• Email Marketing Mistake #1, 2, 3 & 4

    Ok, so what happened this week was an unsuspecting new business to the Folsom area (local suburb) was trying to drum up some new business, right? Sounds simple.But what they did, ended up being not only a CUSTOMER SERVICE AND PUBLICITY...But
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  • What On Earth Is a Teleclass and How Does It Work?

    If you've never participated in a teleclass before here is everything you want to know about this fast, fun and interactive way to learn new marketing skills.You might think of the Marketing TeleClasses as "instant marketing workshops by
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  • Boost Your Business With Referrals

    Getting referrals through an online affiliate tracking and promotion program can skyrocket the number of referrals you get each month...what would that mean to your PROFITS?So, you're already getting a lot of referrals or you claim to work by
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  • Speaking at Events

    Hey there,I thought I'd write a quick note about why you want to become a speaker in order to boost your business....I started speaking at events like chamber of commerce small business luncheons, women's groups, sales meetings and leads group
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  • Want to become an Author this year?

    Hi, Katrina again,I figured since I'm on here, I'd better keep writing...it's hard to keep this blog thing up to date! :)So, if you're on my ezine list, you've seen my emails about getting yourself published this year. If you're not getting my
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  • Bragging vs. Educating

    Hi there,It's Katrina, your Solopreneur Marketing Coach!By the way, do you know what 'solopreneur' means? I realize I started using this title and didn't explain it. It's basically solo entrepreneurs, people who own and operate their own
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  • 2006 K. Sawa Marketing Recap

    Hey there,I woke up at 3:30 am this morning and realized I needed to post some stuff to this blog. It kept me up for an hour thinking about it and if you know me well...you know I hate mornings, so this is very frustrating because I HAD to get
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  • Welcome to my blog!

    Hey there, it’s Katrina here…Ok, so I’ve set up this new blog thing because everyone I know in the techy world says it’s supposed to increase traffic to my site (when I link this of course) and get me higher up on the search engines. “Ok, so
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