Today my Idea in the Shower was What If People Charged What They Were Worth?

What if your hourly rate, your package price, or your annual program, or whatever you do was priced really high? I hate to see that some of you are NOT charging what you are worth for your services or products.

When people ask me what they should charge for their program, I answer that “you should charge as much as you can without stuttering”.

So let’s talk about pricing today!

I’ve found that many people starting out look at the marketplace, their competitors’ prices, and they charge something similar or many times, lower, because they are new to the business. That’s not the best thing to do!

For example, many times people who have the education and training needed in an industry but who are new entrepreneurs charge less than someone who has been an entrepreneur in that same industry for a longer period of time, but without the same level of training! Just because they’ve been in business longer doesn’t mean they are better. These new entrepreneurs should be charging what they are worth right out of the gate! They can still negotiate custom packages and pricing or beta test pricing with a lower price. When you are starting out, you need to get some clients to try your service or product; you need to get feedback and testimonials – people who like what you offer and have good things to say about you (so you can get more clients, right).

You need to start thinking outside the box about your pricing!

Click the Video to Listen to More Ideas About Pricing and Charging What You Are Worth

If you want more resources about this topic, go to JumpstartYourMarketing.com/Resources . I’ve recently added a bunch of resources there on the topics most of you need. If you don’t know what you should be amount of money you need to be making in your business, go get my Need Number Worksheet resource. There also my Jumpstart Your Biz Kit which focuses on marketing, there’s a webinar opportunity there, info how to get my Book, and so many other FREE resources. Go check out all of the FREEBIES there!

If you want to go deeper with my coaching after checking out my FREEBIES, I can help you find the missing opportunities to make more MONEY! Schedule a Strategy Session with me here.

If you are really serious about building your business – go check out my next LIVE EVENT, my JumpstartYourBizinaWeekend event on Nov 3rd – 5th. We help you BUILD your CONFIDENCE, and show you HOW to MONEY in the Room. We’ll cover how to get started SPEAKING, WRITING A BOOK, and other things you need to do to elevate your business, and redesign your business around the lifestyle you want to live so you are not working so hard. We cover how to get the clients that YOU want to work with, how to AUTOMATE what you are doing. It’s a content packed TRAINING event. I highly recommend you check it out. strong>Last Day to Register – Friday, October 27th, 2017!

Go to LIVEBIGEVENTS.com to get a listing of all of my LIVE Events.

Hope to see you there!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!


How many upcoming events do you have scheduled this month?  If you’d like to catch up with me, check the listing below of Upcoming Events I’ll either be hosting or attending.

Today, you can catch my recent interview with Ronda Cobb, the Money Coach where I shared my tips about how “Love Money = Happiness”  It’s on the Spreaker show channel.  Click here to listen!

Are you a speaker or an aspiring speaker?  The Public Speakers Association Conference 2017 is an amazing Event that will be held at the Golden Nugget Hotel, in Vegas, Baby, from July 1st-3rd, 2017! At this event, you’ll get opportunities that you won’t get elsewhere to hob nob wipublic speakers assoc conferenceth other expert speakers and get yourself booked!!

I’m thrilled to be one of the featured speakers and Emcees at this year’s Conference.  My talk topic is on Marketing Basics for Consistent Cash Flow”.  Over the years, I’ve observed many speakers give WOW presentations but they often fall flat when it’s time to promote those gigs and/or follow up to make money!  Click here to check out all of the details and to REGISTER now! Mention my name when you sign up and I’ll give you a FREE GIFT!

Have you heard about The Sacramento Speakers Network?  It’s a community of members who are business professionals or owners plus speakers or budding speakers. We all benefit by sharing resources, discussing strategies for generating more business and speaking engagements, networking and building relationships within the group–all while learning advanced business skills.  This month’s meeting is on Thursday, July 6th.  Networking begins at 5:45 pm PST. 

We have two speakers this month: Rhonda Liebig will do the 10 minute presentation on “Developing Your Healthy Success Mindset: Learn How To Stop Being Your Own Saboteur!” and Wikki Verma will do the 20 minute presentation on “Set Fire to Your Fears & Ignite Your Sales Dreams!”  I’ll be delivering the training topic  “How to Create Irresistible Offers” (great for speakers or ANYONE in business for themselves!) You can sign up to speak at one of our future meetings too!  Click here to get more details and to register. 

Are you experiencing Overwhelm?  That’s the main thing I help people with – Getting out of overwhelm so you can make more money doing what you love. Join me on a free webinar on July 7th from 10 – 10:30 am PST that’s all about helping you get out of overwhelm so you can make a lot more money doing what you love!  Interested?  Then click here to register today!

speaker success bootcampMy next LIVE BIG EVENT is The EVENT you should attend if You Want to Jumpstart Yourself as a Dynamic Speaker in Your Business to Make Faster Cash Now!  I’m so excited to be hosting my Speaker Success Bootcamp in Sacramento from July 21st – 23rd. Join us in Sacramento for this SPECIAL LIVE HANDS-ON WORKSHOP for Entrepreneurs, Speakers, and Start-Up Businesses!

Do You Want More Clients but not sure how to get them? Being a Speaker is one of the fastest and most effective business strategies to help you Get Clients, Grow Your Business, and Make More Money these days! 

Check out all that is included in this dynamic workshop! General and VIP Packages (with juicy bonuses) are available. Special pricing ends in just a few days so click here for more info and register or go to www.JumpstartSpeakerEvent.com!

Following my Speaker Success Bootcamp Event, I am hosting a 2 day, exclusive members only retreat for my LIVE BIG MASTERMIND, here in Sacramento on July 24-25th!

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


Do you want to start speaking in your business but not sure what to do to get started or what you need to do to get booked?  Check out my “Speaker Success Webinar” to learn my 6 Simple Steps to Make Money From Speaking.  Get free access to the webinar recording here: http://livebigevents.com/webinar-speakersuccess/ 

speaker success bootcampSpeaking in your business should be one of your TOP MARKETING STRATEGIES! If you are new to speaking or even if you are a seasoned speaker, my “Speaker Success Bootcamp” is THE event you should attend. This LIVE event in the Sacramento area starts on July 21st. Juicy VIP Package bonuses included – VIP attendees will walk away with a 5 minute video clip of themselves speaking on stage! Special Pricing ends soon!  Get all the details here: www.JumpstartSpeakerEvent.com 

This is something I hear from entrepreneurs and business owners frequently. “I need to make more money in my business right now.”

Back in 2010, 5 years into my business, I had made a lot of high priced investments in my business by that point on coaching, coaches, business trips and workshops, etc. I found myself really “tapped out” to say the least.

I was super scared and not even sure of what but I knew that I couldn’t pay all my bills. It was the month before my 40th birthday and I’d never been in that position before of not being able to pay all my bills. It was scary.

ways to make money

Calculator, bill, pen and cash against a white background

I remember, as I sat cross legged on my carpeted office floor, with all my bills surrounding me on the floor, I cried, wondering which bills I shouldn’t pay this month and which I should. Which companies it would matter and which I could hold off.

My live-in boyfriend at the time was pretty scared too because he didn’t make enough to support my business and lifestyle too. In fact, I think this moment is what played a big part in him making the decision to break up with me the month following. He had an employee mindset and was used to regular paychecks coming in each month whereas I was used to the roller coaster cash flow of an entrepreneur lifestyle.

I still didn’t rationalize it well however as I normally do and how I do now so I’m sure if he saw me scared, it meant devastation for us in his eyes, whereas deep down, I do always know that “it will work out in the end”. But I’m sure I didn’t show it.

So, I had to make a few changes. I took a very close look at my monthly and annual expenses and saw that I could literally cut out $1000 per month of unnecessary expenses or expenses that I could temporarily cut out until I had more consistent revenue coming in; things that weren’t critical to the marketing and sales activities of my business (because I desperately needed those still – you don’t want to cut this!).

Luckily, I don’t have to worry so much about the monthly bills now as I’m making a very good, consistent income. It can always be better and I’m constantly marketing more to build on what I make now. But, because I’ve set my business up for ongoing revenue streams, the right business models and rates, a ton of marketing to reach an expansive amount of prospects each month and I’ve automated, systematized or delegated the majority of it… l can enjoy a less stressed life.

This is what I want for you too! I can show you how to make a LOT more money doing what you love in your business, that’s for sure.

Let’s face it, making more money in your business is a very important thing to focus on. However, it’s not only about making money that can help you “make more money” in your business.

Let’s face it, making more money in your business is a very important thing to focus on. Click To Tweet

There are two other ways more money can go into your pocketbook, or “stay” in your pocketbook each month if you take a few moments to see what you can do to maximize them.

1. Earn Cash Back Rewards when you buy things!

  • Do you have a credit card that gives you cash back or reward points you can use to buy things with or use for hotel stays, etc.? If not, get one!
  • Do you use Ebates when you shop online? If not, get it, it’s free! Then on most websites you shop on online, you engage the Ebates link when you’re there (it’s easy to do) and you can earn anywhere from 1-15% cash back on each purchase!
    • I’ve earned almost $200 this year by doing nothing special more than I would, just shop online like I would anyway.
    • Here’s my affiliate link – you make money and so do I when you join!  https://www.ebates.com/r/KATRIN7687
  • Do you create profiles when you shop on sites like Southwest.com and Hotels.com? If not, make sure you do. Don’t just book your travel without using such tools because not only could you SAVE money on the reservations, but you can also earn free nights and free flights. I earn 2-4 free one way flights each year and earn 1-2 free hotel nights each year too!

2. Save money on things that you’re spending on – do an audit of your monthly expenses!

  • Are you still using those memberships that you have and are paying monthly on?
  • What about the software or online services you may be paying monthly on?
  • And check your personal household expenses too, chances are you could go without cable, DirectTV or Dish and just use Netflix, or the opposite might be true depending on your TV watching habits.
  • Evaluate coaching programs, groups, memberships that you signed up for, for professional development. Many of them may be totally worth the investment but don’t continue to pay for something you’re not using. Check the agreement and get out of it if you can and it’s not directly helping you.

See how you can change the course of your income today by taking action on a few of these that make sense for you!

Then to ramp up your revenues and jumpstart your business, you want to sign up to speak with me or attend one of my live events! These are your fastest paths to learning what YOU need to do to tweak what you’re doing in your business to make more money.

You can also check out a whole host of my do-it-yourself products, programs and even free video tips and resources, but that’s the slower way to get where you want to go.

Either way, take action today! You deserve a less stressful, more profitable business and life as soon as possible!

 

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


Do you want to start speaking in your business but not sure what to do to get started or what you need to do to get booked?  Check out my “Speaker Success Webinar” to learn my 6 Simple Steps to Make Money From Speaking.  Get free access to the webinar recording here: http://livebigevents.com/webinar-speakersuccess/ 

 

speaker success bootcampSpeaking in your business should be one of your TOP MARKETING STRATEGIES! If you are new to speaking or even if you are a seasoned speaker, my “Speaker Success Bootcamp” is THE event you should attend. This LIVE event in the Sacramento area starts on July 21st. Juicy VIP Package bonuses included – VIP attendees will walk away with a 5 minute video clip of themselves speaking on stage! Enjoy Special Pricing NOW!  Get all the details here: www.JumpstartSpeakerEvent.com 

 

 

You’re invited to celebrate Women in Business at The Amazing Women of Influence Summit

Are you’re feeling discouraged or overwhelmed by the challenges of running your own personal business? This summit may be just what you need!

amazing women of influence summitThe Amazing Women of Influence Summit is a FREE 16-day Virtual Event where you can get tips and strategies each day from 30 successful women in business and I’m one of them! Serena Carcasole will be interviewing me and 29 other leading women entrepreneurs who have gained incredible success, from six figure to multi-million dollar businesses. Don’t miss our hottest business tips while we share our stories of struggle, growth, and success.

This is your invitation to join us on Monday, June 19th! You’ll get strategies from some of the top women in business on marketing, selling, branding, self-help, relationships, and prosperity. Be refreshed and recharged as we celebrate a new era of women entrepreneurs. And you’ll have access to dozens of FREE BUSINESS BUILDING AND LIFE CHANGING GIFTS!

Be inspired and transformed!  

Click here to register for The Amazing Women of Influence Summit!

 

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

speaker success bootcampHave you heard about my Speaker Training event coming up in Sacramento, starting July 21st? You’ll see all of the information about my “Speaker Success Bootcamp” when you go to my LiveBigEvents.com website. This training is LIVE and in person and is packed with the information you need to be a more successful speaker, whether you are new to speaking or are currently a speaker. Special Valuable Bonuses included in the VIP Package!!

Today I’m talking about a quick tip about using handouts when speaking. If you’ve followed me even for a short period of time, you know that I use speaking as my #1 marketing strategy in my own business. And I teach it to my clients and other entrepreneurs as well.

Speaking is really the #1 Fastest Path to Cash. You can leverage your time and expertise by talking on a video (like this one you are viewing), a telesummit, a webinar or in person at a conference, at a meeting or even a very small group. I’ve spoken to a room of as little as 5 people in the room (including myself and the host) and as many as 3,000. You can get started anywhere. speakingSo today, I want to teach you about using handouts in your speaking presentation, specifically offline but you can use these strategies for online speaking too. If you are using handouts when you are speaking online, you’ll drive people to a pdf that has a special link. You can use this strategy if you are even speaking on a radio show or a podcast too. Check out the video below to learn the 7 Ways to Create Effective Handouts for Speaking Gigs. I’m showing you examples on this video too! Click the video below to learn about “Creating Effective Handouts for Speaking Gigs”.

So get your materials prepared and use them at your next Speaking Gig!

speaker success webinar 2If you are interested in more tips to monetize more of your speaking opportunities, make sure to sign up for my Speaker Success Webinar. It’s a FREE webinar coming up on June 7th at 12p.m. PST. You’ll learn my 6 Steps to Speaker Success in this webinar. If you miss it when it’s LIVE, it’s being recorded so you can listen to it later. But you have to sign up. Just go to LiveBigEvents.com/webinar-speakersuccess

 


speaking speaker successAnd I have a Speaker Training event coming up in Sacramento this July – you’ll see all of the information about my Speaker Success Bootcamp when you go to my LiveBigEvents.com website. This training is LIVE and in person and is packed with the information you need to be a more successful speaker, whether you are new to speaking or are currently a speaker. Here’s to Your Success!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


Have you been trying to get yourself some speaking opportunities (I call them gigs) but you’re not having the best of luck getting booked?

Are you wondering how becoming a speaker will generate more business for you or why it’s such an important marketing strategy?

Well, I’ll tell you; I get most of my coaching clients and even most of my paying customers for other products and programs from speaking gigs. Sometimes they hear me speak in person at a conference or business event. Sometimes they hear me speak over the phone on a teleclass or webinar. Either way, being a speaker allows me to be the expert in my industry or on my topic. It brings credibility to what I do, who I am and it allows people to experience me quicker than if there were to just read a page or two on my website.

speakingWhen people get to hear you or watch you for a longer period of time than just a quick hello or introduction it gives them more of a sense of what you do, how you can help them and they can make a more informed decision on if or how they want to work with you. I highly recommend adding speaking to your overall marketing strategies if you’re a small business owner.

When people hear your speak, it gives them a better sense of what you do and how you can help them. Click To Tweet

In fact, I have a speaker training course on this topic because all my coaching clients need to learn what to do to become a speaker.

The following is that 6 Step Process.

  • Step 1: Determine WHO you’ll talk to and what do they want to hear. Ask yourself “What are you an expert in? or Who is your target market and where will we find groups of them? What do they care about exactly that relates somewhat to what you do?“ Do a search on Google, meetup.com, look for associations or other organizations with events, conferences and even online events and telesummits!
  • Step 2: Develop your speaking topics and speaker sheet. It’s important to BE PREPARED for speaking opportunities at all times if you expect to get any. You want to have a professional speaker sheet ready to email someone who wants to book you that includes your topics, descriptions, bullets of what they’ll learn, your bio, picture and contact information at the very least. Having a video of yourself on stage is also good.
  • Step 3: Strategize on where to get gigs. You’ll need to build a list of potential events, organizations or meetings that you can speak for locally, nationally and virtually. There are easy ways to find places but you need to do your due diligence if you want to get booked. Then you could delegate the contacting of those people and places but it’s not always that easy to find someone who really understands what to ask or say to do this, trust me, I’ve tried; I find that I’m always the best person to look for and contact people to get myself booked.
  • Step 4: Craft your presentations. It’s important to create your speaking presentations so that they are educational, informative, memorable and they make the audience take the action you want them to take at the end. Whether you’re making a sales pitch at the end or not, how you design your talk is crucial to your success, please don’t wing this.
  • Step 5: Design your accompanying marketing materials. Often times you’ll want handouts, flyers, order forms or table display materials for when you attend a live speaking event (as well as virtual – what to do online). Again, if you’re not prepared with these things then you’ll most likely waste your time doing the speaking in the first place. One thing I like to suggest when speaking to a group of people who aren’t that familiar with you is to have and make an “Easy YES Offer”. This is something low priced and easy for someone to buy that gives them a ‘taste’ of what you offer to ‘try you out’.
  • Step 6: Following up after a speaking gig. Most speakers don’t do this well at all and it could be more important than what you do AT the event itself. Developing a kick-butt follow up plan for after an event will provide ongoing lead generation and sales. Most of my sales come in the follow up process but don’t rely only on email marketing these days, you have to do phone calling, direct mail and even connect with prospects on social media sites too as they may only see one of these four attempts!

Hopefully this gives you some idea on what to get started doing to jumpstart yourself as a speaker.

Remember though, speaking is just ONE type of marketing strategy that you may want to do in your small business. Generally, you need to do 5-15 marketing strategies every month in order to maximize your potential.

To learn more about this 6 Step Speaker Success Process, join me on a complimentary webinar on June 7, 2017 by registering here now: http://livebigevents.com/webinar-speakersuccess/

This webinar will be recorded so if you find this article after that date you can still register and receive instant access to the replay! Don’t wait to learn how to monetize speaking more in your business or you’ll miss out on THOUSANDS OF POTENTIAL SALES!!

If you want more specific examples, steps and samples of ways to do this as well as many other types of marketing, then you really want to sign up to receive my free weekly video biz tips, articles and more! Plus you’ll also receive a few freebies to help you jumpstart your marketing and your business, go to http://www.JumpstartYourMarketing.com/freegifts

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 


Are you wondering WHERE YOU STAND in your marketing…

Biz Quiz Button-TakeBizQuiz

My quick video biz tip for you today is to ask…Are you already speaking? Or do you know you should be speaking in your business to get more exposure, get leads and clients, make sales, make more money?

Whatever the reason, speaking is the #1 Fastest Path to Cash. Whether you can admit that or embrace it is up to you, but I highly recommend you put becoming a speaker or learning to be a better speaker on your to-do list for this year!

speakingYou should learn to position yourself so you can sell from the stage or from the back of the room as well as speaking more online and offline. For example, this free video tip for you is actually a speaking gig! One that I created for myself.  I’m just trying to prove a point – you don’t have to get booked into a conference where hundreds to thousands of people will be in the audience.  Sure, that would be a great gig! And I realize that not everyone clicks to watch videos.  But, you should be prepared to do any type of speaking gig.

I’m hosting speaker training on June 7th! It’s my Speaker Success Webinar and it’s FREE! All you have to do is sign up to attend – here’s the URL: www.livebigevents.com/webinar-speakersuccess

As a speaker, you’ll need to know several ways to be prepared because many times a speaker will not be permitted to sell from the stage. There are things you can do to negotiate ways you can generate leads.

Check out the video below to learn 3 Things a Speaker Can a On Stage (Virtual or In-Person) to Build your List and Get More Clients. These are all things that are inexpensive or you can do them for free.

Click the video below to learn “3 Ways to Get Leads When Speaking”.

There are many ways to get paid speaking gigs too! These tips I have just shared with you today are Lead Generators to build more awareness and get you more exposure.

Come to my Webinar because I’m going to share SO MUCH MORE! I have a 6 Step System on how to Make Money from Speaking. Sign up today at www.livebigevents.com/webinar-speakersuccess . The Webinar is on June 7th at 12:00 p.m. PST. and is being recorded so you can attend LIVE or listen to the recording.  But you have to sign up to get the recording.

Remember, sometimes an opportunity to speak to a group may come up and you’ll want to be prepared.  This Webinar will give you insight to handle that. And if you are currently speaking, join us on the Webinar anyway because I’ve got some tips and ideas you’ve probably not even thought of yet!

Here’s to Your Success!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

 

Are you ready to make money from speaking? I’m sharing information about what you need to have ready to go for any opportunity.

Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you’re already speaking then great, what I’m sharing in this article could be a good reminder for you.

speakingIf you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself “who would care about what I have to say?”

Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone likes, trusts and is able to connect with you personally.

Speaking allows you to be the expert in front of your prospects and peers. Click To Tweet

One of the biggest mistakes I see many speakers making however, is that they are rarely ever prepared for opportunities that may arise at any time.

Being prepared as a speaker will get you into more doors, position yourself as a professional to the people booking you to speak and it will allow you less stress and freedom to take advantage of all kinds of opportunities whenever they come up.

Here are a few things you want to make sure you have prepared:

  1. Professional speaker sheet – with your bio and/or introduction and your talk title and description at the very least. You can add references, additional talk descriptions, testimonials and places you’ve spoken too if you like and you have.
  2. Professional head shot – easily downloadable from your website or emailable
  3. One to five (max) talk topics and descriptions – you can have more than one if it makes sense for your business and what you speak on are all complimentary to some extent. If you’re just starting out, start with one signature talk however to make your life easier.
  4. Cover letter or email prewritten and ready to go – include all attachments and information someone would need to decide whether they want to book you as a speaker or guest
  5. Page on your website talking about you as a speaker – include your talk titles, places you’ve spoken, videos of you speaking and more information someone looking for a speaker could download easily on their own.
  6. Speaker videos – make sure you have at least one video of you speaking on stage or in front of a group; many events and bookers won’t even consider you without this these days.

Choosing the right signature talk you’d think is the easy part, however it can be the most crucial part of this whole equation, especially if you want to monetize your talk and your time.

You need to prepare what you’ll talk on based on what action you ultimately want the audience to take with you. Do you want them to sign up for your free gift or newsletter? Buy your book or product? Register for your event?

It’s important that you reverse engineer your talk based on what you want the audience to buy or sign up for. This is crucial and another big mistake I see many speakers making. They give a great talk then tag on a pitch to sell something totally different to the end and it feels like a sales pitch. Not good.

make money from speakingIf you want to figure out how to set your business up the right way from the start whether you’ve already started or not, along with the most effective marketing strategies… I invite you to join me for a Free Speaker Success Webinar happening June 7th at Noon PST. (It will be recorded in case you can’t come live so sign up regardless!)

REGISTER HERE NOW: http://livebigevents.com/webinar-speakersuccess/

Here’s to Your Success!    

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


About the Author
© Copyright 2017 K. Sawa Marketing international Inc.
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Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. Katrina is the creator of the JumpStart Your Marketing™ System, JumpStart Your Business in 90 Days System and 7 Step Love & Money System of which she holds a live event on every year. She works with motivated women entrepreneurs who want to start, grow and market your business the right way from the start. Katrina helps you move faster and more affordably towards your ultimate revenue and professional goals using online and offline marketing strategies, plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach who has been featured on the Oprah and Friends XMRadioNetwork, News10 and Good Day Sacramento. Get her Free Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com.



Are you wondering WHERE YOU STAND in your marketing…

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Today I want to talk about maximizing free gifts you offer in your business.  This is a great way to generate leads both online and at events.

I’m talking about when you go to someone’s website and see an opt-in box where you are offered a free audio, video, webinar, a drawing, free report or download to entice you to sign up for their newsletter. If you are online, you need to offer this. And, your website needs to have the functionality to display the opt-in box, you’ll need a way to deliver your gift automatically via email or on your website.

maximize free offers in your biz
You also need to have a free gift to offer when you are at a networking event. I’ve just returned from an exciting networking event and was surprised that many of the people there didn’t have a call to action at the end of their 30 second commercial to entice people to give them their business card (and permission to put them on their email list).

If you have the type of business where most people will not hire you on the spot, you need to be prepared to offer a freebie so people can experience you or your products/services and to interact with you. This is the start of the KNOW, LIKE, and TRUST relationships you want to build.

Here are some examples of a free offer:

  • A free consultation
  • A recording of one of your teleclasses or seminars
  • A video of you giving your Signature Speech or Talk
  • An Article
  • A checklist

And for you network marketers out there who have products to sell but not services, you can do a drawing.

Now if you are at networking or live events, there are 3 ways you can get more exposure for your business and generate leads with your free offer:

  • As an exhibitor
  • As an Attendee
  • As a Speaker

Check out the video below to to get great tips on how to “Create and Maximize Free Gifts in Your Business”.

So, stop wasting your time, energy and money. If you are not maximizing your free gifts, if you are not getting the results you should be and you are missing out of making more money, come talk to me. You can schedule a free session with me at askkat.biz .  

Sign up to get on my email list and you’ll get contacted about having conversation with me. It’s not a sales call, no obligation! It’s all about finding out more about each other to see how we can help each other.

If you like self-study programs, grab my Networking toolkit, my Speaker Training, Follow-up Training and more on my website. Just go to JumpStart Your Marketing.com/products and you find a variety of low cost trainings: webinars, ebooks, programs. OR

Come to my next LIVE Event, July 21 -23. It’s my Speaker Success Bootcamp. Get all the details at LiveBigEvents.com

 

Here’s to Your Success!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

 

I want to talk to you today about YOU – The truth about you and your message! The YOU behind the mask – the REAL YOU!

are you telling the truth about your messageI’ve talked to several people recently about speaking in their business, writing a book and doing a lot of other fun things to get more exposure, more visibility so they can grow their business and make more money. Many of these people shared BIG concerns about being vulnerable, being transparent, about sharing their story.

Most of them really didn’t know the key insight, lesson or message they have to share. They are not sure what their worth was and what their story means to other people.

If this sounds like you, I want to encourage to you STOP! Just stop for a second – stop and think about what your story is! Many times we are just too busy to see what’s right in front of us – to see what’s missing in our business, in our energy, in the way we comes across to others whether online or in person.

I can relate to this because I had similar issues in the past. But once I learned how to just be ME and be transparent in both my business and personal life, it was a time of huge growth for me. I made more money and acquired clients that were more suited to me and what I do. I’ve found that sharing more about myself, my life, and experiences has translated into finding more clients who are the people I’m meant to work with. Wouldn’t you like those kind of clients too?

Learn how to best represent yourself when you share your story. Check out the video below to get more insight and discover “Are You Really Telling The Truth”!

Come have a conversation with me – I can help you with this issues. Or if you are ready to proceed with sharing your story, I’d like to invite you to come to my next LIVE Event. It’s all about Speaking! If you are a seasoned speaker, that’s fine – glad to have you attend. I’ve found that even with most seasoned speakers, there are some things that are still missing in their message, their story, their online presence, their positioning, their revenue model.

speaking Speaker SuccessIf you know that speaking is something you should be doing, you know you need to share your story, your message; then there’s no better place than this event! We will walk you through everything you need to do and know and we show you how to set it up so you will be clear and confident about what you are talking about. That’s the biggest reason that people don’t get booked. They are not clear and confident. If this Speaker training sound good to you, go to my website to sign up at LiveBigEvents.com.

Or at least get on my email list and you’ll get contacted about having conversation with me. It’s not a sales call, no obligation! It’s all about finding out more about each other to see how we can help each other.

Talk to you again soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts