Today’s tip is in response to many questions I’ve received from my coaching clients and Live Big Mastermind clients that can be best handled with a direct marketing approach.

If you want to target prospects who you don’t know or those in industries that are different from your own, these tips are for you!

No one “likes” to cold call, I get that. But direct marketing to a prospect list will work if you are creative and memorable – you have to Stand Out!

First of all, don’t send an email to someone you don’t know or who doesn’t know you. This is a huge mistake that many people make. You email will likely not be opened; most people will delete it without opening it. I use a different approach because it takes multiple touches to attract the attention of the prospect, referral sources, someone who books speakers, etc. My marketing and sales experience began in offline marketing, so this is one area that I learned to do quite well.

Click the video below to get more “Direct Marketing Tips to Target Prospects”

Now you have a better idea of some things you need to be successful with Direct Marketing. If you’d like to chat with me in a complimentary strategy session about this approach or any other aspect of offline and online marketing, just go to askkat.biz to sign up and I’ll be in touch with you soon! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


 

Today I want to talk to you about FOLLOW UP!  Yes, you know you not doing enough follow up IF you are doing any at all, right?

I’ve been in business for 15 years now and before that I worked with a  couple of organizations where I was out in the community locally in Northern California.  I became  really good with following up because I knew that I had to continue the conversation to build relationships.

When I started my own business, it seems that all I did was Networking and Follow Up.  Why?  This was before websites were as popular as they are now AND social media wasn’t even around.  But guess what?

Most of my sales and new clients still come from Follow Up!

Click the video below to Get Your Follow Up System in Place for More $$

Want to learn how to Follow Up the RIGHT WAY!

Go as fast as you can to JumpstartYourFollowUp.com.  You’ll get my new tool to help you learn how to Follow Up the right way.  It’s my Follow Up Flowchart AND my audio training and it’s absolutely FREE!  You’re gonna love it!  AND, there’s no obligation.

Talk to you again soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


Get FREE access to my Jumpstart Yourself as a Dynamic, Sought After Speaker audio to learn the quickest & easiest way to develop your Signature Talk! and so much MORE! Go to JumpstartSpeakerTraining.com NOW!

Want more Love & Money in your Life and in your Business?  Time is running out to register for my upcoming event on November 3, 4 and 5th in Sacramento! 

Today, Thursday, October 27th, is the very last day you can register because my event kicks off next week!

Who is This Event For:
Entrepreneurs, Coaches, Consultants, Speakers, Authors, Healers, Service Professionals, Non-Traditional Experts, and frustrated small business owners or start-ups who want to see better results from your marketing AND get a better overall business plan in place FAST.

love & money LIVEWho is Going to Be There & Why:
Join 60+ other entrepreneurs (and those just getting started) just like you who are tired of not making enough money in your business and want to finally figure out what to do, where to focus, how to develop products, programs and services that will sell and serve plus learn about the technology of it all, marketing, build your confidence and so much more.

Love & Money LIVE! is the PERFECT event for you to attend right now if you’re…

  • Not exactly where you want to be in your life or business
  • Not earning as much money as you thought you would be by now
  • Working much harder than you have to or want to
  • Maybe not even totally happy personally in one way or another – maybe your significant other isn’t as supportive as you’d like about you doing your own business, maybe your friends or family keep asking you why you keep spinning your wheels or maybe you’re lacking confidence in yourself to some extent and find it hard to keep up the faith every day
  • Tired, burned out or even down right discouraged about how your business is progressing

What Will You Learn at Love & Money LIVE! that you will NOT Learn Anywhere Else?

  • Learn my 33 Fast Cash Strategies & How to Make Easy YES Offers!
  • How to Change up Your Funnel So that You’re Super Clear on “what you are selling” and so is Everyone Else!
  • Learn About the 4 Types of LOVE Most Entrepreneurs Need to Focus On More!
  • How to Get Rid of Toxic People Holding You Back
  • Learn How to Transform Your Business Around the Kind of Life You Want to Live!
  • Learn Delegating Tips and Where to SAVE Money Each Month too
  • Finally Get All Your Questions Answered About Marketing, Business, What To Do & How to Do It!
  • See Which Systems Kat Recommends that Can Make Your Life Easier
  • Learn How to Finally Love Yourself More, Know You’re Worth It & Get Paid More!
  • Transform Any Negative Thoughts You Have About Money – making it, investing it, charging it
  • Get the ROADMAP to Guide You in Your Business for Years to Come!
  • Get Down & Dirty Training from 5-7 Amazing Speakers and Entrepreneurs Doing Awesome Things

Check out who’s speaking on love, money mindset, and more at this Event at www.LoveandMoneyLive.com

What else do you need to know? What are you waiting for?

We are nearly sold out…  

Go to www.LoveandMoneyLive.com to Register NOW!

 

FreeSession
If you are not able to attend my Love & Money LIVE! Event in November but need to talk to someone who can help you get a JumpStart to making better decisions so you can start making more money, I’d be happy to have a conversation with you. If you’d like to discuss YOUR Marketing or Business Plan I would love that. I offer a complimentary business strategy session that people DO get big clarity in, it’s not just a sales conversation I promise. I want to be a resource for you, help steer you in the right direction to make SMART MARKETING DECISIONS and NOT see you fail or have to go back and get a J.O.B. because you weren’t able to jumpstart your business fast enough….let me help you now! Sign up here –>>  www.AskKat.biz 

Looking forward to seeing you next week!  Talk to you Again Soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

 

love & Money liveP.P.S. Are You Frustrated, Overwhelmed or Feeling Stuck in Your Business Trying to Figure Out How to Get More Clients, Get More Exposure or Make More Money? 

Then GET READY to JumpStart your business in a BIG WAY?  Join me at Love & Money LIVE!, a 3-Day Training Event for Entrepreneurs in Sacramento, CA – November 3, 4, & 5 2016!  Last day to Register, Thursday, October 27, 2016 so Register NOW!   Click link for details & registration at www.LoveandMoneyLive.com 

 

For introverts, these lead generation strategies might not appeal to you….but for me I love what I do!  Everyone needs to learn how to Work the Room at Events & Conferences to generate more leads without being annoying and salesy. You want people to talk to you, right?

I love going to events, conferences and inspiring, supporting, coaching and even converting people to become clients. Why do I go to so many live events, even if I have to travel to get to them? Because it’s the biggest form of lead generation in my business! Remember you have to do more of what works. And this works IF you know how to work the room like I do.

lead generation work the room at eventsHere are my Tips for Working the Room when you are at Networking Events & Conferences:

  1. Start with Serving – have a goal of helping others rather than finding people to buy your stuff, you will attract a lot more people to talk with.
  2. Have good Energy stay in the frame of mind that it will all work out in the end, if you give, you will get. I go in with loving energy to hold space for people who need my help and are struggling, what do your prospects need?
  3. Ask Lots of Questions stop talking about yourself unless asked, ask other questions than just “what do you do?”. To find out if someone might need my help I ask, “what are your biggest challenges in your business or marketing right now?
  4. Seek the Unknown stop sitting with people you know already (unless you invited them as your guest), move around the room at every break to meet and sit with NEW people to meet as many people as possible
  5. Provide Value if someone expresses a challenge or asks a question about something you have expertise in, help them on the spot, give them a few minutes of “free advice or resources”, not just a flyer about your services to buy first.
  6. Get the Verbal Opt In grab everyone’s business card or contact information but remember to ask them if they’d like to receive your free tips, resources, report, audio, video, etc. and get on your email list. Otherwise you cannot add them, this is a verbal opt in; do it to build your list faster and making the follow up easier
  7. Move ON! don’t hang out with the same people the whole time, there are way too many more people to meet – keep moving on. If someone won’t “let you move on” then politely introduce them to someone else and bow out of the conversation (I call that passing them off)

Other Great Strategies for you to try.

  • When Planning Travel to an Out of Town to an Event or Conference – Prepare ahead of time; check the event/conference schedule first. Then start connecting with your contacts and friends in the area to set up additional fun meetups, Tweetups (if you are holding a meetup on Twitter) and networking opportunities. You can advertise your meeting on Meetup, on Twitter, Facebook Events to name a few ways to get exposure for free. Try this the next time you go to a Conference or an out of town Event – it REALLY WORKS!
  • Hosting Networking Opportunities When I’m hosting a fun networking opportunity in the area I’m traveling to, I use Private Message to send a message to people on Facebook or LinkedIn to invite them to a networking opportunity in their area. On Facebook, simply go to business groups that are in the area of your destination. You can see all of the members of groups on Facebook, IF the group is not SECRET. Remember – you are not going to spam them with your business offerings – NO! The intent is that you want to genuinely connect with them and let them know that. You might tell them that you are hosting a business networking event in their area and would love to see them there. Of course, ask them to come and to share the information about the networking event/meetup with their connections/friends. That’s not salesy or pushy. You are attempting to connect with others in a different area. People will respond to you. I HIGHLY RECOMMEND this approach – it’s one of my guerilla marketing strategies.
  • Remember Your Marketing Materials When you are attending out of town events – always bring your marketing materials, information, forms! I’ve made THOUSANDS at an event where I was attending and not speaking at, by simply being prepared with a sampling of things that I offer. This person invested $40k in one of my high end programs! So, make sure you have your marketing materials AND your order forms on your high end programs when you are attending events & conferences.
  • Regarding the Verbal Opt-In Here’s a great tip to help you get the VERBAL Opt-in Make sure to take along something to give to those you meet at Live Events, something to induce them to be on your email list. I have created a Cheat Sheet of 17 Revenue Generating Tips that I offer to those I meet who are struggling in their business. I hand these out at the time I’m talking with them in exchange for their business card(s) AND I let them know that they will be receiving additional tips and information from me because I’m going to put them on my email list! (so they can receive the tips) You can also create a CD to take along to hand out. Just make sure the person knows that you will be signing them up on your email list so you can send them whatever you’re offering that will help them. As you know, or should know, you can’t just add someone to your email list just because they’ve exchanged business cards with you. Get the verbal opt-in!

love and money live eventI could go on and on with sharing great tips with you. But why don’t you come to my Live Big Event! There are only a few seats left – Woo hoo! I’ve secured all the speakers and almost ALL of them have NEVER spoken in this area before…so exciting! They are all really good friends of mine and I love these women….you will too.

Check out who’s speaking on love, money mindset, and more this November 3, 4, & 5 at www.LoveandMoneyLive.com

 

FreeSession
If you are not able to attend my Love & Money LIVE! Event in November but need to talk to someone who can help you get a JumpStart to making better decisions so you can start making more money, I’d be happy to have a conversation with you. If you’d like to discuss YOUR Marketing or Business Plan I would love that. I offer a complimentary business strategy session that people DO get big clarity in, it’s not just a sales conversation I promise. I want to be a resource for you, help steer you in the right direction to make SMART MARKETING DECISIONS and NOT see you fail or have to go back and get a J.O.B. because you weren’t able to jumpstart your business fast enough….let me help you now! Sign up here –>>  www.AskKat.biz 

Here’s to learning to enjoy lead generation strategies to grow your business and profits!  Talk to you Again Soon!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

 

love & Money liveP.P.S. Are You Frustrated, Overwhelmed or Feeling Stuck in Your Business Trying to Figure Out How to Get More Clients, Get More Exposure or Make More Money? 

Then GET READY to JumpStart your business in a BIG WAY?  Join me at Love & Money LIVE!, a 3-Day Training Event for Entrepreneurs in Sacramento, CA – November 3, 4, & 5 2016!  Get Early Bird Pricing and Valuable Bonuses if you Register NOW!   Click link for details & registration at www.LoveandMoneyLive.com NOW! 

 

Are you an entrepreneur who’s trying to build your email list? Are you unsure of what to do to make that happen FASTER? Well if this is you, then check out this post! 

I’ve been an entrepreneur since 2002. I’ve taken numerous courses and trainings, hired mentors, been in masterminds, etc. to upwards of $170,000 in investments in my business.

One of the many marketing and lead generation strategies I learned along the way that I still do today, 8 years later is to hold teleclasses & webinars live just about every single month.

I hope you realize how important speaking can be to YOUR business too. And speaking in this way can catapult your business tremendously in many ways. Let me share how… 

  • First of all, holding your own teleclasses & webinars gets you in front of dozens if not hundreds of potential prospects all at one time therefore extremely leveraging your time
  • It allows you the opportunity in many cases to make an offer from the platform you’re on due to the increased like-trust-connect factor of your participants
  • When you market these types of calls and presentations you have the opportunity to reach potential prospects around the world, not just in your local area
  • Teleclasses & webinars (if done well and include the right content) can increase your visibility and exposure on your online platforms and social media as well as position you more as an expert in your field

Why the majority of entrepreneurs DO NOT HOLD THEIR OWN Teleclasses & Webinars:

  • Fear of the unknown
  • Not sure what to say or how to present in that manner or any manner if they’re not speaking much already
  • Apprehensive of the technology needs required to hold such presentations
  • Not sure how to get people to attend (hence market the presentation)
  • Lack of confidence that anyone would want to listen to you anyway

How can you get over these issues and challenges if this is you?

  • You have to ask for support and guidance first of all, this type of marketing strategy is SIMPLE for those of us who do it and can show anyone HOW pretty quickly IF YOU ASK
  • You commit to doing it and just push through
  • You get some support around what to say during your presentation and how to present in a way that makes people want to stick around the listen in the whole time
  • You get some support and guidance around how to present an offer, even if it’s a free offer or call you want participants to take care of
  • You realize quickly how much this could grow your business if you just start doing it

Speaking in your business through these online portholes so to speak can work if you do a few things right:

  • First, plot out the topics you could cover in such a manner
  • Make sure those topics are what your target prospects want to hear more about by possibly surveying them or asking
  • Next, plot out the dates and times you will hold your events and choose which options are right for you – teleclasses, webinars, Google Hangouts, other?
  • Write out the topic description and come up with a hooky title (DO NOT DEVELOP THE ENTIRE PRESENTATION AT THIS TIME!)
  • Thirdly, learn a little about the technology and what you’ll need to effectively host your own teleclass or webinar and how you will present it online for prospects to enroll in your class and get on your email list in the process
  • Next, get up a registration page and process in place to take registrations, getting people on your list
  • Fourth, start marketing the event anywhere and everywhere you can think of – online and offline (see me for a full marketing plan if you aren’t sure!)
  • And finally, now you build out your content, once you know people are coming and you need to deliver – there is a specific way to lay out your content, putting certain things in the intro, the middle and the close or you may not see people stick around until the end or take the action you want them to take.
  • Oh and don’t forget to REMIND attendees to come to the call! People always forget that step!

Here’s a link to go listen in to a free call I did on the topic of Jumpstarting Yourself as a Dynamic Speaker which will help you get more comfortable speaking in general or developing your talk or presentation – feel free to go listen into that now!

Then this video shares a some juicy tips on how to make more sales from the stage or at least build your list from your speaking gigs but you can apply this to teleclasses and webinars also. Enjoy!

For more information on how to jumpstart your business, your marketing and your life too, come talk with me to see if or how I can support you in jumpstarting your business. Go fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult soon! Go to www.AskKat.biz now.

I go through all of the nitty gritty details of everything you need to become successful in your business, your marketing strategies, sales processes, online marketing techniques, website copy and design suggestions, how to get speaking, become an author, and more in one event than you’ve ever experienced.

Or go get free access to a teleclass I did just for speakers and new speakers here: http://katrinasawa.com/jumpstartspeakingteleclass/

Here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

Your Love & Money Mentor, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz! Or check out my next live 3 day training April 9-11, 2015 at www.LiveBigEvents.com where you’ll learn all about this strategy and sooooooo much more!

P.P.P.S. Make sure you leave a comment below on today’s blog or contact me if you have any questions!

 

 

Are you a speaker who doesn’t seem to convert a lot of people from your audiences either into a sale or onto your email list? Are you unsure of what to do when following up? Well if this is you, then watch this video!

 

I’ve been speaking for over 14 years in my own business and for other jobs that I’ve held as well and I learn more every year watching speakers do their thing on stage. I’ve also taken numerous speaking courses and trainings to upwards of $70,000 in investments in my business since I realize that speaking is the #1 very best way to capture new clients.

I hope you realize how important speaking can be to YOUR business too. And following up from speaking gigs and other events! It’s crucial!

Speaking in your business will:

  • Increase your visibility, credibility and your confidence
  • Get you in front of dozens if not hundreds of potential prospects all at one time therefore extremely leveraging your time
  • Allow you the opportunity in many cases to make an offer from the stage and get paid big time in the back of the room

If you’re already speaking you know this but is it really working for you to create big income flows for you? If not, what can you do to change that?

If you’re not speaking yet there are a few things you need to do to prepare first before you go just winging it out there on stage. Please don’t do that without a little direction.

Here’s a link to go listen in to a free call I did on the topic of Jumpstarting Yourself as a Dynamic Speaker – feel free to go listen into that now!

Then this video shares a some juicy tips on how to make more sales from the stage or at least build your list from your speaking gigs.

For more information on how to jumpstart your business, your marketing and your life too, come talk with me to see if or how I can support you in jumpstarting your business. Go fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult soon! Go to www.AskKat.biz now.

 

I go through all of the nitty gritty details of everything you need to become successful in your business, your marketing strategies, sales processes, online marketing techniques, website copy and design suggestions, how to get speaking, become an author, and more in one event than you’ve ever experienced.

Or go get free access to a teleclass I did just for speakers here: http://katrinasawa.com/jumpstartspeakingteleclass/

Here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

Your Love & Money Mentor, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz!

P.P.P.S. Make sure you leave a comment below on today’s blog or contact me if you have any questions!