If you’d like to catch up with me, check the listing below of Upcoming Events where I’ll either be one of the speakers, hosting, or attending – a few are in person, many are virtual.

 

Join me as one of 25 inspiring speakers to speak on the free online event, “Ticket to Freedom”: Uncover and monetize your deepest passions so you can do work that really matters to you.
Ticket To Freedom is about showing women what it looks like to be FREE from the inside out. This event is perfectly timed with world events that are causing women to feel a deep stirring to rise up and make their difference. This is for professional women who are feeling held back, stifled and unfulfilled in their work. They are ready to bust a move and set themselves free to live more fully and free doing work that REALLY matters to them. They are feeling the call (big time) to do this through a thriving meaningful business that is driven by their SoulFUEL™.

Click here to check out the lineup and register here for this exciting event.

I am excited to be able to Interview my good friend Nicola Grace who is a Purpose and Mission Mentor all the way over in Australia!

We’re going to be gathering live on Wednesday, October 11th at 4 pm PST to share some of her biggest tips around monetizing your mission, your purpose and your passion. She is a wealth of knowledge, you don’t want to miss this 30 min or so interview LIVE on Facebook! To attend, all you need to do is:

  1. Mark your calendar now
  2. Go join my Facebook Group -> click here, it’s free and easy
  3. Come back to that group page on Oct 11th at 4 pm PST!
  4. Then comment in that you’re on live!

I’m really looking forward to the annual National Association of Women Business Owners (NAWBO) that’s being held in Minneapolis, MN from Oct 15th. – 17th.  This year’s keynote speaker is Erin Brokovich.  NAWBO holds regional, national & international events for women entrepreneurs to connect and engage to expand their network and spheres of influence within the entrepreneurial community at large.

To learn more about this event, click here to go to NAWBO EVENTS

 

 

I’m very excited to have the opportunity to attend the Converted 2017 conference on Oct 17th – 18th, while I’m in Minneapolis. Converted is billed as one of the best marketing conferences out there.  I’m looking forward to 2 days of networking with 1000 marketers, discussions about conversion strategies and marketing campaigns that feature conversion experts and speakers.

If you interested in what’s going on at Converted, Click Here!

 

 

 

Look for my segment on “The Cool Things Entrepreneurs Do” podcast, hosted by speaker and author, Thom Singer on Oct 17th.

Thom is a professional master of ceremonies, motivational keynote speaker, and the author of twelve books on the power of business development, networking, entrepreneurship, legal marketing, and presentation skills.

I’m very excited to be featured on this podcast segment because Thom interviews a variety of business leaders, entrepreneurs, solopreneurs, and others who possess an extra dose of the entrepreneurial spirit.

Check out this link to the podcast page on October 17th!

 

masterclassAre you trying to figure out how to start up a new business, get more clients quickly or systematize things you are doing so you can stop working so darn hard? 

One of the FASTEST Ways to Get the Advice, Resources, Ideas and Support that you NEED is to Jump on a One-on-One Call with Me because there IS a LOT to DO! Come “TRY ME OUT” in this 2 Hour Masterclass where we will hone in on just what YOU need to work on in YOUR business right now so you can FOCUS your time and efforts more succinctly with less effort. 2 Hour Masterclasses are held monthly on the last Friday of each month from 9-11 am PST / 12-2 pm EST and are limited to 30 people each. You can sign up and attend any ONE Masterclass for an investment of only $79 – Yes, you read that right, under a hundred bucks to come pick my brain and get a lot of direct advice for your business. When you register, you will be shown a list to select which date you would like to attend and when that class is full, you will have to wait for the next one which may not be for another 30 days so don’t put this off.

Find out more and sign up for one here!

Tune into my guest segment on “Diva Weekly Strategies for Success” on Oct 30th at 4:00pm PST.

Each week Queen Diva Robbie Motter,  known as the Master Connector and Networking Queen and her guests share stories, tips and resources for marketing, PR, Speaking, SHOWING UP, and great opportunities to help you soar your business to greatness.

Click here to learn more about “Diva Weekly Strategies for Success” and to catch my segment on Oct 30th.

 

Are you a frustrated small business owner or start up who needs to see better results from your marketing plus get a better overall business plan in place FAST?  Want to learn how to put your marketing on autopilot – so you have more time in your life to LIVE and ENJOY your life?

Get ready to create your systematic marketing and follow up system so you are constantly keeping in touch with your clients, prospects and contacts – online and offline and SO MUCH MORE at my Jumpstart Your Biz in a Weekend event – in Sacramento, CA, November 3rd, 4th, and 5th, 2017.  Registration is Open NOWClick here for more details and registration.

sacramento speaker & entrepreneur networkAuthors, experts, trainers, coaches, consultants, entrepreneurs, business professionals and professional speakers: Join us at The Sacramento Speaker & Entrepreneur Network on Wednesday, November 7th at the Holiday Inn, Rancho Cordova, CA.  This community has become a great place to network, share resources, and exchange ideas. Join us for networking and collaborate with a business owners in a variety of industries.  I will conduct the Free Training – our topic for October meeting is “Your Business’ and Personal Brand and Style – What you need to know”. Click here to get more details and registration info.

 

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

Does your business need to be kicked in high gear? Join us at the eWomenNetwork – Sacramento Chapter’s Accelerated Networking Event on Thursday, September 28th.

If you are interested in cultivating new business relationships and finding new referral sources, I encourage you to attend this meeting. I’ve been a member of eWomenNetwork for many years and have just recently returned from the Annual Conference held in Dallas, TX.  This is a fabulous community with the primary purpose of helping its members market and promote their products and services, get more customers and to provide them with a variety of resources to help them grow their business. This community has chapters throughout the U.S. and Canada.

I’m so pleased to be selected as the Speaker at the meeting on September 28th and ask you this…Are you making the money you should be working in your business? Do you need some clarity on what you should be doing to promote your business effectively?

Let’s face it…there are more entrepreneurs these days than ever before. They want a flexible schedule, more time with family, more money, freedom, and less stress.  Who doesn’t, right? But there’s so much more to running a business than just providing the product or service.  It’s really not easy when you really get down to it.

Key Takeaways when I present “Marketing Basics for Consistent Cash Flow” are:

    • Find out where to focus in your business so you stop spinning your wheels,
    • Learn how to attract more ideal clients AND make them want to buy from you;
    • Figure out what kind of marketing to do that will work for you and not waste time.

Time is running out so don’t wait to register. Non-members and guests are always welcome. You’ll also enjoy this event format and you’ll have lots of opportunities to meet a bunch of dynamic business owners too.  Informal networking begins at 11:00 a.m.  Click here to go to the Event page to Register NOW! 

Looking forward to seeing you there!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Click here to take a look the details of my upcoming LIVE EVENT – Registration is OPEN now for Jumpstart Your Biz in a Weekend! coming November 3, 4, 5th in Sacramento.


How many events do you have scheduled this month?  If you’d like to catch up with me, check the listing below of Upcoming Events where I’ll either be one of the speakers, hosting, or attending.

sacramento speaker & entrepreneur networkAuthors, experts, trainers, coaches, consultants, entrepreneurs, business professionals and professional speakers: Join us at The Sacramento Speaker & Entrepreneur Network on Wednesday, September 6th at the Holiday Inn, Rancho Cordova, CA.  This community has become a great place to network, share resources, and exchange ideas. Join us for networking and collaborate with a business owners in a variety of industries.  I will conduct the Free Training – our topic for September meeting is “Creating Group Programs & Online Trainings to Sell Online or in the Back of the Room”. Click here to get more details and registration info.

exposure & profitLIVE EVENTS are probably one of the easiest and fastest ways to market and grow your business, get clients, and make money these days! I’m excited to attend and speak at the Exposure & Profit Event, that’s being held in Atlanta, GA from September 8th – September 10th, 2017.  Billed as a Content Marketing Conference, attendees will learn how to up their game in the areas of Creative Content Marketing & Community Building.

I’ll be presenting on Friday, Sept 8th at 4:45p.m. My topic is: “Maximizing Your Impact & Leads at Live Events – Meet More People, Make Connections, Be of Service”. I’ll be sharing ways to get more comfortable talking and promoting your business and services so you can make Live Events one of your top marketing strategies.  Click here to get more information.

 

 

IVAA speakerThe International Virtual Assistant Association (IVAA) has hosted annual conferences (called Live Summits) specifically for Virtual Assistants for several years.  I’m thrilled to one of the speakers at this amazing Event from September 11th – September 15th, in Vancouver, British Columbia!  My Topic is: “Jumpstart Your VA Business for More Clarity, Ease & Profits”. These events that are hosted by IVAA are designed to provide a forum to hear industry trends, and provide educational & networking opportunities for new and experienced Virtual Assistants (VAs).  Interested in learning more about IVAA?  Click here for information about this conference.

I’ve been a member of eWomenNetwork for many years and just returned from the Annual Conference held in Dallas a few weeks ago in August. While in the area, I’m headed to the Vancouver Chapter’s Accelerated Networking Event that’s will be held on September 14th starting at 5:00pm.  I’m not speaking at this events, but it’s a great networking opportunity and I’m looking forward to making new connections. Find your tribe, connect and grow your business at eWomenNetwork events.  Click here for more information about the event and to register.

I am excited to be able to give you a FREE Invitation to “From Start Up to Entrepreneur Mastery: How to Build a Tribe of Raving Fans” an online event set for September 18-27, 2017.

My colleague and the host of this virtual summit, Bonnie Groessl, has gathered 20 experts (including me) who will share actionable tips and strategies over the summit’s 10 days that you can for use to build a tribe of raving fans that are eager to invest. Discovering how to nurture your community is critical. You will learn the best tactics to accomplish this, so your peeps will happy to buy from you. This free summit offers great content and valuable free gifts to help you build your list.

Click here to check out the lineup and register here for this exciting event.

I’m headed to San Diego to attend The New Media Summit from September 22nd – 24th. This a new conference for coaches, authors, speakers, holistic practitioners and entrepreneurs to receive detailed training on leveraging, and monetizing, using the power of new media.  I’m not speaking at this live event, but I’m excited about the opportunities to meet the producers, writers and hosts of platforms who are looking for guests just like me! If you are interested in learning more about this event, click here.

I’m so thrilled to have the opportunity to attend the Evolutionary Business Council, Deep Dive Retreat in Oceanside, CA, from September 24th – 26th.  This is an invitation-only event where I will be with some of the savviest, most leading-edge conscious emerging thought-leaders for a two-and-a-half-day deep dive of masterminding, learning from and supporting each other…and just plain fun!  Even though I’m not presenting at this retreat, it’s still going to be a phenomenal experience. Interested in learning more?  Click here.

Want to learn the power of networking and building relationships with successful businesswomen who know the great benefits of sharing and helping?  Then join us at the eWomenNetwork Accelerated Networking Event – Sacramento on September 28th, 2017.  The event will be held at La Provence Restaurant in Roseville, and it starts at 11:30 am. I’ll be speaking about ” Marketing Basics for Consistent Cash Flow” at this event. Join us to find out where to focus in your business so you stop spinning your wheels. Learn how to attract more ideal clients AND make them want to buy from YOU! Learn what kind of marketing to do that will work for you without wasting your time.  Click here for more event details and to register.

 

Are you a frustrated small business owner or start up who needs to see better results from your marketing plus get a better overall business plan in place FAST?  Want to learn how to put your marketing on autopilot – so you have more time in your life to LIVE and ENJOY your life?

Get ready to create your systematic marketing and follow up system so you are constantly keeping in touch with your clients, prospects and contacts – online and offline and SO MUCH MORE at my Jumpstart Your Biz in a Weekend event – in Sacramento, CA, November 3rd, 4th, and 5th, 2017.  Registration is Open NOWClick here for more details and registration.

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

As you may know, I host several LIVE BIG Events each year and I also speak at many live events and conferences. Today, I’m sharing a couple of videos that will give you some insight about my Events and presentations from those who attended.

Busy business owner, Darla Gale, shares her opinion about my recent Jumpstart Your Biz in a Weekend Event here.

My events are for those who are new to business and those who have been in business for a while. Click to view the video below:

Elliot Kay is a speaker and strategist from the UK.

Here he shares his experience about my speaking on stage at the 2017 Public Speakers Association conference in Las Vegas. Check it out in the video below:

Business Owner, Lisa Harris, was also an attendee at my recent Jumpstart Your Biz in a Weekend Event!

Click the video below to view what she had to say about the impact this Event had on her.

Are you ready to take your business to the next level? www.LiveBigEvents.com Here’s To Your Success!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales! Take a look at my upcoming in person trainings:  www.LiveBigEvents.com 


Get FREE access to my Jumpstart Yourself as a Dynamic, Sought After Speaker audio to learn the quickest & easiest way to develop your Signature Talk! and so much MORE! Go to http://jumpstartspeakertraining.com/ NOW!

How many upcoming events do you have scheduled this month?  If you’d like to catch up with me, check the listing below of Upcoming Events I’ll either be hosting or attending.

Today, you can catch my recent interview with Ronda Cobb, the Money Coach where I shared my tips about how “Love Money = Happiness”  It’s on the Spreaker show channel.  Click here to listen!

Are you a speaker or an aspiring speaker?  The Public Speakers Association Conference 2017 is an amazing Event that will be held at the Golden Nugget Hotel, in Vegas, Baby, from July 1st-3rd, 2017! At this event, you’ll get opportunities that you won’t get elsewhere to hob nob wipublic speakers assoc conferenceth other expert speakers and get yourself booked!!

I’m thrilled to be one of the featured speakers and Emcees at this year’s Conference.  My talk topic is on Marketing Basics for Consistent Cash Flow”.  Over the years, I’ve observed many speakers give WOW presentations but they often fall flat when it’s time to promote those gigs and/or follow up to make money!  Click here to check out all of the details and to REGISTER now! Mention my name when you sign up and I’ll give you a FREE GIFT!

Have you heard about The Sacramento Speakers Network?  It’s a community of members who are business professionals or owners plus speakers or budding speakers. We all benefit by sharing resources, discussing strategies for generating more business and speaking engagements, networking and building relationships within the group–all while learning advanced business skills.  This month’s meeting is on Thursday, July 6th.  Networking begins at 5:45 pm PST. 

We have two speakers this month: Rhonda Liebig will do the 10 minute presentation on “Developing Your Healthy Success Mindset: Learn How To Stop Being Your Own Saboteur!” and Wikki Verma will do the 20 minute presentation on “Set Fire to Your Fears & Ignite Your Sales Dreams!”  I’ll be delivering the training topic  “How to Create Irresistible Offers” (great for speakers or ANYONE in business for themselves!) You can sign up to speak at one of our future meetings too!  Click here to get more details and to register. 

Are you experiencing Overwhelm?  That’s the main thing I help people with – Getting out of overwhelm so you can make more money doing what you love. Join me on a free webinar on July 7th from 10 – 10:30 am PST that’s all about helping you get out of overwhelm so you can make a lot more money doing what you love!  Interested?  Then click here to register today!

speaker success bootcampMy next LIVE BIG EVENT is The EVENT you should attend if You Want to Jumpstart Yourself as a Dynamic Speaker in Your Business to Make Faster Cash Now!  I’m so excited to be hosting my Speaker Success Bootcamp in Sacramento from July 21st – 23rd. Join us in Sacramento for this SPECIAL LIVE HANDS-ON WORKSHOP for Entrepreneurs, Speakers, and Start-Up Businesses!

Do You Want More Clients but not sure how to get them? Being a Speaker is one of the fastest and most effective business strategies to help you Get Clients, Grow Your Business, and Make More Money these days! 

Check out all that is included in this dynamic workshop! General and VIP Packages (with juicy bonuses) are available. Special pricing ends in just a few days so click here for more info and register or go to www.JumpstartSpeakerEvent.com!

Following my Speaker Success Bootcamp Event, I am hosting a 2 day, exclusive members only retreat for my LIVE BIG MASTERMIND, here in Sacramento on July 24-25th!

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


Do you want to start speaking in your business but not sure what to do to get started or what you need to do to get booked?  Check out my “Speaker Success Webinar” to learn my 6 Simple Steps to Make Money From Speaking.  Get free access to the webinar recording here: http://livebigevents.com/webinar-speakersuccess/ 

speaker success bootcampSpeaking in your business should be one of your TOP MARKETING STRATEGIES! If you are new to speaking or even if you are a seasoned speaker, my “Speaker Success Bootcamp” is THE event you should attend. This LIVE event in the Sacramento area starts on July 21st. Juicy VIP Package bonuses included – VIP attendees will walk away with a 5 minute video clip of themselves speaking on stage! Special Pricing ends soon!  Get all the details here: www.JumpstartSpeakerEvent.com 

Speaker Media Kit vs a Speaker Sheet

speaker sheets - alicia whiteGuest blog post provided by Alicia White with SpeakerSheets.com

There is a big difference between speaker sheets and speaker media kits. While both contain valuable information about the public speaker, they vastly differ in purpose.

A Speaker Sheet or Speaker One Sheet delivers information about a person’s speaking abilities and the value delivered to the audience in an effort to get booked for speaking engagements.

Meeting planners and event organizers use them to determine who will speak at their events. Speaker bureaus and agencies use speaker sheets to promote clients.

The amount of information on a speaker sheet varies from speaker to speaker. Here are the essential components:

  • Biography
  • Topic Titles and Description
  • Testimonials
  • Contact Information
  • Headshot

A digital speaker sheet file (such as a PDF) is absolutely necessary. It can be sent through email or uploaded onto a website for immediate download. A printed speaker sheet is very useful and is typically one or two pages. There are pros and cons to both formats.

A Speaker Media Kit or Speaker Press Kit delivers information about a person’s message or story in an effort to get publicity via TV, radio, newspaper, magazines, etc.

Media outlets, news desk managers, journalists, and publicists look for interesting stories to feature all of the time.

Unlike the speaker sheet, the information is geared to gaining publicity and have these components:

  • Introduction
  • Biography
  • Contact Information
  • Books/Articles Published
  • Suggested Questions for Interviewing
  • Past Publicity
  • Pictures
  • Speaker Sheet

A digital speaker media kit is a must have, especially if video and audio are available. It can be several pages saved as a PDF file and sent through email or uploaded onto a website for immediate download. For media campaigns, a media kit can be printed and presented as a collated stack of papers, a large three-panel brochure, or tiered multiple pages arranged in a custom-made folder.

To summarize: a Speaker Sheet is perfect for getting speaking engagements while a Speaker Media Kit is ideal for gaining publicity. Having a digital file is a necessity. For best results, professional printing should be considered.

Now you can determine which tool best suits your needs!

About the Author:
Recognized as a valuable resource in the speaking industry, Alicia White is the go to professional for the speaker who is ready to take her message to the stage. Alicia founded Back of the Room Productions and SpeakerSheets.com to give clients professional graphic design, powerful marketing tools, and consultation on business and speaking. Her clients rave about how she consistently delivers brilliantly branded products and action-focused strategy.

A Speaker and International Best Selling Author, you will want to get Alicia’s book “The Successful Speaker’s Handbook: Tools, ideas and Strategies to Elevate Your Expertise as a Speaker” on Amazon.com. Alicia serves as a Partnering Director for the Public Speakers Association and Women Speakers Association recognized her as a “Women You Need to Know.” She has international appeal, appearing on podcasts and internet radio and TV shows around the world. You can find her on Facebook, LinkedIn, and Twitter at www.AliciaWhite911.

 

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

 


speaker success bootcampSpeaking in your business should be one of your TOP MARKETING STRATEGIES! If you are new to speaking or even if you are a seasoned speaker, my “Speaker Success Bootcamp” is THE event you should attend. This LIVE event in the Sacramento area starts on July 21st. Juicy Bonuses included in the VIP Package – VIP attendees will walk away with a 5 minute video clip of themselves speaking on stage! Enjoy Special Pricing NOW! Get all the details by clicking the image or link here: www.JumpstartSpeakerEvent.com

Today I’m talking about a quick tip about using handouts when speaking. If you’ve followed me even for a short period of time, you know that I use speaking as my #1 marketing strategy in my own business. And I teach it to my clients and other entrepreneurs as well.

Speaking is really the #1 Fastest Path to Cash. You can leverage your time and expertise by talking on a video (like this one you are viewing), a telesummit, a webinar or in person at a conference, at a meeting or even a very small group. I’ve spoken to a room of as little as 5 people in the room (including myself and the host) and as many as 3,000. You can get started anywhere. speakingSo today, I want to teach you about using handouts in your speaking presentation, specifically offline but you can use these strategies for online speaking too. If you are using handouts when you are speaking online, you’ll drive people to a pdf that has a special link. You can use this strategy if you are even speaking on a radio show or a podcast too. Check out the video below to learn the 7 Ways to Create Effective Handouts for Speaking Gigs. I’m showing you examples on this video too! Click the video below to learn about “Creating Effective Handouts for Speaking Gigs”.

So get your materials prepared and use them at your next Speaking Gig!

speaker success webinar 2If you are interested in more tips to monetize more of your speaking opportunities, make sure to sign up for my Speaker Success Webinar. It’s a FREE webinar coming up on June 7th at 12p.m. PST. You’ll learn my 6 Steps to Speaker Success in this webinar. If you miss it when it’s LIVE, it’s being recorded so you can listen to it later. But you have to sign up. Just go to LiveBigEvents.com/webinar-speakersuccess

 


speaking speaker successAnd I have a Speaker Training event coming up in Sacramento this July – you’ll see all of the information about my Speaker Success Bootcamp when you go to my LiveBigEvents.com website. This training is LIVE and in person and is packed with the information you need to be a more successful speaker, whether you are new to speaking or are currently a speaker. Here’s to Your Success!

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


Have you been trying to get yourself some speaking opportunities (I call them gigs) but you’re not having the best of luck getting booked?

Are you wondering how becoming a speaker will generate more business for you or why it’s such an important marketing strategy?

Well, I’ll tell you; I get most of my coaching clients and even most of my paying customers for other products and programs from speaking gigs. Sometimes they hear me speak in person at a conference or business event. Sometimes they hear me speak over the phone on a teleclass or webinar. Either way, being a speaker allows me to be the expert in my industry or on my topic. It brings credibility to what I do, who I am and it allows people to experience me quicker than if there were to just read a page or two on my website.

speakingWhen people get to hear you or watch you for a longer period of time than just a quick hello or introduction it gives them more of a sense of what you do, how you can help them and they can make a more informed decision on if or how they want to work with you. I highly recommend adding speaking to your overall marketing strategies if you’re a small business owner.

When people hear your speak, it gives them a better sense of what you do and how you can help them. Click To Tweet

In fact, I have a speaker training course on this topic because all my coaching clients need to learn what to do to become a speaker.

The following is that 6 Step Process.

  • Step 1: Determine WHO you’ll talk to and what do they want to hear. Ask yourself “What are you an expert in? or Who is your target market and where will we find groups of them? What do they care about exactly that relates somewhat to what you do?“ Do a search on Google, meetup.com, look for associations or other organizations with events, conferences and even online events and telesummits!
  • Step 2: Develop your speaking topics and speaker sheet. It’s important to BE PREPARED for speaking opportunities at all times if you expect to get any. You want to have a professional speaker sheet ready to email someone who wants to book you that includes your topics, descriptions, bullets of what they’ll learn, your bio, picture and contact information at the very least. Having a video of yourself on stage is also good.
  • Step 3: Strategize on where to get gigs. You’ll need to build a list of potential events, organizations or meetings that you can speak for locally, nationally and virtually. There are easy ways to find places but you need to do your due diligence if you want to get booked. Then you could delegate the contacting of those people and places but it’s not always that easy to find someone who really understands what to ask or say to do this, trust me, I’ve tried; I find that I’m always the best person to look for and contact people to get myself booked.
  • Step 4: Craft your presentations. It’s important to create your speaking presentations so that they are educational, informative, memorable and they make the audience take the action you want them to take at the end. Whether you’re making a sales pitch at the end or not, how you design your talk is crucial to your success, please don’t wing this.
  • Step 5: Design your accompanying marketing materials. Often times you’ll want handouts, flyers, order forms or table display materials for when you attend a live speaking event (as well as virtual – what to do online). Again, if you’re not prepared with these things then you’ll most likely waste your time doing the speaking in the first place. One thing I like to suggest when speaking to a group of people who aren’t that familiar with you is to have and make an “Easy YES Offer”. This is something low priced and easy for someone to buy that gives them a ‘taste’ of what you offer to ‘try you out’.
  • Step 6: Following up after a speaking gig. Most speakers don’t do this well at all and it could be more important than what you do AT the event itself. Developing a kick-butt follow up plan for after an event will provide ongoing lead generation and sales. Most of my sales come in the follow up process but don’t rely only on email marketing these days, you have to do phone calling, direct mail and even connect with prospects on social media sites too as they may only see one of these four attempts!

Hopefully this gives you some idea on what to get started doing to jumpstart yourself as a speaker.

Remember though, speaking is just ONE type of marketing strategy that you may want to do in your small business. Generally, you need to do 5-15 marketing strategies every month in order to maximize your potential.

To learn more about this 6 Step Speaker Success Process, join me on a complimentary webinar on June 7, 2017 by registering here now: http://livebigevents.com/webinar-speakersuccess/

This webinar will be recorded so if you find this article after that date you can still register and receive instant access to the replay! Don’t wait to learn how to monetize speaking more in your business or you’ll miss out on THOUSANDS OF POTENTIAL SALES!!

If you want more specific examples, steps and samples of ways to do this as well as many other types of marketing, then you really want to sign up to receive my free weekly video biz tips, articles and more! Plus you’ll also receive a few freebies to help you jumpstart your marketing and your business, go to http://www.JumpstartYourMarketing.com/freegifts

Talk To You Again Soon!     

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 


Are you wondering WHERE YOU STAND in your marketing…

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My quick video biz tip for you today is to ask…Are you already speaking? Or do you know you should be speaking in your business to get more exposure, get leads and clients, make sales, make more money?

Whatever the reason, speaking is the #1 Fastest Path to Cash. Whether you can admit that or embrace it is up to you, but I highly recommend you put becoming a speaker or learning to be a better speaker on your to-do list for this year!

speakingYou should learn to position yourself so you can sell from the stage or from the back of the room as well as speaking more online and offline. For example, this free video tip for you is actually a speaking gig! One that I created for myself.  I’m just trying to prove a point – you don’t have to get booked into a conference where hundreds to thousands of people will be in the audience.  Sure, that would be a great gig! And I realize that not everyone clicks to watch videos.  But, you should be prepared to do any type of speaking gig.

I’m hosting speaker training on June 7th! It’s my Speaker Success Webinar and it’s FREE! All you have to do is sign up to attend – here’s the URL: www.livebigevents.com/webinar-speakersuccess

As a speaker, you’ll need to know several ways to be prepared because many times a speaker will not be permitted to sell from the stage. There are things you can do to negotiate ways you can generate leads.

Check out the video below to learn 3 Things a Speaker Can a On Stage (Virtual or In-Person) to Build your List and Get More Clients. These are all things that are inexpensive or you can do them for free.

Click the video below to learn “3 Ways to Get Leads When Speaking”.

There are many ways to get paid speaking gigs too! These tips I have just shared with you today are Lead Generators to build more awareness and get you more exposure.

Come to my Webinar because I’m going to share SO MUCH MORE! I have a 6 Step System on how to Make Money from Speaking. Sign up today at www.livebigevents.com/webinar-speakersuccess . The Webinar is on June 7th at 12:00 p.m. PST. and is being recorded so you can attend LIVE or listen to the recording.  But you have to sign up to get the recording.

Remember, sometimes an opportunity to speak to a group may come up and you’ll want to be prepared.  This Webinar will give you insight to handle that. And if you are currently speaking, join us on the Webinar anyway because I’ve got some tips and ideas you’ve probably not even thought of yet!

Here’s to Your Success!

 

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


 

 

Are you ready to make money from speaking? I’m sharing information about what you need to have ready to go for any opportunity.

Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you’re already speaking then great, what I’m sharing in this article could be a good reminder for you.

speakingIf you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself “who would care about what I have to say?”

Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone likes, trusts and is able to connect with you personally.

Speaking allows you to be the expert in front of your prospects and peers. Click To Tweet

One of the biggest mistakes I see many speakers making however, is that they are rarely ever prepared for opportunities that may arise at any time.

Being prepared as a speaker will get you into more doors, position yourself as a professional to the people booking you to speak and it will allow you less stress and freedom to take advantage of all kinds of opportunities whenever they come up.

Here are a few things you want to make sure you have prepared:

  1. Professional speaker sheet – with your bio and/or introduction and your talk title and description at the very least. You can add references, additional talk descriptions, testimonials and places you’ve spoken too if you like and you have.
  2. Professional head shot – easily downloadable from your website or emailable
  3. One to five (max) talk topics and descriptions – you can have more than one if it makes sense for your business and what you speak on are all complimentary to some extent. If you’re just starting out, start with one signature talk however to make your life easier.
  4. Cover letter or email prewritten and ready to go – include all attachments and information someone would need to decide whether they want to book you as a speaker or guest
  5. Page on your website talking about you as a speaker – include your talk titles, places you’ve spoken, videos of you speaking and more information someone looking for a speaker could download easily on their own.
  6. Speaker videos – make sure you have at least one video of you speaking on stage or in front of a group; many events and bookers won’t even consider you without this these days.

Choosing the right signature talk you’d think is the easy part, however it can be the most crucial part of this whole equation, especially if you want to monetize your talk and your time.

You need to prepare what you’ll talk on based on what action you ultimately want the audience to take with you. Do you want them to sign up for your free gift or newsletter? Buy your book or product? Register for your event?

It’s important that you reverse engineer your talk based on what you want the audience to buy or sign up for. This is crucial and another big mistake I see many speakers making. They give a great talk then tag on a pitch to sell something totally different to the end and it feels like a sales pitch. Not good.

make money from speakingIf you want to figure out how to set your business up the right way from the start whether you’ve already started or not, along with the most effective marketing strategies… I invite you to join me for a Free Speaker Success Webinar happening June 7th at Noon PST. (It will be recorded in case you can’t come live so sign up regardless!)

REGISTER HERE NOW: http://livebigevents.com/webinar-speakersuccess/

Here’s to Your Success!    

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts


About the Author
© Copyright 2017 K. Sawa Marketing international Inc.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Katrina Sawa is known as The JumpStart Your Biz Coach because she literally kicks her clients and their businesses into high gear. Katrina is the creator of the JumpStart Your Marketing™ System, JumpStart Your Business in 90 Days System and 7 Step Love & Money System of which she holds a live event on every year. She works with motivated women entrepreneurs who want to start, grow and market your business the right way from the start. Katrina helps you move faster and more affordably towards your ultimate revenue and professional goals using online and offline marketing strategies, plus she kicks you in the butt to implement it all too! Katrina is an author, speaker and coach who has been featured on the Oprah and Friends XMRadioNetwork, News10 and Good Day Sacramento. Get her Free Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com.



Are you wondering WHERE YOU STAND in your marketing…

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