I wanted to talk to you today about delegating and leveraging more in your business.

When I talk to entrepreneurs about delegating, many of them tune me out. Why? Because they are doing it all themselves!!!!

For those of you who are doing it all yourself, STOP!

Let me share some ideas with you on why you would WANT to delegate. Some of you may have tried to delegate before and maybe it didn’t work out well. I get that. You see, I’ve been delegating for about 14 years in my business and in the beginning, I didn’t know what I was doing. I made so many mistakes like hiring the wrong people, micro-managing projects that I had assigned to them, or I re-did work that they performed for me.

I had to learn from my mentors and others that I hired HOW to delegate effectively. Many entrepreneurs are not experts in HR or how to train an independent contractor.

Don’t feel bad if you don’t know how to delegate effectively now. But you need to learn how to if you want to leverage your business. If you are a business owner, you need to have someone to help.

What will happen if you get sick or if medical issues arise?

What will you do when you want to take a vacation?

If you don’t have a team, you will not be able to make money when unforeseen contingencies come up. I have had some clients tell me that they’ve never taken a vacation the entire time they’ve been in business – for several years!

Listen up! Life is too short and as an entrepreneur, you need to have some fun. You need to have some down time (a vacation).

You have to embrace delegating.

Unless you have a brick and mortar store or location and where you need to hire employees, most business owners can use the services of independent contractors called Virtual Assistants.

Click here to learn more about what you need to know once you’ve decided “It’s Time You Started Delegating”

So PLEASE – Stop Waiting To Delegate! You need to know the BIG PICTURE of all of the strategies you need in your business. But you don’t need to know or spend your time learning how to do all of the things you need to do in your business.

I’ve created a Checklist that includes over 40 tasks or activities you could potentially delegate and should consider outsourcing to a Virtual Assistant or to a person other than YOU. Take a look at this Checklist to see what’s possible. Copy it into a Word document, then add tasks or activities that are specific to what you do in your business or delete the things that are not applicable to your business.

I also share in this free report info on what your next steps should be, where to find the people you need, how to get them in place, etc. Just go to JumpstartYourTeam.com to get your copy. It’s FREE!

Talk to You Again Soon

katrinasawa2016-blackwithbackground-small

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Showing You HOW to Make a LOT More Money Doing What You Love!”

PS: Get your Free Jumpstart Your Biz Kit now at www.JumpstartGift.com!   

PPS: Ready to jumpstart your business in a BIG WAY? You probably need to be doing a LOT more marketing & sales!  Come to my Live Event, November 3rd – 5th.  Time’s running out – Friday, October 27th is the last day to register, so don’t wait. Click here to take a look the details of my upcoming LIVE EVENT – Registration is still OPEN now for Jumpstart Your Biz in a Weekend!

The subject of what to delegate to an Assistant or Virtual Assistant was a topic that several members of my Live Big Mastermind wanted to discuss with me recently.  The topic came up again during our bi-weekly group call in my Mastermind this week.

It appears to be a HOT topic, so I thought I should be sharing some tips about it with you today!   I’m also including a juicy FREE resource at this end of this video so make sure you pick that up while you are here.  And now, here are my Tips:

What Types of Tasks Should You Delegate to an Assistant

when & how to delegate to an assistant or VAYou have to figure out the types of tasks you need to delegate first.  For example, do you need someone to do technology-type tasks?  If you do, they will need to have experience doing those types of tasks which is very different from someone you might hire to make phone calls for you to generate leads, follow up with leads, book speaking gigs and things like that.   Once you’ve determined your types of tasks, you may find that you need more than just one person – you may need multiple people who can perform different types of tasks.

Most people need at least two people when they start out.  You don’t pay more, you just split the time that you are paying for between the two people.  You also have to find out what types of tasks the person is experienced doing and what they love to do before hiring them.  Interviewing prospective virtual assistants is KEY to making sure you get someone who is really good at the type of task you need them to do.

Reasons Why You Need to Start Delegating Now

Why do I delegate in the first place?  Because I love taking a three day weekend with my family, going to events, and I like not having to worry about what’s been done when I’m away at speaking events.  My team takes care of those things for me.  Wouldn’t you like this kind of freedom?  Delegating allows me to take a real vacation where I’m not working while on the beach.  It also allows me to do more to reach more people so I can make more money!!!  And You Can Too!

Check out the video below for more detail about How and What to Delegate to an Assistant or VA to Save YOU Time!

Video Biz Tip: How and What to Delegate to an Assistant or VA to Save YOU Time!

I’m offering a **FREE** checklist of the types of tasks you need to start delegating. These are 43 things that I’ve found have come up in my business over the past 14 years where I needed to delegate the tasks to an assistant. It’s a great list to start with to give you some ideas. It has helped my clients see areas where an assistant would be beneficial. Of course, there will be some things that might not apply to where you are in your business at this time, but you can use them later on.

So make sure you pick up my checklist. You’ll find it on my Live Big Events website, (where you’ll also get information about my live events). Go to: Livebigevents.com/delegatingchecklist


Remember, if you need help with the technical side of things, I have a tech team available to assist you.  Go to: JumpStartYourTechyServices.com

If you’d like to get more tips like this, make sure you are getting my email newsletter. If you haven’t signed up yet, go to JumpStartYourMarketing.com/freegifts. You’ll get valuable free gifts just for signing up. One of those gifts is to talk to me in a FREE one-on-one strategy session.   I can help you identify what you need quickly.

I’ll talk you to again next week!

 

Sawa-Katrina-Book-Headshot

Katrina Sawa

The Jumpstart Your Biz Coach, Speaker &

Author of the book, Love Yourself Successful

916-872-4000

katrina@jumpstartyourmarketing.com

“Kicking YOU and YOUR Business Into High Gear Making a LOT More MONEY Doing What
You LOVE!”

P.S.  Get your FREE Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com/freegifts

P.P.S. Are You Frustrated, Overwhelmed or Feeling Stuck in Your Business Trying to Figure Out How to Get More Clients, Get More Exposure or Make More Money?  Then GET READY to JumpStart your business in a BIG WAY?  Join me at my Love & Money Live, 3-Day Event in Sacramento, CA – November 3, 4, & 5 2016!  Early Bird Pricing & Valuable Bonuses are available but only for a limited time.   Click link for details & registration at www.LoveandMoneyLive.com NOW! 

Hi everyone,

Boy am I glad my whirlwind of trips is over (for pictures check out my Facebook). Can you believe I did nothing but sit on my couch with my honey this last Sunday ALL DAY watching TV, movies and recorded shows we wanted to catch up on? I know, I don’t do that very often but it was soooooo nice to unplug like that and just veg. Can you relate?

Then of course, it was time to hit the ground running with FOLLOW UP this week and the implementing of everything I want to change and do from all the events I went to or spoke at. In fact I blocked 3 separate times on my calendar to do just these things. Do you do that? I recommend you try…

This week’s video tip is all about Getting More Time Back or technically….clearing space. One of the main things I work with my coaching clients on is their time management, what to focus on, how to manage their time, etc. BECAUSE….if you don’t create more space or time for yourself you won’t have the time to do the additional marketing strategies that you desperately need to do to grow your business! I know you’re already wayyyyy tooooooo busy right? Of course you are, there isn’t any entrepreneur that isn’t too busy already.

BUT….ARE YOU BUSY WITH THE RIGHT ACTIVITIES AND TASKS? Probably not always.

Watch today’s video then please comment below and tell me what YOUR thoughts are about what you can do to clear or create more space/time for yourself ok? I will respond, I promise!

 

For more free info on business and marketing go to http://www.JumpstartYourMarketing.com/freegifts.

PLUS I’ve got one more week until my next 6 Figure Business Makeover Program starts and if you want to jump in for the $400 OFF that I mentioned yesterday in my email then you need to register by tomorrow  Thursday, October 3rd at NOON PST to get that deal, then it’s GONE and you’ll pay regular price!! Read that email here now and take action or miss out!

Talk to you soon!

~ Katrina Sawa

The Jumpstart Your Biz Coach

916-872-4000

katrina@jumpstartyourmarketing.com

 

PS. Comment below – I’d love to hear from you about this topic!

 


Upcoming Events, Calls, Live Seminars, Webinars & Where to See Kat Speak!
 
 
Oct 7, Noon PST – Kat is hosting her monthly Open Q&A Call for her Silver Mentor Members. Find out how to join here and what you get!
 
Oct 9 – Nov 22 – 6 Figure Business Makeover, Entrepreneurial Training Program – Find out how to join me so I can get my hands on YOUR business over the next couple months. We’re going to work closely in a very small group to help you get more clients and leverage your time and expertise as much as possible. Go read all about it and let me know if you have any questions – CLICK HERE!
Oct 18 – Kat is the Guest Speaker at the eWomenNetwork Luncheon in Colorado Springs, CO. Find out how to attend here.
November 22 – 23 – Kat’s next LIVE EVENT, The Jumpstart Your Marketing(C) Summit for biz owners who want to get the right marketing in place to create a smooth-running, moneymaking machine of a business! More details to come!

When I first found out how much money I could truly make as a coach and entrepreneur I was shocked.

No one in my family that I knew of ever made over $150,000 or so. It wasn’t in my thinking that I’d probably do that in my lifetime but now it’s a reality (and then some!).

One of my first mentors in the Internet Marketing world taught me about living life to the fullest. But also living it like you had it all today and not waiting for it to come to live a full life, but to live it now.

Now, granted, when this all came about the economy was booming and entrepreneurs I met were making tons of money. People were spending money on the Internet like crazy and if you were remotely savvy with your business online you could do well.

So I learned about “Living the Life” when times were good. What I was shown was that living the life meant to:

  • Fly first class
  • Stay in the nicest hotels
  • Treat myself to massages and pampering often
  • Take regular vacations
  • Experience fine dining
  • Splurge on myself and give generously to others as well
  • Upgrade to VIP status whenever possible

Keep in mind I came from a world of buying in bulk, using coupons and shopping for good deals. It was strange splurging so much to me, fun but strange. I spent a lot of money during those few years in my business and life and with that mentor’s guidance.

Unfortunately it didn’t really result in a more profitable business by doing all that, just the depletion of much of my savings. The money wasn’t coming in as fast as “they” said it would even though I was doing all the right things and I wondered, “Was this really living the life?”

What did living the life mean to me?

A few years ago when the economy started to take a turn, I did a lot of soul searching and work on myself and what I truly wanted.

I discovered my definition of living the life.

Living the life now means to me:

  • Enjoying life’s experiences with someone you love so deeply
  • Surrounding yourself with positive people, family, friends and good times
  • Not having to worry about bills and money
  • Being able to buy basically what I want when I want it but using coupons and special offers to get MORE bang for my buck
  • Having the benefit of good health
  • And upgrading to club levels in hotels or to first class on occasion when a good deal falls in my lap (which I wrote this initially from a first class flight I got for an extra $90!)

I deserve to life the life of my dreams and so do you….so go make it happen!

Aren’t sure how to do this or make this all happen for yourself? Come and talk with me in a complimentary business strategy session where we’ll look at where you are in your life and your business and where you want to go. You’ll walk away with at least better clarity and awareness of what’s possible and how plus possibly much, much more. Go to www.AskKat.biz  for the info and sign up today – its FREE!

Speaking is one of the least expensive, most effective marketing strategies you can do in your business. If you’re already speaking then great, what I’m sharing in this article could be a good reminder for you.

If you are not speaking yet, then why not? Are you afraid of speaking or getting in front of an audience? Are you unsure of what to speak about or to whom or saying to yourself “who would care about what I have to say?”

Regardless of what you do in business you may want to consider speaking. Speaking allows you to be the expert in front of your prospects and peers. It gives you instant credibility and trust with the audience. And it speeds up the buying process when someone likes, trusts and is able to connect with you personally.

One of the biggest mistakes I see many speakers making however, is that they are rarely ever prepared for opportunities that may arise at any time.

Being prepared as a speaker will get you into more doors, position yourself as a professional to the people booking you to speak and it will allow you less stress and freedom to take advantage of all kinds of opportunities whenever they come up.

Here are a few things you want to make sure you have prepared:

  1. Professional speaker sheet – with your bio and/or introduction and your talk title and description at the very least. You can add references, additional talk descriptions and places you’ve spoken too if you like and you have.
  2. Professional head shot – easily downloadable from your website or emailable
  3. One to five (max) talk topics and descriptions – you can have more than one if it makes sense for your business and what you speak on are all complimentary to some extent. If you’re just starting out, start with one signature talk however to make your life easier.
  4. Cover letter or email prewritten and ready to go – include all attachments and information someone would need to decide whether they want to book you as a speaker or guest.
  5. (Optional) Page on your website talking about you as a speaker – include your talk titles, places you’ve spoken, possibly videos of you speaking and more information someone looking for a speaker could download easily on their own.

Choosing the right signature talk you’d think is the easy part, however it can be the most crucial part of this whole equation, especially if you want to monetize your talk and your time.

You need to prepare what you’ll talk on based on what action you ultimately want the audience to take with you. Do you want them to sign up for your free newsletter? Buy your book or product? Register for your event?

It’s important that you reverse engineer your talk based on what you want the audience to buy or sign up for. This is crucial and another big mistake I see many speakers making. They give a great talk then tag on a pitch to sell something totally different to the end and it feels like a sales pitch. Not good.

 

If you want more information on how to incorporate speaking into your business as a marketing tool and business model then go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at http://www.jumpstartyourmarketing.com/product-tradeshow.

Networking is the least expensive, most effective form of marketing that any small business owner can do. Nowadays you can do it online and offline but there are some keys to doing this that are crucial so you’re not being too salesy, pushy or annoying AND you’re still building great relationships with qualified prospects!

I know networking is still such an important marketing strategy for any business owner because this is how I built my multiple-six-figure business, massive amounts of networking and having a clear follow up plan. And you can do it too even if you ‘hate’ networking!

Click Here to read my top 20 in person networking tips that I share with all my clients whether they’re already networking or not. I hope these help you to get out there and build more relationships that eventually then turn into clients or sales! (For online networking tips, check out my Profit From Social Media System on my website!

Is networking difficult for you?

Do you want to figure out how to really maximize your networking and thus the follow up that goes afterwards in order to really build your business and make more money?

If so, go check out my Tradeshow Networking Tool Kit. It’s chock full of audio trainings, print flyer samples, instructions and more information on how to maximize your time whether you’re an attendee at an event, a vendor or a speaker. Pick up your copy today for only $57 at http://www.jumpstartyourmarketing.com/product-tradeshow.

In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads.

I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now….

In any business it’s important to develop simple follow up systems to keep on top of your prospects’, customer’s and referral sources’ minds. If you don’t do your follow up; you are wasting valuable marketing dollars and time you’ve already spent on gathering new leads. I used to do a lot of networking at chamber events, women’s organizations and biz expos and I generally collected about 25-50 business cards from new contacts on a good week. I pay an assistant to enter them all into my computer database for me so I can easily mail merge them when I want to send out a mailer. I also enter them into my email database because I usually ask them in person if they want to receive my free marketing tips and they always say yes. I follow up right away by email and for the hot prospects I send a postcard in the mail or a note too. Then they will continue to receive my emails every other week plus usually, if I’ve met them out networking, I see them out again very soon.

Now, however, that I’m more focused on the online part of my business and working globally with clients; I do more nationwide networking and online social networking. However following up I do the same things as before and it’s important for you to realize whether you’re a brick and mortar business, home-based business or online business, you still need a clear, easy to implement follow up system that includes MORE than just email marketing….let me show you why.

Follow up can be done in many ways now: email, phone, mail, social media or in person right? So, what do you do after you meet a potential client or even a potential referral source? Do
you pile up those business cards on your desk until they get so old you have to just throw them away since they wouldn’t be of any use anymore? Or do you follow up and how?

Follow my 10 simple steps below and you will for sure build better relationships with those you meet as well as have more top of mind awareness with them.

Here are 10 Simple Follow Up Procedures you can implement in your business TODAY! (for service, product, online or retail):

1. Take immediate action: Always call or email within 48 hours of meeting someone telling them it was nice to meet them, asking about their business and finding out how you can refer
business to each other and help each other’s businesses grow.

2. Take more than one action: In addition to doing #1, also slip something in the mail to them – an introduction letter and a brochure, a thank you note (handwritten of course),
something to entice them to get on your list online or a flyer about your special promotion.

3. Use email wisely: Add them to your email database (if appropriate and IF you are heeding correct spam laws in your correspondence) and make sure they get an email notice
within 1 week. *Do NOT add them to a mass email newsletter unless they verbally agree to receive it or opt themselves in online.*

4. Keep your ears and eyes out for others: Drop in the mail or attach by email a document, resource or article you found that you’d been discussing or something you recently read that
would be of interest or pertinent to them.

5. Keep your database up to date: Enter them into your database (in the computer) so when you send out your next mailer they will be on the list to receive it. If you don’t have a database or a shopping cart to house your contacts, you should get one (ACT, Outlook) or start an Excel spreadsheet for starters. You’ll also need an email marketing service where you
can house contacts but try to choose ONE system. You can outsource this task. *Do NOT add them to an email newsletter list however if they have NOT agreed to get it or opted in
online to receive it.

6. Send more than one mailing: Send out another piece of mail or email within 2 weeks of when you sent the first one; this can be more casual, a postcard, flyer or another follow up
letter asking for referrals in case they don’t think they can use your services right now.

7. Call again: Call, not necessarily to make the sale, but to further build that relationship, chat about opportunities to refer to each other, etc. In-person meetings could be good in case
they forget what you look like however many times these days its much more efficient and acceptable to “meet” again over the phone.

8. Make a creative impression: If you’re really trying to get their business and you’re not getting anywhere, drop by a promotional product (s) with your card and brochure again or send
it in the mail. Make sure your promotional product stands out from your competition and is unique or memorable.

9. Systematize your follow up: Make sure you sort your database by Hot, Warm and Cold leads and then also by either where you met them (i.e.; Your City’s Chamber of Commerce, professional or service organization, social media site, etc.) or some other system (like referral source vs. prospect) so that when you mail or email to them regularly you can do so to small groups at a time with a unique message. Mail to your database quarterly and email them monthly at minimum (monthly and twice monthly is preferred).

10. Plan year-round promotions: Send out holiday cards not only for December, but maybe for Easter, the 4th of July or which ever holidays you feel like and then possibly their birthdays too. There are companies who send out cards for you, online sources you can use easily and there are websites that remind you when someone’s birthday is to make this easy.

These tips are for any type of business, retail, online, service or product. I am always curious as to how a store is going to follow up with me. I shop there, I write a check, and they have my address and phone number – yet 9 out of 10 times – absolutely NO follow up marketing! Only do the larger stores put me on their mailing list and send me mailers and/or emails (like Linens & Things, Cost Plus and Fashion Bug); these retailers know just when I come in because I normally always get another coupon in the mail right after to come back again. The one that does follow up with me understands that repeat business is 5-10 times easier to get than new business.

So, not only do you need to follow up after new people you meet to GET their business or referrals and build those relationships, but you also have to cultivate those relationships over
time so they keep you on top of their minds in case something comes up where they need your products or services or someone they know does.
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Check out the current SUMMER 3-PART TELESERIES on the 3 Simple Steps to Attracting Clients and Making More Money. For $97 you can listen to me share how to accomplish all this follow up in your business, what to say in it all and how to attract 1000s more leads every month too. Go to www.JumpstartYourMarketing.com/3SimpleSteps and register now!

Over the last couple of weeks I’ve been talking with you about Mastermind programs. Why you should join, what they are, what the are not and which one would be the best fit for you. But ultimately….

What it all comes down to is how do you most like to learn and how are you most productive?

You have to know your best learning style so you choose and invest in the programs and products that fit you and how you best learn so you don’t waste your money.

I, for example, am NOT a good product learner. I don’t have good luck purchasing a home study kit or other listen to/read type of product and then actually sitting down working my way through it. It will sit on my shelf forever unless I pass it on to an assistant to read and learn and then THEY can implement whatever it is or give me the ‘cliff notes’.

Instead, I learn best by working one-on-one with a Mentor who’s doing what I want to do or going where I want to go. You know…

• Someone who’s still in the trenches themselves.
• Someone who’s investing in themselves as they ask me to invest in them.
• Someone who’s learning from other big thinkers and money makers so that knowledge will trickle on down to me as well.

I learn well in a workshop atmosphere too but then if I don’t quickly act on the information I  learn, it just sits on my shelf once again. Having a Mentor and true Mastermind group to hold me accountable, help guide me in all my big ideas and implementation is truly the glue for me that holds my business together while it accelerates at the speed of light from one level to the next, and the next, and the next.

Do you learn best by teleclasses, group trainings, workshops and online self-administer recordings and interaction or do you need or want more one-on-one mentoring, advice, guidance, resources, feedback and recommendations from your mentor or coach?

Click here to read the rest of the article…

Last week I wrote an article about WHY you should consider joining a Mastermind program. This week I am going to go over what makes a TRUE mastermind and how to know the difference.

As most of you know, I’ve been offering my Live Big Mastermind program to you for 3 years now as MY next step in my business. This is my FAVORITE program to run and involves some of my FAVORITE clients who end up moving FAST!

THE #1 REASON I did this is because being in these types of programs for me was the single best thing that catapulted my business so fast in the last few years. I wanted to offer that same type of accelerated learning, access and support to a select group of entrepreneurs like you who want to get where you want to go FASTER as well. Now I mentioned a TRUE Mastermind, what is that you might ask and what’s the difference?

Aren’t all Mastermind groups the same? NNNNNOOOOOOOO!!!!

Click here to read the rest of the article and find out why…

I woke up this morning and couldn’t get back to sleep without writing this because I think it’s so important…this was confusing to me a few years ago too when I first started joining mastermind programs and high level coaching programs.

I know many of you are reading other people’s ezines and promotions and following other coaches and mentors as well….as you should; but I’m hearing that you’re confused.

With all the coaching and mastermind options out there right now, all of the 2012 mid-year groups are now forming…not only mine but a couple of my mentors’, other coaches like me and more; you’re confused as to which one is right for you?

I know they are a big investment, not only in yourself but in the direction of your business too so you want to make the RIGHT DECISION on which one to join, correct?

First of all, WHY should you want to join a Mastermind group or coaching program?

It’s simple really and most of us who’ve been in them would say it was the best thing we EVER did in our business (and that’s the truth).

Being in a Mastermind Group, like my Live Big Mastermind for example, can give you:

1. An influx of new ideas, strategies and fresh perspectives for your business. Sure you can come up with plenty of ideas on your own but will you know which ones to act on, spend money on or how to turn those ideas into big money paydays all on your own? Having a focused group of entrepreneurs and a lead mentor who can see bigger visions for you, additional opportunities and wider possibilities helps you put your big ideas into reality much faster and with more surety.

Click here to read the rest of the article and other 3 reasons…