I’m excited to bring you a new video tip about how to Maximize Leads when you travel for business!

When you travel to events and speaking gigs, you want to meet the most amount of people, prospects, and referral sources that you can while on your trip! If you are not currently traveling for your business, you can still implement these strategies that I do in your local area while networking or attending an event that’s close to home. These tips will work whether you are traveling locally, regionally, nationally, or internationally.

Many of my clients have been asking me questions about what I do to maximize my leads when traveling because they are starting to travel more for their business too.

Of course, many of the things I do are guerrilla marketing strategies and they depend on the amount of time I’m in another city, the length of the event, and so on. You have to be flexible and review at the event schedule beforehand to make the best use of your time.

Click the video below to learn my secrets on “How to Maximize Leads When You Travel for Biz”

 

So what do you think? I encourage you to take advantage of these free or low cost tips because THEY WORK! You have the opportunity to get more clients and possibly pay for your trip.

If you’d like to talk to me more about these or other strategies to help you make more money in your biz, just head over to askkat.biz – sign up for a call and let’s talk about you and your business! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


Today’s tip is in response to many questions I’ve received from my coaching clients and Live Big Mastermind clients that can be best handled with a direct marketing approach.

If you want to target prospects who you don’t know or those in industries that are different from your own, these tips are for you!

No one “likes” to cold call, I get that. But direct marketing to a prospect list will work if you are creative and memorable – you have to Stand Out!

First of all, don’t send an email to someone you don’t know or who doesn’t know you. This is a huge mistake that many people make. You email will likely not be opened; most people will delete it without opening it. I use a different approach because it takes multiple touches to attract the attention of the prospect, referral sources, someone who books speakers, etc. My marketing and sales experience began in offline marketing, so this is one area that I learned to do quite well.

Click the video below to get more “Direct Marketing Tips to Target Prospects”

Now you have a better idea of some things you need to be successful with Direct Marketing. If you’d like to chat with me in a complimentary strategy session about this approach or any other aspect of offline and online marketing, just go to askkat.biz to sign up and I’ll be in touch with you soon! I can help you Jumpstart Your Business FAST!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


 

Today I want to talk to you about FOLLOW UP!  Yes, you know you not doing enough follow up IF you are doing any at all, right?

I’ve been in business for 15 years now and before that I worked with a  couple of organizations where I was out in the community locally in Northern California.  I became  really good with following up because I knew that I had to continue the conversation to build relationships.

When I started my own business, it seems that all I did was Networking and Follow Up.  Why?  This was before websites were as popular as they are now AND social media wasn’t even around.  But guess what?

Most of my sales and new clients still come from Follow Up!

Click the video below to Get Your Follow Up System in Place for More $$

Want to learn how to Follow Up the RIGHT WAY!

Go as fast as you can to JumpstartYourFollowUp.com.  You’ll get my new tool to help you learn how to Follow Up the right way.  It’s my Follow Up Flowchart AND my audio training and it’s absolutely FREE!  You’re gonna love it!  AND, there’s no obligation.

Talk to you again soon!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


Get FREE access to my Jumpstart Yourself as a Dynamic, Sought After Speaker audio to learn the quickest & easiest way to develop your Signature Talk! and so much MORE! Go to JumpstartSpeakerTraining.com NOW!

I’m back from my five day speaking tour in Dallas, and today, I want to share some ideas with you about creating content.  Generating content is a topic that is many of my clients and a few in my Mastermind Group are currently struggling with.  I’ve gotten many questions about creating content in the past week.

First, you HAVE to do MORE content marketing.  Some common objections I hear about generating content are:

  • There is a lot of content in the world already.
  • Someone may have already written something on a topic that you want to write about.
  • You may have concerns that people may not care to hear what you have to say on the subject.
  • Someone else knows more about the topic than you do.

 Creating Content in Your MarketingHere are my Tips to Create More Content

  • Overcome Your Objections: Don’t let fear that your content isn’t good enough hold you back from generating more content. Remember, there are billions of people on the planet and you only have to attract a small portion of that entire population to have them hear your message and buy from you.  Some people don’t realize that they can find content on the Internet, YouTube, Facebook, blogs, etc.  And some people may like your content more than others.  There will be enough people who will like what you have to say.
  • RePurpose Your Content – everywhere and in many different ways. If you write an article, post it on your website’s blog and have it scheduled to post on your social media sites, post it on LinkedIn Pulse,  create a video about it – just like I’m doing here.   You can also post your video to your blog on your website and on your social media sites.  There are many ways to have just one piece of content touch many in a variety of different ways.

Check out the video below for more detail about my Ideas for Creating Content in Your Marketing!

Video Biz Tip: Ideas for Creating Content in Your Marketing!

If you are struggling to come up with content topics, I recommend you develop a list with the top 12 topics that would make sense for you to talk about. For example, if you are in the Beauty Industry, your topics might include: skincare, chemicals in products, hairstyles, etc.   Got it?  Now take each of your top 12 topics and break down each topic into 3-5 sub-topics because your main topic might be too broad to use. Sometimes you’ll be able to break down your sub-topics include 3-5 additional sub-topics.  This method will give you more options to create content about.

You don’t have to write all of your content.  You can record yourself talking about it and have it transcribed.  Once you edit the transcription, it becomes a form of written content.  I hope this gets your juices flowing and get your content ideas going.

Remember, if you need help with the technical side of things, I have a tech team available to assist you.  Go to: JumpStartYourTechyServices.com

If you’d like to get more tips like this, make sure you are getting my email newsletter. If you haven’t signed up yet, go to JumpStartYourMarketing.com/freegifts. You’ll get valuable free gifts just for signing up. One of those gifts is to talk to me in a FREE one-on-one strategy session.   I can help you identify what you need quickly.

Talk you to again soon!

In my quick video tip today, I want to share with you my Secrets to Creating Virtual Programs That Sell ~ hosting your own virtual programs.  These are Group programs, they can be done via phone, video or webinar.

secrets to create your virtual programsThis was a big topic of interest with many of the members of my Live Big Mastermind group at our retreat a couple of weeks ago. Many of the questions were around converting one-on-one programs and local programs to a virtual program so they can reach more people globally.  They wanted to know how to change from trading dollars for hours and move beyond just serving people locally.

So here are my tips to creating those Virtual Programs:

  1. MindsetGet Over Your Over- Thinking – you may think that what you have to offer is just not good enough or compelling enough.  Or you may be thinking it won’t serve the needs of people when created virtually. Get Over It.  Unless you are a hands on practitioner, you CAN do create a great virtual program.  Case in point, I have a client who is a piano teacher and they produce learning videos.  You don’t have to necessarily provide services in person these days.  You just have to get comfortable creating virtual programs.  It will save you time and freedom in your schedule and allow you more leverage in paid opportunities.  Simply stated – make more money in a shorter amount of time!
  2. Technology – don’t let the fear of learning a new technology hold you back.  Figure out what you need to learn.  Technology has advanced and is more user friendly.
  3. Knowledge of How to Create your Program – start with your Signature System.  Do you take people through a process or modules that you use to teach or coach people?  You may need some help brainstorming with someone to pull out the information to create your Signature System.  Then you design the Program around it.

The bottom line is this – You can make more money in a different way in a different business model if you’ll just start.  Don’t make excuses – forget “it’s just not the right time”, don’t wait until next year.

Check out the video below for more detail about my Secrets to Creating Virtual Programs That Sell!

Video Biz Tip: Secrets to Creating Virtual Programs That Sell !

I share tons of information about this topic in my one-on-one coaching and also at my Live Big Events. I’m all about the how and I’ll tell you how!

If you’d like to know more, make sure you are getting my email newsletter. If you haven’t signed up yet, go to JumpStartYourMarketing.com/freegifts. You’ll get valuable free gifts just for signing up. One of those gifts is to talk to me in a FREE one-on-one strategy session. Don’t feel obligated – if you don’t know me yet, I’m a no pressure kind of gal and I can identify what you need quickly.

Don’t wait, don’t think about it for a month – just DO IT!

Talk you to again soon!

Today I want to share with you ways of being prepared when you attend Live Events!  One HUGE mistake I’ve observed is that many people focus only on giving people their business card. WRONG!  Sure, give people your card if they ask for it but giving people your business card is NOT something you want to concentrate on doing.  You should be concentrating on RECEIVING other people’s business cards!

Now – what do you do with all of those cards?  Well, I talked about follow up in some of my recent videos and you really should go listen to those videos to know more about what you should actually be doing in your follow up from live events and networking events!

ways to make money during live eventsBut today, I’m talking about something different – I’m talking about being prepared to MAKE THE SALE!  To make and take MONEY when you are at Live Events. If you are a Coach, Consultant, an Author, a Speaker, or maybe you have a network marketing business, there’s probably something you can sell at a Live Event. It’s something you need to have on hand when you attend Live Events!  It’s an EASY YES OFFER!  The price point is less than $100.  The key is to be prepared to take money.

Sure you can accept cash or checks, but you NEED to be prepared to accept credit cards. Swipe attachments on your phone to accept credit cards is ok if you are selling jewelry or something like that. However, if you are an Author, a Coach, Consultant or a Speaker, you REALLY need a shopping cart and you need to have an Order Form!  Listen to the video to learn the various types of Order Forms you can create and have on hand and why this is a much better method than directing them to your website.

Keep the Order Form tucked away in your bag – it’s not something you are going to pass around like your business card.  But you need to have it ready if someone is a HOT PROSPECT! The EASY YES OFFER is the best way to go.

 

Check out the video below for more detail about the Ways to Make Money During Live Events!

Video Biz Tip: Ways to Make Money During Live Events!

You should come to one of my upcoming Live Events because this is where I really go DEEP with helping others create their EASY YES OFFER.  And it works!  Many of my clients have made money on the spot using this type of offer.  One of my clients at my July Live Big Event made $1,000 on the spot so I’ve seen in personal how powerful the EASY YES OFFER can be!

So come to one of my Live Events and learn this sales method!  My next Live Event is in November 2016 and it’s the Love & Money LIVE event.  It’s about getting more LOVE in your life and more MONEY in your business.  Go to LiveBigEvents.com to find out MORE and sign up!  If you don’t want to wait that long, I would love to work with you in a FREE strategy session ~ you’ll need to sign up for it here at katrinasawa.com/strategysession/ . Or sign up on my email list for great tips. TAKE ACTION!  Go to JumpStartYourMarketing.com.

Now go MAKE SOME MONEY at Networking Events!

Talk you to again soon!

Today I want to share with you the Top 10 Mistakes Entrepreneurs Make and I’ll incorporate Tips to correct those mistake for you in the the Video below.  The reason I want to share this information with you is because I discovered many people who attended my recent Live Big Event were making several of these mistakes.

Top 10 Mistakes Entrepreneurs MakeIf you see that you are making any of these mistakes, think about hiring a coach, getting a mentor, getting someone to help you in your business, or coming to my next workshop.  Get the help you need now to move your business forward faster, whether you use my services or someone else.  Stop wasting time trying to figure it all out by yourself.

Here are the Top 10 Mistakes I’m Seeing Entrepreneurs Make, ranked in the order of importance:

    1. Thinking that You can Figure it all out by yourself and Do it All Yourself.
    2. Not Doing Enough Money Making Activities – Marketing, Sales and Follow UP.
    3. Saying or Believing that “I Can’t Afford It”.
    4. You Don’t Believe in Yourself.
    5. Not Getting Personal, Interactive, or Memorable in Your Marketing or on your Website.
    6. Not Taking Enough Time for Yourself, Your Family, Your Loved Ones, Your Significant Relationships.
    7. Not Having Clear and Easy Systems for What you Need to Do.
    8. You’re Too Busy to Give Attention to Money Making Tasks.
    9. You Don’t Know What you Don’t Know.
    10. You Don’t Ask for Help!

Check out the video below for more detail about these Top 10 Mistakes Entrepreneurs Make & How to Avoid Them!

Video Biz Tip: Top 10 Mistakes Entrepreneurs Make & How to Avoid Them!

I encourage you to take these mistake and my tips to heart. Get these mistakes off your plate and out of your way. Get on the right track to faster moving success in your business.

I would love to work with you to help you with your business. I’m very accessible to my mastermind group and my clients to help them with answers, solutions, and feedback. Let’s have a conversation if you’d like to check me out and find out more about how I can help you. Just go to katrinasawa.com/strategysession/ to schedule a FREE Session with me.

I do have a Program that is Open for Enrollment right now – it’s my Live Big Mastermind. You’ll get access to me for an entire year so I can help you work on your business. You’ll need an entire year to put all of the things in place that aren’t currently in place now. This program includes working with me with a group of highly motivated business owners who become like family. Check out all of the things the Program includes at LiveBigMastermind.com You’ll find a form on that page to completed if you want to talk to me and there’s no obligation to join the Program, if you want to talk to me about something else about your business. Take ACTION today if you recognize that you are making ANY of these mistakes that I’ve discussed in the video.

You can also engage with me a couple of other ways:

      1. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
      2. Attend one of my LIVE Events!!! Get more info about the dates, location, and topic of my LIVE EVENTS at www.LiveBigEvents.com. I’d love to see you at my next LIVE EVENT!! The next one is in November, so you can start making plans!

 

Talk you to again soon!

Most people don’t do enough follow up and those people are missing out on Thousands and Thousands of Dollars! You need to start learning a system to improve your Follow up and to attract more people from the networking events you attend.

4 Ways to follow up Events & Speaking GigsIf you are going to spend time at a networking event, if you speak at a networking event, or if you are an exhibitor or a sponsor at a networking event and you have a display table, you have to make the effort to maximize your return of your investment of time and money to be at that event. You want to capture as many leads as possible.

I’m listing these types of LEADS into 3 categories as follows:

  • Hot Leads – you want to capture as many HOT leads as possible. You want to talk with the 3 or 4 people who want to book you for a speaking event or hire you. Follow up with them FIRST!
  • Warm Leads – these are the people who will likely buy from you or book you as a speaker within the next 6 months to a year.
  • Cold Leads – are the ones who might start watching for your emails and learning from you. Something in their life may shift and they will want to hire you. This can take from 1 to 5 years or more to convert these prospects into buyers.

When following up, you CANNOT rely solely on your email marketing these days. Some people think they only have to put these prospects on an email list. They are WRONG and you have to be careful not to spam people – get more information on this in the video. You need to start putting your mailing address on your business card as well as your phone number, your email list and website information. This is why…

There are 4 Methods of Follow Up:

  • Email – your digital newsletter and other email communication that relates specifically to them.
  • Phone – remind them you sent an email with a freebie they were looking for.
  • Direct Mail – send them a note that says, “It was great to meet you, let’s have a phone conversation so I can learn more about you.”
  • Social Media – send a message to them to check their email for what you sent to them.

You have to approach your follow up marketing in different ways. Why? Because people are busy, they are as busy as you are! So make sure you are following up in those 4 different ways after every event. Get your system organized NOW!

Check out the video below for more detail about these 4 strategies to Follow Up From Live Events & Speaking Gigs!

Video Biz Tip: 4 Ways to Follow Up From Live Events & Speaking Gigs !

If you want my system on how to do create your Follow Up System like I do it, go to jumpstartyourfollowup.com. There’s a product list of everything you get with the Program plus 3 Bonuses! It’s a HUGE VALUE for all you get. And if you are not already on my email list, go ahead and click to sign up to my FREE Entrepreneur’s Kit while you are there – link is at the top of the page.

But whatever you do – GET STARTED RIGHT AWAY!

I’d love to be able to help you with your strategy, your marketing, or whatever is challenging you in your business!. If you’d like to schedule time to talk with me, just go to katrinasawa.com/strategysession/ and fill out the form to schedule a FREE strategy session with me.

You can also engage with me a couple of other ways:

  1. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
  2. Attend one of my LIVE Events!!! Get more info about the dates, location, and topic of my LIVE EVENTS at www.LiveBigEvents.com. I’d love to see you at my next LIVE EVENT!! The next one is in November, so you can start making plans!

Talk you to again soon!

I’m sharing with you today some quick business tips about Tradeshows and doing Table Displays at Expos and Events.

tradeshows - make money - get leadsThese are tips that will help you at tradeshows, expos, and events, whether you have 20 people attending and you have a table in the room or whether you are doing a full conference expo and there are rows of vendors.

I’ve been talking to a few of my clients on this specific topic and I’ve found that they are unprepared for the events they have coming up.  Because I’ve been working on this with them, I wanted to share tips with you!

There are SO many things to think about doing – BEFORE, DURING, and AFTER an Event.

 BEFORE THE EVENT:

  • See if there is a Facebook, LinkedIn or Google + Page for the event. Start networking before the event.  Start building relationships in advance.

DURING THE EVENT:

  • Make sure you have a strategy to get in front of as many people as possible.  HINT: Some of the Vendors might need you too!

AFTER THE EVENT:

  • There is SO MUCH follow up to do after the event! I have a strategy for you for that!

 

Check out the video below for more detail about these strategies to Make More Money & Get Leads from Tradeshows!

Video Biz Tip: Make More Money & Get Leads from Tradeshows!

My Tradeshow Networking Toolkit outlines everything you need to know! I highly recommend it because there are so many things you are probably NOT doing that you NEED to do to maximize your ROI from your Tradeshow Displays and Exhibitor/Vendor Tables at Events. Just go to Jumpstartyourmarketing.com/products/tradeshow to see all of the benefits you receive.

I’d love to be able to help you with your strategy, your marketing, or whatever is challenging you in your business!. If you’d like to schedule time to talk with me, just go to katrinasawa.com/strategysession/ and fill out the form to schedule a FREE strategy session with me.

You can also engage with me a couple of other ways:

  1. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources
  2. Attend one of my LIVE Events!!! Get more info about the dates, location, and topic of my LIVE EVENTS at www.LiveBigEvents.com. I’d love to see you at my next LIVE EVENT!! The next one is in November, so you can start making plans!

Talk you to again soon!

Today I want to share with you my 4 Keys to Taking Your Business to the Next Level.  These are important keys to get started in business, so if you are a brand new biz owner, this is for you too!

Have things become stagnant in your business?  Many people come to me with this problem. Many have been in business for a number of years and they’ve made a certain amount of money, but then they are STUCK!  They don’t know what to change; is it their business model or structure?  Maybe it’s their marketing?  They don’t know what they don’t know.  They haven’t experienced a higher level in their business yet.  They can’t see what to implement, add or delete to their marketing and strategy to take their business the next level.  These are things I see a lot when people are wanting to go BIGGER!

4 keys to taking your business to the next levelI want to briefly cover 4 Keys to Taking your Business to the Next Level, to help you get started thinking about each of these steps. And, if you would like to talk about these  with me further, I’ll share with you how to get a complementary call with me.

So here they are – My 4 Keys to Taking Your Business to the Next Level:

  1. Know your Vision – Understand your VISION and get help to see what else is possible. You know there’s a bigger level but you probably need guidance from someone who’s been there.
  2. Strategy – The strategy that has been working for you for the past few years may no longer be working – you may need to shift your strategy and your mindset.
  3. Support – it’s not just about support for your business – yes, those things are great. But you might need some attention in your personal life too.
  4. Confidence – If you don’t have the confidence to go BIGGER – whatever your big VISION is, it’s probably not going to happen. Sometimes, that takes help and work.

Click on the video to hear more detail about these 4 Keys to Taking Your Business to the Next Level!

Video Biz Tip: 4 Keys to Taking Your Business to the Next Level

I’d love to be able to help you GO BIGGER. If you’d like more free information, I have FREE resources that may spark your interest and get you thinking about areas where I can you help you grow your business at KatrinaSawa.com/freegifts    or at www.jumpstartyourmarketing.com/freegifts.  Sign up here for free audios and get on my email list, OR:

Attend one of my LIVE Events!!! Get more info about the dates, location, and topic of my LIVE EVENTS at www.LiveBigEvents.com. I’d love to see you at my next LIVE EVENT!!

You can also engage with me a couple of other ways:

  1. Come talk with me about this and more in a FREE 1on1 session by clicking here: http://katrinasawa.com/freecallwithkat/
  2. Go grab some additional FREE Resources online at http://www.KatrinaSawa.com/resources

Talk you to again soon!