If you are an entrepreneur who is really trying to ramp up your business and especially if you are in the first 5 years of your business, this is my Special Invitation for you to join us at my November LIVE Event because it will be perfect for YOU!

I talk to many entrepreneurs and they tell me they listen to podcasts, sign up for webinars, they watch You Tube videos, and opt in to several people’s email lists to get GREAT INFORMATION and to learn more about how to create a profitable business.

Does this sound like you?

Have you signed up to dozens of email lists and are you listening to a variety of several people’s podcasts, videos, webinars, etc?

Guess What? That’s a lot of learning!

Know What? Many people who do this find they are spending their time learning but NOTHING IS GETTING DONE! They are not getting further in their business because they are not TAKING the TIME to implement all they’ve learned into their business so they can have a smooth running, consistent money making business.

Inconsistency is a problem that many business owners deal with. And here’s the rub. If you are following several mentors and trying to implement several different philosophies or strategies, you’ll be getting inconsistent or conflicting information.

I’ve been working in marketing and sales for over 15 years now and in my opinion, you need to pick only ONE mentor! Sure, it’s fine to go to a few other events here and there, but I’m recommending you shut off all of the different tele-classes, unsubscribe to some of those lists or put them in a separate folder so you don’t get sidetracked by that BRIGHT SHINY OBJECT SYNDROME.

What you need is help and direction with the order of importance for you and your business. You need someone who can look at the BIG PICTURE of all the things you are currently doing in your business as well as the things you want to be doing several years from now. Perhaps you need to start taking BABY STEPS toward making your business more profitable and it could be that you need to take GIANT LEAPS.

Click the Video below to listen to my “Special Invitation For You…” to learn more about why picking one mentor is more beneficial to you and your business.

 

Are you Ready to work with someone who can see the BIG PICTURE of your business, where it is now and guide you what to do to make it grow and be more profitable? This is my PASSION! AND you will get the type of direction I’ve shared with you in these video tips whether you work with me one on one, or if you are in my LIVE BIG MASTERMIND or if you come to one of my LIVE EVENTS!

You can invest 3 days and get the direction and focus to get super clear on what you are doing and see the options of whatever is possible. GROW through your comfort zone to stretch yourself to DO MORE, BE MORE, REACH MORE PEOPLE and make a lot MORE MONEY doing WHAT YOU LOVE!

If this has resonated with you today, I want you to do these 3 things:

    1. Stop listening to so many different people. Get rid of too much information overload because what you really need is a Focused Path of Action.
    2. If you want to work with me or to find out how I can help you, come to a call with me. It’s not a hard sales call, seriously! You’re going to get some great ideas (FREE) and we can both see if working together might be a good fit! Get your free complimentary business strategy session by clicking here: http://www.AskKat.biz.
    3. Come to my LIVE EVENT – JumpstartYourBizinaWeekend.com – November 3rd, 4th, & 5th in Sacramento. I encourage you to register for one of my live events sooner than later because if you are like many entrepreneurs, you need to make more money NOW!

If you are unable to attend my November Live Event but are interested in a future event, you can get information and schedule of my future events at LiveBigEvents.com

But if you are Ready to Jumpstart Your Business, I hope to see you sooner than later!

Talk to You Again Soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!


I want to share some tips with you about Live Events and how to host your own Live Events. While networking in my local area, I’ve noticed that there are more people who are hosting their own Events.

But first, I want to let you know that I’m sharing a bunch of new free gifts on my website – there are currently 12 of them – that address a variety of topics.  Just head over to the JumpstartYourMarketing.com website and go to the “Resources” page.  You’ll find a page where I’ve listed my Recommended Vendors; people who can help you with a variety of tasks like shopping carts, email marketing, etc.  AND there is also a page where you’ll find my FREE GIFTS.   Go check it out!

Now back to my tips about Hosting Your Live Event…

I’m frequently asked about how to host live events by people who may or may not have been coached on this important topic. It’s clear to me who hasn’t received coaching on hosting live events and I’m sure these people are not getting the results they had expected.

I’ve been to many different types of events – some have been extravagant, attended by many people where we were treated to free food and drink. Yes, they were phenomenal! But for most of us entrepreneurs, we need to have the end result in mind when we plan our events.

How will we or can we make the event profitable?

One of the biggest profit killers of a live event budget is providing too much food and beverage and/or the number of rooms blocked off in the hotel where the event is being held, if you don’t have enough people signing up at your event.

There are many ways to have an engaging and exciting event without spending too much money or blowing up your budget. For those who are just starting to hold events, my advice is: You need to be practical.  And that’s the kind of advice and guidance I provide when coaching people who are holding live events.  Keep the end result in mind – Keep it profitable.

Click the video to hear more tips about “Hosting Your Own Events – Do’s and Don’ts!”

 

I would love to talk to you more about how to hosting your own live event. This is a topic I discuss what to do and how to manage a live event as one of the business models you can implement in your business at MY Live Events. My live events are somewhat intimate with approximately 60 attendees. There is networking and spot coaching involved as well as loads of training. My next event is November 3, 4, and 5th, 2017 and it’s being held in the Sacramento area. I’ve been holding this event for several years and it’s AMAZING! This is my Jumpstart Your Biz in a Weekend Intensive event. We covered so many of the topics you need to get your business off the ground and make it profitable quickly. I’ll cover several different types of marketing strategies and business models. I show you several ways to do things. Join us at this next event. Just go to LiveBigEvents.com to see all of the juicy details and reserve your spot.

It’s all about building the life you love on your terms. Hope to see you there.

Talk to You Again Soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend!


 

IMAG1390Do you want to attract more clients and make more money before the end of 2015?

If so, you want to make sure that you are planning on attending my Jumpstart Your Marketing(R) & Sales Summit November 19-21!

It’s 3 whole days of working ON your business (I know, what a concept right?) and really getting the down and dirty details of:

  1. WHAT you need to do to get a Jumpstart Now,
  2. WHY certain business models and marketing strategies WILL WORK FOR YOU but you’re not even considering them or you’re unsure of HOW to do them,
  3. Learn the HOW of a ton of things you need to do as a busy business owner – with your website, online marketing, social media, speaking, networking, pricing, sales conversations, email marketing, follow up, client management, outsourcing and so much more!
“My business has grown 30% each year working with Katrina! She always zeros in on EXACTLY what I need to do to grow my business.” ~ Grace Bermudes, Professional Organizer & Home Concierge CheckItOffYourListNow.com

“My business has grown 30% each year working with Katrina! She always zeros in on EXACTLY what I need to do to grow my business.” ~ Grace Bermudes, Professional Organizer & Home Concierge CheckItOffYourListNow.com

 

This event is always noted as one of the best events for business and marketing that any attendee ever goes to, they tell me all the time. And they wish they’d made a point to attend one of my events much sooner in their business too as they’d be soooo much closer to more success, profits and fun!

Don’t just take my word on it though, go read what previous attendees have said via video and more here!

 

 

 

Jumpstart Your Marketing  & Sales Summit Nov 19th-21st, Get Access for Just $197 now! 

It will be here before you know it and the PRE-launch pricing (the lowest available prices!) are only in effect
through the end of August… so you don’t have a lot of time to SAVE BIG $ and come learn how to MAKE BIG $$$ too! 
 Screen Shot 2015-08-25 at 6.27.13 PM
I am also bringing in a couple out of town speakers who will be sharing some really necessary messages for all business owners, I can’t wait! I PROMISE YOU THIS → My Jumpstart Your Marketing & Sales Summit will be the most comprehensive and content-rich seminar, conference or workshop you will ever attend! 

Rates are going up $$$$ for BOTH ticket levels after August 31st.…you will not find a less expensive or more interactive way to learn the key marketing and sales strategies you need to take your business to the next level and FAST.
.
Read all about the event, what other attendees have said, what you’ll learn, more about where and when it is, etc. online at
www.LiveBigEvents.com
now – but hurry or you’ll pay a TON more if you wait to reserve your seat past August!

10387057_10153316515354297_2299639028434715702_o

I hope to see you there in November!

Here’s to creating and enjoying your happiest life ever with a business doing what you love,

Katrina Sawa
Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
Katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Make sure you leave a comment below on today’s blog or contact me if you have any questions!

 

 

 

 

 

 

Where is Katrina Sawa going to be?
What upcoming events, interviews and business seminars is she attending, speaking at or hosting herself that you can attend? Find out below with the list on this page.

 

 

1)  Love & Money Guest Expert Call – What’s Your Story Worth with Guest Expert Tami Belt this Thursday August 27th from 3pm to 4pm PST

This Thursday we have Guest Expert Tami Belt! This Call is for Members Only! Join Today to gain access! In this presentation you’ll learn that there’s so much more to content than generating stories. Translating your mission, vision and goals into a strategic communication plan will give you a clear path with actionable steps to keep you on track. Once you know where you’re going it’s easier to make decision and not get lost in the chaos of endless possibility.

Join Us as we explore ways to:

  • Build relationships
  • Create conversations
  • Generate word of mouth                                                                       

Find out more and JOIN NOW at www.LoveandMoneyClub.com!

 

2)  Kat is the Speaker on Wednesday September 2nd from 6:30pm to 8:30pm PST for Sacramento Speakers Network at The Doubletree Hotel on Arden Way!

This is one of the largest meetups in the Sacramento area dedicated to helping their members grow.  This is awesome for networking regardless if you decide to be a speaker or not. But during my talk I’ll share some really juicy tips about why speaking could be your #1 marketing strategy if you know what to do, say, sell and how to follow up!

There will be spotlight opportunities, lead sharing, drawings and prizes, so be sure to come, bring a friend, and share my tips and knowledge on marketing strategies!

Event fee is $20 at the door BUT if you prepay online it’s only $15! Don’t miss this offer! For more info Click Here and Join us at this event!

 

 

3)  Health, Wealth and Love Giveaway! Happening August 15th-September 15!

I am so thrilled to be a part of the Health, Wealth and Love giveaway because:
A) I’m partnering with some amazing, smart, savvy, successful and inspiring women entrepreneurs and
B) the tools you will have access to are truly valuable, high impact, life changing little treasures.
I’m giving a sneak peek at my book, Love Yourself Successful, learn more about the 4 types of love, and find out how to attract more clients & make more money.
 .
You can get access to a bunch of other goodies too such as:
 .
Health-Wealth-Love-Giveaway
  • free social media audit
  • free e-playbook, Living the Dream
  • free teleclass to help you improve focus and clarity
  • free 15 min clarity session
  • and more!

To Access FREE Giveaways, Click Here!

 


4)  THEN My Event in November – Jumpstart Your Marketing  & Sales Summit Nov 19th-21st, Get Access for Just $197 now! 

Screen Shot 2015-08-25 at 6.27.13 PMIt will be here before you know it and the PRE-launch pricing (the lowest available prices!) are only in effect
through the end of August… so you don’t have a lot of time to SAVE BIG $ and come learn how to MAKE BIG $$$ too! 
.
I am also bringing in a couple out of town speakers who will be sharing some really necessary messages for all business owners, I can’t wait! I PROMISE YOU THIS → My Jumpstart Your Marketing & Sales Summit will be the most comprehensive and content-rich seminar, conference or workshop you will ever attend! 

.

Rates are going up $300 for BOTH ticket levels after August 31st.…you will not find a less expensive or more interactive way to learn the key marketing and sales strategies you need to take your business to the next level and FAST.
.
Read all about the event, what other attendees have said, what you’ll learn, more about where and when it is, etc. online at
www.LiveBigEvents.com
now – but hurry or you’ll pay a TON more if you wait to reserve your seat past August!

 

 

Here’s to creating and enjoying your happiest life ever with a business doing what you love, Cheers!

 

Katrina Sawa
Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
Katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz!

 

P.P.P.S. Make sure you leave a comment below on today’s blog or contact me if you have any questions!

 

 

 

 

 

 

Trying to figure out how to get more balance in your life with your work or business too?

Want to make more time for family, self care and personal time?

It’s all about creating more high end programs, products and services plus leveraging more in your business, automating your marketing and more!

Meet my soon-to-be-step-daughter-Riley where we share more on this personal, yet informative video!

Come talk with me about getting more balance in YOUR life and more in a complimentary business strategy session by clicking here: http://www.AskKat.biz. Or go get some free resources online at www.KatrinaSawa.com/freegifts and I’ll talk to you soon! ~ Katrina

Find out what’s going on with me too in this week’s video.

VIDEO:  Business Balance Tips for Creating Your Happy Life

Katrina Sawa

Your Love & Money Mentor, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Helping You Get More LOVE In Your Life & MONEY In Your Business!”
P.S.  Have you seen what I’m offering in my Live Big Mastermind for 2015? If not and you’re searching for a mentor, mastermind group or support this year, I highly recommend you see what the buzz is about at www.LiveBigMastermind.com

Connect With Me Online:

Facebook: www.Facebook.com/KatrinaSawa
Public Group: www.Facebook.com/groups/JumpstartYourBiz
YouTube: www.YouTube.com/katmarketingexpert
Twitter: @KatrinaSawa

 

 

 

What makes you unstoppable?

Have you ever thought of it like that?

I just heard a few stories about being unstoppable at a recent women’s conference…listen in to get some ideas on what may make YOU unstoppable in your business.

  • Do you take consistent action?
  • Do you have big ideas?
  • Do you see big results?
  • Are you seen as an influencer?
  • Are you an expert and it shows?
  • Do you rarely give up?
  • Do you usually find a way to make something happen even if others naysay it?
  • Do you create or help to make positive change in the world in some way?

Someone asked me recently what I like to do for FUN when I’m not working and it’s funny….I LOVE MY WORK and LOVE working with clients or training in person so I never consider that work. I love to do more of that…..BUT if I did have to take a day off (hee hee) I would go wine tasting, go listen to a band somewhere or a country concert. Jason would rather be hiking, mountain biking or by the beach I can tell you, he’s pretty outdoorsy. I’m not a big fan of sweating or getting dirty myself. LOL But we do a good job compromising so each of us is happy. That’s part of what makes me unstoppable I think, is making sure I have both Love and Money in my life for complete happiness!

Find out what’s going on with me too in this week’s video.

VIDEO:  What Makes You Unstoppable? 

 

If you want to transform your life and your business, I would love to invite you to join me at my next Jumpstart Your Marketing & Sales Summit! It’s coming up April 9-11, 2015 here in Sacramento, CA. If you’re not currently registered to attend yet and you know you need to do some things differently this year to grow your business, I really urge you to change your plans, grab a seat and join me.

Everyone who comes is blown away with the amount of real hands-on training and on the spot coaching that we accomplish. It’s worth about 20 times as much as I’m asking for you to invest for what you’re going to get. You can read and watch videos of some of the previous attendees and what they have to say here.

Join me at the next Jumpstart Your Marketing & Sales Summit! This 3-day content packed event will teach you and show you everything you need to create, do, implement and more to help make your business a lot more profitable and even automated so you’re not working so hard to “do it all”. I show you how to systematize so many things in your business, your marketing and your life so that you can reach more prospects faster! This is not a multi-speaker event, it is a true training seminar that I do twice a year. This will be the LAST time I do this event with this format however, new events are on the horizon! So come get your business and marketing plan sorted out for the next 1-3 years! Let’s do this! 

Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

What’s keeping you from enjoying the lifestyle you really want? Or from designing a business around doing what you love?

Worry? Stress? Doubt? Money? Time? Others? Mindset?

I believe ANYONE can build the business of their dreams doing what they LOVE.

Most people however, when they set out to start up their own business, just think they can print a business card and design a quick website and have a business make them money. That’s not reality however.

The truth is, it takes time and training to be a business owner. We aren’t all born with the “how to know how to start and run a successful business” gene. We need to learn what to do and how to do it.

Take a nurse for example. If you wanted to become a nurse, you wouldn’t just walk into a hospital in some scrubs you bought for yourself and start poking people with needles right? You’d go to Nursing School for a few years to learn EXACTLY WHAT TO DO and how to do your job.

And even an attorney has to go to Law School. They can’t just walk into a courtroom and start trying a case! That would be against the law plus they’d most likely lose their case since they wouldn’t know what they’re doing right? 

Yet entrepreneurs often think they can walk into their own business and start helping clients or selling their products and services without proper training. Now if you have previous sales and marketing training from another job or school, you could probably get somewhat far making money, you could. But you’ll get stuck somewhere. Most likely it will be in how to run your business  efficiently and how not to be in chaos in the back end.

And for those without any or much sales and marketing training at all but maybe you know the backend systems, processes, financial end of it all, etc. you will most likely not know how to effectively sell or convert enough clients into your services in order to reach your goals.

There is so much to know when you start up your own business that it just makes sense to get help. It’s a lot faster too. Don’t fall into this trap and get stuck wasting your time or money in the wrong places and not seeing results soon.

Here are 5 Steps to Building a Profitable Business Doing What You Love:

1. Define your vision – think really BIG! (the new plan)

2. Choose your model (s) – do what feels right today

  • The Key to Designing Your Business Around the Kind of Lifestyle You Want to Live is…LEVERAGE
  • What can you add: membership model, group program, live event, online classes, teleclasses/webinars, ebooks and products, etc.?

3. Basic business set up – technology, systems, team

  • Get the Help & Training You Need to Develop the Big Picture Plan for Your Business
  • Learn & Create Systems
  • Implement automated processes online for sales, follow up, communication, lead generation, etc.
  • Develop & Prewrite Templates
  • Write templates for follow up and other marketing tasks to delegate or reach more people faster
  • Duplicate & Replace Yourself
  • At home or work – hire someone to clean house or mow the lawn plus add team members

4. Jumpstart your marketing – take massive imperfect action, implement like crazy

  • Get in front of more people, more often and in more ways – massive marketing and lead generation is needed, more than most people think!
  • Make it easier for people to buy – use online technology and your website as the hub of your business but also have Easy Yes Offers in person to make fast cash.
  • Create your interactive, relationship marketing, follow up and sales system so that you can funnel more of the right prospects in at one time, not having to touch them all individually yourself right off the bat.

5. Evolve – reflect, revise & what’s next?

For more information on how to JumpStart your small business with creative ideas and a clear business strategy, find out how to talk with me in a complimentary Strategy Session. Go fill out the questionnaire at www.AskKat.biz.  Let’s plot out YOUR Big Picture Strategy now before it’s too late!  Go grab your 3 free business-building gifts at www.JumpstartYourMarketing.com/freegifts.  

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

I want to share more with you about why I’m so passionate about having marketing and business systems. My video below is about Systems for More Profit and Time. 

And if you’re not sure why systems could be such an important thing for YOU wherever you are in your business right now then I want you to seriously ask yourself – WHAT IF?

WHAT IF YOU COULDN’T PHYSICALLY WORK IN YOUR BUSINESS FOR 3-12 MONTHS? WHERE WOULD YOU BE FINANCIALLY? WHERE WOULD YOUR CLIENTS BE? YOUR MARKETING? 

  • What if it was YOU who had to have two total hip replacements right now (out of the blue) like I did in 2013 – January and December that year I was basically out of commission for 3-6 weeks each time.
  • What if it was YOUR fiance or loved one who was just diagnosed with cancer (like Jason and I this last year) and you had to go with him or her to the hospital for 4-6 hours every single weekday for 6-8 weeks in a row?
  • What IF? We just never know what life (or God) has in store for us and no matter how hard we try to prevent this type of stuff (with exercise, healthy eating, good habits, etc.) or block it out of our minds, consciousness, or realm of reality…something could still happen.

Therefore, don’t you think it’s time to TOTALLY LOOK AT YOUR BUSINESS, MARKETING & LIFE and see what could be missing, what could be better organized, systematized, outsourced, automated, deleted or more efficiently running in one way or another?

Please don’t put this off and please don’t think “you’ll do it later”. What IF you don’t end up having time later….  watch the Systems for More Profit & Time Video! 

That’s my rant for today but watch the video for tips on WHAT to SYSTEMATIZE or Transform in your business then come talk with me if you want some help getting it all in place. This is an area I am a master in, I can see how you can transform your business pretty quickly to ensure you can still have money coming in or marketing going out JUST IN CASE.

My Jumpstart Your Marketing & Sales Summit is coming up April 9-11, 2015 here in Sacramento. If you’re not currently registered to attend yet and you know you need to do some things differently this year to grow your business, I really urge you to change your plans, grab a seat and join me.

Everyone who comes is blown away with the amount of real hands-on training and on the spot coaching that we accomplish. It’s worth about 20 times as much as I’m asking for you to invest for what you’re going to get. You can read and watch videos of some of the previous attendees and what they have to say here.

Join me at the next Jumpstart Your Marketing & Sales Summit! This 3-day content packed event will teach you and show you everything you need to create, do, implement and more to help make your business a lot more profitable and even automated so you’re not working so hard to “do it all”. I show you how to systematize so many things in your business, your marketing and your life so that you can reach more prospects faster! This is not a multi-speaker event, it is a true training seminar that I do twice a year. This will be the LAST time I do this event with this format however, new events are on the horizon! So come get your business and marketing plan sorted out for the next 1-3 years! Let’s do this! 

Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

Defining your business’ target market is ABSOLUTELY CRITICAL to any small business.  

Your “target customers” are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. Try to describe them with as much detail as you can, based on your knowledge of your product or service and how it will benefit them. There are billions of people out there and you only need a very, very small percentage.

Ask yourself some questions to help you define your best target market:

  •  Are your target customers male or female? Figure 75-80% of your target customers would be which? If it’s split, narrow it down another way but more than likely you can narrow down the gender.
  • How old are they? Give an age range of 10-20 years max, otherwise you might have two target markets. Remember, the marketing messages towards different age groups will be quite different most likely depending on your product or service.
  • Where do they live? Is geography a limiting factor for any reason? Can you narrow it down to specific zip codes or counties? The larger the geographical area you choose the more people you will find but the less likely you’ll be able to afford to market to all of them so narrow it down and expand out later. If you can work with anyone anywhere then you’ll want to narrow down your target market another way.
  •  What do they do for a living? You can get a mailing list by industry or profession and specific title for example if you know this. You can also do searches on social media sites these days by industry or profession. Do some searches and find huge pockets of people to connect with.
  •  What does their specific profession say about their lifestyle? Is it very busy with little time to shop? Do they use the Internet for their shopping, researching, news and event information? Would they be commuting more in their car? Do they read publications or listen to certain radio shows or online shows?
  •  How much money do they make? This could be significant if you’re selling relatively expensive services, products or luxury items. Most people can afford a latte. You can’t say the same of custom cars. Narrow this down to a specific range if you can and figure out where the majority of those people are looking, searching or hanging out.
  •  Are there kids in the household? What ages might they be? How many would there likely be? What does this say about their lifestyle – are they carpooling, or soccer parents where they are rarely home? Do they possibly eat out a lot or have less ‘family’ bonding time? Or are they empty nesters where they might spend more time at home watching television, traveling or reading?

What other aspects of their lives matter? Here are some examples to think about, see how your target market compares or how you can get more specific with them.

  • You may need to then get more specific
  •  If you’re launching a roof-tiling service, your target customers probably own their homes. In addition, they probably own homes with older roofs; you can get a list of homes by their age.
  •  If you’re a realtor, you might be interested in targeting first time homebuyers in which case you might find them to be likely to live in apartments or rentals of which you can get a list of those too.
  • If you’re selling your own individual artwork but you can’t create multiple paintings with the same picture, you may try to sell the unique pieces at local art shows rather than selling them online.
  •  If you’re a direct jewelry consultant needing women to gather for parties in someone’s home, you’ll want to go where many women meet like mom’s groups, women’s professional organizations or day cares.
  • If you’re a business or life coach and want to coach only over the phone then you’ll most likely want to do more online marketing and make sure to have a really top notch website since that’s mostly what people are going to see for their first impression. You can network locally too but the more ‘known’ and credible you are online; the more people will want to do business with you.
  • If you’re planning to open a custom-tailoring shop and need busy executives to come for three fittings, you may need to limit it to your local area.

 Everything you do in your marketing, advertising, design, publicity and networking will depend on who your target market is and what matters to them. Making decisions on your marketing and advertising without fully defining your target market or knowing them in depth could be detrimental to your business and YOU COULD BE MAKING SOME COSTLY MISTAKES!

Our prospects (yours and mine) are very busy. People are busier than ever these days and we have to get really good at speaking directly to them with their language, not ours.

This is why this week I wanted to share more with you about what’s so important about your Target Market. What we need to think about, write about, sell, give and say so they pay attention more, engage with us more and then take action and buy! I have a video with different tips on this topic too.

Click the video to watch now! 

[iframe id=”https://www.youtube.com/embed/w-VzreFd6-s” align=”center”]

For more information on how to JumpStart your small business with creative ideas and a clear plan to reach your unique target market find out how to talk with me in a complimentary Strategy Session, go fill out the questionnaire at www.AskKat.biz.

Or better yet, attend the next Jumpstart Your Marketing & Sales Summit happening April 9-11, 2015 in Sacramento, CA! This 3-day content packed event will teach you and show you everything you need to create, do, implement and more to help make your business a lot more profitable and even automated so you’re not working so hard to “do it all”. I show you how to systematize so many things in your business, your marketing and your life so that you can reach more prospects faster! This is not a multi-speaker event, it is a true training seminar that I do twice a year. This will be the LAST time I do this event with this format however, new events are on the horizon! So come get your business and marketing plan sorted out for the next 1-3 years! Let’s do this! 

Let’s plot out YOUR Big Picture Strategy now to get a jumpstart on your year!

Katrina Sawa
The JumpStart Your Biz Coach, Speaker &
Author of the book, Love Yourself Successful
916-872-4000
katrina@jumpstartyourmarketing.com
“Kicking YOU and YOUR Business Into High Gear!”

 

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you attend my next Jumpstart Your Marketing & Sales Summit, I promise this will be the most informative, useful business seminar you attend all year. Go check out what it’s all about and when:  www.LiveBigEvents.com

 

 

 

Are you an entrepreneur who’s trying to build your email list? Are you unsure of what to do to make that happen FASTER? Well if this is you, then check out this post! 

I’ve been an entrepreneur since 2002. I’ve taken numerous courses and trainings, hired mentors, been in masterminds, etc. to upwards of $170,000 in investments in my business.

One of the many marketing and lead generation strategies I learned along the way that I still do today, 8 years later is to hold teleclasses & webinars live just about every single month.

I hope you realize how important speaking can be to YOUR business too. And speaking in this way can catapult your business tremendously in many ways. Let me share how… 

  • First of all, holding your own teleclasses & webinars gets you in front of dozens if not hundreds of potential prospects all at one time therefore extremely leveraging your time
  • It allows you the opportunity in many cases to make an offer from the platform you’re on due to the increased like-trust-connect factor of your participants
  • When you market these types of calls and presentations you have the opportunity to reach potential prospects around the world, not just in your local area
  • Teleclasses & webinars (if done well and include the right content) can increase your visibility and exposure on your online platforms and social media as well as position you more as an expert in your field

Why the majority of entrepreneurs DO NOT HOLD THEIR OWN Teleclasses & Webinars:

  • Fear of the unknown
  • Not sure what to say or how to present in that manner or any manner if they’re not speaking much already
  • Apprehensive of the technology needs required to hold such presentations
  • Not sure how to get people to attend (hence market the presentation)
  • Lack of confidence that anyone would want to listen to you anyway

How can you get over these issues and challenges if this is you?

  • You have to ask for support and guidance first of all, this type of marketing strategy is SIMPLE for those of us who do it and can show anyone HOW pretty quickly IF YOU ASK
  • You commit to doing it and just push through
  • You get some support around what to say during your presentation and how to present in a way that makes people want to stick around the listen in the whole time
  • You get some support and guidance around how to present an offer, even if it’s a free offer or call you want participants to take care of
  • You realize quickly how much this could grow your business if you just start doing it

Speaking in your business through these online portholes so to speak can work if you do a few things right:

  • First, plot out the topics you could cover in such a manner
  • Make sure those topics are what your target prospects want to hear more about by possibly surveying them or asking
  • Next, plot out the dates and times you will hold your events and choose which options are right for you – teleclasses, webinars, Google Hangouts, other?
  • Write out the topic description and come up with a hooky title (DO NOT DEVELOP THE ENTIRE PRESENTATION AT THIS TIME!)
  • Thirdly, learn a little about the technology and what you’ll need to effectively host your own teleclass or webinar and how you will present it online for prospects to enroll in your class and get on your email list in the process
  • Next, get up a registration page and process in place to take registrations, getting people on your list
  • Fourth, start marketing the event anywhere and everywhere you can think of – online and offline (see me for a full marketing plan if you aren’t sure!)
  • And finally, now you build out your content, once you know people are coming and you need to deliver – there is a specific way to lay out your content, putting certain things in the intro, the middle and the close or you may not see people stick around until the end or take the action you want them to take.
  • Oh and don’t forget to REMIND attendees to come to the call! People always forget that step!

Here’s a link to go listen in to a free call I did on the topic of Jumpstarting Yourself as a Dynamic Speaker which will help you get more comfortable speaking in general or developing your talk or presentation – feel free to go listen into that now!

Then this video shares a some juicy tips on how to make more sales from the stage or at least build your list from your speaking gigs but you can apply this to teleclasses and webinars also. Enjoy!

For more information on how to jumpstart your business, your marketing and your life too, come talk with me to see if or how I can support you in jumpstarting your business. Go fill out the questions on this page and I’ll be in touch to set up a free 1on1 consult soon! Go to www.AskKat.biz now.

I go through all of the nitty gritty details of everything you need to become successful in your business, your marketing strategies, sales processes, online marketing techniques, website copy and design suggestions, how to get speaking, become an author, and more in one event than you’ve ever experienced.

Or go get free access to a teleclass I did just for speakers and new speakers here: http://katrinasawa.com/jumpstartspeakingteleclass/

Here’s to creating and enjoying your happiest life ever with a business doing what you love!

Katrina Sawa

Your Love & Money Mentor, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Helping You Get More LOVE In Your Life & MONEY In Your Business!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts or FREE Love Yourself Successful Audio at www.LoveYourselfSuccessful.com/freegifts 

P.P.S.  Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing and sales – online and offline. I recommend you take a moment and sign up to come talk with me – it’s free and you WILL get clarity, I promise. Go here now to sign up:  www.AskKat.biz! Or check out my next live 3 day training April 9-11, 2015 at www.LiveBigEvents.com where you’ll learn all about this strategy and sooooooo much more!

P.P.P.S. Make sure you leave a comment below on today’s blog or contact me if you have any questions!