Get Moving!​​​​​​​​​​​​​​
Go find out more about the Jumpstart Your Biz in a Weekend, happening November 3, 4, & 5 at  www.JumpstartYourBizinaWeekend.com!
I’ll see you there!

I hope you’ve caught the last couple articles in this series, even if you haven’t started doing video yet in your business – for marketing, your website, tips, engaging clients and more. This seriously is something you don’t want to ignore anymore. And if you’re already doing videos in your business, you may catch a few tips here that can enhance your videos, capture you more viewers and convert more paying customers!

In my business and marketing coaching business, I hear a lot of excuses as to why someone isn’t or doesn’t want to do video yet in their business. I do. I hear it all!

But that doesn’t mean there isn’t a way to get around those obstacles or fears that you may have and learn how to maximize what you’re doing on video to get the biggest bang for your buck so-to-speak.

The 3 biggest obstacles or excuses that I hear entrepreneurs make about recording or promoting videos:

  1. Mindset – you don’t think you look or sound good on video (article 1 of 3)
  2. Strategy – you aren’t sure what to say, share or promote on video (article 2 of 3)
  3. Systems – you aren’t that tech savvy or aren’t sure what software or technology to use to record your video and get it out there

In this article, the two preceding it, I share a bunch of tips for combating each one of these so hopefully this helps you get started using video now!

Tips for getting comfortable using the technology is always a big deterrent to getting started doing videos in business. If you want to learn how to get the right stuff without spending a mint and what else to do with your videos once they are created and uploaded, try these suggestions:

  • Look on your computer or chosen electronic device first for:
      1. Quicktime Player, iMovie or some other recording software – I love and use Quicktime Player on my Mac desktop all the time, it’s very easy to use. Download it for free for Mac or PC.
      2. YouTube easy upload buttons, apps or plug-ins – I actually just upload my videos directly from my desktop to YouTube first, then I can easily grab the embed code from there to add it to my website or some other webpage if necessary. You can also record directly on YouTube, no download required.
      3. iMovie also allows you to edit your videos – but frankly it’s a bit techy even for me so I just don’t edit my videos, I do them until they’re “good enough”.
      4. Photoshop will allow you to add graphics or words and links to the top of your video or create an image to go with your video with clickable links but this software is a bit expensive and more designer friendly.
  • Don’t buy anything too expensive right out of the gate for device, camera, webcam, software, program or microphone. Learn what you’re doing, saying and sending first; get comfortable doing videos, come up with a regular strategy and schedule and THEN if you want, invest more in your technology in my opinion. You may just need a nice, reasonably priced microphone, that’s it other than the program to record it, which should be free or included on your computer.
  • Practice with what you have on hand first – your webcam, your smartphone, tablet or laptop, just get comfortable doing video. No one even has to see the first few if you don’t want to but don’t wait for perfect, just get info, tips and yourself out there!
  • Good lighting and sound quality are the most important things say most video viewers. They typically don’t stick around to watch if they can’t hear you, your sound is too low or too garbled. Then a secret to lighting is to bring in a little end table light, take off the lampshade and stick in front of you but behind the camera, or have a window in front of you or some other light source but not behind you. And tilting the camera a bit so it’s looking down at you is better than looking up at you.
  • Try recording with the speaker on your phone or computer first to see if it’s good enough and clear. If not, you can pick up inexpensive microphones that plug into your desktop or laptop for better sound quality, I like the Logitech brand myself.
  • Save all your videos to your computer as well as putting them on YouTube if appropriate.
  • YouTube is for sharing with the world obviously but even sharing tips and content from your articles, ezines, products, events, books and more is good because it will just be snippets of that content that then you can share how to buy or invest in from there.
  • Write a good video title and description on your YouTube page and include a URL at the top of the description so it’s the first thing people see when viewing your videos.
  • Add as many tags as YouTube will let you upon uploading, include your main keywords, your name, business name and topic. Use close to the same tags on each video you upload so more of your videos pull up on the sidebar of each page.
  • Share your videos on social sites too, put it everywhere, no one watches everywhere.
  • Repurpose your video in your email newsletter, post on your blog or video page of your website then write an article about it or transcribe your video and use the written version of it as content too for emails, tweets, posts and more!

 

I RECORDED A VIDEO SHARING MORE ABOUT THIS STEP – TECHNOLOGY & SYSTEMS – CLICK THE VIDEO BELOW TO WATCH !!

Remember, your promotional videos only have to be 2-3 minutes unless they are training videos or videos for regular clients. Longer videos are ok for some people who really are interested in the content but not typically for new people just being introduced to you.

The key is to just get started. Record one and send it out to a few clients or friends that you trust to review it and give you feedback.Perfection is NOT the best strategy here or you may never get anything done and out.

If you missed the first two articles in this series on Getting Started Using Videos in Business, go check them out. In the first two, I shared:

  • Tips to Make Yourself Look and Feel Better When Recording Video
  • Tips to figure out the Strategy for why and what you’re going to do with your videos or say on your videos

 

Now, if you want more specific examples, steps and samples of ways to do all this then you really want to attend my next 3 ½ day Jumpstart Your Marketing® & Sales Summit where I lay out everything you need to do to market online and offline in many different ways and for many different types of businesses too. I give you the steps, the implementation cheat sheets basically on how to do this, what to say, when to send stuff, how to send it and how to even delegate it all so that you can concentrate on getting MORE prospects and making more sales.

Join me in
 November and let’s jumpstart your business!
Go to www.LiveBigEvents.com for all the details and sign up today!
Here’s to creating and enjoying the business and life of your dreams!


Katrina Sawa

The JumpStart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear to Create Your Happiest Life Ever Full of lots of LOVE & MONEY!”

P.S.  Get your FREE Entrepreneur’s Success Kit plus a few other Free Gifts online at www.JumpStartYourMarketing.com/freegifts!  
P.P.S.  You can subscribe to my email newsletters and email updates OR subscribe to the blog posts only (scroll up above my social icons on the right column for that) OR subscribe to my YouTube videos – you can get my content any way or every way you choose now – just click and sign up!
P.P.PS. You can register for my next Jumpstart Your Marketing & Sales Summit Nov 12-15, 2014 where we’ll be working on this and so much more to jumpstart your business and yourself this year! Go to http://www.LiveBigEvents.com for info and a BIG SPECIAL OFFER & Early Bird Pricing now!