Today’s tip is in response to many questions I’ve received from my coaching clients and Live Big Mastermind clients that can be best handled with a direct marketing approach.

If you want to target prospects who you don’t know or those in industries that are different from your own, these tips are for you!

No one “likes” to cold call, I get that. But direct marketing to a prospect list will work if you are creative and memorable – you have to Stand Out!

First of all, don’t send an email to someone you don’t know or who doesn’t know you. This is a huge mistake that many people make. You email will likely not be opened; most people will delete it without opening it. I use a different approach because it takes multiple touches to attract the attention of the prospect, referral sources, someone who books speakers, etc. My marketing and sales experience began in offline marketing, so this is one area that I learned to do quite well.

Click the video below to get more “Direct Marketing Tips to Target Prospects”

Now you have a better idea of some things you need to be successful with Direct Marketing. If you’d like to chat with me in a complimentary strategy session about this approach or any other aspect of offline and online marketing, just go to askkat.biz to sign up and I’ll be in touch with you soon! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


 

Today I want to talk to you about FOLLOW UP!  Yes, you know you not doing enough follow up IF you are doing any at all, right?

I’ve been in business for 15 years now and before that I worked with a  couple of organizations where I was out in the community locally in Northern California.  I became  really good with following up because I knew that I had to continue the conversation to build relationships.

When I started my own business, it seems that all I did was Networking and Follow Up.  Why?  This was before websites were as popular as they are now AND social media wasn’t even around.  But guess what?

Most of my sales and new clients still come from Follow Up!

Click the video below to Get Your Follow Up System in Place for More $$

Want to learn how to Follow Up the RIGHT WAY!

Go as fast as you can to JumpstartYourFollowUp.com.  You’ll get my new tool to help you learn how to Follow Up the right way.  It’s my Follow Up Flowchart AND my audio training and it’s absolutely FREE!  You’re gonna love it!  AND, there’s no obligation.

Talk to you again soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


Get FREE access to my Jumpstart Yourself as a Dynamic, Sought After Speaker audio to learn the quickest & easiest way to develop your Signature Talk! and so much MORE! Go to JumpstartSpeakerTraining.com NOW!

I wanted to keep you posted on all of my August Events where I’m speaking in Dallas! I’m so excited to speaking at several Events in the Dallas area from August 15th through August 19th!

  1. Tim Gillette & KSFirst up is an Event on August 15th from 6:30p – 9p CT, where I’m speaking at my good friend, Tim Gillette’s DFW Coaches Event at the Coffee House Cafe!  I’m excited to be sharing tips to how to JumpStart Your Business online and fast. If you are going to be in the area, click the DFW-Coaches link and register to join us!
  2. My friend, Kay Miller Smith, The Energy Dressing Coach and I are co-hosting and co-presenting “The Beauty & Business Beauty & Business Training ImageWorkshop” in Hurst, TX on Wednesday, August 17th. We are planning a content rich workshop mixed with tons of fun for our attendees.  Kay is sharing how your First Impression can make it easy for you to CONNECT and ATTRACT new clients! Did you know your image could be sabotaging your efforts of attracting clients?  I’ll be sharing great tips to help you stop working WAY TOO HARD for NOT ENOUGH PROFIT in your Business.  Join us and bring your best biz buddy for free. Lunch is also provided so sign up at http://energydressing.com/beautyandbusinessworkshop/
  3. eWN150dpiOn August 18th, I’ll speaking at the eWomenNetwork – Tarrant County Chapter’s Accelerated Networking Event! I’m a member of this International Networking group and I love reconnecting with its members throughout the U.S. when I travel to an area where one of their Chapter’s is located. I’m sharing about Follow Up and how critical it is to effectively market and grow your business! Join us to network with a dynamic group of highly motivated business professionals, enjoy a great lunch, and to hear my juicy tips to help their members and guest learn to grow their businesses and make money faster! Check their Upcoming Events at the eWomenNetwork – Tarrant County Chapter link.
  4. katrina-sawa-e1432159159712 PSA 07.28I’m headed to an early morning breakfast networking meeting with the Dallas Veterans Business Formation Group on Friday, August 19th.  I’ll be sharing tips about the importance of Follow Up in their business!  I’m excited to help this group learn how to grow their businesses faster and to tell they how to get their Follow Up systems organized to work more effectively for them. Click the link to learn more about the Dallas Veterans Business Formation Group.
  5. Speaker-Coop-DFW-300x225Moving on to Addison, TX, I’m presenting at the Speaker Coop DFW luncheon event on Friday, August 19th.  I’m excited to be sharing tips about how effective “Following Up From Live Events & Speaking Gigs to Close Even More Sales & Build Your List.”  Attendees will learn how ineffective follow up actually cost them a ton of sales and revenue and on some joint venture opportunities. Click on the Speaker Co-op DFW link for more information.

It’s going to be an exciting and hectic week with Kat in the BIG D but you know how much I love sharing tips and information with other business owners and entrepreneurs to help them make more money and grow their businesses faster and easier!

Here are 3 ways to engage with me further and get the support and training that you can use to jumpstart your business FAST:

  1. Come talk with me about this and more in a FREE 1on1 session by clicking here: http://katrinasawa.com/freecallwithkat/
  2. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
  3. LIveBigEventsHeader-2016Or attend one of my next live training events in Sacramento, CA – find out more about them here.

 

Talk you to soon!

 

Sawa-Katrina-Book-Headshot

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? Join me at one of my live events in 2016 – July or Nov! Go to www.LiveBigEvents.com for dates and info!  

 

 

Today’s Tip Should you Join a Mastermind or Hire a Mentor?

YES, if you hire the one that’s right for you and your learning style!

As a solopreneur, you are aware how you are alone in your office, right? You are alone to make decisions, to plan, to envision the big picture. You have to learn what you need to do to grow your business. You have to begin to know what you don’t know. Video Biz Tip mastermind videoThere are so many people out there who think they can get a business card printed, put up a website and they will make hundreds of thousands of dollars by suddenly becoming an entrepreneur. WRONG! It’s not that easy. A very small percentage of entrepreneurs may do well fresh out of the starting gate, but most do not.

Most entrepreneurs struggle because they don’t know:

  • How to manage their time effectively;
  • They don’t know where to focus their time and efforts;
  • They don’t know how to prioritize their activities.

Believe me, I’ve heard the horror stories from people who’ve invested in a mentor and didn’t get what they needed. But I will tell you that I’ve been in this business for over 14 years and that doesn’t happen when you hire me as your mentor. I know how important it is for my clients to get unlimited access to me in many of my coaching programs – WHY? Because that’s what they need!

Are you a Product Learner? Or can you learn effectively from a Group?

Can you listen to group calls, do the home study program and make progress with occasional 1on1 coaching call. If you are not a group learner, limited access to the expert who has the knowledge you need is NOT going to get you where you need to be.

Click the link below to hear more

If you are interested in having a conversation with me to see how I can help you and to learn if I’m a good fit for you, go to Askkat.biz and complete the questionnaire. I’ll reply to you to schedule our call.

If you are looking for a great, supportive mastermind and a mentor who you can get access to, go to LiveBigMastermind.com and review all of the benefits you’ll receive!

If a VIP Day is something that’s suits you better, let’s get together and schedule a day to plot out all of your plans. Go to jumpstartyourmarketing.com/coaching for more information.

Your life can change if you get the RIGHT mentor. It’s about getting CLARITY ABOUT WHAT what you should be doing, getting the CONFIDENCE that you can do it and FINDING OUT HOW to do what you should be doing that will make all the difference.

I’d love to be your Cheerleader – let’s have a conversation soon!

Have a Great Day!

Sawa-Katrina-Book-Headshot

Katrina Sawa

The JumpStart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com


PS  Just an FYI: Even though it’s my birthday week and I’ve been working with clients all week, I’ve not as much time in the office as usual.

Join me in Edison, NJ on May 18th for a One Day Intensive at my Live Big Event in New Jersey.

Click here for more details

Discover HOW to create more abundance and joy in your life! Get tips from me and the other experts on the Your Abundant Mindset Summit panel, April 11-22nd.

You’ll hear how we created abundance in our lives and share easy, practical techniques and tools. Click here to sign up!

If you are in Las Vegas on April 13th,

come hear me speak about Marketing Basics for Consistent Cash Flow at the Events We Like – Las Vegas Chapter. Click here for more info

Today’s Tip – Key Things You Should be Doing When you are Networking!

Last week I explained why you should be networking more, what you need to be doing when you network and why it’s important to go to several events.  Today I’m going to talk about some key things you should be doing.  These are things I teach to my clients and with those who are in my Live Big Mastermind Group.

For those of you who have a hard time remembering all of the things you should be talking about when you meet someone at a networking event, here are some great tips.

screenshot video tip 03.24.16Create a Cheat Sheet. Write a list of all of the key things you need to remember to talk about while you are networking.  Read it before you go into the event.  Or if everyone is going around the room or table making introductions, just hold your cheat sheet while giving yours.  There’s nothing wrong with that.  I always have a list of the top three things I want to talk about when I go to a networking event because my topics are always changing.  For example, I might want to talk about a live event or a teleconference I’m participating in.  I might be promoting a free coaching call with me or I want to get speaking gigs and referrals.  Your cheat sheet or list will keep you on track.  Don’t just talk about what you DO, remember to ASK for what you NEED!  

Get the Follow UP Call or Meeting Scheduled.  If you never get to the follow up call, you are probably not going to be doing business with the people you’ve just met at networking events.  So try to schedule those “get to know you” calls while you are at the networking event.  This is how you’re going to learn more about how you can help each other.  Some of these calls will turn into prospects but you want to look at people as a referral source first.  Don’t come across as desperate and too salesy!

Work the Room.  You have to work the room.  Don’t talk to any one person too long. Try to learn as much as you can about them and get their contact information and move on.  You have to do more than just handing out your information.  Why?  Because it’s likely that nothing will be done with that information.  You can’t rely solely on your marketing materials to incite someone to follow up with you.  You have to get the other person’s contact information and take the initiative to follow up with them!

 

I love Networking and still teach all about it. Click here to review a variety of my training materials. Or come to one of my live events in Sacramento, the next one is in July – you’ll find the schedule here:  LiveBigEvents.com. You’ll also get some great tips by signing up on my email list or click here to schedule a strategy session with me.

Here’s to your success!

 

Sawa-Katrina-Book-Headshot

Katrina Sawa

The JumpStart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com


 

Find out all the details of my Live Big Events here:

http://www.LiveBigEvents.com

Let me get my hands on YOUR business and I’ll show you how to JUMPSTART it and FAST!

PS – Come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz. Talk to you soon!

Today’s tip is this…Network in Person!

If you are not making enough money and don’t have enough clients, you’ve got to do something quick! The #1 most effective strategy when you need clients FAST is to go out and network with people, learn more about them and about their needs.

You may not be comfortable with networking initially but you’ll need to work on getting more comfortable so you can go out and network with others in person. If you want to build a business, you HAVE to be in a sales and marketing mode when you are talking to people. So do what you must to get over your being shy or uncomfortable when meeting or talking to new people. Networking is simply a skill that you can learn. Practice and you’ll get better at, without being salesy or pushy. You have to be able to work a room to pull out your leads and prospects, referral sources and yes, speaking opportunities!

My recommendations are:

  • Go to 3-5 networking events per week even if you have to travel to get there. You’ll find more people who are interested in you and what you have to offer if you meet them in person and talk to them.
  • Have an easy “yes” offer that is irresistible so people will purchase it on the spot to try you out.

I started my business initially by in person networking and following up and built it to
a high 5 figure business! I wasn’t doing online marketing at that time. But it’s still the most important thing you do today other than Speaking in front of an audience. If you are not networking, you are losing money!

screenshot video tip 03.24.16Remember when you are networking to:

  • have a brief statement ready if the other person asks what you do.
  • ask other people questions – dive deeper into what they do. Then ask what their biggest challenge is (in regard to what you do). This will give you an indication whether they might be a good prospect for you, maybe a good referral source or if they are in charge of a group, they might invite you to speak to their group.

I hope I’ve encouraged to get out there and network in person more. If you are looking for some inexpensive training on how to be as effective as you can while networking, click here to access my Tradeshow Toolkit, which is great for any type of event, including networking.

Speaker Bootcamp EventLogoFinal-small-1-300x150If you are trying to become a speaker and need help, I’ve got a great Event coming up on Apr 2-3 that covers everything you’ll need to know to be successful as a speaker. Check out my Speaker Success Bootcamp that’s on Apr 2-3 for all of the details but act quickly!

Here’s to your success!

 

Sawa-Katrina-Book-Headshot

Katrina Sawa

The JumpStart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com


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Find out all the details of my Speaker Success Bootcamp happening April 2-3, 2016 here:

http://www.LiveBigEvents.com

Let me get my hands on YOUR business and I’ll show you how to JUMPSTART it and FAST!

PS – Come talk with me about this and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz. Talk to you soon!

SPECIAL ANNOUNCEMENT!

Hi there, It’s Katrina Sawa here with a quick announcement in case you missed this…

This Monday, Nov 4th, my good friend Kathleen Ronald is doing a joint LIVE EVENT with me here in Sacramento – AT MY HOME!

I’ve never had an event at my home but for her, and the small group we want to work with, this seemed like the perfect place to host our joint event. Plus I love to entertain and it’s been a while so I’m excited! So for those of you who live nearby Sacramento, for just $10 you can join us. It will be a Networking Extravaganza & Power Training where you’ll learn how to maximize your networking and your follow up and so much more in this 3 hour jam-packed, interactive evening event.

Learn more about what we’re planning and sign up for this ASAP to get in.

 
Katrina Sawa 
The JumpStart Your Biz Coach
P.S.  I’ve made quite a few changes to the Live Big Mastermind Program for this coming year and can’t wait to work with a great group of highly motivated entrepreneurs (this program will be my MAIN focus in 2014, you won’t see a lot of other virtual programs or free events anymore….take a look!).

Click here to find out more –>> www.LiveBigMastermind.com  

P.S.S. SAVE THE DATE [LIVE EVENT] – APRIL 3, 4, 5 IN SACRAMENTO – KAT’S NEXT BIG LIVE SEMINAR ON MARKETING YOUR BIZ!

As a small business owner you’re probably doing a ton of things yourself in your business – some you need to do but some also that maybe you shouldn’t be doing, right?

cold call hellIn talking with hundreds of entrepreneurs every month I find that the majority of them (you/us) never do enough follow up plain and simple.

Why is that do you think?  I know why because I talk with so many of you every month, it’s either because you:

  • Have no idea what to say, send or do for follow up
  • Have tried numerous things and nothing works (supposedly)
  • Do the same things over and over again but you’re not tracking what’s working and what isn’t or you’re not willing to tweak it or open up to new ideas, you just want to stay running on that hamster wheel because it’s easier
  • Are overwhelmed with so many possibilities of what you can do or are told you should be doing in your marketing and follow up and you’re frozen in your tracks.

Well, if you’re in any of those situations then you want to figure out a way to automate your marketing, your follow up and whatever else you can too. By automating and systematizing more in your business you can reach more prospects; in fact you could reach 10 times the amount of prospects every month with the same level of intimacy and personalization which could lead to 10 times the amount of sales!

Continue Reading…

Quick Video Tip Kat shares some of the networking tips she has used to build her multiple six-figure business; she still attends in-person networking events as one of her most effective marketing strategies! Listen in!

SUBSCRIBE to my video channel to receive my future videos in your inbox! FREE info, tips and business strategies to help you start, grow and market your small business.

Want to find out how to make some simple tweaks in your business, marketing, speaking or selling to monetize more of what you’re doing PLUS get some quick ideas on how to add some simple income streams to bring in more cash too. I invite you to apply for the opportunity to chat with me on a complimentary Strategy Session. You can do that online in a couple minutes or less at www.AskKat.biz.

Attending, speaking at and being an exhibitor at large conferences and business events are one of the primary ways that bring me consistent client and cash flow.

If you haven’t considered doing this in your business for your niche or target market then I can tell you that you’re missing out on thousands of dollars worth of sales.

If you are doing this as one of your current marketing strategies then that’s great but I’ll bet you’re not maximizing your exposure or time while you’re there to the fullest extent?

One of the biggest mistakes I see business owners make when they do attend, speak at or become an exhibitor at a large conference is that they don’t have an effective plan for immediate follow up.

I’d say that 1% of them do a decent job at their follow up but seriously NO business does enough – EVER!

So what do you do and how do you know what to send, to say, to follow up about or for?

Here are a few key things you can do to follow up from different situations even too:

Continue Reading…